Maxwell House coffee to go 100 pct arabica
Posted by TheShot on 24 Jul 2007 | Tagged as: Beans, Consumer Trends, Fair Trade, Quality Issues, Robusta
Corporate spokespeople frequently speak volumes more in what’s left unsaid than in what they say. Take yesterday’s Reuters news release from The Big 4’s Kraft Foods. Kraft’s flagship coffee, Maxwell House, has desensitized American coffee taste buds for decades. Kraft has just recently decided to use 100% arabica beans in Maxwell House’s cans of unholy [...]
[view full post]