Tag Archive 'barista_training'

Bay Area restaurants still struggle with “the coffee thing”

Posted by TheShot on 27 May 2009 | Tagged as: Barista, Beans, Machine, Quality Issues, Restaurant Coffee, Roasting

We are not the only ones who have lamented the sorry state of restaurant coffee — particularly at some of the Bay Area’s finest restaurants. The San Francisco Chronicle made poor restaurant coffee a front-page headline as early as 1963.
In some ways, the elevated coffee standards that exist outside of the restaurant world are [...]

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Starbucks: Doing the right thing for the wrong reasons

Posted by TheShot on 16 Oct 2008 | Tagged as: Barista, Quality Issues, Starbucks

One way to learn how important coffee is to some people is to sit in a jury room under bailiff lock & key without coffee for 7 1/2 hours. This pretty much describes my current existence at the aforementioned SF Glamour Slammer. I’m tempted to sneak in my own personal French press — if not [...]

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Home espresso education: Short, strong grounding in espresso

Posted by TheShot on 21 May 2008 | Tagged as: Consumer Trends, Home Brew, Machine, Quality Issues, Starbucks

Yesterday’s The Age (Melbourne, Australia) published an article on the growing business of home espresso education: Short, strong grounding in espresso – Epicure – Entertainment – theage.com.au. The author noted how cafés, roasters, and other retail locations are creating “coffee classrooms” for instructing consumers on how to “create the perfect coffee at home”. The reason [...]

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The Art of the Italian Espresso | PRI’s The World

Posted by TheShot on 28 Feb 2008 | Tagged as: Barista, CoffeeRatings.com, Foreign Brew, Starbucks

Yesterday Public Radio International’s (PRI) The World aired a broadcast on the Italian espresso: Espresso | PRI’s The World. While every news outlet in America was regurgitating Starbucks‘ publicity over their token three-hour store closure for employee training, reporter David Leveille took a different approach by interviewing the art of the espresso from a distinctly [...]

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Italian Scientists Unveil Coffee-Making Robot

Posted by TheShot on 21 Feb 2008 | Tagged as: Local Brew, Starbucks

This just in from Italy: Putting EU Money to Good Use: Italian Scientists Unveil Coffee-Making Robot – International – SPIEGEL ONLINE – News. “A coffee-making robot?,” you ask? More than the specialized Swiss jobs we’ve talked about, we’re actually talking 1940’s Popular Mechanics/The Jetsons‘ Rosie … that kind of robot. The kind we’ve been promised [...]

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Coffee Klatch Roasting Celebrates Starbucks Store Closures With Free Coffee for Everyone

Posted by TheShot on 19 Feb 2008 | Tagged as: Barista, Quality Issues, Starbucks

It’s a rather snarky press release, but we confess to being amused by it: Coffee Klatch Roasting Celebrates Starbucks Store Closures With Free Coffee for Everyone.
These days, Howard Schultz’s return to the CEO post at Starbucks has resembled nothing short of a panicked man caught on a runaway bulldozer, pulling every lever and knob he [...]

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Andy Newbom of Silicon Valley – Founder of Barefoot Coffee Roasters

Posted by TheShot on 29 Jul 2007 | Tagged as: Beans, Local Brew, Quality Issues, Roasting

The American Chronicle can be a pretty hokey online rag, but once in a while they feature the occasional gem — like today’s interview with Barefoot Coffee Roasters‘ founder and all around cool guy, Andy Newbom: American Chronicle: Andy Newbom of Silicon Valley – Founder of Barefoot Coffee Roasters. In the interview, Andy reveals how [...]

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Black Magic: The Perfect Espresso

Posted by TheShot on 14 Jun 2007 | Tagged as: Barista, Foreign Brew, Quality Issues

TIME magazine posted a “Summer Journey” special documenting the theme of “we are what we eat.” One of the stops of this photo essay is an espresso bar in southwest Rome: Black Magic: The Perfect Espresso – TIME’s Summer Journey | TIME. The author, a California expatriate and recovered Starbucks addict, waxes on the joys [...]

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Coffee vendors teaching wholesale customers to brew’em right

Posted by TheShot on 10 Mar 2007 | Tagged as: Barista, Quality Issues

This AP story ran across the wire yesterday: KOMO-TV – Seattle, Washington – Local & Regional – Coffee vendors teaching wholesale customers to brew’em right. It is about espresso training for the competitive professional market. Roasters such as Zoka Coffee Roaster & Tea Co. and Caffe D’Arte of Seattle have been successfully offering weekend training [...]

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All the King’s Horses, and All the King’s Marketing Consultants…

Posted by TheShot on 06 Mar 2007 | Tagged as: Barista, Café Society, Consumer Trends, Machine, Quality Issues, Starbucks

The news of Starbucks‘ death has been greatly exaggerated.
That’s all I could think of when reading the media and blogosphere response over the past week to an executive memo written by Starbucks’ founder and corporate chairman, Howard Schultz (as reported here on Feb. 24). In the memo, the founder lamented the loss of Starbucks’ “romance” [...]

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