Tag Archive '4_dollar_coffee_myth'

Eight random people rank SF coffees in a blind taste test

Posted by TheShot on 20 Jun 2013 | Filed under: Beans, Consumer Trends, Quality Issues, Roasting, Starbucks

In 1980, just before the 49ers were any good, SF staple Folgers Coffee started a TV commercial blitz that quickly became a running joke in comedy circles. It began with a TV spot where diners at SF’s then-esteemed Blue Fox restaurant (located at 659 Merchant St.) were duped by replacing the Blue Fox’s “fine coffee” […]

The ever-popular Starbucks customer archetype article is back!

Posted by TheShot on 21 Oct 2010 | Filed under: Café Society, Starbucks

If we had to come up with a top 10 list of overdone coffee-themed articles in the media, one of them might have to be the top 10 coffee shop customer archetypes. BusinessWeek joined the fray in this week’s issue: Coffee Kinesiology – BusinessWeek. BusinessWeek asked a panel of behavioral experts to evaluate and report […]

The social politics and economics of coffee prices

Posted by TheShot on 07 May 2010 | Filed under: Consumer Trends, Fair Trade

What is it about coffee today that makes it such a lightning rod for consumer indignation and class warfare? Nobody expresses outrage over a $400 bottle of wine, a $110,000 MSRP Mercedes-Benz, or even a $300,000 diamond-encrusted smart phone. But should someone dare sell a cup of coffee for $12, the world is coming to […]

Rumors of the death of the $4 latte have been greatly exaggerated

Posted by TheShot on 17 Nov 2008 | Filed under: Consumer Trends, Home Brew, Quality Issues, Starbucks

Not a day goes without us coming across a story about how the sky is falling on retail quality coffee. For example, ABC News laments, “How do you save on coffee in tough times?” Today the Chicago Tribune ran a semi-humorous column titled “Brother, can you spare (buying) a double latte?” Each one of these […]

Think you’re saving a small fortune making coffee at home? Do the math.

Posted by TheShot on 27 Aug 2008 | Filed under: Home Brew

We previously wrote of our annoyance with the old and ever-popular yarn spun by wannabe personal finance gurus who constantly tell us we can become millionaires by quitting our daily coffee habit — or by replacing it with home-brewed coffee. For the record, we have a lot of coffee both out (as evidenced by CoffeeRatings.com) […]

The Rise of Yuppie Foods

Posted by TheShot on 14 Aug 2007 | Filed under: Consumer Trends, Quality Issues

Props to the blog wcuk for one of the more thought-provoking posts I’ve read in a while: The Rise of Yuppie Foods « wcuk. It concerns the question of whether the diversification and specialization of common consumable staples — from coffee to wine to chocolate to the restaurants where we eat — is driven less […]

When $600-a-pound Coffee Meets the Slow News Day

Posted by TheShot on 13 Jul 2007 | Filed under: Beans, Consumer Trends, Starbucks

Anthropologists really should take a closer look at the story of $600-a-pound coffee passed through Indonesian civet droppings, known as kopi luwak. This ‘news’ story has been repeatedly recycled across TV, newspapers, bloggers, and other media throughout the country for several years now — propagating like a Nigerian bank scam e-mail. And just like a […]

Getting more from your coffee menu

Posted by TheShot on 18 May 2007 | Filed under: Consumer Trends, Starbucks

The business world is fraught with a number of ironies. One of the bigger ironies is that all good businesses must do ridiculous things that detract from the very core things that made them good in the first place. Big, public businesses do this in an effort to sustain the growth figures demanded by Wall […]

The Coffee Divide – Or: At What Price Coffee?

Posted by TheShot on 27 Oct 2006 | Filed under: Café Society, Consumer Trends

There are few things that illustrate the great divide between the old, traditional way of looking at coffee and something of a more recent way than reactions to the price of coffee. (Neither way of which is more or less correct than the other, mind you.) On the one hand, we have the new psychology […]