Tag Archive 'coffee_marketing'

New York City: Espresso’s New Wave Hits Town

Posted by TheShot on 13 Sep 2006 | Filed under: Barista, Beans, Foreign Brew, Quality Issues, Roasting

New York City — that backwater of quality espresso that has long proven, if I may paraphrase Frank Sinatra, “If you can make decent espresso there, you can make it anywhere” — has reportedly been hit by a “wave” (here we go again) of better coffee. Or so says today’s New York Times: Espresso’s New […]

Espresso now comes express at McDonald’s – Or: The McCafé idea is new if it’s new to you

Posted by TheShot on 13 Sep 2006 | Filed under: Consumer Trends, Restaurant Coffee

In the “who just can’t let a failed idea die” contest between McDonald’s McCafé and the Sony Mini-Disc, McDonald’s seems to be upping the ante along the Central Coast of California: Espresso now comes express at McDonald’s – LompocRecord.com. The strangest part is that the article cites Marcos Salazar, an area supervisor for McDonald’s, as […]

Hovering over Detroit: A close call on the high wire

Posted by TheShot on 31 Aug 2006 | Filed under: Consumer Trends

If you thought Starbucks was desperate to resort to podcasts to sell their coffee, McDonald’s recently promoted their premium roast coffee by hiring the Flying Wallendas to tightrope walk for its one-year anniversary: HOVERING OVER DETROIT: A close call on the high wire (Detroit Free Press). I’m not sure if McDonald’s wanted to send the […]

How many podcasts does it take to sell a mediocre cup of coffee?

Posted by TheShot on 29 Aug 2006 | Filed under: Consumer Trends, Starbucks

Starbucks is about to find out. Today, the company announced their strategy to counter the growing encroachment of fast food rivals vying for their coffee business: To stand out, Starbucks pushes coffee know-how | Consumer Products | Reuters.com. The plan includes holding coffee tastings in its North American stores. As reported here earlier this summer, […]

Coffee craze has everyone a bit nuts

Posted by TheShot on 28 Aug 2006 | Filed under: Café Society, Consumer Trends

Yesterday’s Washington Post ran an article that pretty much embodied everything I despise about coffee: Coffee craze has everyone a bit nuts – Family Times – The Washington Times, America’s Newspaper. It’s the focus on all the sizzle and none of the steak. Apparently, few of us want to hear about what it takes to […]

Coffee Economic Forecast

Posted by TheShot on 25 Aug 2006 | Filed under: Café Society, Consumer Trends, Restaurant Coffee

Associated Content regularly posts articles of informed-yet-amateur research, and today they published one on the economic outlook of the retail coffee beverage business: Coffee Economic Forecast – Associated Content. The author highlights that regular coffee sales (“convenience coffee”) are projected to grow 7% annually while espresso beverages are projecting 15% annual growth. So there is […]

Tempting the Traditional Coffee Drinker to Move Up

Posted by TheShot on 22 Aug 2006 | Filed under: Quality Issues, Robusta

Today’s New York Times reports that Folgers is planning a $20 million advertising campaign on a new line of “gourmet” Folgers: Tempting the Traditional Coffee Drinker to Move Up – New York Times. It seems that even Proctor & Gamble can no longer ignore the McDonald’s effect. However, what’s not clear is if consumers will […]

The smoke, mirrors, and black magic of coffee marketing

Posted by TheShot on 31 Jul 2006 | Filed under: Consumer Trends, Starbucks

Today a press release from Eight O’Clock Coffee announced a new marketing campaign for the all-but-forgotten brand: Eight O’Clock(R) Coffee “Gets Real” about Coffee in New Advertising Campaign; Nearly 150 Year Old Company Announces Results of Consumer Taste Test. The new marketing campaign takes aim squarely at the Starbucks set — on a mission to […]

Colombian coffee icon steps down

Posted by TheShot on 31 May 2006 | Filed under: Beans, Consumer Trends

Carlos Sanchez, 71, who portrayed Colombia coffee’s Juan Valdez for 37 years, recently announced his retirement: BBC NEWS | Americas | Colombian coffee icon steps down. But with Colombia coffee producers having already invested so much in their brand iconography (not to mention Juan Valdez-branded cafés in the U.S.), the successor to Mr. Sanchez will […]

P&G sees big market for stomach-friendly coffee

Posted by TheShot on 12 May 2006 | Filed under: Coffee Health, Consumer Trends

Earlier today, Proctor & Gamble Co. (manufacturer of Folgers and one of the Big Four) announced the launch of a new coffee concoction formulated to reduce stomach irritation: P&G sees big market for stomach-friendly coffee – Reuters Business Channel | Reuters.com. (This story was also picked up by the Cincinnati Business Courier: Procter debuts coffee […]

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