Tag Archive 'andrea_illy'

Andrea Illy on Fair Trade, barista training, and coffee pricing

Posted by TheShot on 22 Sep 2011 | Filed under: Beans, Café Society, Fair Trade, Quality Issues, Restaurant Coffee

Media profiles of Illycaffè‘s Andrea Illy are commonplace. But this one from today’s The Guardian (UK) is better than most: Andrea Illy: family businessman who’s raising the bar for premium coffee | Business | The Guardian. For one, Mr. Illy talks about the importance of pricing and brand positioning. Regardless of what you think of […]

Interview with Andrea Illy: The original Mr Bean

Posted by TheShot on 07 Oct 2007 | Filed under: Beans, Fair Trade, Quality Issues, Roasting

The London Times today published a business section interview of Andrea Illy, the head of IllyCaffè: The original Mr Bean – Times Online. More of a financial/business article, it discusses Illy’s role in the world of specialty coffee — touching on Illy’s technical innovations (some of them regrettable, IMO), brand positioning, and even Mr. Illy’s […]