Breaking Coffee’s Genetic Monocultures or: Pay No Attention to the WSJ Copy-Editors Behind the Curtain
Posted by TheShot on 19 Jul 2012 | Filed under: Beans, Robusta
Copy-editors are strange beasts. They can take a perfectly valid story, dress it up with titles and subheds, and transform it into something that sounds completely irrelevant to the contents within. Take yesterday’s Wall Street Journal piece on efforts seeking the genetic diversification of consumable coffee: The Indiana Jones of Coffee – WSJ.com (subhed: “Companies [...]