Archived Posts from this Category
Archived Posts from this Category
Cameron Davies started this small roaster/café in 2013, and it has changed the face of Monterey’s coffee culture ever since. It’s a small café co-located in the artful Lilify shop along busy Lighthouse Ave. — a few blocks down from Happy Girl Kitchen.
Inside the café takes up one side of the building. The Lilify retail space dominates the remainder. There’s a lot of exposed wood, found-art-like wall hangings, and for seating there’s two thick wooden café tables and a lone stool.
While they used to roast locally with a Deidrich IR-7, fights with the local zoning codes have resulted in endless frustration. To work around that, Cameron is now setting up their roasting in Longview, WA (not far from Portland, OR) to be run by her parents. Until then she’s working with select West Coast roasters, such as Seattle’s Kuma Coffee, that don’t require too much equipment adjustment for her roast profile style.
Their two-group lever La San Marco Leva is a find from Phoenix, AZ that was artfully refurbished by her partner, Mike Zimmerer, into something far more decorative. It still operates like a tank — one of the reasons it remains the de facto machine in espresso-obsessed Napoli, Italy.
Cameron, like myself, doesn’t get the point of coffee shops dropping $20,000 on the latest overly-gadgetized espresso machine. Sure, they make great conversation pieces. They can also offer a crutch for new coffee shop owners seeking a fast track towards Third Wave credibility — sort of a Viagra for those seeking out coffee-related dick-measuring contests.
The trouble is that virtually every place employing pressure profiling with these new high-tech machines doesn’t know how to do it right, resulting in shots that we’ve invariably found don’t taste any better. This is something Cameron independently observed herself, and she’d rather pour that additional money into her staff and keeping her business afloat. And with the Leva, she not only finds it cheaper but also much easier to maintain.
As someone who has lived near and worked within the Portland coffee scene for some time, she’s also a fan of Heart and Sterling roasters — which are known for they’re very light (almost overly light) roasting treatments. Where she differs is that she also likes to let roasts gas out for far longer than most — sometimes finding that roasts are optimal several weeks after roasting. 2013 WBC champ Pete Licata recently wrote similar thoughts on this.
The result here with Kuma Ethiopia Aricha espresso (their Red Bear Espresso) is a cherry bomb brightness heavy on fruit but is surprisingly not your typical acid bath. There’s some honey, leather, pepper, a pungent aroma, and a dark, dark crema of short coverage and modest thickness. Served in handmade ceramic cups with water on the side. The milk-frothing here is just OK: a little on the light side.
Read the review of Bright Coffee in Monterey, CA.
This downtown Oakland coffee house sits at the base of the historic Oakland Tribune Building. It’s a small space with ceiling fans and windows that open, a large front window for people-watching over the 13th St. sidewalk at window counter stools, and a few indoor café tables and chairs/benches with a wall of merchandising in the back. In front, there’s also some red sidewalk café table seating.
Inside there are many wooden surfaces, large stone tiles on the floor, and a white, two-group La Marzocco FB/80 with Mazzer grinders. They offer pour-over and Chemex coffee as well.
This alone makes Modern a bit of a novelty for anyone from the U.S. East Coast — where Counter Culture’s combined service and supply deals have been known for their financial strong-arm tactics to achieve distribution exclusivity at most cafés.
Here they pulled their shots three-sips-short with a mottled medium-brown crema and a rather broad flavor of spices, some herbs, and brightness with a bigger kick at the end — but still lacking much heavy acidity. It’s a relatively lively cup, but with a flavor profile that isn’t terribly too distinctive. Served in white notNeutral cups.
Read the review of Modern Coffee at the Tribune Tower in Oakland, CA.
In the 26 years I’ve lived in the Bay Area, I’d never been to Calistoga. Sure, I knew about the touristy mud baths and summer temperatures more conducive for copper smelting than for outdoor barbecues. What I didn’t quite expect was a laid back town that still wears a lot of its history, located in a rather wooded valley.
While the Napa Valley wine culture certainly encroaches on its doorstep, Calistoga has a decidedly different feel than the rest of the Napa Valley vibe — with its food fetishes, wine farming monoculture, lifestyle and housewares boutiques, faux Italian villas, and preponderance of German and Japanese luxury cars. It’s a little closer to a Lake Tahoe mountain town than the quaintly packaged lifestyle branding of a Yountville or St. Helena.
The coffee here can also hold its own. This small café, first opened in 2008, is located just off of Calistoga’s Lincoln Ave. “main street”.
Outside there are metal café table for seating along the sidewalk. Inside there is window stool seating and a few chairs and café tables with a Diedrich roaster smack in the middle; they roast organic, single origin coffees in-house.
Baked goods come from ABC, and they offer a variety of coffee options from cold brew to pour-overs with Clever drippers.
Using a two-group manual lever Astoria machine, they offered an espresso shot from a single origin organic Sumatran — which is a little bit of a bold choice for a smaller town like Calistoga. For example, we could not find such a thing offered retail in Portland, OR, given their obsession with Ethiopian shots supplemented by the occasional Guatemalan or Colombian origin.
The shot had a limited aroma, some strong smoke that hits the olfactory palate quickly, and a medium brown crema of decent heft but still scant on quantity. There was a sharp brightness to the cup with some molasses sweetness and a flavor of dark baking chocolate and spices.
Although the flavors were not in balance and it was clearly a single origin, it emphasized multiple bands of the flavor spectrum. Interesting and good, to say the least. Served in colorful China ceramic cups.
Read the review of Yo el Rey Roasting in Calistoga, CA.
I never understood Third Wave coffee’s War on Blends. Instead of advocating improved access to great coffees and all the flavors they have to offer us, it’s as if a coffee Taliban were telling us what tastes are heretical and forbidden. That if a flavor doesn’t occur in nature, it is an affront to both God’s will and our dogmatic coffee religion.
Today single origins are elevated as the ultimate expression of coffee, only to be surpassed by single microlot coffees. But here’s a major problem: there are good microlots and there are not-so-good microlots. Geographic specificity isn’t a measure of quality — as if the more “micro” the lot, the better the coffee. Nor is micro-geographic purity an actual flavor. But we all seem to act like these were true.
Thus there are many industry advocates for coffee’s version of racial hygiene and Jim Crow laws: worshipping at the altar of coffee’s genetic and geographic purity. This despite most of today’s prized microlot coffees being the result of deliberate genetic cross-breeding and geographic transplanting (e.g.: Kenyan SL-28s grown in El Salvador, Ethiopian Geisha grown in Panama, etc.).
Meanwhile, many of the same Third Wave segregationists are now fawning over uses of high-grade coffees in coffee cocktails, stout beers, flavored liqueurs, and shelf-stable iced coffee concoctions where brewed coffee strangely never goes bad… essentially the debasement of elite coffees as a flavoring ingredient. What does this say about respecting the coffee and how it is carefully procured, processed, and prepared? Would advocates of Grand Cru Échézeaux honor mixing it with fruit juice to make a refreshing summer sangria? Or putting it in a saucepan with honey, cinnamon sticks, cloves, and star anise to make a crowd-pleasing spiced mulled wine for the winter holidays?
On the one hand, I don’t get the point of pineapple mango guava juice. But when it comes to the breadth and complexity of coffee flavor profiles, exclusively relying on microlot coffees is like following Olympic sport where the athletes can set world-record leg presses but lack the upper body strength to do more than three chin-ups and get winded on 200m jogs for lack of any cardio training. While not every sporting event has to be an epic of decathlete cross-training, a microlot espresso is woefully inadequate if you value that sort of balance and well-roundedness.
The vanguard of quality coffee standards today have often abandoned making coffee blends, and the few who still invest in making blends have not taken them seriously enough to do them well — at least in North America. This has created a quality coffee flavor profile vacuum. It’s a much bigger vacuum than the one for quality merlot wines that developed around the time of the 2004 movie Sideways, when public tastes faddishly swayed away from the grape.
Like a blast out of 1994, King’s Row Coffee (KRC) — through their CEO, Sam Sabky — approached me with their stated ideals about coffee that seemed both unfashionably dated and radically new & novel at the same time. They are committed to producing multiple high quality blends with flavor profiles targeted for specific environments and purposes, all roasted to order. Encountering such a counter-cultural approach to coffee was a breath of fresh air.
They begin with a James Beard award-winning master chef in Craig Shelton. That Craig also has legit sommelier chops helps with his role as KRC’s taste-maker and recipe man, approaching coffee much as you might a Bordeaux or Rhone blend.
For the roasting itself, KRC relies on the legendary Oren Bloostein of Oren’s Daily Roast fame (based in NY, but always coming to a CoffeeCON near you). Using beans sourced from Kenya, Tanzania, Ethiopia, Burundi, Guatemala, Costa Rica, Colombia, Sumatra, and Celebes, KRC applies a post-blending approach where the five or six varietals in a given blend are optimally roasted separately in small batches. (Other roasters sometimes favor a pre-blending approach — which often espouses the idea that component-based roasting loses some of the potential aggregate characteristics of the blend, as if making a pot of stew or spaghetti sauce.)
As for their recipes…
|Blend||Aroma [info]||Brightness [info]||Body [info]||Flavor [info]||Overall|
|The Espresso Blend||8.0||7.0||7.0||7.0||7.50|
|The Shelton Signature Blend||7.0||7.0||8.0||8.0||7.50|
|The Coastal Blend||6.0||7.0||7.0||7.0||6.75|
|The Bonbon Blend||7.0||7.0||6.0||7.0||6.75|
|The Mountain Blend||7.0||7.0||7.0||7.0||7.00|
I made this as an espresso in my usual Gaggia G106 Factory lever machine setup with a Mazzer Mini grinder. The marketing literature calls it “European Style”, which can be quite dubious if by “Europe” you mean France.
They cup it as a “full-bodied, crisp and balanced dark roast”, and there’s clearly some spots of second-crack oils. It’s not as full-bodied as we expected, but there’s a cohesion to it. “Toffee and toasted nuts”? Check. “Bright and clean with no burned aftertaste”? Check. “Great when used with milk”? Quite good.
My shots pulled with a dark to medium brown textured crema — a good sign — with a slightly thin body. The crema was strong enough (we’d rate it an 8.0) to bump the score as our favorite of the lot. Pungent, some spice, some limited sweetness, but no smoke nor ashiness for sure. And some bittersweet chocolate in the base, of which we’re always a fan.
Made as a V60 pour-over with my Mazzer Mini grinder. KRC recommends #4 filters for the V60, and I used Hario’s own #2 filters for all the examples here.
This is Craig’s original coffee and the KRC benchmark, which they call “The World’s Most Sophisticated Coffee”. Talk about a serious billing to live up to.
As described, it’s “an all-day blend for the connoisseur or everyday drinker who takes his coffee black”…”racy, sophisticated and powerful, this coffee is in perfect balance with a lively acidity”… “A ‘Broadband’ medium roast with a remarkable sweetness, large creamy body and smooth finish. Massive complexity and mouthfeel.”
For the most part, the blend delivered on many of its promises. It appears as a slightly dark roast with some second-crack surface oil: few in today’s lightness-obsessed coffee world would call this a medium roast. But the cocoa is there, as is the broadband flavor and balance. However, any acidity is very subdued, but there is a great aftertaste as it truly coats the tongue with sweeter oils. Can we say it?: an excellent blend.
Made as a V60 pour-over with my Mazzer Mini grinder. They call this, “A Robust Taste for Marine Environments” — so brewing in the fog of San Francisco seemed a rather appropriate challenge.
In their words, “The brine in the salty ocean air deadens the palate, resulting in a flat, dull tasting experience, no matter the quality of the coffee” and call this blend “a darker roast and bold, in your face coffee that rises above ambient smells in salty air while preserving a refined and balanced taste”.
It is a more traditional darker roast style with minimal fruit, some smoke, more pungency, but also a pleasant — albeit not great — mouthfeel. Perhaps a touch harsher than the Shelton Signature Blend, but it is still enjoyable. However, I’m not sure I got out as much of its optimization for the ambient marine air.
Made as a V60 pour-over with my Mazzer Mini grinder, KRC labels this “The Ultimate Coffee for Foodies”. Why? They say “we designed the Bonbon Blend to reach peak taste profile when paired with sweet and savory delights, making it an ideal accompaniment to any meal, especially breakfast and dessert.” Sweet and savory covers pretty much all types of food, so we’ll call it a coffee for food pairing.
We’ve never bought into the more recent coffee pairing with food gimmick — suggesting that it is mostly wishful thinking by those attempting to graft wine tasting experiences onto coffee. Food and wine pairings go back centuries if not millennia with the old “if it grows together, it goes together” adage. As for a coffee equivalent, it was originally balled up with animal fats as a trail snack — a kind of Paleo energy bar. Hardly the historical stuff of gourmands.
Now some might make the case that coffee previously had only “one flavor” (their words, not mine) and thus there historically wasn’t a diversity of food pairings to draw from. But we have yet to experience coffee as any more magical or practical for food pairing than, say, cigars.
The KRC Bonbon blend is a lighter roast than the others, but it is still on the edges of second-crack oil. Otherwise it’s more of a medium brown.
Their cupping notes call it “a bold coffee, characterized by a balanced body, a vibrant acidity and a smooth and crisp finish to keep the palate refreshed.” The story is you should try it before and after eating something sweet for a comparison, demonstrating how its acidity balances with your “tainted” flavor palate after eating a chocolate bonbon (hence the name).
Before my chocolate croissant, it seemed rather light-bodied with some acidity and salt. But it was balanced and lacked any harsher elements. After the croissant the acidity was more subdued, the body was enhanced, but the flavor profile of the coffee seemed to flatten out. The difference was subtle, and it turned out to be a good coffee before and after eating something.
Made as a V60 pour-over with my Mazzer Mini grinder. They define it as “Designed for High Altitude Brewing”, noting that “brewing at higher altitudes over-extracts bitter alkaloids and under-extracts desirable oils.” To compensate, KRC blended in a bean with oils that extract at a lower than normal brewing temperature.
Their cupping notes call it “a medium roast with a creamy body and remarkable sweetness. Bright, balanced and smooth at altitude.” I found it to be a medium to dark roast with clear edges of second-crack oils. It has a somewhat thicker body and a little of that felt-like mouthfeel that’s almost part particulate, part oils. And there’s a sweeter finish to the cup.
Brewing this at 90m/300-ft, I didn’t stand to benefit from how the blend was tailored for high-altitude brewing. But it was a good cup of coffee in any case.
Targeting specific environments for coffee enjoyment is an interesting and rather unique approach. I enjoyed all of the coffees, and in particular their flagship Shelton Signature Blend — which is the foundation for all their varieties. And IMO, a good blend is a rare find among newer North American roasters these days.
However, I did not notice major differences in the different blends overall: they were all good, all somewhat similar in roasting style and flavor profile, but not radically that different from each other.
The environmental benefits of one blend versus another seemed incremental, but perhaps not enough to convince a coffee lover in Denver, for example, to forgo their Espresso Novo habit for the KRC Mountain Blend. Not all palates are that sensitive. Still, I have to give them credit for trying something new and not following the herd of Third Wave sheep.
Through King’s Row Coffee, I can also pass along a 20% off discount code of theshot20 if you’d like to try something yourself.
Earlier this year I attended Illy‘s Università del Caffè at CIA Greystone in St. Helena, CA for a course titled Coffee Expert: From Plant to the Cup. Effectively it was a slightly updated and “Americanized” version of the introductory Illy course I first wrote about eight years ago when the famed food writer, David Lebovitz, attended it at their headquarters in Trieste, Italy. (Following a few mutual-admiration-society-type exchanges with David, I later wrote a guest post on David’s blog the following month.)
Flash forward to April of this year (if you’re wondering why it’s taken me so long to post this, I really have no excuse), and I finally had the opportunity to attend this two-day course myself in the Napa Valley.
Despite what many Third Wave fanboys might consider an “establishment” coffee company, I’ve long admired the detailed science, style, ethics, and quality controls behind illycaffè. I’ve also been a fan of their coffee — particularly in Europe more than in any other continent for yet-to-be-explained reasons. In more recent times I’ve also come to know a few members of the illy caffè North America team and have become a real fan. Connecting with them opened a door to attend one of their professional courses — held at one of two Culinary Institute of America locations in the U.S., typically a couple times each year.
Held at CIA Greystone’s Rudd Wine Center, it’s a facility and environment designed expressly for educating the sensory evaluation of wine… or also, as it turns out, coffee. Students sit at curved, lab-like tables surrounding an instructor equipped with various A/V controls. Each student station has access to a sink, running water, and multiple counters for performing sensory evaluations and comparisons.
Key illy caffè North America instructors included Mark Romano, their Senior Director of Education, Quality and Sustainability. There was also Giorgio Milos, their Master Barista & Instructor and famed coffee blogger. I learned his mother was an Illy employee for 35 years and his father was a dairyman: how’s that for barista pedigree? And there was also the Seattle-based Heidi Rasmussen, their Senior Manager Education and Quality … and chief wise-cracker. Also on-site to both serve attendees excellent espresso drinks and assist with the hands-on training was Carlos Chavez, 22-year veteran of SF’s Caffè Greco.
Student attendees included a number of coffee industry professionals, including a contingent from Seattle’s Caffè Umbria (such as Stefano Bizzari, son of Caffè Umbria founder, Emanuele Bizzari, and grandson of Umberto Bizzari of Torrefazione Italia fame). Other students — there was a total of about 25-30 — were either in the food or restaurant industry but typically humbly called themselves “coffee enthusiasts”.
The course covered the usual suspects of coffee history, processing, brewing, demand issues, trends, sustainability and supply chain concerns. Much of the material was already familiar to me, but even so it was worth experiencing it in a cohesive course. Even if you’re not a complete novice, there are always details that add something — such as learning a lot more of the nuances that go into making a proper Moka pot. (Or, what Heidi exemplified: “Bad Moka vs. Good Moka”)
Interspersed among the more textbook lessons were various sensory evaluations of coffee: blind tastings of different preparation methods (including blind triangular studies), arabicas vs. robustas, different geographies, decaffeination comparisons, different roasting levels, and different extraction levels. Or even just noticing the flaws in espresso as it cools.
After a couple of days of all that great coffee — for both enjoyment and evaluation — the absurdity of the term “coffee addict” came clearly to mind. The classic definition of addiction requires ever more of a substance to achieve the same desired physical effects after building up a tolerance. However, there was not a single coffee lover attending the course who could reach the late afternoon without saying, “no more, please” to the continual onslaught of more coffee.
On the final day I probably learned the most with a bit of hands-on labwork among three coffee stations:
The high level of hands-on feedback provided in this format was of particular benefit — something where the educational format of a Chef Steps falls flat.
In summary, the course probably won’t revolutionize how you think about coffee. However, it’s a methodical approach towards ensuring that you have the basics covered, from bean to cup. I found the hands-on aspects of the course particularly beneficial, and you’ll also get to hang out with some pretty cool fellow coffee fans. The price tag is quite steep unless it’s a business expense, but it is in line with other layman culinary courses offered at the CIA. All said, I really enjoyed the entire experience.
Living on the Left Coast for so many years, it’s almost shameful that the closest I came to Portland, Oregon before 2011 was an SF Slim’s show by The Dharma Bums while on their Bliss album tour. (Yes, I was a fan.) Sure, I’d been to Crater Lake and Coos Bay even, but never Portland. By 2011, a couple of day-job-related day trips to Portland afforded the brief coffee walk through town. But it wasn’t until last month that I did a serious deep dive.
This lapse had nothing to do with the sun-spoiled Californian stereotype: wishing to avoid Portland’s damp cold, clouds, and legendary rainfall. Although I must say that arriving from the land of drought shaming that has turned neighbors into water narcs, watching local Portlanders casually hose down their sidewalks was a little like watching them blow their noses in gold leaf.
Today merely the name “Portland” carries its own serious baggage and presumptions — some accurate, but many not. This post will attempt to sift through both of them from my own limited perspective with particular attention paid to the town’s much-celebrated coffee culture.
Portland — aka “Stumptown” (from the many felled trees of its development), aka “Rose City” — may have over 90% of the population of Seattle, but it feels nearly twice as sleepy. Portlanders love their runs and parades, and I arrived in time for the Starlight Parade of their annual Rose Festival — complete with marching bands and floats from many of the area’s high schools. A city like San Francisco is too cool and cynical for this kind of small town sentimentality. But the Portland locals line the downtown streets many hours before the event, parking their lawn chairs with great anticipation, social camaraderie, and a packed picnic basket.
Speaking of public gatherings, not unlike Oakland’s First Fridays, Portland has its own First Thursday in the gentrified Pearl District — with its many cobblestone streets, cookie-cutter modern lofts, public storage units, and chain stores. In contrast is the artier Last Thursdays in the NE Alberta District — which is something of a front line for the town’s current gentrification battles, adjacent to one of the town’s very few hotbeds for gang violence.
The story of gentrification is not uncommon among American cities. Some of what makes Portland a little different is how overwhelmingly, well, white the city is. So white, it’s almost blue. The last U.S. census figures may count the city’s racial breakdown as 76% white (for comparison San Francisco is 54%). But observationally throughout the city, those figures seem like an understatement.
In the eyes of a skinhead, Portland, Oregon looks like the city of the future.
–“Skinhead Against Skinhead“, TIME Magazine
On the TriMet streetcars that run all across town — the closest thing the locals have to the Bay Area’s BART — station stops and instructions are announced in Spanish as well as English, but there’s hardly a Latino to be found on the system. (And yet BART audio is English-only.) Thus in true stereotyped Portland politeness fashion, it eerily seems like the system goes out of its way to culturally accommodate people who aren’t even there.
Even Portland’s Chinatown seems so in name only, save for a couple of old gates spread among a district of what one local called “douchey nightclubs”.
Portland’s lack of racial diversity may stick out like a sore thumb to someone from the Bay Area, but that’s not to say there’s anything inherently wrong with it — although some rightfully point out that it’s partly a product of historically racist state and local policies. But given that coffee ranks #1 on the list of Stuff White People Like, all that whiteness can’t be all bad, right? Except this theme of diversity — and Portland’s general lack thereof — comes up again when we talk about Portland’s coffee culture (more below).
Why is Portland, of all places, the capital of American coffee culture? … This city is still very white. Why does that matter? According to the National Coffee Association, Caucasians drink a half cup a day more coffee than blacks or Hispanics.
— “Drip City“, Willamette Week
Of course, we have to address the Portlandia stereotypes — a term that even the locals have amusingly embraced. Enough of them are true enough to support parody: the beards, the many yoga instructors, the dog walkers sporting discount tattoos, the animal freaks, drivers who are extremely (and charmingly) courteous, etc.
Yet there’s a distinctly higher hipster quotient in SF’s Mission District. What you don’t hear about Portland is at the roots of the city: the historically dark, weathered, slightly dirty Pacific Northwestern Gothic about the place. (Note that these are some of my favorite and most unique characteristics of the town.)
In fact, “thriving” is a word I definitely would not use to describe Portland and its anything-but-vibrant downtown. Like Porto, Portugal, I found it hard to tell if it’s on its way up or way down. Downtown there are derelict vacant lots, sometimes filled with food carts and lined with sidewalks coated in layers of mystery stickiness. Homelessness and mental illness are on prominent display along with too many strip clubs to count (and yes, there is even a vegan one).
And despite many fantastic wilderness options nearby, the bicycling stereotypes, and a trendy Pearl District that hosts a retail outlet for every outdoor enthusiast store imaginable, obesity is a noticeable problem here as in much of America. Portland does not size up to the outdoorsy fit-city-in-spandex stereotype you get in places like Boulder, CO or Austin, TX.
A good part of Portland’s allure includes a local food scene high on the local, organic, and artisanal, an abundant beer microbrewing culture, and a location with a much cheaper cost of living than most. Although you can get the hipster/foodie/microbrew/slacker/cheap-living mix in almost equal measure in a place like Austin, TX, Portland seems to draw much of its appeal along the coast.
Most Portlandia stereotypes seem defined by the expectations of recent residents who aren’t from the area, just as the “fruits & nuts” stereotypes about Californians in the 1970s were primarily driven by refugees from the Midwest rather than the California natives themselves. It’s a little like how residents of Las Vegas lead rather normal and mundane lives, whereas its tourists feel obligated to destroy their livers and lose their minds because of preconceived expectations of behavior once they arrive.
In other words, from what I’ve observed, it’s the more recent immigrants trying to self-fulfill false stereotypes who are among the most exaggerated Portlandia examples — a lot of California and Seattle expats who came for what they thought was in the marketing brochure. (Just don’t ask me what Florida’s problem is.)
Many publications have made out Portland to be some magical, mythical place inhabited by barista leprechauns, where rivers of microlot espresso run down streets adorned with portafilter handles and Mahlkönig EK 43 grinders. Although we’ve seriously questioned what a “coffee city” actually means in today’s environment, Travel + Leisure has regularly ranked Portland at the top among “America’s Best Coffee Cities,” and The Daily Meal recently ranked Portland #1 in the same category.
A few years ago there was a lot of professional chatter about how Portland unseated Seattle as America’s coffee capital. Then add over 60 microroasters in the city, regional champion baristas (back when that was a thing), three national coffee magazines (Fresh Cup, Barista Magazine, Roast Magazine) — plus many quality coffee shops, equipment makers (though Able since moved to CA), and specialty retailers — and you can justify the hype. However, there are several factors that dim the shine here.
First is the question of size. Much about the greatness of Portland’s coffee culture gets weighted relative to the town’s seemingly small size — scaled as if by an “Objects in mirror are closer than they appear” disclaimer. Instead of using purely direct yardsticks such as nationally renowned quality, reputation, variety, or industry awards, Portland’s relatively low population density is often applied as that fun-house-mirror-like lens through which many gauge the local coffee scene.
Which brings us to the second factor: quality. There are some really good coffee shops and roasters here, no question. But are they standouts among the best in the country? For the most part, not exactly. Kansas City has some great roasters and cafés as well, and I wouldn’t necessarily crown Portland’s best as superior to KC’s finest.
A lot of what’s good about coffee in Portland naturally traces its influences back to Stumptown Coffee Roasters. And as much as Stumptown is one of the nation’s elite roasters and coffee chains, we’ve always felt it is a slight underachiever among its peers — whether in rival Seattle or Portland itself.
Which brings us to the third and most critical factor keeping Portland from reaching its quality potential. Stumptown may be a slight underachiever for its elite class, but they are to be commended for taking a great risk and establishing a new kind of coffee operation for the region. Most other Portland shops established since Stumptown seem rather risk-averse and are instead focused on execution, sticking with the formula, rather than taking the risk of offering new ideas of what coffee could be. This is where Portland’s lack of cultural diversity seems to also manifest itself in its coffee culture.
With few exceptions, what Portland has is a number of micro-businesses following a slightly updated Stumptown blueprint in miniature. The degree of this conformity here is palpable and even gets a little monotonous. As with the Seattle music scene in the 1990s after Nirvana made it big, nearly every notable new band in town was donning their grunge flannels and crunching the same power chords. (Nirvana coincidentally having a dubious rumored historical connection to the aforementioned Dharma Bums, btw.) Whether that was because there weren’t enough bands differentiating themselves from Nirvana or whether the market/industry was only interested in bands that sounded like Nirvana knock-offs, the effect was the same.
Similarly, Portland “brew bars” (everything is a “bar” or “lounge” these days, whether you’re getting a coffee or getting your eyebrows waxed) tend to follow a rather narrow definition of roasting (microroasters), roasting styles, use of microlot coffees (and the inevitable Portland single origin Ethiopian shot), rather poor attempts at blends when they aren’t outright verboten, accompanied by cut-and-paste ad copy about seasonality and bean-to-cup attention to detail, etc. as if read off of a checklist.
Where’s the pour-over-only shop like a Phil’z that serves only blends and defiantly eschews the notions of geographic traceability entirely? Where’s the Latin American perspective as you get from a Cumaica Coffee? (Though Portland has a great exception with Brazil in Nossa Familia — no wonder it’s one of our favorites in town.)
There are a few multi-roaster shops, but they generally toe the party line: self-imposed rules about geographic specificity, sourcing from the same half-dozen producing countries, and roasting only well this side of the second crack. There’s always nitro (invented at Stumptown) and cold brew, but those are completely different beverages, really. (Not to mention they’re also doing it in Cleveland too.)
But where do you go for a vac pot coffee? Where’s the Third Wave coffee house co-located inside an S&M shop? Even a place such as the tiny Mountain Grounds, who prominently classifies their roasted bean stocks by growing altitude (2200m, etc.), would be guilty of heresy in this environment.
This isn’t just Portland. We have the same issues with the restaurant scene in San Francisco; when everybody is serving locally sourced, organic, farm-to-table cuisine, a great thing quickly becomes a repetitive mantra and ultimately a self-parody.
While SF has some excellent restaurants, it is rather narrow and limited when compared to places like Chicago or New York. Places where Mexican food isn’t exclusively the same seven Taco Bell ingredients recombined for meals under $10-$15, where dangerous ideas such as offering a tasting menu based on the unique cuisine of Jalisco is even attempted.
If Portland is to ever become a coffee “Mecca”, as is often stated, such a “center of activity or interest” simply cannot play it safe with with a single formula, even if it is a great formula. It should attract diverse and even conflicting influences and nonconformist ideas from all over the world. Because what is the coffee lovers’ benefit of having 40, 60, or even 2,000 local microroasters to choose from if they all are pretty much copying each other?
In conclusion, if you like the philosophical approach to coffee that a Portland roaster or café takes, chances are that you’ll find much to love in abundance throughout this city. It’s a great thing and many people do it well. But if you want to try something different from that insular, narrow definition, you pretty much have to leave town.
|Name||Address||Neighborhood||Espresso [info]||Cafe [info]||Overall [info]|
|Public Domain||603 SW Broadway||Downtown||8.00||8.00||8.000|
|Coava Brew Bar||300 SE Grand Ave.||Central Eastside||8.30||8.00||8.150|
|Good Coffee||1150 SE 12th Ave.||Buckman||8.30||8.50||8.400|
|Heart Coffee Roasters||537 12th Ave.||Downtown||8.00||8.00||8.000|
|Nossa Espresso Bar||811 NW 13th Ave.||Pearl District||8.40||7.80||8.100|
|Barista PDX||529 SW 3rd Ave., Unit 110||Downtown||8.20||8.00||8.100|
|Spella Caffè||520 SW 5th Ave.||Downtown||8.50||8.00||8.250|
|Stumptown Coffee Roasters||128 SW 3rd Ave.||Downtown||8.00||8.20||8.100|
Augusto Carneiro grew up in Rio de Janeiro, but he spent much of his youth among family coffee farms established in the 1890s in Brazil’s Sul de Minas and Mogiana region. He moved to Portland in the 1990s to go to university. After graduating, he eventually became frustrated with his choice of an engineering career and was unable to shake the call of six generations of coffee growers in his family. So he began importing Brazilian coffee in 2004, practicing direct trade and sustainable practices at a family farm level before that became a “thing”. Thus Nossa Familia Coffee was born.
The business relationships they developed grew to include this roasting facility in 2012 (with help from a Kickstarter campaign), with the adjacent espresso bar opening in April 2013.
With a garage door roll-up on a cement platform as is typical of the Pearl district, the espresso bar is a tiny walk-up space with limited wooden counter stool seating that overlooks their coffee storage and roasting operations. There’s also “sidewalk” seating among a few metal patio chairs on the raised platform above the NW 13th Ave. street level in front. They offer weekly cuppings on Tuesdays, home-brewing classes, and even trips to origin in Brazil.
Next to their wall of merchandising, they use a two-group, red La Marzocco FB/80 to pull shots of either their signature Full Cycle blend or an Ethiopian single origin microlot.
Instead of exclusively light, fruity roasts that are in vogue these days — which they feel can run to sour for customers — Nossa Familia Coffee also offers medium roasts and even some darker options with more chocolate notes. Some of these can be found among their series of family name blends (e.g., Ernesto’s, Augusta’s, Teodoro’s, etc.); they are the rare example of a newer American roaster making quality blends. And while the business started with their Brazilian family farm roots, they’ve expanded into other sourcing locations: single-origin microlot coffees from Ethiopia, Rwanda, Guatemala, and Nicaragua.
Rob Hoos, their head roaster, is also famous for penning the 64-page “Modulating the Flavor Profile of Coffee: One Roaster’s Manifesto” earlier this year.
The Full Cycle blend comes with an even, darker to medium brown crema with a flavor that’s well balanced. There’s a brightness complementing apples and pears, cinnamon, and some bittersweet chocolate. There’s also some molasses and honey with an acidic bite at the finish. They serve it two-sips short in a black Inker cup with sparkling water on the side.
Despite many who regard Portland as America’s “coffee capital,” its coffee culture — like most any other form of culture in Portland — can also be characterized by its lack of diversity or variety. Despite the many quality roasters and coffee houses in this modest town, they all seem to do many of the same things in the same ways while seemingly following the same playbook.
This alone makes Nossa Familia Coffee a notable exception — given its direct ties to origin and its trend-bucking sourcing, blending, and roasting philosophies. But what particularly makes it stand out is that the quality of its espresso shots is among the best in town.
Read the review of the Nossa Espresso Bar in Portland, OR.
Pro snowboarder and Finnish native Wille Yli-Luoma established this local Portland roaster and two-shop, starkly designed coffeehouse chain in 2009. Inspired by the Swedish fika coffee break, he wanted to bring it to his adopted home town of Portland. (Maybe he’s not Swedish, but remember that Fins are the worlds biggest coffee drinkers.)
Heart says it draws its coffee influences from Scandinavia and the local Portland scene — using its rebuilt Probat to roast its beans to the “lightest degree possible” while fully developing the flavors in what each bean has to offer. Now this sounds like utter nonsense when I think of all the grassy, under-roasted, under-developed coffees I’ve abused my taste buds with under the guise of “Third Wave” roasting. However, Heart exhibits enough prowess at bean sourcing and roasting to offer more than just a trendy cliché in the cup.
This newer West Side Portland location has dark hexagonal tile floors, tall windows with lots of light, white-painted walls, a wall o’ mersh, and wood surfaces everywhere: benches, long shared picnic bench seating, small café tables, and window counter seating. Overall, the seating is a bit scarce for the space — it helps if you can sit on the sidewalk benches outside. Especially as you often find in town: they have the de rigueur uncomfortable-and-over-designed chairs that Portlanders must love.
As I mentioned above, Heart is also known for its exclusively light roasts, which they do well in a Nordic style — even if that means high acidity with every cup. These factors combined with a reputation for aloof service and a clientele of the popular people from class have made it highly divisive among Portlanders: they say you either love it or hate it.
They offer bread, pastries, and espresso drinks. No pour-overs, unlike their East Side mothership location. Using a custom three-group Mistral machine, they offered two options for espresso: an Ethiopian Dabub Mateyba single origin and their Stereo blend.
The Stereo blend comes with a even, medium brown crema of modest thickness. The shot fills rather high in the cup, seemingly influencing the weaknesses in its slightly thin body. There’s a woodiness plus cloves and cinnamon with a fading acidic sharpness at the finish. Heart does a good job of sticking to a light roast stereotype without stumbling into grassy, almost raw coffee. They actually get light roasting right. Served in white logo ANCAP cups with a shot of sparkling water on the side.
Yes, it’s a lighter style and the emphasis is on a high acidity in the cup — essentially making them a sort of one-note player for how they philosophically approach coffee. But their light roasts are balanced enough on a knife’s edge to avoid the horrid grassy yellow beans that barely make it to the first crack. This is probably the pro skateboarder in Wille coming out in his coffees.
The influences of Copenhagen’s The Coffee Collective and Norway’s Tim Wendelboe show through. Most of their bean sources come from Africa and Latin America in search of a bigger, balanced acidity that works best with their roasting style. This puts them in contention with a lot of Scandinavian roasters for specialty lots.
Their cappuccino comes with rosetta latte art and a decent job of milk-frothing: good consistency and heft but not overly milky overall as can be common in Portland. But the lightness of the roasts offers little for the milk to contrast with, resulting in more of a muddled flavor in the cup.
Love it or hate it? Oddly, we’re in the rare middle ground camp: a very good place, but not exactly one I’d seek out in Portland above a few others.
Read the review of Heart Coffee Roasters in downtown Portland, OR.
Portland Brothers Sam and Nick Purvis were quite busy last year. In addition to opening a bar and general market, they opened (with partner Dustin Evans) two locations of Good Coffee. The first began as a coffee cart service for several months until the café formally opened. A few months later they opened this sister spot.
Both brothers bring coffee credibility to the table. Older brother Sam worked a number of Portland area cafés: working alongside Matt Higgins when he was separately starting Coava, working at a Barista PDX location alongside eventual 2014 USBC champ Laila Ghambari, and working at Coava where he won the 2011 Northwestern Regional Barista Competition. Younger brother Nick worked at Santa Barbara’s French Press and was trained by Chris Baca and crew at Verve Coffee Roasters, eventually going on to compete at the USBC level himself.
It’s a small, bright space with tall windows on the two edges of the corner shop. There’s rough wood-paneled floors, corner seating at metal chairs and wood slat café tables, and a mix of small inner tables with odd choices for uncomfortable, impractical chairs. The design aesthetic of a few newer newer Portland coffee houses seems strangely drawn to uncomfortable, over-designed chairs.
There’s a large central rack of coffee and coffee accessory sales, and the place seems to have a clientele heavy on spandex yoga pants — partly due to a nearby gym.
Good Coffee is dedicated as a multi-roaster café — serving Madcap, Roseline, Coava, and Heart at the time of our visit. They offer cortados and mochas, but no pour-over coffee — just batch-brewed and espresso drinks.
Using a three-group La Marzocco Linea PB Classic and showcased white Mahlkönig grinders, they pulled shots of Madcap Ethiopian Yirgacheffe (they offer no blends) that came with a pale blonde, relatively thin crema. It had a complex aroma and a narrow flavor profile that you’d classically expect from a single origin shot, but it surprisingly wasn’t a brightness bomb. There was some balance in the narrower profile as three quite flavorful sips: vanilla, butter, and some turpeny elements that stretched into cedar.
It was a pleasant surprise in that the shot defied my usual heuristics for what makes a great espresso, still delivering an interesting and flavorful shot anyway. And to his credit, the barista made at least four sink shots before dialing in the shot he served me. Served in notNeutral white cups.
Led Zeppelin fanatic Matt Higgins truly started his career in coffee at Walnut Creek’s Pacific Bay Coffee Company — first as an apprentice, and later as their roaster. Back then in the early-mid ’00s, Pacific Bay was a very different business, with different owners, than it is today. But it was the kind of combination café and roastery that attracted a number of like-minded, budding coffee professionals that would come to make their mark on American coffee over the following decade. (Another example includes Gabriel Boscana — now of Paramo Coffee Roasters, but back then a USBC competitor with Pacific Bay before joining the initial crew at Ritual Roasters.)
Taking his trade back to Portland, Matt began Coava in his garage in 2008. While working at a coffee bar in North Portland, he met Keith Gehrke and the two co-founded Coava as a real business by 2009. The name is a collective noun for green, unroasted coffee beans, spoken as if by someone who enjoys coffee a little too much. (It’s pronounced as the two-syllable “co-VUH” — it’s Turkish for green coffee.)
Coava expanded to open this location, their first “Brew Bar”, in the Summer of 2010. It’s a vast space in Portland’s Central Eastside industrial district, which they share with the Bamboo Revolution showroom. Hence the stylish all-bamboo bathroom that feels like a modern ice fishing hut.
Inside there are seemingly acres of open showroom space — 10,000 square feet: you could operate a roller rink in here on weekends — with a machine shop feel. With roll-up doors along the Grand Ave. entrance, they also offer limited metal café table seating along the SE Main St. sidewalk.
Inside you’ll hear more than just the Led Zeppelin stereotype — such as the sounds of SchoolBoy Q to the Jesus & Mary Chain combined with the occasional TriMet streetcar rattling up Grand Ave., locomotives running nearer to the Willamette River, and all with obstructed views of downtown Portland just beyond the river.
There’s exposed wood everywhere along with concrete slab flooring. Seating is very limited for its space, consisting of a few shared large tables and benches with chairs plus additional counter seating at one side furthest from the windows. A functioning 1980s 5-kilo Probat roaster sits proudly next to the service counter along with various coffee roasts for retail sale.
They admirably offer an incredibly simplistic menu in the manner of doing just a few things really well, including offering some excellent pastries. Using a matte gray refinished two-group La Marzocco Linea (a technique that La Marzocco admired so much they adopted the practice themselves), we rated shots of their Ethiopia Meaza. With Matt reacting a bit to his time at Pacific Bay, Coava doesn’t do blends.
The Meaza came as a compact shot, two sips short, with a mottled medium brown crema of decent thickness. Served in a white ANCAP cup, it has a sharper, astringent, acidic bite that finishes off a mostly pungent shot with sweeter edges of candies and syrup. A solid, quality espresso shot within the confines of what’s possible with single origin Ethiopian coffee (a habit that’s practically ubiquitous among Portland coffee bars).
Their cappuccino is modestly sized with detailed latte art, a good layer of microfoam, and a decent balance without being too milky. They also have excellent pour-overs, exclusively using their own Kone metal filters over Chemex brewers. (Yes, they eat their own dog food.)
Bonus points for their baristas’ customer-focused attitudes about coffee. They stash their milk in an ice chest in a way that it’s almost hidden. My wife felt sheepish asking for milk to add to her pour-over, but she was greeted with a very non-judgmental “You should have your coffee the way you like it.” Definitely one of the best coffee destinations in all of Portland.