Tag Archive '7-eleven'

Intelligentsia’s Bonfire of the Venti’s

Posted by TheShot on 09 Jul 2008 | Filed under: Consumer Trends, Foreign Brew, Local Brew, Quality Issues

Today’s Chicago Tribune reported on Intelligentia‘s plans to phase out the 20-ounce, venti-sized coffee beverage: Small. Medium. Gone. — chicagotribune.com. “Drinking our coffee is not like drinking jug wine,” the article quotes Intelligentsia founder and CEO, Doug Zell. Mr. Zell also goes on to compare the venti experience to “a watered-down, Big Gulpish version.” We’ve [...]

No longer content with mimicking McDonald’s, Starbucks now following 7-Eleven’s lead

Posted by TheShot on 13 May 2008 | Filed under: Consumer Trends, Restaurant Coffee, Starbucks

Starbucks Coffee has spent the last decade squandering away whatever market leadership they had in the world of quality coffee, and it’s no secret that they are now trying to regain some of these losses. But to do so in recent months, Starbucks has bizarrely looked to McDonald’s for inspiration: introducing $1 “daily coffee”, free [...]

7-Eleven Promotes Fresh-Brewed Coffee

Posted by TheShot on 07 Feb 2008 | Filed under: Café Society, Consumer Trends, Quality Issues, Restaurant Coffee

This morning we came across an article in Convenience Store Decisions (how often have you heard that in a sentence?). The convenience store chain, 7-Eleven, has launched a new, multi-million-dollar marketing blitz this month, emphasizing the “guaranteed freshness” of their coffee: Convenience Store Decisions – 7-Eleven Promotes Fresh-Brewed Coffee. Before reading this article/press release, we [...]

Fusion Energy Coffee will keep you up 7-Eleven

Posted by TheShot on 23 Feb 2007 | Filed under: Consumer Trends

I’m not sure what’s worse: 7-Eleven’s coffee product marketers, or the coffee customers who patronize them. In any case, 7-Eleven recently introduced something called Fusion Energy Coffee: Fusion Energy Coffee will keep you up 7-Eleven | TheNewsTribune.com | Tacoma, WA. In case you haven’t been keeping up on your ephemeral, forgettable product fads (remember Pepsi [...]