Tag Archive 'barista_training'

Andy Newbom of Silicon Valley – Founder of Barefoot Coffee Roasters

Posted by TheShot on 29 Jul 2007 | Filed under: Beans, Local Brew, Quality Issues, Roasting

The American Chronicle can be a pretty hokey online rag, but once in a while they feature the occasional gem — like today’s interview with Barefoot Coffee Roasters‘ founder and all around cool guy, Andy Newbom: American Chronicle: Andy Newbom of Silicon Valley – Founder of Barefoot Coffee Roasters. In the interview, Andy reveals how […]

Black Magic: The Perfect Espresso

Posted by TheShot on 14 Jun 2007 | Filed under: Barista, Foreign Brew, Quality Issues

TIME magazine posted a “Summer Journey” special documenting the theme of “we are what we eat.” One of the stops of this photo essay is an espresso bar in southwest Rome: Black Magic: The Perfect Espresso – TIME’s Summer Journey | TIME. The author, a California expatriate and recovered Starbucks addict, waxes on the joys […]

Coffee vendors teaching wholesale customers to brew’em right

Posted by TheShot on 10 Mar 2007 | Filed under: Barista, Quality Issues

This AP story ran across the wire yesterday: KOMO-TV – Seattle, Washington – Local & Regional – Coffee vendors teaching wholesale customers to brew’em right. It is about espresso training for the competitive professional market. Roasters such as Zoka Coffee Roaster & Tea Co. and Caffe D’Arte of Seattle have been successfully offering weekend training […]

All the King’s Horses, and All the King’s Marketing Consultants…

Posted by TheShot on 06 Mar 2007 | Filed under: Barista, Café Society, Consumer Trends, Machine, Quality Issues, Starbucks

The news of Starbucks‘ death has been greatly exaggerated. That’s all I could think of when reading the media and blogosphere response over the past week to an executive memo written by Starbucks’ founder and corporate chairman, Howard Schultz (as reported here on Feb. 24). In the memo, the founder lamented the loss of Starbucks’ […]

Coffee is Hot at the 2007 National Restaurant Show

Posted by TheShot on 12 Feb 2007 | Filed under: Quality Issues, Restaurant Coffee

Last month I scoffed at a National Restaurant Association survey showing that espresso was “hot” among restaurant trends. In order for an item to be “hot”, isn’t it a pre-requisite that restaurants should at least be half-way competent at it? In today’s news, the “NRA” announced a presentation at the annual hotel-motel restaurant convention this […]

Trip Report: Barefoot Coffee Roasters

Posted by TheShot on 23 Dec 2006 | Filed under: Barista, Beans, Fair Trade, Local Brew, Quality Issues, Roasting

As a former resident of Palo Alto for several years, a trip down Santa Clara’s Stevens Creek Boulevard conjures up images of discount mattress stores, Denny’s, and strip malls as far as the eye can see. Unfortunately, that’s commercial real estate in the Silicon Valley — regardless of the hidden gems tucked away in Northern […]

Trip Report: The French Laundry

Posted by TheShot on 14 Dec 2006 | Filed under: Foreign Brew, Local Brew, Restaurant Coffee

An espresso review for a restaurant where the cheapest item on the dinner menu is $210 may seem a bit irrelevant, but it is important for what it represents: a gold standard for food and wine. Back in September, we reviewed one of San Francisco’s most highly regarded dining establishments, Michael Mina. But to many […]

Trip Report: Caffè Nero – Heathrow, London

Posted by TheShot on 16 Nov 2006 | Filed under: Foreign Brew

Back in August we reported on Caffè Nero’s expansion plans beyond the U.K. to the rest of Europe. For my recent travels to Portugal, I passed through London Heathrow Airport and had the chance to finally review a Caffè Nero for myself. (OK, you always have to wonder about airport espresso, but I’ll get to […]

Australia: Coffee industry experts spill the beans on baristas

Posted by TheShot on 04 Nov 2006 | Filed under: Barista, Foreign Brew, Quality Issues

The meteoric growth in consumer demand for espresso has placed immense downward pressure on the skills of the average barista. Many coffee retailers (most notably Starbucks) have responded to this gap between supply and demand by introducing more automated machines and processes, enabling them to hire a wider availability of less skilled workers at lower […]

Home barista training: Cafe society, BYO machine

Posted by TheShot on 04 Sep 2006 | Filed under: Café Society, Consumer Trends, Home Brew

An article published in tomorrow’s The Age (Australia) explores the growing popularity in home espresso equipment — and in new training courses and centers for the home barista: Cafe society, BYO machine – Epicure – Entertainment – theage.com.au. For example, Lavazza has been running courses in Australia for industry and home enthusiasts for the past […]

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