Tag Archive 'coffee_marketing'

7-Eleven Promotes Fresh-Brewed Coffee

Posted by TheShot on 07 Feb 2008 | Filed under: Café Society, Consumer Trends, Quality Issues, Restaurant Coffee

This morning we came across an article in Convenience Store Decisions (how often have you heard that in a sentence?). The convenience store chain, 7-Eleven, has launched a new, multi-million-dollar marketing blitz this month, emphasizing the “guaranteed freshness” of their coffee: Convenience Store Decisions – 7-Eleven Promotes Fresh-Brewed Coffee. Before reading this article/press release, we […]

‘Healthy coffee’ found to be toxic

Posted by TheShot on 01 Feb 2008 | Filed under: Coffee Health, Consumer Trends

Many of you are probably more than already aware of this, but the latest trend in consumable marketing is something of an unholy marriage between food staples and over-the-counter pharmaceuticals. It’s not just juice smoothies that promote mysterious “immunity boosts” anymore. It’s also things like fortified coffee. And what’s with all this “energy boost” crap […]

What’s New: Coffee for Morons

Posted by TheShot on 21 Nov 2007 | Filed under: Coffee Health, Consumer Trends

If you ever wondered the depths at which some people can profit from human stupidity, today’s San Francisco Chronicle underscored the point: What’s New: Fortified organic coffee. (Thanks, Cindy Lee, for spreading the unchecked stupidity.) Yes, that “healthy coffee” thing, where foolish lemmings leap off cliffs in blind faith and obedience over health claims made […]

More coffee fads from animals’ digestive enzymes: Please make it stop!

Posted by TheShot on 14 Nov 2007 | Filed under: Consumer Trends

The apocalypse must clearly be upon us. And it’s not just that oil slick out in the San Francisco Bay, either. In the news today is yet another reported “coffee connoisseur” obsession with coffee beans processed through the digestive enzymes of some mysterious Asian mammal: Monkey business yields gourmet Taiwan coffee | Lifestyle | Living […]

New Grounds in Coffee: The French Onion Roast

Posted by TheShot on 27 Aug 2007 | Filed under: Foreign Brew

Just to prove my point about how the French get away with coffee atrocities while profiting from an undeserved reputation for being such café sophisticates, things seem to have taken a turn for the worse in the new Sarkozy era: Artsick > Other > New Grounds in Coffee: The French Onion Roast. In an unholy […]

The Rise of Yuppie Foods

Posted by TheShot on 14 Aug 2007 | Filed under: Consumer Trends, Quality Issues

Props to the blog wcuk for one of the more thought-provoking posts I’ve read in a while: The Rise of Yuppie Foods « wcuk. It concerns the question of whether the diversification and specialization of common consumable staples — from coffee to wine to chocolate to the restaurants where we eat — is driven less […]

When $600-a-pound Coffee Meets the Slow News Day

Posted by TheShot on 13 Jul 2007 | Filed under: Beans, Consumer Trends, Starbucks

Anthropologists really should take a closer look at the story of $600-a-pound coffee passed through Indonesian civet droppings, known as kopi luwak. This ‘news’ story has been repeatedly recycled across TV, newspapers, bloggers, and other media throughout the country for several years now — propagating like a Nigerian bank scam e-mail. And just like a […]

VitaBrew, enters fight against Alzheimer’s, Arthritis, and All Other Ailments Beginning with ‘A’ with a Free Certified GNC and Eight O’ Clock Coffee Snake Oil recipe

Posted by TheShot on 04 Jul 2007 | Filed under: Coffee Health, Consumer Trends

Will coffee marketing atrocities never cease? Of course not! Forget the transdermal patch, apparently the drug delivery mechanism of choice today is your good old cup of joe: WebWire | VitaBrew, enters fight against Osteoporosis and Diabetes type 2 with a Free Certified GNC and Eight O’ Clock Coffee Healthy Coffee recipe. I swear, I […]

Mill Valley: Cable car’s next stop – coffee

Posted by TheShot on 20 Jun 2007 | Filed under: Café Society, Local Brew

According to yesterday’s Marin Independent Journal, what looks like SF cable car No. 773 has been sitting along Redwood Highway in Mill Valley for some time. However, it’s no cable car — it’s a coffee kiosk that was custom built in Oregon to look like one, and it is destined to become the Mill Valley […]

Coffee marketing in Japan: The UCC Evangelion Project 人類補缶計画

Posted by TheShot on 11 Jun 2007 | Filed under: Consumer Trends, Foreign Brew

If you thought American or European coffee marketing was an intense animal, take a peek at what they do over in Japan: UCC Evangelion Project 人類補缶計画. The Ueshima Coffee Company — or UCC, with the English slogan, “Good Coffee Smile” — is a Kobe-based manufacturer of coffee and tea products. They also own a Kona […]

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