Tag Archive 'coffee_education'

Università del Caffè at CIA Greystone

Posted by TheShot on 12 Jul 2015 | Filed under: Barista, Beans, Home Brew, Machine, Quality Issues, Roasting

Earlier this year I attended Illy‘s Università del Caffè at CIA Greystone in St. Helena, CA for a course titled Coffee Expert: From Plant to the Cup. Effectively it was a slightly updated and “Americanized” version of the introductory Illy course I first wrote about eight years ago when the famed food writer, David Lebovitz, […]

Why I’m Just Not Feeling the ChefSteps Coffee Love

Posted by TheShot on 07 Feb 2015 | Filed under: Consumer Trends, Quality Issues, Robusta

If you are a coffee lover, you’re probably already well aware of the online coffee courses offered by Seattle’s ChefSteps. That is, unless you’ve been holed up in Guantanamo or you avoid most social media like the time-sucking plague that it is (though I do, and yet I couldn’t avoid the subject). This week coffee […]

Upscale coffee selections brewing at more hotels

Posted by TheShot on 05 Jun 2007 | Filed under: Café Society, Consumer Trends, Local Brew, Restaurant Coffee

According to an article in today’s USA Today, hotels are still slowly catching up on the rest of society when it comes to serving better quality coffee: Upscale coffee selections brewing at more hotels – USATODAY.com. As the article opens, “Good coffee is the next big thing at hotels.” Business travelers, accustomed to better coffee […]

Coffee educators gladly spread the java gospel

Posted by TheShot on 23 Nov 2006 | Filed under: Quality Issues, Starbucks

Today’s Seattle Times posted an article on the 19-strong “coffee educators” at Starbucks: The Seattle Times: Business & Technology: Coffee educators gladly spread the java gospel. The article explains the role of coffee cupping at Starbucks as part of their basic training for coffee buyers and baristas. The article also makes mention of Starbucks’ definitions […]

How many podcasts does it take to sell a mediocre cup of coffee?

Posted by TheShot on 29 Aug 2006 | Filed under: Consumer Trends, Starbucks

Starbucks is about to find out. Today, the company announced their strategy to counter the growing encroachment of fast food rivals vying for their coffee business: To stand out, Starbucks pushes coffee know-how | Consumer Products | Reuters.com. The plan includes holding coffee tastings in its North American stores. As reported here earlier this summer, […]

Michigan Starbucks introduce “Coffee Exploration” programs

Posted by TheShot on 03 Jun 2006 | Filed under: Café Society, Consumer Trends, Starbucks

Today’s Detroit Free Press reports that 80 Michigan Starbucks are offering “Coffee Exploration” programs from 2 to 3 p.m. every Saturday through December: Time for a coffee break. Programs include free, informal classes on various coffee-related topics such as better home coffee, what makes good iced coffee, and coffee bean varieties from different regions around […]