Coca-Cola continues its coffee beverage push, recently announcing a drink to be launched in July that’s “more decadent than just plain coffee”: New coffee launched by Coca-Cola and Godiva – Drinks Business Review. Undoubtedly, it will be another Coca-Cola BlāK — meaning that we should expect consumers’ short attention spans to give this a shelf [...]
Tag Archive 'coca-cola'
Meghan E. Irons of The Boston Globe takes issue with the absurd new language required of customers ordering coffee these days: Listen, barista, I’ll take my joe talk straight – The Boston Globe. It’s what I’ve ridiculed here previously as the double-tall, four-pump vanilla caramel macchiato. A Northeastern University linguist quoted in the article suggests [...]
Posted by TheShot on 19 Mar 2006 | Filed under: Consumer Trends
From the Sarasota Herald Tribune, Coca-Cola has revealed a little more of their latest beverage play in the hopes of cashing in on consumer interest in specialty coffee. Coke Blāk (no, I am not making this up) is scheduled to hit U.S. store shelves April 3: Meet Coke Blak: Soda with a coffee kick. According [...]
Posted by TheShot on 31 Jan 2006 | Filed under: Consumer Trends
The Atlanta Business Chronicle reported today that “Coca-Cola may take on Starbucks.” I used quotes here because the overlap of both businesses isn’t significant enough to warrant their headline — or at least what it leads you to believe. The story is this: Coca-Cola is always looking for growth opportunities (read: cash flow) in anything [...]