Starbucks executives bristle at the suggestion that their corporation represents the fast food of coffee. (This despite lamenting memos from the chairman to the contrary.) But when was the last time Starbucks made a corporate decision that favored quality over quantity? Case and point … the new chocolate partnership Starbucks announced this week: Starbucks, Hershey [...]
Tag Archive 'drive_thru_coffee'
Posted by TheShot on 19 Apr 2007 | Filed under: Consumer Trends
Yesterday I ran across an franchisor industry article touting the growth market for drive-thru coffee: Drive-Thru Coffee: Franchisors Compete for Quick, Convenient Delivery. Notable quotes from the article include, “This drive-thru coffee bar franchise was founded … to cater to coffee drinkers with busy lives,” and “As a drive-thru coffee bar, they cater to those [...]
Today’s Anchorage Daily News proudly announced that the Alaskan town has more coffee shops per person than any other city in the U.S.: adn.com | front : Anchorage is Coffeetown, USA. Is it the cold? Is it the correlation of coffee consumption with more northerly latitudes? Whatever it is, Anchorage’s drive-thru culture ensures you don’t [...]
Yesterday The Press-Enterprise of inland Southern California reported on the local incursion of coffee kiosks: Driving force of coffee | PE.com | Inland Southern California | Business News. As the article states, “Last year, kiosks nationwide racked up $990 million in sales, less than 10 percent of the coffeehouse industry’s $11 billion in sales, according [...]
Starbucks knows their customers. This much, nobody can argue — given the massive scale to which they have grown. The latest evidence being today’s AP story, Starbucks Betting on Drive-Thru Coffee. Its once “upscale” image continues to become a novelty of its corporate past. Fewer and fewer consumers now recognize the Starbucks brand as more [...]