Tag Archive 'coffee_marketing'

Death by origin: an Australian’s contrarian view

Posted by TheShot on 09 May 2009 | Filed under: Barista, Beans, Café Society, Consumer Trends, Quality Issues

Australians are no slouches when it comes to appreciating good coffee. But last month, an opinion piece in The Australian highlighted what the author, John Lethlean, felt was a lot of misplaced fuss, pomp, and circumstance going into coffee origins these days: Just a strong one, thanks | The Australian. A self-described “coffee-geek groupie,” Mr. […]

Costa Coffee’s taster has tongue insured for £10 million … and the 2009 USBC winner

Posted by TheShot on 09 Mar 2009 | Filed under: Barista, Café Society, Foreign Brew, Quality Issues

Oh, sure, it’s a rather frivolous promotional piece. Today’s Telegraph (UK) gives us a glimpse into how quality coffee is marketed in the UK versus here: Costa Coffee’s taster has tongue insured for £10 million – Telegraph. Whereas American coffee pros seem to go ga-ga at the altar of Q grader certification, the UK opts […]

It’s a floor wax. No, it’s a dessert topping. No, it’s a barista.

Posted by TheShot on 11 Jan 2009 | Filed under: Barista

If there ever was a news article that embodied what we’ve found unsatisfying about how barista competitions are promoted, this one from today’s News Tribune (Tacoma, WA) is up there: More than another cup of joe | TheNewsTribune.com | Tacoma, WA. Over the weekend, Tacoma hosted the Northwest Regional Barista Competition. Barista competitions may be […]

Folgers Coffee: When only foreign aid coffee will do

Posted by TheShot on 10 Dec 2008 | Filed under: Consumer Trends

In the “what were they thinking?” department, here’s a recent blog post discussing a new Folgers Coffee TV advertising campaign: Folgers: the taste of bad advertising « Jenichka’s Weblog. It’s been about 2-3 months since Folgers last publicly humiliated themselves — so this could be an improvement, depending on your perspective. The theme of this […]

Trying to teach “old” coffee new marketing tricks

Posted by TheShot on 10 Nov 2008 | Filed under: Consumer Trends, Starbucks

We have to admit: marketers of whole foods and commodities don’t have it easy. Product marketing is so much easier when you can reformulate and industrially process something with a bogus health claim and slap a “New!” logo on the packaging. It gets even easier when you can inject exotic substances with a “newly discovered” […]

Coffee’s cutting edge … or just carnival barking?

Posted by TheShot on 18 Oct 2008 | Filed under: Barista, Consumer Trends, Quality Issues

This week we came across a curious video published by Voice of America: VOA News – Seattle: Capital of Coffee Houses. If you wonder why something called “Voice of America” produces video, you’ll question that even more after viewing this parody of a 1980’s corporate training video. But the video is essentially a review of […]

2008 US Barista Champion: Kyle Glanville

Posted by TheShot on 07 May 2008 | Filed under: Barista, Consumer Trends, Local Brew, Quality Issues

We’re more than a bit late with the news here, but a hearty and well-deserved congratulations to Kyle Glanville of LA’s Intelligentsia Coffee & Tea for winning the 2008 U.S. Barista Championship (USBC): 2008 US Barista Champion « The Official 2008 SCAA Conference Blog. Proving the West is Best, and giving us some minor trash-talking […]

7-Eleven Promotes Fresh-Brewed Coffee

Posted by TheShot on 07 Feb 2008 | Filed under: Café Society, Consumer Trends, Quality Issues, Restaurant Coffee

This morning we came across an article in Convenience Store Decisions (how often have you heard that in a sentence?). The convenience store chain, 7-Eleven, has launched a new, multi-million-dollar marketing blitz this month, emphasizing the “guaranteed freshness” of their coffee: Convenience Store Decisions – 7-Eleven Promotes Fresh-Brewed Coffee. Before reading this article/press release, we […]

‘Healthy coffee’ found to be toxic

Posted by TheShot on 01 Feb 2008 | Filed under: Coffee Health, Consumer Trends

Many of you are probably more than already aware of this, but the latest trend in consumable marketing is something of an unholy marriage between food staples and over-the-counter pharmaceuticals. It’s not just juice smoothies that promote mysterious “immunity boosts” anymore. It’s also things like fortified coffee. And what’s with all this “energy boost” crap […]

What’s New: Coffee for Morons

Posted by TheShot on 21 Nov 2007 | Filed under: Coffee Health, Consumer Trends

If you ever wondered the depths at which some people can profit from human stupidity, today’s San Francisco Chronicle underscored the point: What’s New: Fortified organic coffee. (Thanks, Cindy Lee, for spreading the unchecked stupidity.) Yes, that “healthy coffee” thing, where foolish lemmings leap off cliffs in blind faith and obedience over health claims made […]

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