Today’s Seattle Times posted an article on the 19-strong “coffee educators” at Starbucks: The Seattle Times: Business & Technology: Coffee educators gladly spread the java gospel. The article explains the role of coffee cupping at Starbucks as part of their basic training for coffee buyers and baristas. The article also makes mention of Starbucks’ definitions […]
Tag Archive 'coffee_cupping'
Coffee’s ever-popular wine analogy works well in the economics case. There are some people who appreciate what goes into a $100 bottle of wine, and there are others who prefer beer and don’t see how that bottle adds up to the price of a few good cases of their favorite brew. On a social level, […]
A friend and CoffeeRatings.com reader, Jeremy Nisen, occasionally writes for SFist — which many rightfully recognize as San Francisco’s best local blog. (Jeremy interviewed me for it earlier this year.) Yesterday he pointed me to his most recent article on the site: SFist: Um, Yeah, But What Kind of Grinder Did They Use?. In it, […]
Starbucks is about to find out. Today, the company announced their strategy to counter the growing encroachment of fast food rivals vying for their coffee business: To stand out, Starbucks pushes coffee know-how | Consumer Products | Reuters.com. The plan includes holding coffee tastings in its North American stores. As reported here earlier this summer, […]
Yesterday’s Washington Post ran an article that pretty much embodied everything I despise about coffee: Coffee craze has everyone a bit nuts – Family Times – The Washington Times, America’s Newspaper. It’s the focus on all the sizzle and none of the steak. Apparently, few of us want to hear about what it takes to […]
Tomorrow, several publications will carry a story by Moira Herbst from the Columbia News Service on the growing trend of consumer coffee cupping: Does coffee make you crazy? (The Arizona Republic). The article also touches on the extremes to which consumers are pursuing their love of a good cup of coffee. The irony here is […]
An article in today’s The News-Gazette from Champaign, IL reported on some of the nuances of coffee cupping, or the process by which coffee professionals taste and evaluate coffee for purchase, blending, etc.: AP Wire | 04/05/2006 | ILLINOIS STYLE: Champaign coffee roaster rates Dominican coffee. A local roaster visited the Dominican Republic, where the […]