Tag Archive 'consumer_marketing'

So why Blue Bottle Coffee?

Posted by TheShot on 30 Jan 2014 | Filed under: Consumer Trends, Local Brew, Roasting

Big-name capital investments in coffee businesses are old news. The newest of this old news is an additional $25.75 million of investment secured by Blue Bottle Coffee (SF Gate, Business Insider). News like this tends to elicit a mixture of validation (i.e., “Good coffee is serious business!”) and a little envy (i.e., “My business makes […]

CoffeeCON 2013

Posted by TheShot on 10 May 2013 | Filed under: Beans, Café Society, Consumer Trends, Home Brew, Machine, Quality Issues, Roasting

Perhaps the biggest irony is that nobody should ever need a CoffeeCON. As we posted last year, on the same day as the inaugural CoffeeCON 2012, we were instead attending the Grand Tasting of La Paulée de San Francisco: a $300-per-person consumer Burgundy appreciation event backed by a tremendous amount of wine industry support and […]

Automating Mediocrity: The Saeco Syntia Focus Home Espresso Machine, Part II

Posted by TheShot on 23 Oct 2012 | Filed under: Add Milk, Consumer Trends, Home Brew, Machine, Quality Issues, Starbucks

Two months ago we reported on our trials with a superautomatic home espresso machine representing much of the state-of-the-art: the Philips Saeco Syntia Focus. Reading Saeco’s product literature and marketing communications, you’d be led to believe that this machine made “the perfect espresso” every time. But to most people who read our original post two […]

A Tale of Two Beverages

Posted by TheShot on 26 Feb 2012 | Filed under: Beans, Consumer Trends, Home Brew, Machine, Quality Issues

It was the best of times, it was the worst of times. Saturday, February 25, 2012 offered a curious contrast between the very different worlds of consumer appreciation for wine and coffee. For the former, I attended La Paulée de San Francisco 2012 — arguably the most over-the-top consumer wine event in America. For the […]

What do we talk about when we talk about coffee?

Posted by TheShot on 11 Oct 2011 | Filed under: Café Society, Consumer Trends

That’s the question UK-based marketing consultancy tried to answer on their blog recently: Coffee Marketing: Why So Romantic? | Market Sentinel. The firm was approached by a company attempting to launch a new brand of coffee, and they wanted to know the subjects of public conversations concerning coffee in social media and other public contexts. […]

Starbucks’ covert social marketing efforts continue to punk the presses with new Starbucks card campaign

Posted by TheShot on 10 Aug 2011 | Filed under: Consumer Trends, Starbucks

We smelled a familiar rat the first time we read it: I Am Jonathan’s Starbucks Card: A Social Payment Experiment (With Free Coffee) | TechCrunch. A programmer/writer publicly offers up his Starbucks Card as a social experiment for people around the world to contribute to and withdraw from his pre-paid Starbucks account. It just sounded […]

Trip Report: The Summit SF

Posted by TheShot on 16 Mar 2011 | Filed under: Café Society, Consumer Trends, Local Brew

Taking up the space that was formerly Daniel Creamery and its cheese production, the Summit has tall ceilings in a wide open space converted for café and art space use. The main seating area is littered with rectangular tables and chairs with plenty of wall outlets and laptop zombies — making you feel like you […]

Coffee’s Slow Dance, or Pop Will Repeat Itself

Posted by TheShot on 12 Feb 2011 | Filed under: Barista, Café Society, Consumer Trends

The New York Times published an article this week (due in the NY Times Magazine tomorrow) from its coffee beat regular, Oliver Strand: Japan’s Pour-Over Coffee Wins Converts – NYTimes.com. It’s a relatively effective trend piece — dealing more with pop culture and a sort of social anthropology than anything it says about coffee. But […]

Why is the coffee industry so indifferent to its customers?

Posted by TheShot on 03 Feb 2011 | Filed under: Add Milk, Barista, Beans, Café Society, Consumer Trends, Machine

Many in the coffee industry speak volumes about wanting to market themselves to the public as the “new wine.” But if we examine the practices the industry has taken on to accomplish any of this, it has failed miserably on nearly all fronts. What becomes all too clear is that the coffee industry either doesn’t […]

Survey says…

Posted by TheShot on 12 Oct 2010 | Filed under: Coffee Health, Consumer Trends

When I was a biomedical engineering PhD student at Berkeley, a wise veteran lab partner once told me, “Statistics allow you to suggest anything you want. Just start with a conclusion and find a pattern in the data that fits to confirm it.” I’m reminded of that every time I read about research studies published […]

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