illy caffè North America has operated Espressamente cafés here as in Europe, but this example is modeled more after a truer café rather than coffee bar per se. As such, Illy has designated it with a different name (“illy caffè”). However, that hasn’t stopped many confused locals who still insist on calling it “Espressamente.” (I […]
Tag Archive 'andrea_illy'
Yesterday’s New York Times surely went for a low-hanging-fruit holiday cheer story in covering the hackneyed caffè sospeso in Napoli: In Naples, Gift of Coffee to Strangers Never Seen – NYTimes.com. However — unlike the untold copycat fluff stories over recent years that bought into Starbucks‘ corporate co-opting of the practice as their Pay-It-Forward viral […]
Media profiles of Illycaffè‘s Andrea Illy are commonplace. But this one from today’s The Guardian (UK) is better than most: Andrea Illy: family businessman who’s raising the bar for premium coffee | Business | The Guardian. For one, Mr. Illy talks about the importance of pricing and brand positioning. Regardless of what you think of […]
The London Times today published a business section interview of Andrea Illy, the head of IllyCaffè: The original Mr Bean – Times Online. More of a financial/business article, it discusses Illy’s role in the world of specialty coffee — touching on Illy’s technical innovations (some of them regrettable, IMO), brand positioning, and even Mr. Illy’s […]
From the print edition of The Economist, an article on Andrea Illy of Illycaffè: Face value | Head barista | Economist.com. Andrea Illy is the head of Trieste-based Illycaffè. And despite the standards gap between Italian espresso and the chain that made the most riches exporting their own version of it, Mr. Illy has only […]