New coffee launched by Coca-Cola and Godiva
Posted by TheShot on 19 Apr 2006 | Filed under: Consumer Trends, Starbucks
Coca-Cola continues its coffee beverage push, recently announcing a drink to be launched in July that’s “more decadent than just plain coffee”: New coffee launched by Coca-Cola and Godiva – Drinks Business Review. Undoubtedly, it will be another Coca-Cola BlāK — meaning that we should expect consumers’ short attention spans to give this a shelf [...]