Posted by TheShot on 03 Jun 2007 | Tagged as: Consumer Trends, Starbucks
The state of professional journalism’s credibility in this country must truly be at an all-time low. Now I don’t think this because of all the blowhard bloggers who believe that any monkey with a keyboard can do the same job as any professional journalist. But it is stories like The Sacramento Bee’s May 23 “investigative [...]
[view full post]Posted by TheShot on 04 May 2007 | Tagged as: Consumer Trends, Machine
Not all public relations professionals are brain-dead. Really. Unfortunately, there are armies of brain-dead PR zombies that routinely clog the media firehose with inane chatter.
One of their favorite zombie techniques? Take a rather inane topic that seems trendy in the media — say, oh, blogging. Then take whatever tired idea you have in front of [...]
Posted by TheShot on 14 Feb 2007 | Tagged as: Quality Issues
A local, homespun, philosophical yarn in today’s Gulf Breeze News (Gulf Breeze, FL … why do all the crackpots seem to come from Florida?) noted how our approach to life can failingly be like concentrating on the cup and not the coffee within it: The coffee, not the cup that holds it, is what matters. [...]
[view full post]Posted by TheShot on 13 Feb 2007 | Tagged as: Consumer Trends, Home Brew, Machine
Has TheShot been taken over by “splogs” (spam blogs)?!
For anyone who has run a blog, I don’t mean the regular stream of bogus insurance adverts and “great post - I had never thought of that” comments. I mean all those splogs out there that have disguised themselves as online “lifestyle magazines” — i.e., shorthand for [...]
Posted by TheShot on 31 Jul 2006 | Tagged as: Consumer Trends, Starbucks
Today a press release from Eight O’Clock Coffee announced a new marketing campaign for the all-but-forgotten brand: Eight O’Clock(R) Coffee “Gets Real” about Coffee in New Advertising Campaign; Nearly 150 Year Old Company Announces Results of Consumer Taste Test. The new marketing campaign takes aim squarely at the Starbucks set — on a mission to [...]
[view full post]Posted by TheShot on 21 Mar 2006 | Tagged as: Consumer Trends
OK — it’s only Tuesday, and I have already found the winner for the most imbecilic coffee-related news item of the week.
So what do you do if you’re a coffee marketer desperate for an angle? How about selling coffee with those yellow rubber LIVESTRONG wristbands? Nah — not trendy enough. OK, how about a reality [...]