Media profiles of Illycaffè‘s Andrea Illy are commonplace. But this one from today’s The Guardian (UK) is better than most: Andrea Illy: family businessman who’s raising the bar for premium coffee | Business | The Guardian. For one, Mr. Illy talks about the importance of pricing and brand positioning. Regardless of what you think of […]
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The London Times today published a business section interview of Andrea Illy, the head of IllyCaffè: The original Mr Bean – Times Online. More of a financial/business article, it discusses Illy’s role in the world of specialty coffee — touching on Illy’s technical innovations (some of them regrettable, IMO), brand positioning, and even Mr. Illy’s […]