Tag Archive 'cup_of_excellence'

Starbucks Tests $2.50 Premium Clover Coffee to Boost Sales

Posted by TheShot on 14 Feb 2008 | Tagged as: Beans, Consumer Trends, Machine, Quality Issues, Starbucks

“Mystery” solved. As one of our readers commented on a previous post, Starbucks recently purchased two $11,000 Clover brewers for who knows what unholy purposes. However, today Bloomberg reported that Starbucks is testing them in at least one of their Seattle retail stores: Bloomberg.com: Exclusive - Starbucks Tests $2.50 Premium Coffee to Boost Sales.
Between this [...]

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Blue Bottle ups the brewed coffee ante: At Last, a $20,000 Cup of Coffee

Posted by TheShot on 23 Jan 2008 | Tagged as: Beans, Café Society, Consumer Trends, Local Brew, Machine, Quality Issues, Starbucks

Today’s New York Times revealed the “very special machine” to be showcased at Blue Bottle Coffee’s Mint Plaza grand opening today: At Last, a $20,000 Cup of Coffee - New York Times. One-upping the now-blasé Clover, it’s a $20,000 siphon bar for brewed (i.e., not espresso) coffee, imported from Japan via the Ueshima Coffee Company. [...]

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To Burundi and Beyond for Coffee’s Holy Grail

Posted by TheShot on 12 Sep 2007 | Tagged as: Beans, Fair Trade

Today’s New York Times featured an article on how the upper echelon of coffee roasters pursue the finest cup the world over: To Burundi and Beyond for Coffee’s Holy Grail - New York Times. Introducing a number of America’s celebrity roasters, including Stumptown and Intelligentsia, the article touches on some of the key tools of [...]

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Starbucks chairman sees gourmet coffee shortages

Posted by TheShot on 07 Sep 2007 | Tagged as: Beans, Starbucks

Just when you think that Starbucks chairman, Howard Schultz, might be the last person left at the corporation who understands anything about good coffee, he makes boneheaded comments that dispel any chance of that happening again: Starbucks chairman sees gourmet coffee shortages | Reuters.
Today in Mexico City, Mr. Schultz publicly predicted a global shortage of [...]

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