Tag Archive 'coffee_marketing'

More coffee fads from animals’ digestive enzymes: Please make it stop!

Posted by TheShot on 14 Nov 2007 | Filed under: Consumer Trends

The apocalypse must clearly be upon us. And it’s not just that oil slick out in the San Francisco Bay, either. In the news today is yet another reported “coffee connoisseur” obsession with coffee beans processed through the digestive enzymes of some mysterious Asian mammal: Monkey business yields gourmet Taiwan coffee | Lifestyle | Living […]

New Grounds in Coffee: The French Onion Roast

Posted by TheShot on 27 Aug 2007 | Filed under: Foreign Brew

Just to prove my point about how the French get away with coffee atrocities while profiting from an undeserved reputation for being such café sophisticates, things seem to have taken a turn for the worse in the new Sarkozy era: Artsick > Other > New Grounds in Coffee: The French Onion Roast. In an unholy […]

The Rise of Yuppie Foods

Posted by TheShot on 14 Aug 2007 | Filed under: Consumer Trends, Quality Issues

Props to the blog wcuk for one of the more thought-provoking posts I’ve read in a while: The Rise of Yuppie Foods « wcuk. It concerns the question of whether the diversification and specialization of common consumable staples — from coffee to wine to chocolate to the restaurants where we eat — is driven less […]

When $600-a-pound Coffee Meets the Slow News Day

Posted by TheShot on 13 Jul 2007 | Filed under: Beans, Consumer Trends, Starbucks

Anthropologists really should take a closer look at the story of $600-a-pound coffee passed through Indonesian civet droppings, known as kopi luwak. This ‘news’ story has been repeatedly recycled across TV, newspapers, bloggers, and other media throughout the country for several years now — propagating like a Nigerian bank scam e-mail. And just like a […]

VitaBrew, enters fight against Alzheimer’s, Arthritis, and All Other Ailments Beginning with ‘A’ with a Free Certified GNC and Eight O’ Clock Coffee Snake Oil recipe

Posted by TheShot on 04 Jul 2007 | Filed under: Coffee Health, Consumer Trends

Will coffee marketing atrocities never cease? Of course not! Forget the transdermal patch, apparently the drug delivery mechanism of choice today is your good old cup of joe: WebWire | VitaBrew, enters fight against Osteoporosis and Diabetes type 2 with a Free Certified GNC and Eight O’ Clock Coffee Healthy Coffee recipe. I swear, I […]

Mill Valley: Cable car’s next stop – coffee

Posted by TheShot on 20 Jun 2007 | Filed under: Café Society, Local Brew

According to yesterday’s Marin Independent Journal, what looks like SF cable car No. 773 has been sitting along Redwood Highway in Mill Valley for some time. However, it’s no cable car — it’s a coffee kiosk that was custom built in Oregon to look like one, and it is destined to become the Mill Valley […]

Coffee marketing in Japan: The UCC Evangelion Project 人類補缶計画

Posted by TheShot on 11 Jun 2007 | Filed under: Consumer Trends, Foreign Brew

If you thought American or European coffee marketing was an intense animal, take a peek at what they do over in Japan: UCC Evangelion Project 人類補缶計画. The Ueshima Coffee Company — or UCC, with the English slogan, “Good Coffee Smile” — is a Kobe-based manufacturer of coffee and tea products. They also own a Kona […]

Vintage Trend: When wine is nothing like Starbucks

Posted by TheShot on 05 Jun 2007 | Filed under: Café Society, Consumer Trends, Starbucks

This weekend’s New York Times Magazine featured an article that sort of did a reverse take on the ever-popular wine analogy for coffee: Vintage Trend – Retail Wines Chains – Wines – Alcoholic Beverages – Alcohol – Consumed – Rob Walker – New York Times. Except this time, the Times writer, Rob Walker, got it […]

Coca-Cola FoodService Partners with Juan Valdez

Posted by TheShot on 20 May 2007 | Filed under: Beans, Machine, Restaurant Coffee

We’ve been monitoring Coca-Cola’s murky interests in the coffee business for some time now. The most obvious example being their patent filings in recent years, which have lead to — among other things — their launch of Far Coast coffee pod and machine systems for food service retailers. In today’s news, Coke announced they will […]

Fusion Energy Coffee will keep you up 7-Eleven

Posted by TheShot on 23 Feb 2007 | Filed under: Consumer Trends

I’m not sure what’s worse: 7-Eleven’s coffee product marketers, or the coffee customers who patronize them. In any case, 7-Eleven recently introduced something called Fusion Energy Coffee: Fusion Energy Coffee will keep you up 7-Eleven | TheNewsTribune.com | Tacoma, WA. In case you haven’t been keeping up on your ephemeral, forgettable product fads (remember Pepsi […]

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