Archived Posts from this Category
Archived Posts from this Category
A couple years ago I referenced the ZPM Espresso Kickstarter campaign — an effort to develop a PID-controlled consumer espresso machine. And just as state lotteries are often called “a tax on people who can’t do math,” I’ve long called crowdfunding services such as Kickstarter “a tax on people who don’t understand business loans or venture investing“.
Today the New York Times brought the two together in a good article on ZPM Espresso’s crash and burn — and some of their delusional crowdfunders who somehow expected things to operate more like a consumer e-commerce shopping site: ZPM Espresso and the Rage of the Jilted Crowdfunder – NYTimes.com. It still begs the question: what were these people seriously thinking they were getting into?
It’s not like I never go back to the same place twice. I often evolve the ratings and reviews for a coffee purveyor over multiple visits: sometimes a few, sometimes dozens. Sometimes over a period of several years.
This experience ultimately factors into our consistency rating, as the quality of a place can depend so much on the barista that day, the coffee supply that week, the state of the equipment maintenance that month. It’s a bit audacious to attempt to quantify this, I know.
Yet I am quite confident in the consistency and repeatability of our ratings system and review style — at least for my own personal use — based upon hundreds of blind spot re-tests I’ve repeated over the years. Comparing and contrasting new reviews and ratings for a place with those I’ve made for it in the past, I’ve frequently surprised myself for how well I’ve captured the sensory and quality experience of an espresso rated years prior. That is, when a place demonstrates remarkable consistency.
But with so many great retail coffee options abound these days, it’s rare that we post separately about return visits. It’s been over nine years since we last posted about a visit to the Ritual Coffee Roasters mothership in SF’s Mission. And particularly with its recent remodel, it’s more than deserving of an update.
Eileen Hassi’s busy café first opened in May 2005 (along with then-partner, Jeremy Tooker, now of Four Barrel Coffee fame). It opened as a long, modern, clean space with many tables and thrift store living room sets in the back. But over the years, free Wi-Fi brought hordes of laptop squatters and the place also attracted a bit of a grittier Mission vibe. (Arguably Jeremy got so freaked by the environmental changes that it spurred him on to open his own place.)
A Fall 2014 remodel is now starkly clean and minimalist, with a white/black/red color scheme. It very much looks ripped off from the Montgomery St. Coffee Bar, save for the succulent garden in back, but it works. Or maybe that’s Saint Frank I’m thinking of. Or the latest reincarnation of Wrecking Ball. Or maybe that’s more “all of the above”.
When I lamented over Bay Area espresso sameness years ago, I never thought that would extend to the same architects and interior designers to make so many coffee houses look the same as well.
One major positive from this location’s redesign seems that in getting rid of some of their chairs and the on-site Wi-Fi, they also got rid of many of the, well, vagrants. Which makes the space a lot more inviting and less standoffish than it was prior. In addition to less clutter, there’s also more of an emphasis now on long, communally shared tables.
They originally used and sold Stumptown‘s Hair Bender (with Eileen and Jeremy being big Stumptown fanatics), but they’ve long since started roasting their own — at first with an on site Probat that has long since been removed offsite. Over the years they replaced their shiny red, three-group La Marzocco FB70 with a GB/5 … and then a three-group Synesso … and now two custom 2- and 3-group Synesso Hydra machines. Black counters and white machines with red trim and wood paddles. Plus the mandatory Mazzer and Mahlkönig grinders.
The baristas remain well-trained: they grind to order, they pull shots directly in the cup where appropriate, and they take their time making a deliberate tamp — even down to the final twist.
Same as it ever was, they produce an espresso (a regular and rotating seasonal blend) with a mottled medium-to-dark brown crema of modest thickness and some congealed richness — and occasionally some larger bubbles at the center. Flavorwise, there’s a caramel sweetness combined with a good mid-range palate (roasted hazelnut, etc.) and sharp acidity in the finish — which is a little like a trademark. Roasting their coffees bright, they can border on underripe fruit sometimes — which works as a pour-over but can be problematic as espresso. And now served in their newer Le Porcellane d’ANCAP cups with a sparkling water on the side.
Going back to our opening on consistency, what is noticeably different now from before is a little more of a broader flavor profile and reduced emphasis on underripe fruit that raised its flavor score since my last visits in 2013. If you’re into milk-based drinks, the rosetta latte art can vary from award-winning to amateur, depending upon the barista shift, but they get the fine microfoam down well no matter what. Hence part of why — over some 40 visits over 10 years — they rate as “Consistent” but not “Very Consistent”.
Approaching 10 years of operations, this Ritual location still delivers the goods and has even revitalized itself somewhat in both the environment and some of the end product itself.
This is that insufferable time of year where reading any sort of coffee news Web site or blog means dodging an onslaught of “gift ideas for coffee lovers” advertisements feigning to be articles. These cyclical (and cynical) bits of fake journalism are often accompanied by multi-page image galleries requiring you to click through each item — to maximize tedium while inflating Web site engagement metrics and advertising exposure.
So it was with a breath of fresh air this week that I received this article from a great friend in Canada: Gift Guide: Think twice before buying a Keurig coffee maker – The Globe and Mail. The topic was simple and one we’ve long contended: if you’re thinking of buying someone a Keurig machine, here’s why not. And it inspired the subject of today’s post here: the anti-gift guide article, or what not to buy this holiday season for that special coffee lover in your life.
OK, sure, I’m a fan of Reverend Billy and the Church of Stop Shopping and Buy Nothing Day (aka “#OccupyXmas”). And it seems irresponsible to further stir up the consumer feeding frenzy that inspires maiming and even deaths at Black Friday Wal-Marts just to save $20 on a TV.
But if you’re going to be purchasing holiday gifts anyway, what should you avoid wasting your money on? Well, you’ve come to the right place. With coffee’s Fourth Wave — the gadgetization of coffee — in high gear, today the consumer coffee gear marketplace is flush with stoopid money. So much so that even classic coffee equipment designs — such as the moka pot and the Chemex — are (rightfully) looking to cash in on stacks of some of dat mad cheddar with new premium gadget introductions just in time for the holidays.
So without further ado, let the dishonor roll begin…
Either spend the $25 on a stovetop moka pot or hold off until you can hit that magical $800+ mark. Everything in-between really just isn’t worth it. All those Krups, Jura, and DeLonghi machines that litter the shelves at Sur La Table are just disappointment bombs ready to explode like IEDs on their hapless new owners. And before you point out that a moka pot technically does not brew espresso, it’s no worse than what you get out of a device made by one of these vacuum cleaner and toaster oven manufacturers.
If you recall the Island of Misfit Toys from the classic 1964 Rudolph the Red-nosed Reindeer animated Christmas special, I fully believe that there’s an Island of Misfit Coffee Appliances where cheap, dysfunctional, and abandoned espresso machines like these pile up like a Staten Island garbage barge.
As for simple camping devices like the Handpresso, you may as well drive your car on four donut emergency spare tires. And if you can’t afford the extra $200 for a decent burr grinder, you may as well purchase a Lamborghini mounted on donuts.
Speaking of coffee and camping, stay away from those custom coffee travel kits. You barely see your friend long enough away from the Xbox in his basement. Like when’s the next time he’s really crossing the Andes Mountains on foot like some sort of airline crash survivor?
The latest “Look, there goes Elvis!” technique from the modern coffee machine marketing playbook is to appeal to technophiles through seemingly advanced technology, such as iPhone or Android application controls. Yet we know just from their price tags that whatever WiFi and electronic investments they put into these machines, none of it went to the one thing all coffee brewing equipment must achieve to avoid complete failure: holding an accurate and consistent brewing temperature.
Your basic Technivorm can barely pull that much off without any smartphone gimmicks. Thus what you’re really buying is the equivalent of a baby busy box app — just designed for easily duped adults who somehow need more excuses to keep staring at their smartphones. And good luck when Apple releases iOS9 next year and you discover you can’t upgrade your coffee machine’s operating system.
Seriously, if you’re going to buy one of these, just stick a wad of your cash directly into a landfill. The inevitable result will be the same, just that you’ll achieve your goal much sooner and you’ll be much more environmentally friendly in the process.
This is an oldie, but it still applies today. I know there are a lot of coffee fans whose favorite coffee style or flavor profile is simply “hot”. But since making coffee is cooking, the concept of using a hot plate is essentially the same as putting your meal under a fast food heat lamp. Sure, you might keep the desired serving temperature longer. But you evaporate out many of coffee’s water-soluble flavor components, thus leeching out a lot of its good flavors while concentrating the remaining stale dreck in its place.
While attending CoffeeCON in SF this year, Kitchen Aid sent me their new “SCAA-approved” Pour Over brewer. The one thing I don’t like about it? Its ridiculous hot plate that I have to work around to avoid.
This is going to be a controversial one, as there are a lot of great roasts to be had by mail these days. But that’s precisely the point.
There are a lot of new coffee middlemen who operate subscription services. While they ship with regularity so you have the convenience of not having to think about it, most of them pretty much ship whatever inventory they want to unload. It changes from month to month.
This is fine if you’re a newbie coffee lover and you want every coffee experience to be a new discovery. But playing coffee roulette gets old quickly once you learn more about what you like. With just a couple of clicks on a roaster’s Web site, what you really want is on your doorstep within 48 hours: no subscription required.
There’s a reason why most people don’t stick with a wine-of-the-month club for a full year.
This is another controversial one. Because despite identifying the few reasons you should — and the many reasons you should not — roast your own some five years ago here, I’ve been home roasting about every other day for more than a year now. I can’t even remember the last time I purchased retail roasted coffee. After nearly a decade of declining use, a combination of newer equipment, outstanding green lots from Rwanda, and changes in home coffee drinking habits have me in something of a home roasting revival these days.
That said, I still have to say that it’s a hassle that’s not worth it for most people. It’s even one of the few times I wholly agree with Nick Cho.
Perhaps your gift recipient loves to make their own kombucha. Though if that’s the case, any suggestions for making flavorful coffee are probably pointless. Who can trust the taste buds of anybody who willingly drinks tea made from soiled diapers?
We’ve said it before, we’ll say it again. If it needs a recipe, it’s not coffee.
Would a serious, legit book on wine cram itself with recipes for kir royales and beef bourguignon?
Just as state lotteries are often called a tax on people who can’t do math, I’ve called crowdfunding services like Kickstarter a tax on people who don’t understand business loans or venture investing. If you can’t secure a decent business loan with your brilliant product idea, then throwing it out to the unwashed masses of the Internet for charitable donations doesn’t exactly make it that much more viable.
On the other hand, maybe you as the inventor could secure the bank loans, and you could establish a business that could support the product well after its first prototypes ship. But why? Especially when you can simply take the money of gullible Internet users with virtually no strings attached.
Either way, the formula isn’t so attractive on the consumer end of this equation.
The Wilfa Precision Coffee Maker… the Canadiano… the Ratio Eight … Enter the Dragon… These days an endless parade of “new, revolutionary, and even better!” coffee brewer come-ons bombard home coffee lovers seemingly every other week, suddenly relegating last week’s revolutionary brewer to the Salvation Army donation pile.
Do you have the disposable income to keep replacing your home setup every other week for the promise of a potential 0.002% quality improvement in your cup? Are you starting a collection of forgotten coffee brewing devices for the Fifteen-Minutes-of-Fame Coffee Trivia History Museum?
If your answer to both of these questions is “no”, then the $20 Bonmac dripper you’ve been knocking around with for the past several years will continue to do just fine. And it will continue to do so for years to come. If your intended gift recipient is starting from scratch, it’s worth a look at these new gadgets. But just once — and not again for probably many years.
Downtown Seattle is something of an espresso wasteland compared to most other city downtowns, especially around the touristy Pike Place Market. Which is ironic, given that it is the birthplace of the biggest coffee quality movement America has ever experienced (i.e., Starbucks).
However, that’s also part of the problem: independent specialty coffee retailers grew successful because of their craft, attracted investment, attracted expectations of scale and reach, and now many of them have evolved to become corporate coffee giants — which is now what dominates downtown Seattle. This evolution differs from most downtowns where the “corporate” part of the local coffee scene invaded from afar rather than transformed in place.
When Seattle’s coffee quality pioneers turned corporate, I fully believe that their quality has declined with that scale, as the quality bar was lowered each time with every additional 100 jobs they needed to fill and each process automation they had to adopt to meet the demand. (I still contend that the individual barista makes up 50% of the end quality in a retail espresso beverage.) Others might argue that newer independents have simply stepped in, stood on the shoulders of their predecessors, raised the quality bar further, and became the new standard-bearers of their time.
All of which sets an interesting stage for Seattle Coffee Works — a small company established several years ago by California expats. Their story suggests an arrival amidst Pike Place Market’s coffee scene with big expectations, only to encounter serious disappointment. A long story short, the team eventually opened this location right in the shadow of Pike Place Market as an expression of quality coffee, more direct relationships with farmers (they post photos of farmers on the walls and a “Coffee Manifesto” beneath the front counter/register), and trendier (i.e., post-Seattle-espresso) brew bar offerings from a “Slowbar” that offers Chemex, Hario pour-over, Aeropress, and syphon brewing.
With a Diedrich roaster in back for their on-site roasting, they produce mostly single origin roasts for retail use and retail sale. They offer an outdoor seating patio sectioned off from the sidewalk traffic. Inside it’s a wider but spare space with a bare, darker concrete slab floor, worn wooden tables and chairs, and a rear wooden bench for seating. There are shelves of antique coffee brewing equipment, which is a nice touch, and near their Slowbar there are shelves of merchandising: Aeropress, Baratza grinders, kettles, French presses, etc.
For espresso they offer their “award-winning” Seattle Space blend along with a single origin option from their two-group Synesso. With the Space Blend, rated here, they pull a shot with a very even, non-descript medium brown crema. It’s filled rather high in their Espresso Supply Cremaware demitasses from China.
As a result, the body — like the crema — is a bit thin. It has a pungent flavor with some sharper acidity of apples, some cinnamon, and other spices. It’s a classically redundant Third Wave stereotype espresso lacking much body, richness, or breadth of flavor. Served with sparking water (what the locals call “soda water”) on the side.
I had a surprisingly better shot with their single origin Panama Carmen: richer in flavor depth with more rounded, body-friendly notes. Perhaps the Slowbar is the way to go here — if not the single origin shots. The Space Blend here, despite its claimed awards, tastes a little too much like “California Third Wave” as far as my taste preferences go.
Working my first job out of college in the Baltimore area, I encountered a summer phenomenon that the locals call “going down ocean” (Bal’mer accent required). People would flock to Ocean City, MD and the Delmarva coast to escape the heat and have a good time.
But one thing that puzzled me were the many visitors from the Baltimore-D.C. area who quite deliberately chose not to escape Margarita Maggie’s — a now-defunct chain Mexican restaurant, akin to a Chevy’s Fresh Mex, with locations in Ocean City and all over Maryland at the time. In fact, I encountered many making the escape who insisted on eating the same exact food at the same exact chain restaurants they had back home.
A few years later I was on a business trip with my boss in London. It was the first time for both of us. After acclimating for a day after 11 hours of flying, my boss suggests we grab dinner at a Pizza Hut. A Pizza Hut.
Isn’t the joy of travel about eating local foods, experiencing local customs, and expanding your horizons just a little?
I’m reminded of these personal stories whenever I come across news about the latest strategy for taking your coffee with you wherever you go. Four years ago we derided the neurotic need for carrying a coffee suitcase. Today we received an email from Blue Bottle Coffee announcing their latest designer Travel Kit.
The email went on with their target customer profiles:
The urban traveler, weary of stale hotel selections. The weekend adventurer, gearing up for a surf session or camping trip. The road tripper, now liberated from the scorched (and sometimes blueberry-flavored) disappointments of gas station urns. Starting now, the proper tools are collected and within reach. It’s time to Brew Where You Are.
All of which begs the question: where do you draw the line at packing it in and carrying everything with you? If carrying your own coffee and coffee equipment is normal, what about carrying your own wine bottles because you don’t trust the wine lists of the local restaurants? Is packing your own meat freezer and gas grill taking it a little too far? Hotel pillows suck, so is BYOP just a little neurotic? What about the three-ply toilet paper you’re so used to at home? It’s super soft.
The issue is not even about packing light (which remains highly underrated). The issue is about being so terrified of potential disappointment that you close yourself off to new experiences and the possibility of learning something.
There’s a certain aspirational quality of adventure travel to these products and come-ons that reminds me of how ginormous four-wheel-drive SUVs are sold to suburban moms who never go more off-road than the church parking lot. Most people seem barely capable of surviving for two hours away from their Facebook or Twitter feeds. But to read these taglines, who among us isn’t climbing the remote wilds in the southern Andes of Patagonia later this month?
Yet the truly adventuresome pioneers leverage their resourcefulness when they get there — they don’t pack it all with them. And even if you are in the wilds, I’ve had a camping coffee kit for 20 years that consists of a manual hand-crank grinder, a red plastic Melitta filter and #2 papers (not to mention a Nalgene press pot). No news here: nothing about that has changed.
The far more common, and relevant, scenario is the basic business or social trip to a different town. I can’t comment on gas station and hotel room coffee other than to say, “Seriously?! That’s the best you can do before deciding you must carry it all with you?” Other than drug addicts (sorry, coffee addiction is the lamest white person’s whine around), what makes coffee the only consumable where carrying it and all of its preparation paraphernalia seemingly rational?
It’s 2014. Good coffee is ubiquitous. So much so, the antiquated idea of there being coffee cities — such as Seattle, Portland, or San Francisco — makes about as much sense today as there being wine cities. Even New Yorkers have forgotten about how bad their coffee options used to be just a few short years ago.
An Internet connection and a GPS-enabled mobile phone aren’t exactly the stuff of NASA astronauts these days. Using either of them, decent coffee can be found just about anywhere. Yes, James, even in Oklahoma City. Wasn’t it that adventuresome spirit that lead you to Blue Bottle and weaned you off of your dirty Starbucks habit in the first place?
You may not have noticed it through most of the usual “coffee media” channels, but this past Saturday San Francisco hosted CoffeeCon‘s first-ever road tour. You might recall our coverage last year of CoffeeCon 2013, held at its Warrenville, IL mothership. In its fourth year, CoffeeCon has been enough of a success at addressing unmet coffee consumer interest to take the show nationally for the first time — with SF on July 26, NY on October 11, and finally in L.A. on November 8.
CoffeeCon is somewhat unique as a consumer-oriented coffee event, where layman coffee lovers and enthusiasts can participate without being overlooked for coffee professionals or shunned by trade show hucksters. We may have derided the widespread abuse of the term “Third Wave” as self-promotional marketing babble for some eight years now. But if there was ever an experience that epitomized coffee lovers “enjoying coffee for its own sake,” this has to rank right up there.
They held it in SOMA’s Terra Galleries art gallery/event space, which operated with a surprisingly heavy security detail. A great number of area coffee purveyors came to show off their goods to attendees — including roast-to-order Artís in Berkeley, Blue Bottle, Chromatic, De La Paz, Equator, Flywheel, Four Barrel, George Howell (from MA), Henry’s House of Coffee, Mr. Espresso, Old Soul Co. (a gem from Sacramento), Peerless, Ritual Roasters, Sightglass, and Verve. A favorite overheard non-sequitur of the day reflected the variety on display: “Oh, there’s Blue Bottle… but I can get that anywhere.”
Besides sampling a lot of coffee, attendees could also take courses, experience hands-on demonstrations of consumer equipment, hear talks from professionals (CoffeeCon has contractually locked up much of George Howell‘s speaking tours), and even check out home roasting equipment in the outdoor space.
We caught Mr. Espresso’s Luigi di Ruocco‘s “Italian Espresso” talk and even had an epiphany or two. For example, the Italian art of balance in espresso blends makes all the more sense when you think of how many each Italian sips in a given day. Punchy, overbearing brightness bomb shots would create more palate fatigue if experienced multiple times daily. It also dawned on us how important a rounded espresso flavor profile is to end a meal on as a complement, rather than competitor, to the food you’ve just eaten.
KitchenAid was one of the event’s key sponsors, and they announced a new home coffee brewer currently in factory production. It attempts to automate manual pour-over coffeemaking with an enclosed system of water-pulsing that follows a programmable pour-vs.-steep algorithm. In that sense, it seems a little like a consumer version of Clover‘s Precision Pour Over concept, which has seemingly gone dark over the past couple of years.
While KitchenAid has been long known for its mixers, it first got into the coffee business with the A-9 and A-10 coffee mills back in 1937. They still do amateurish things, such as exclusives with Williams-Sonoma (who notoriously offer some of the most overpriced and most substandard/landfill-bound consumer coffee appliances on the market). But in recent years KitchenAid has introduced decent-for-the-price-point Pro-line Burr grinders and other worthy consumer coffee products targeting what they now, unfortunately, call the craft coffee market.
Side note: the term “craft coffee”, appropriated from the beer world, is really just a pound-for-pound stupidity surrogate for the ever-more-embarrassing “Third Wave” term these days. Use of the term is made all the worse by the decades-old homonym, “Kraft coffee“: i.e., the Big Four coffee purveyor more commonly known as “Maxwell House.” This is akin to the craft beer market calling itself the “blue ribbon beer market”. *Facepalm*
So it’s with curious irony, lost on KitchenAid, that they’re now offering an appliance that push-button automates a manual pour-over in the name of craft coffee. (And not an Alanis Morissette “irony” either.)
As a home-grown event with little professional event staffing, CoffeeCon seemed to experience a bit of chaos outside of its mothership confines for the first time: running out of badge-holders, a lack of pre-event press, some improv when an occasional speaker didn’t show on time, and a couple of classrooms separated only by a hospital-room-like thin cloth barrier. The last one generated audible cacophony when the class next door would roar with coffee grinders. But all in all, the event was anything but disappointing.
We even reconnected with Aleco Chigounis, whose coffee sourcing we’ve long been big fans of. He’s since established Red Fox Coffee Merchants. (No relation, however, to “This is the Big One. Elizabeth, I’m coming to join you, honey!“.)
This café is the brainchild of former middle school teacher and Ritual Coffee barista, Kevin “Tex” Bohlin. Starting as a pop-up in SF’s South Park (which has since closed in Dec. 2013), this over-designed flagship café opened in Oct. 2013 to a considerable amount of gushing praise.
It took over the former Teashi spa, and the spirit of past mani/pedis and Brazilian waxings still sort of haunts the place. On the sidewalk out front there’s limited wooden café table seating. Inside in front there’s window counter seating for four on stools right next to shelves of coffee merchandising, just shy of the long service counter.
It’s a long space that is deceptively airier than its limited seating would suggest. There’s an array of a few café tables against a shared wall bench; these are typically the domain of laptop zombie squatters. Further back there’s an upstairs under bright skylights that offers two larger, semi-private tables.
Here there is an overwhelming sense of someone’s idyllic vision that a café should be more like an Apple Store. There are stark, plain walls and wood grain paneling plus a wannabe kanketsu “service philosophy” of removing as many barriers as possible between barista and customer.
This is exemplified by their unique, Modbar-like espresso machine: a two-group, under-the-counter job either called the Jepy Minim (per the engineer/designer John Ermacoff, aka Jepy) or the Ghost (per project designer Ben Kaminsky). It’s the guts of a perfectly acceptable Synesso Sabre, but Frankensteined beyond recognition as a sacrifice to form. This worship at the Holy Church of Makerdom might promise greater temperature control, etc., but what only matters to us as coffee lovers is what it produces in the cup.
They specially source limited coffees and roast them through Ritual Coffee Roasters for their own private label, and our review here is of their Little Brother Espresso — which comes at a whopping $3. (They also served a Costa Rica Los Crestones for $4.) It’s served slightly full with an even, medium brown crema. There’s a balance to the flavor with hints of bright fruit, but there’s primarily a mid-palate of herbal pungency.
In short: it’s a very good shot. But for all the pomp, technology, design, and the price, it doesn’t measure up to expectations — failing to rank in the Top 35 of SF coffee shops. We need to revisit to ensure we didn’t catch them on an off moment, but that would be surprising given they’ve been open for eight months and their machine has dialed down espresso shots to a push-button level. The good news for Saint Frank is that there are clear opportunities to improve. (That might also include banning all employees here from openly calling it “spro”, dude.)
This will read like an attack on Kevin when he’s done some very interesting things with unique coffees, and he’s certainly trying things. Yet Saint Frank is also symptomatic and emblematic of what seems so very lost and misguided with what the industry holds as the new standard of coffee shop today. Among all the toys and distractions of late, coffee quality in the cup seems to have again taken a back seat.
If you’re going to charge $3 for an espresso, it should at least break the Top 35 in the city. Among the 700 active espresso purveyors currently surveyed in SF, Saint Frank’s standard espresso shot is the most expensive in the city that’s served outside of a restaurant setting. (Presuming the Nespresso Boutique & Bar qualifies more as a restaurant, where you’re paying more for white tablecloth service and a global smoke & mirrors marketing campaign.)
We should all be paying more for coffee — but for better coffee. Based on our ratings, it’s not better. For the reported pedigree of their sourced coffees, it doesn’t even have a different or unique flavor profile. So what exactly am I paying extra for?
First, there’s the promising lure of shiny new equipment and it’s empirically consistent failure to deliver better coffee. In the past we’ve noted the likes of Sightglass who have been guilty of this for years. In Saint Frank’s case, it’s not even so much a “better brewing” sales come-on than superficial aesthetics: i.e., a low-profile workspace primarily conceived to address the First World coffee problem where my barista doesn’t get to see more of my crotch.
Fortunately the Modbar isn’t weighed down by outrageous costs — you can get a full system for under $10k. Hopefully Saint Frank’s custom lookalike (the Jepy Minim or Ghost, depending upon whom you ask) follows suit in that department. But with new, “revolutionary” ways to brew coffee even more perfectly being announced every week, we’ve often wondered if any of the takers ever get the chance to dial-in on them, with a serious dose of experience, before they roll on to the next big thing — looking to technology to bail them out from substandard practices.
This is a little of what former USBC champ Kyle Glanville recently called the “fancy equipment arms race”: “People are spending shit tons on machines to brew coffee when they should be investing in their own palates and understandings of flavor, and the knowledge of how coffee brewing actually works”
So what about making your café look like an Apple Store? Blue Bottle Coffee has been compared to the Apple of coffee shops, and they’re even sporting Apple-inspired service table designs. And CoffeeRatings.com has had plenty of good things to say about Blue Bottle.
Except Blue Bottle’s resulting coffee quality is noticeably better than Saint Frank’s. Now any café owner is entitled to invest hundreds of thousands of dollars in a custom espresso machine, killer grinders, and a Zenlike service design experience. But if it doesn’t translate to a better cup of coffee, those costs are being passed on to me to satisfy completely different concerns. You’d be better off having your baristas selling me $400 sweaters.
What results is a place that seems enamored with all the trappings of what’s expected of a wannabe Fourth Wave coffee place, but with no improvement in the coffee itself. Which suggests more of our cynical definition of a Fourth Wave coffee shop from four years ago. We then joked that if the Third Wave was about letting the coffee speak for itself and enjoying coffee for its own sake, the Fourth Wave was about appreciating so much of the gadgetry and trappings surrounding coffee service that any actual coffee was no longer required.
But can any of us blame Kevin? The status quo of the industry’s most popular coffee media encourage this focus. For example, a Dear Coffee, I Love You seems to care more about subway tiles than coffee roasting. While Sprudge heavily promotes their “Buildouts of the Summer” promotional series as if coffee were a construction project. And in professing “we would never grade coffee shops”, Sprudge seems too terrified to lift a judgmental finger to critique any of the coffee and potentially hurt someone’s feelings.
This leaves a massive void of any popular critical thought about retail coffee quality. Instead of learned coffee professionals, this gap is filled instead by the arbitrary standards of “top 20 coffee shops in America” lists on popular news and travel web sites — often written and compiled by interns most enamored by double-tall, four-pump vanilla caramel macchiatos in paper to-go tubs, whose understanding of coffee quality extends little beyond the MSRP price tags of the commercial coffee machine fad of the month.
Or worse: the void is left to the whims of the “man in the street” on review sites like Yelp!: where electrical outlets for laptops, cute baristas who flirt, and cheap extra large muffins count for more than any coffee quality.
Imagine a perverse wine world where the like likes of Wine Spectator or Wine Enthusiast gave everything identical 90-point scores while devoting the bulk of their writing to the wood and fixtures used to build their tasting rooms and the designers of their high-tech wine openers. It’s of little surprise that we have ended up with coffee writing that reads more like an interior design arms race sponsored by Home Depot®. Meanwhile any actual quality judgement on coffee is suppressed to the level of American youth soccer: everybody is recognized with a trophy just for participating. Why even bother with the farce of barista competitions if “everyone is a winner”?
Over a decade ago, one of the major inspirations for creating CoffeeRatings.com was our immense frustration with all the existing books and online reviews of coffee houses at the time: it was impossible to find any critical reviews of coffee places that critiqued any actual coffee. Most of the attention was spent on ambiance: the style of the clientele who hung out there, what novels they read, and how good the bagels were. With all the attention now given to new machines, service counter layouts, and who makes the wooden countertops, we seem to have relapsed to those more ignorant days.
I never thought I’d miss what six years ago I called the Malaysian street food experience. Then the environmental design slight-of-hand was in making you feel like a hipster for sipping your espresso while sitting on a cinder block in an alley filled with spent heroin needles. Even so, at least the quality of the coffee still ran as the headline. Today I’m not so sure anymore. Maybe it’s time to go back to those days.
A project of husband & wife team Lauren Crabbe (former Blue Bottle lead barista) and mixologist Michael McCrory, the couple followed the well-travelled “free money” route of Kickstarter to open this this neighborhood café and roastery in March 2014.
It’s located in a corner shop with a small storefront but long interior that extends well back to their converted 5-lb Probat LE5 roaster. In front as you enter, there’s communal seating at a larger wooden table just behind their large glass windows overlooking the street corner. There are also a few stool seats along the long wall beneath wide white shelving of retail coffee merchandising, across from the service counter.
Overall, the store can only handle a limited number of simultaneous customers: it feels deceptively large, but large swaths of the floorspace are dedicated to the service counter. But of the few seats available inside, almost none of them laptop zombies — which helps create more of a communal feel for the space.
The highlight of the service counter is the impressive three-group, manual Kees van der Westen Mirage Idrocompresso Triplette espresso machine secured from Blue Bottle’s SFMOMA location (since under much reconstruction). They use Mazzer and Astoria grinders, and for their espresso they pulled shots of their Short Strand blend: a combination of washed Ethiopia Yirgacheffe and natural Brazil from Daterra Farms (sourced as greens via InterAmerican). Michael was roasting some of the Daterra Brazil at the time of our visit, noting its lack of “peanut” character typical of its brethren.
They pull shots with a mottled medium brown crema of good thickness. It comes with a pungent aroma and possesses a fruity brightness with sharp acidity, but yet it’s backed up with a solid body from its Brazilian base. It’s a vibrant and lively shot, which is quite excellent even if it’s lacking a little balance. Served in hand-fashioned ceramic cups created by SF-based Douglas Dowers and served on a wooden plank with a glass of mineral water on the side.
It’s a seriously solid espresso, and its enjoyed within an authentic experience that seems delightfully ignorant of many of the new coffee shop trends and expectations from the more fashionable parts of the city.
In fact, it wasn’t until we tallied up our scores after the fact that we noted our ratings tied it for the best espresso shot in San Francisco. It’s an excellent shot, but it definitely warrants a revisit to ensure consistency. Or at least I need to ensure I wasn’t just in a giddy coffee mood at the time.
When not on my best of days, I’ll be the first to admit that I can sometimes be a sarcastic jerk. But even the most acrid sarcasm can be neutralized by a shocking dose of absurd reality. Case and point with this story in today’s Daily Mail: Grower’s Cup, World’s first DISPOSABLE ‘coffee machine’ lets you brew on the move | Mail Online.
You see, there’s long been a lot of consumer environmental angst when it comes to single serving coffee made from pods and capsules. That angst is not at all misplaced, but it’s largely viewed from the wrong end of the telescope. Virtually all discussions that cite the environmental impact of coffee pods obsess exclusively over recycling. Meanwhile, they throw “reduce” and “reuse” under the bus — completely ignoring them.
If we remember our Environmentalism 101, the ranked order of efficacy is this: reduce, reuse, and then recycle. Thus the great environmental atrocity of pod coffee machines isn’t throwing the pods away. It’s that, by design, these coffee systems seem to maximize the amount of materials extraction from the earth, materials processing, machine energy consumption, manufacturing waste by-products, excess packaging and shipping weight, and additional transportation fuel consumption with each and every serving of coffee. The introduction of coffee pods created incremental new demands for all of these, where none existed prior for “traditional” coffee formats.
To sarcastically illustrate this point over the years, I often go from zero to ridiculous in one sentence: that if they manufactured an entire life-sized, pop-up, disposable Starbucks with every coffee serving, the entire system would earn a green “pass” by most consumer definitions if the disposable Starbucks were made of recyclable materials. Imagine a cardboard Starbucks with 1,800 square feet of indoor space, including cardboard men’s and women’s bathrooms, thrown away with every serving of coffee. Can you recycle it? Say “yes” and planet earth and a choir of bluebirds will thank you.
So imagine my shock and horror — and the death of my sarcasm — when I learned that the first step towards creating the disposable Starbucks had already been made with the 2012 introduction of the world’s first disposable coffee machine. Sure, you could say that the proliferation of pop-ups marked the first introduction of the disposable café, but the holy grail here is the single serving disposable café.
Homer facepalm indeed…
As we noted last month, tonight on Rai 3 — a regional TV news network in Italy — they aired an investigative exposé on the state of espresso in Italy titled “Espresso nel caffè”: Report Espresso nel caffè. Rai 3 produced this as an episode of their Report program, which has been something of a platform for barebones investigative journalism since its inception in 1997. (Think a scrappier 60 Minutes on a shoestring budget.)
The 51-minute segment isn’t groundbreaking for either journalism nor for any awareness of coffee standards. That said, it is aspirationally legitimate coffee video and television. Far too often on the Internet, the idea of a good “coffee video” — with few exceptions — is equated with a sensory montage on YouTube or Vimeo packaged like a roaster’s wannabe TV commercial.
There’s never any storytelling (“Plot? We no need no stinkin’ plot!”) — just coffee porn close-ups of the stuff either roasting or brewing, complete with a coffee professional’s platitudes voiced over B-roll. Coffee fanatics have largely only encouraged these low standards by joining in on the self-congratulatory social media circle jerk that follows video after identical video.
The Report episode begins by covering the necessary espresso machine hot water purge before pulling an espresso shot — and by noting how few baristi know to follow this practice. A Lavazza trainer notes how 70% of the aromatic properties of coffee are lost within 15 minutes of grinding it. Comparisons are shown of a correct and incorrect coda di topo (or “rat’s tail”) pour from an espresso machine, showing how equipment can get gummed up without proper and immaculate cleaning. The program also reviews how few baristi know how much arabica versus robusta is in their blends, noting the resulting impacts on flavor and costs.
They visit cafes such as Gran Caffè Grambrinus and Caffè Mexico at Pizza Dante, 86 in Napoli. They interview some heavy hitters — from Lavazza to Caffè Moreno to Kimbo, from Biagio Passalacqua himself to Davide Cobelli of the SCAE (featured last month in Barista Magazine) to Luigi Odello of Espresso Italiano Tasting fame. And probably too many guys in lab coats.
Overall, the program is a bit condemning of espresso standards across all of Italy. But remember, this is a national news program that targets the general public: the goal is to educate and, in some ways, outrage the public about what they may be putting up with currently. If only one percent of the coffee porn videos in English would attempt something so high-minded as that.
Defensive posturing aside (he’s not alone), the commissioner also welcomes those interviewed for the program to visit local Napoli coffee shops and producers to witness the mobilization Napoli has mounted in response. As such, Andrej Godina has done God’s work: raising public awareness of lagging coffee standards, starting a dialog, and inciting action to improve these standards.