Tag Archive 'coffee_marketing'

So why Blue Bottle Coffee?

Posted by TheShot on 30 Jan 2014 | Filed under: Consumer Trends, Local Brew, Roasting

Big-name capital investments in coffee businesses are old news. The newest of this old news is an additional $25.75 million of investment secured by Blue Bottle Coffee (SF Gate, Business Insider). News like this tends to elicit a mixture of validation (i.e., “Good coffee is serious business!”) and a little envy (i.e., “My business makes […]

Turning death threats into a marketing campaign

Posted by TheShot on 17 May 2012 | Filed under: Coffee Health

We’ve ranted against the Medical Infotainment industrial complex more than enough times here on this blog. You know the weekly stream of pop medical news headlines: alternating manic depressive cycles of “coffee kills”, then “coffee gives you immortality”, then lather, rinse, repeat. Billions of dollars wasted on decades of coffee medical research, and all we […]

What do we talk about when we talk about coffee?

Posted by TheShot on 11 Oct 2011 | Filed under: Café Society, Consumer Trends

That’s the question UK-based marketing consultancy tried to answer on their blog recently: Coffee Marketing: Why So Romantic? | Market Sentinel. The firm was approached by a company attempting to launch a new brand of coffee, and they wanted to know the subjects of public conversations concerning coffee in social media and other public contexts. […]

Andrea Illy on Fair Trade, barista training, and coffee pricing

Posted by TheShot on 22 Sep 2011 | Filed under: Beans, Café Society, Fair Trade, Quality Issues, Restaurant Coffee

Media profiles of Illycaffè‘s Andrea Illy are commonplace. But this one from today’s The Guardian (UK) is better than most: Andrea Illy: family businessman who’s raising the bar for premium coffee | Business | The Guardian. For one, Mr. Illy talks about the importance of pricing and brand positioning. Regardless of what you think of […]

Why is the coffee industry so indifferent to its customers?

Posted by TheShot on 03 Feb 2011 | Filed under: Add Milk, Barista, Beans, Café Society, Consumer Trends, Machine

Many in the coffee industry speak volumes about wanting to market themselves to the public as the “new wine.” But if we examine the practices the industry has taken on to accomplish any of this, it has failed miserably on nearly all fronts. What becomes all too clear is that the coffee industry either doesn’t […]

Coffee is entertainment, but good coffee needs “soul”

Posted by TheShot on 24 Aug 2010 | Filed under: Café Society, Consumer Trends, Starbucks

Please repeat after me: “Food and drink is entertainment.” What do I mean by that? Public tastes in entertainment change. We no longer attend social dances or go to the circus. In fact, if someone probably heard their neighbors were doing that, they would hide any of their small children. And instead of seeing the […]

Does the growth in high-quality independent cafés mean the mom-and-pops are making a comeback?

Posted by TheShot on 28 Dec 2009 | Filed under: Café Society, Consumer Trends, Foreign Brew, Quality Issues, Starbucks

Has it really been a couple weeks since our last third wave rant? A few years after we thought this topic was dead and buried, lately newbie third wave coffee articles have been cropping up in local newspapers like teenage vampire profiteers. London, Oakland, and now Vancouver: Indie cafés perfectly poised to quench coffee aficionados’ […]

Listen coffee shop, I am not your “friend”

Posted by TheShot on 07 Oct 2009 | Filed under: Consumer Trends, Starbucks

Online social media is hardly new. Online BBSes have existed since the 1970s. Even yours truly geeked out for a bit on packet radio in the 1980s. But today we have reached a sort of critical mass on the Internet where, like sex and drugs in the 1960s, “everyone is doing it”. Except that “everyone” […]

Trip Report: Bean Island, or: What’s sick and wrong with health-related coffee marketing today

Posted by TheShot on 02 Sep 2009 | Filed under: Beans, Coffee Health, Consumer Trends, Local Brew

You can make coffee hot or cold, weak or strong, and even good or bad. But one thing you shouldn’t make coffee is scary. And what’s making coffee scary today — in a way that mysterious substances such as Jamba Juice‘s “immunity boost” only used to scare us — are con artists who now target […]

Nespresso and the definition of greenwashing

Posted by TheShot on 31 Jul 2009 | Filed under: Beans, Consumer Trends, Home Brew

How ironic that an organization called GreeNow is now affiliated with a product line, Nespresso, that has defined a consumer lifestyle centered around maximum environmental and manufacturing waste by individually wrapping every single serving of coffee that they sell: GreeNow Powers New York Launch of New Nespresso CitiZ Machine. Nespresso calls it “highest-quality premium portioned […]

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