Tag Archive 'coffee_marketing'

Fusion Energy Coffee will keep you up 7-Eleven

Posted by TheShot on 23 Feb 2007 | Filed under: Consumer Trends

I’m not sure what’s worse: 7-Eleven’s coffee product marketers, or the coffee customers who patronize them. In any case, 7-Eleven recently introduced something called Fusion Energy Coffee: Fusion Energy Coffee will keep you up 7-Eleven | TheNewsTribune.com | Tacoma, WA. In case you haven’t been keeping up on your ephemeral, forgettable product fads (remember Pepsi […]

Coffee is Hot at the 2007 National Restaurant Show

Posted by TheShot on 12 Feb 2007 | Filed under: Quality Issues, Restaurant Coffee

Last month I scoffed at a National Restaurant Association survey showing that espresso was “hot” among restaurant trends. In order for an item to be “hot”, isn’t it a pre-requisite that restaurants should at least be half-way competent at it? In today’s news, the “NRA” announced a presentation at the annual hotel-motel restaurant convention this […]

Drinks Business Review Focuses On Coffee Innovation

Posted by TheShot on 07 Feb 2007 | Filed under: Consumer Trends, Quality Issues

“Coffee Innovation”. If there were ever two words that make me shudder in fear and cause my taste buds to roll up and die, those two could well be it. And so those two words arose today in an article that reported “coffee manufacturers have been working on new and improved ways to serve coffee”: […]

Coffee taste test stirs hot debate

Posted by TheShot on 03 Feb 2007 | Filed under: Consumer Trends, Starbucks

Yesterday, Consumer Reports announced that their taste testers rated McDonald’s premium coffee as superior to Starbucks‘ coffee. (Isn’t that a bit like a beauty contest between Courtney Love and Joan Rivers?) But the real story behind this isn’t their ratings so much as the response to these ratings: Coffee taste test stirs hot debate – […]

Options to make the perfect cup of coffee

Posted by TheShot on 24 Jan 2007 | Filed under: Home Brew, Machine, Quality Issues

Something has to distract the media and bloggers from their self-indulgent, T&A love-affair with this week’s story about stripper baristas in the Seattle/Tacoma area. Today’s The Record (Stockton, CA) made a valiant effort: Recordnet.com: Options to make the perfect cup of coffee. The article is a primer on the different coffee brewing methods and what […]

Mysterious ‘Meth Coffee’ launches in San Francisco

Posted by TheShot on 11 Jan 2007 | Filed under: Beans, Consumer Trends

I came across a coffee-related press release yesterday (as I often do), and I truly resisted writing about it — hoping it would just go away unnoticed. But then the company behind it is based out of San Francisco, and the press release hit the Associated Press today: AP Wire | 01/11/2007 | Mysterious `Meth […]

McDonald’s brews up £1m fair trade deal – and wields it as a marketing weapon

Posted by TheShot on 08 Jan 2007 | Filed under: Fair Trade, Restaurant Coffee, Starbucks

Yesterday’s Sunday Times (London) ran a story concerning McDonald’s UK’s announcement of a coffee supply partnership with the Rainforest Alliance: McDonald’s brews up £1m fair trade deal – Sunday Times – Times Online. At first read, I opted not to add a blog entry on how the Rainforest Alliance served as another alternative example to […]

What is your coffee lifestyle?

Posted by TheShot on 07 Dec 2006 | Filed under: Beans, Consumer Trends, Home Brew

Last year while looking to upgrade my home stereo from a Michael J. Fox-era boom box, I made the mistake of stopping into a Bose store. There I rudely discovered that Bose does not sell home stereos. No, they sell lifestyles. Problem was that I was already quite happy with my pre-owned lifestyle; I just […]

A Hot Cup of Money: Starbucks, Ethiopia, and the Coffee Branding Wars

Posted by TheShot on 16 Nov 2006 | Filed under: Beans, Starbucks

There’s been a lot of “he said, she said” going on between Starbucks and representatives of the Ethiopian coffee trade lately. Ethiopian Sidamo and Harar (two generally excellent bean stocks, mind you) were up for trademark protection when a “certain voting member” of the U.S. National Coffee Association (or NCA, a business interest legacy of […]

Coke, Nestlé Take Aim at Starbucks

Posted by TheShot on 14 Sep 2006 | Filed under: Barista, Consumer Trends, Restaurant Coffee, Starbucks

Not to be outdone by Coca-Cola’s Far Coast and CHAQWA announcements earlier this month, Big Four junk coffee giant, Nestlé, says “me too!”: Coke, Nestlé Take Aim at Starbucks (Advertising Age). I am not making this up: Nestlé marketing is instructing the media call their version the Nescafé Specialty Solutions’ bag-in-a-box system. How’s that for […]

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