Why is the coffee industry so indifferent to its customers?
Posted by TheShot on 03 Feb 2011 | Tagged as: Add Milk, Barista, Beans, Café Society, Consumer Trends, Machine
Many in the coffee industry speak volumes about wanting to market themselves to the public as the “new wine.” But if we examine the practices the industry has taken on to accomplish any of this, it has failed miserably on nearly all fronts. What becomes all too clear is that the coffee industry either doesn’t [...]
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