Media profiles of Illycaffè‘s Andrea Illy are commonplace. But this one from today’s The Guardian (UK) is better than most: Andrea Illy: family businessman who’s raising the bar for premium coffee | Business | The Guardian. For one, Mr. Illy talks about the importance of pricing and brand positioning. Regardless of what you think of […]
Tag Archive 'corporate_social_responsibility'
According to today’s Globe and Mail (Toronto), Kraft’s Maxwell House coffee will soon be airing new Canadian television ads that may do less to promote their coffee than to assuage consumer guilt: globeandmail.com: Selling good feelings, one cup at a time. In short, the idea is for Maxwell House — who, when it comes to […]
Earth Day couldn’t pass last weekend without a multitude of feel-good press releases from coffee peddlers. We already knew that our coffee could support Ernie & Bert‘s ambiguously gay lifestyle on Public Television. Now we read about how our coffee could save chimps, help solve the energy crisis, and even how it could stamp out […]