Tag Archive 'consumer_marketing'

Café openings as a consumer marketing tactic

Posted by on 24 Sep 2009 | Tagged as: Café Society, Consumer Trends

If you’ve noticed the sound of crickets around here lately, you’re not the only one. Sure, we’ve been quietly plodding along at updating our espresso reviews. But the media coverage on coffee over the past few weeks has been boring and uneventful. That is until this week, when we came across two examples of how [...]

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Starbucks tests new names for stores — which do not include the word ‘Starbucks’

Posted by on 16 Jul 2009 | Tagged as: Café Society, Consumer Trends, Quality Issues, Starbucks

Like celebrity deaths, do waves always come in threes? Our long history of mocking the industry term, the Third Wave, aside, we’re starting to think our affections for Starbucks are entering a third wave of sorts. Years ago it transitioned from ridicule to ambivalence, but now it’s starting to take on subtle shades of pity. [...]

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Intelligentsia plans a groundbreaking coffee bar in Venice Beach

Posted by on 07 Mar 2009 | Tagged as: Barista, Café Society, Consumer Trends, Foreign Brew

Yesterday’s Chicago Tribune reported on a curious coffee bar concept planned for Intelligentsia Coffee & Tea‘s latest location, currently under construction in Los Angeles’ Venice Beach. The concept includes featuring five different stations where five separate baristas personally attend to each customer, individually catering to their unique coffee whims: Intelligentsia plans a groundbreaking coffee bar [...]

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Have we really just been in search of an espresso ‘solution’?

Posted by on 04 May 2008 | Tagged as: Consumer Trends, Local Brew, Restaurant Coffee, Starbucks

Last week, the Contra Costa Times published an article announcing the Bay Area arrival of McDonald’s specialty coffee drinks: McDonald’s new coffee drinks ignite breakfast wars – ContraCostaTimes.com. Of course, none of this info is really new, so we’re a bit perplexed over how someone can “ignite” something with a two-year-long fuse. But the article [...]

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