Today Salon magazine posted their take on this whole “Hey baby, what’s your wave?” coffee business: Baristas gone wild: meet fourth-wave coffee – Coffee and tea – Salon.com. We most appreciated that they wrote the article from a coffee consumer’s perspective. What often gets lost in this feeding frenzy of hyperbole is that none of [...]
Tag Archive 'cup_of_excellence'
Recently I was approached by a writer exploring ideas for an article to be published by Wired in the UK. (This wouldn’t be the first time.) The subject line of his e-mail? “The Future of Coffee.” His goal was to put together a piece about the “vanguard of the coffee industry,” featuring “new and disruptive [...]
Yesterday’s Chicago Tribune reported on a curious coffee bar concept planned for Intelligentsia Coffee & Tea‘s latest location, currently under construction in Los Angeles’ Venice Beach. The concept includes featuring five different stations where five separate baristas personally attend to each customer, individually catering to their unique coffee whims: Intelligentsia plans a groundbreaking coffee bar [...]
“Mystery” solved. As one of our readers commented on a previous post, Starbucks recently purchased two $11,000 Clover brewers for who knows what unholy purposes. However, today Bloomberg reported that Starbucks is testing them in at least one of their Seattle retail stores: Bloomberg.com: Exclusive – Starbucks Tests $2.50 Premium Coffee to Boost Sales. Between [...]
Today’s New York Times revealed the “very special machine” to be showcased at Blue Bottle Coffee’s Mint Plaza grand opening today: At Last, a $20,000 Cup of Coffee – New York Times. One-upping the now-blasé Clover, it’s a $20,000 siphon bar for brewed (i.e., not espresso) coffee, imported from Japan via the Ueshima Coffee Company. [...]
Today’s New York Times featured an article on how the upper echelon of coffee roasters pursue the finest cup the world over: To Burundi and Beyond for Coffee’s Holy Grail – New York Times. Introducing a number of America’s celebrity roasters, including Stumptown and Intelligentsia, the article touches on some of the key tools of [...]
Just when you think that Starbucks chairman, Howard Schultz, might be the last person left at the corporation who understands anything about good coffee, he makes boneheaded comments that dispel any chance of that happening again: Starbucks chairman sees gourmet coffee shortages | Reuters. Today in Mexico City, Mr. Schultz publicly predicted a global shortage [...]