Posted by TheShot on 11 Oct 2011 | Tagged as: Café Society, Consumer Trends
That’s the question UK-based marketing consultancy tried to answer on their blog recently: Coffee Marketing: Why So Romantic? | Market Sentinel. The firm was approached by a company attempting to launch a new brand of coffee, and they wanted to know the subjects of public conversations concerning coffee in social media and other public contexts. [...]
[view full post]Posted by TheShot on 22 Sep 2011 | Tagged as: Beans, Café Society, Fair Trade, Quality Issues, Restaurant Coffee
Media profiles of Illycaffè‘s Andrea Illy are commonplace. But this one from today’s The Guardian (UK) is better than most: Andrea Illy: family businessman who’s raising the bar for premium coffee | Business | The Guardian. For one, Mr. Illy talks about the importance of pricing and brand positioning. Regardless of what you think of [...]
[view full post]Posted by TheShot on 03 Feb 2011 | Tagged as: Add Milk, Barista, Beans, Café Society, Consumer Trends, Machine
Many in the coffee industry speak volumes about wanting to market themselves to the public as the “new wine.” But if we examine the practices the industry has taken on to accomplish any of this, it has failed miserably on nearly all fronts. What becomes all too clear is that the coffee industry either doesn’t [...]
[view full post]Posted by TheShot on 24 Aug 2010 | Tagged as: Café Society, Consumer Trends, Starbucks
Please repeat after me: “Food and drink is entertainment.” What do I mean by that? Public tastes in entertainment change. We no longer attend social dances or go to the circus. In fact, if someone probably heard their neighbors were doing that, they would hide any of their small children. And instead of seeing the [...]
[view full post]Posted by TheShot on 28 Dec 2009 | Tagged as: Café Society, Consumer Trends, Foreign Brew, Quality Issues, Starbucks
Has it really been a couple weeks since our last third wave rant? A few years after we thought this topic was dead and buried, lately newbie third wave coffee articles have been cropping up in local newspapers like teenage vampire profiteers. London, Oakland, and now Vancouver: Indie cafés perfectly poised to quench coffee aficionados’ [...]
[view full post]Posted by TheShot on 07 Oct 2009 | Tagged as: Consumer Trends, Starbucks
Online social media is hardly new. Online BBSes have existed since the 1970s. Even yours truly geeked out for a bit on packet radio in the 1980s. But today we have reached a sort of critical mass on the Internet where, like sex and drugs in the 1960s, “everyone is doing it”. Except that “everyone” [...]
[view full post]Posted by TheShot on 02 Sep 2009 | Tagged as: Beans, Coffee Health, Consumer Trends, Local Brew
You can make coffee hot or cold, weak or strong, and even good or bad. But one thing you shouldn’t make coffee is scary. And what’s making coffee scary today — in a way that mysterious substances such as Jamba Juice‘s “immunity boost” only used to scare us — are con artists who now target [...]
[view full post]Posted by TheShot on 31 Jul 2009 | Tagged as: Beans, Consumer Trends, Home Brew
How ironic that an organization called GreeNow is now affiliated with a product line, Nespresso, that has defined a consumer lifestyle centered around maximum environmental and manufacturing waste by individually wrapping every single serving of coffee that they sell: GreeNow Powers New York Launch of New Nespresso CitiZ Machine. Nespresso calls it “highest-quality premium portioned [...]
[view full post]Posted by TheShot on 09 May 2009 | Tagged as: Barista, Beans, Café Society, Consumer Trends, Quality Issues
Australians are no slouches when it comes to appreciating good coffee. But last month, an opinion piece in The Australian highlighted what the author, John Lethlean, felt was a lot of misplaced fuss, pomp, and circumstance going into coffee origins these days: Just a strong one, thanks | The Australian. A self-described “coffee-geek groupie,” Mr. [...]
[view full post]Posted by TheShot on 09 Mar 2009 | Tagged as: Barista, Café Society, Foreign Brew, Quality Issues
Oh, sure, it’s a rather frivolous promotional piece. Today’s Telegraph (UK) gives us a glimpse into how quality coffee is marketed in the UK versus here: Costa Coffee’s taster has tongue insured for £10 million – Telegraph. Whereas American coffee pros seem to go ga-ga at the altar of Q grader certification, the UK opts [...]
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