Archived Posts from this Category
Archived Posts from this Category
News like this tends to elicit a mixture of validation (i.e., “Good coffee is serious business!”) and a little envy (i.e., “My business makes great coffee, so where’s my $25 million?”). So why Blue Bottle?
To read some of the explanations out there, it’s an investment in “slow coffee” or “craft coffee” (the latter term we avoid for potential confusion with “Kraft coffee” — aka, Maxwell House). We read about their “brand cache” and their “commitment to freshness” — which aren’t exactly unique.
Like any business, Blue Bottle also has it’s problems and flaws — over-extension beyond the reach of their quality controls being one big example (e.g., see our recent review of Fraîche.) But Blue Bottle is doing a number of things right, and we’re surprised that some of them aren’t being reported.
How most roasters sell coffee to consumers is broken and outright wrong. This is rooted in an old industry problem we’ve long lamented here, which is approaching customers from an inside-out approach instead of an outside-in one. Past examples of this discussed here on this blog include coffee cuppings for layman consumers; we’ve gotten into long, drag-out debates on this topic with the likes of Peter Giuliano — co-owner and Director of Coffee at Counter Culture Coffee and Director of Symposium at the SCAA.
But it is symbolic of the coffee industry’s chronic inability to adopt a consumer-centric approach. Rather than think about how coffee is experienced by consumers, many coffee purveyors first try to shoehorn consumers into the perspective of industry insiders. Thus most coffee people today sell as if only to other coffee people — not to consumers.
Blue Bottle, on the other hand, exhibits one of the better examples of a coffee company that’s trying to fix that. One way to clearly see this is on their Web site. Last year, Blue Bottle sat down with the Google Ventures design team and an agency in Montreal to rethink their Web site. What they found is that most retail coffee Web sites emphasize things like a coffee’s origin — stuff that’s of great relevance to how people in the industry think about coffee but is often a meaningless descriptor to a consumer. That’s not how consumers buy coffee.
They discovered that primarily selling a coffee under the “Kenya” designation is a little like the early days of selling personal computers, where PC dealers emphasized things like processor clock speeds, memory cache sizes, and PCI slots. All of which made great sense to the way industry insiders thought about computers but were just gibberish to most layman consumers. Today’s ubiquitous Apple retail stores are successful, in part, because Apple addresses consumer needs without weighing it down with superfluous industry insider gibberish.
This could explain some of the popularity of Philz Coffee‘s Harry-Potter-like alchemy: the nonsensical labels on their coffee blends (e.g., “Ambrosia Coffee of God” or “Silken Splendor”) might be at least as meaningful to consumers as calling something “Kenya Nyeri Gatomboya AA”.
If you look at Blue Bottle’s Web site redesign, notice how it leads with the things that are most meaningful to consumers: how they brew their coffee and what devices they might have at home to brew it. Their Web site also emphasizes consumer brewing guides to complement this cause.
I’m not the only one who has either avoided or abandoned the long lines at Blue Bottle Coffee in San Francisco’s touristy Ferry Building Marketplace location. But some may be surprised that these lines aren’t entirely by accident.
Another smart thing Blue Bottle does (and they’re far from the only ones) is apply queuing psychology at such a publicly visible location to influence perceived demand and value — or what FastCompany last year called “The Wisdom of the Cronut.”
The painful morning wait for cronuts is likely to be contributing to the product’s popularity. The fact that people are waiting signals to others that they too should be in on the trend.
–FastCompany, “The Wisdom of the Cronut: Why Long Lines Are Worth The Wait”
What’s worse than a line that’s too long? A line that’s too short. We’re talking some Disneyland mental mojo here.
Think of all the tourists walking by in the Ferry Building, saying, “Do you see that line? That must be some pretty good coffee!” Or even the revenue-per-customer-transaction winner of, “If we’re going to wait in line this long, we may as well also pick up a Blue Bottle hoodie, a Hario Buono kettle, and a coffee subscription.”
On the subject of coffee subscriptions and how they’ve reportedly reached “trendy” status finally, Blue Bottle has been at it for quite a while. We may not get the point of adding another middleman for the brief window consumers play the field before settling down more with their favorite coffee purveyors. But we do like the longer-term prospects of buying direct from the roasters you do come to enjoy, which suits Blue Bottle extremely well.
For Blue Bottle, coffee subscriptions have become where they make most of their money. Although revenue-per-customer is higher with prepared retail coffee beverages, so are the underlying costs. Because when you drink that latte, the main ingredient — and biggest contributor to the price of the beverage — is labor costs. For selling coffee subscriptions as a bean & leaf shop, the additional costs are little more than drop shipping.
This has transformed how Blue Bottle approaches coffee sales, as most coffee businesses still sell to consumers like most other real-estate-based point-of-sale businesses. Thus at tourist-friendly locations such as the Ferry Building, Blue Bottle is no longer suggesting that visitors take home a freshly roasted 12-ounce pack. Rather, they suggest that they sign up for a running coffee subscription shipped regularly to their home.
And when it comes to venture capitalists who are most familiar with funding software companies, investing in a subscription business gets them very excited. After all, virtually every software business has spent the past decade trying to shift consumers from retail purchases to subscription models.
Taking a short respite from our series on espresso in Napoli and the Amalfi Coast, we have a couple of local coffee shop reviews to catch up on. One is the obscure and eponymous CoffeeShop_.
This dive of a coffee shop has been operation since 2012, but the overwhelming majority of locals in the neighborhood wouldn’t know it. It kind of defines the term “understated”, so you pretty much have to stumble upon it.
It’s a tight space with no seating, inside nor out, though thankfully they do offer their espresso in “for here” cups anyway (Pagnossin cups with no saucer). Though even with the tight space and nothing to sit on, you’ll often find people hanging out inside.
In addition to espresso drinks they sell Hario drip coffee (they also sell the drippers) and baked goods from Batch. Their coffee is proudly sourced from Emeryville’s Ubuntu Coffee Cooperative, which also explains some of the other “hippie crap” on the drink menu such as yerba mate and matcha.
Using a two-group Promac, they pull shots with a very creamy texture. It has an even-textured medium brown crema with a flavor of pepper and mild spice with some modestly sharp brightness (to let you know the coffee is freshly roasted). But without potent fruitiness or candy-like sweetness.
Three generous sips, and we’re still not entirely sure why the espresso shots get the nickname “Dirty” here. (As in: “I’ll have a Dirty, please.”)
Read the review of CoffeeShop_ in Bernal Heights.
This bar/café and restaurant is located within the ruins of a Ravello palace, the Palazzo della Marra, built in the 12th century. Opening in the late 1990s, the brothers Giuseppe and Gerardo Foti dedicated it to their father (and hence its name).
In 2002, we first encountered it as the Palazzo della Marra restaurant: the cuisine aimed high, and it was arguably one of the best, most innovative restaurants in Ravello. The brothers have since reformulated it, however, and now the original name belongs only to the next-door bed & breakfast. In its place, the Figli di Papà name has come with a decidedly more casual restaurant that is still one of the better options in town. (Bay Area restaurants are no strangers to the concept of downscaling their ambitions for populist, recession-friendly burger and pizza joints.)
Most importantly, the espresso here is also some of the best in town.
There are a couple of outdoor seats out front along Via della Marra with an upstairs gelateria/bar area. Downstairs there a number of restaurant tables and also outdoor patio seating along Rampa Gambardella. The upstairs bar is so casual, you might not even realize you’re in it — mistaking it instead for a transition to a stairway. But look and you’ll likely find a couple of locals standing at the tiny bar, watching the day’s news on TV. Let them know you’re not just passing through to the stairs, and you’ll get service.
Behind the bar, there’s a two-group chrome Fiorenzato lever espresso machine at the ready. The barista is conscientious and methodical with the machine’s levers, and he pulls a shot of Caffè Toraldo with a darker brown crema and the occasional lighter, medium brown heat spot.
It has the flavor of cloves and spices and the most exquisitely textured crema we’ve had in the area. Served in Caffè Toraldo-logo MPAN cups. And to show their soccer club alliance, “Forza Napoli” is even printed on the receipts.
Read the review of Figli di Papà in Ravello, Italy.
Tommy & Christopher Newbury did enough business with their mobile coffee truck service over the years to finally go all “establishment”, opening this brick & mortar shop in Nov. 2012. Its proximity to North Beach makes it a pull if the traditional Italian-style espressos with 1950s roots along Columbus Ave. doesn’t do it for you.
It’s an attractive space on an angular corner off Columbus Ave., with long counters along large, sunny windows with stool seating around the perimeter of the space. At the center is their main service area, with dueling two-group La Marzocco Linea machines and glass Hario V60 drippers. At this location, they also get to offer some breakfast and lunch fare, but the focus is still primarily on the coffee.
They serve their espresso shots a little high with a perfectly even, medium brown crema. The body is a touch thin, and the flavor is expectedly bright given their Four Barrel affiliation: a sharper pungency complemented with fruitiness. Served in Réveille-logo black Espresso Parts cups with a glass of mineral water on the side.
Instead of reviewing this location early on, we gave them time to work out their service. And it’s definitely a solid cup. However, it surprisingly doesn’t go much beyond their truck service and thus leaves a little room to improve itself. This coming from someone who is informally credited with coining the phrase, “and the food truck you rode in on.”
For about the past five years in particular, relations have frayed between coffeeshop patrons who find them a great place to get their work done (aka the laptop zombie), other coffeeshop patrons who want a place to sit or might actually want to socially interact with others, and coffeeshop owners who cannot stay solvent supporting free office space for their patrons with little income to show for it. I knew things were particularly bad about four years ago — when I first noticed a former co-worker regularly squatting with three other programmers at the (then) Caffé Trieste on New Montgomery St. for several months, launching their new start-up company.
Surely there had to be a business model that better satisfied everyone. Which brings us to last week’s opening of the Workshop Cafe in SF’s Financial District. This large space attempts to address the needs of coffeeshop owners and their WiFi-loving patrons simultaneously. For those seeking a library-like surrogate where you can be surrounded by the social activity of strangers you can ignore around you, there are plenty of office trappings: powerstrips, fabricated office paneling, a concierge, a mobile app to use the space, and most everything you’d want in Cubicle-land short of the actual cubicles. For the proprietor, in addition to coffee service and light snacks, there are hourly charges to cover the sustainable costs of having many patrons camp out as if awaiting an electronic Grateful Dead show.
Although we’re not surprised that someone finally came up with the concept for this space, we are surprised at how problematic it is. And this is the rub: it fails as a café, and largely because those places succeed at getting us to enjoy a respite from the office. Here you feel like you should be paid at least a minimum wage to hang out.
It’s a little akin to a lunch spot that chooses “eating alone at your desk” as a dining theme, with the café providing the desks. (There’s a joke in France that Americans eat at their desks at work. Then they come here and discover it’s actually true.) The environment is so functional here, it’s devoid of any pretense of enjoying the experience of the place.
Initech-logo coffee mugs not yet provided, but that would be great.
They have Mazzer grinders, Hario V60 pour-overs, Stumptown coffee, and a two-group La Marzocco GB/5 at the entrance service counter — which all sound promising. But beyond a visually appealing medium brown crema with dark brown cheetah spots, it has a thinner body and a subdued heft and flavor: some pungency and spice but limited depth and breadth of flavor. This is an underachiever, served in notNeutral Lino cups.
Points for trying, but the execution here as a coffee house just seems all wrong.
Opening earlier this summer, this third location of the Mission/Potrero Hill’s Coffee Bar takes up space at the entrance of the St. Mary’s Square Garage, across of Kearny St. from the Bank of America tower. It is yet another solid coffee option for downtown workers, whom typically had very few not long ago. We know a number of “financial services types” (“bankers” being a dirty word these days) who have already come to name it as their local favorite.
Located at the top of downtown’s stretch of Kearny St., which has seen a lot of retail establishment investment and activity in recent years, you might not notice it while passing by. It’s just off the left side of the main garage entrance. Once inside, you’ll recognize the design: it feels a lot like their Montgomery St. location. There’s a more open space here, but there’s also the cement floor, black & white painted wood surfaces, and stark, fluorescent lighting.
A lone sidewalk bench for two sits out front, which coincidentally constitutes all the seating options available here. (On the plus side: no laptop zombies.) A number of pastries are on display, but like window-shopping for sushi in Japantown they are all specifically marked “not for eating”.
Speaking of Japan, there’s quite a bit of Kalita merchandising here in addition to their own Mr. Espresso beans and logo cups. From 8am-2pm, they offer handcrafted, single-origin pour-overs. Their coffee menu also sports some oddities such as a cortado, a Havana latte, and Vietnamese iced coffee.
Using Mazzer grinders and dueling two-group Strada machines, they pull a well-proportioned double shot with an even, medium brown crema of good depth and thickness with some microbubbles suspended in it. There’s a strong brightness to the cup, but it doesn’t overpower on fruitiness: it’s pungent, with a flavor that includes some sharper spices and some woodiness. Served in black Espresso Parts cups, which have become ubiquitous around the city these days.
Read the review of Coffee Bar in SF’s Chinatown.
This month’s issue of Travel + Leisure magazine once again published their updated “America’s Best Coffee Cities” rankings: America’s Best Coffee Cities 2013 – Articles | Travel + Leisure. We’ve covered these before; we’ve even used their reader survey data to rank how much locals in various cities have an overly flattering view of their own coffee culture. But this time around, our reaction to their rankings is more, “So what?”
Make no mistake: this marks a significant milestone in the evolution of coffee quality standards in the United States. Compared with several years ago, today it seems that every major city in America has one if not several really good coffee shops that are producing brews and shots within just a shade of some of the nation’s finest. So much so, it’s only raised our level of ridicule for the coffee xenophobes who advocate carrying around suitcases packed with their home coffee life support systems wherever they travel.
What were once coffee laggards such as New York City have been infiltrated by interlopers and local independent coffee culture stereotypes. Every month new quality roasters crop up around the country, many offering overnight shipping to any café on the continent that wants it. Thus today it’s almost impossible to find a city with a major league sports team that doesn’t also play host to some quality coffee.
Which all makes the notion of an “America’s Best Coffee Cities” ranking more and more pointless. Sure, the article offers readers a trendy topic to help sell travel magazines and their advertising space. But the concept is becoming as irrelevant as an “America’s Best Wine Cities” ranking: it really doesn’t require an airline ticket to get a really good cup of coffee anymore. And for that, we will raise a fine cup of this Brazil Sertão Carmo de Minas espresso we’re drinking this morning.
But if you must know, and to save you the ad-flipping pagination of their Web site, here’s the list in its entirety:
It’s a tiny space that took over for the former Tully’s Coffee on this spot, located at the entrance of the East Lobby of 225 Bush office building. They have window counterspace seating among six stools, and that’s it. The rest is the service area, a rear wall of Counter Culture Coffee beans, and a wall of merchandising off to the left. And yes, finally coffee roasted on the East Coast is making its way further out West.
While they mostly focus on coffee (hence the name), they’re also known for locally-sourced pastries and Strauss soft-serve frozen yogurt — the latter likely being an evolution from when Coffee Bar once entertained the idea of hosting a Swiss-made Pacojet machine to produce on-demand ice creams and sorbets.
Using a three-group La Marzocco GB/5 — with The Promise Ring cranking on the soundsystem — they pull espresso shots from a couple of bean options. When we visited, it was Counter Culture Coffee’s standard Toscano blend and their (very bright) Ethiopian Idido.
The barista staffers here are far better than most places at walking you through your options. (Imagine that: great customer orientation and Counter Culture Coffee combined together!). The resulting Toscano shot is pulled on the short side with a medium, textured brown crema. It’s a proper extraction of two sips with a sharp acidity and a limited balance beyond the mid-palate, giving more flavor emphasis in the resinous/black currant realm. Definitely a refreshing option with something different to offer.
Read the review of Coffee Cultures.
In the space that was formerly Nervous Dog Coffee, Andrea de Francisco brings her culture from São Jorge island in the Azores to San Francisco. She’s the former manager of the Lower Haight‘s Grind Cafe, so she also brings an emphasis on coffee and not just food.
But first, a minor detour on financing. Last month we wrote about some of the funding options coffee businesses take on to expand their operations: venture capital, franchising, business loans, good old-fashioned profit re-investment, etc. However, cafés and device-makers alike have recently turned heavily to crowd-sourcing options, such as Kickstarter. Cafe St. Jorge opened by raising some $30,000 through a Kickstarter campaign.
If this trend hasn’t raised eyebrows by now, it should. Kickstarter has rapidly become a funder of last resort, charity disguised as investment. Kickstarter funders enter agreements with no expectation of getting their money back, which has great appeal for the project. But the strings that come attached with business loans and more traditional funding models have their advantages too; e.g., someone is vetting your business plan for financial sustainability, incentivized investors may have access and can open doors for its growth.
Of course, local SF restaurant openings have long embraced the habit of taking on private investors who generally assume they’ll never see their money again in exchange for some regular discounts and privileges. This isn’t that different from what Kickstarter offers. But we get the sense that the risks and rewards are much less clear in a new model like Kickstarter, and any business scheme of seemingly “free money” smacks of all the things in our human financial history that have ended quite badly. Even if you just might get a RoboCop statue out of it.
Adopting its Azores theme, the place is well-branded with a classic Portuguese blue tile (azulezos) motif. There are benches and narrow café tables, white walls, and dark wood floors to match the tables. Old family photos adorn one wall, along with a shelf of logo cups, Portuguese olive oil, honey, and Stumptown Coffee for retail sale. They sell toast, salad, sandwiches, and some Portuguese pastries (especies, pasteis de nata, bolo de arroz, etc.).
As for the espresso (or bica, being the Lisboeta word), it’s deliberate and well thought-out: meticulous shot pulls from a light blue, three-group La Marzocco FB/80. It’s a short shot with an even medium brown crema and a potent Stumptown finish of bright, acidic herbal notes.
They rotate the blend here (Holler Mountain, etc.) so the result can vary a little. Served in Espresso Parts cups. They even acknowledge the less-than-ideal-but-sometimes-necessary special to-go espresso on their menu.
A little pricey for the neighborhood, but worth the end product. Milk-frothing tends to show decent microfoam in reserved proportions (and served in Tuxton cups).
Read the review of Cafe St. Jorge.
How good quality, independent coffeeshops cope with growth and expansion takes multiple forms. Most follow the time-tested “slow crafting” method that many espouse for their coffee brewing: driving sales, opening new business loans, and expanding one location at a time. Other notables have recently thrown on the accelerant of venture capital to burn a bit hotter and faster than most small business owners, giving up a bit more ownership in the process.
Then there’s something of a hybrid in the franchise model, where you license out your name and coffee supplies to independent business owners. San Jose’s Barefoot Coffee Roasters adopted this model to expand its name and brand presence in the South Bay. While Barefoot recently shut down its original Santa Clara mothership, it has opened its own Roll-UP Bar at its roasting headquarters and licensed its name out to locations in Campbell and Los Gatos.
This Campbell location is one of these “licensed independent operators”, opening in Sept. 2011. Located in Campbell’s Onyx Retail Center, it’s a very local café with strong local support. The staff here are friendly and seem to know everybody. This is great for encouraging support of the locals, although having to wait through a conversation on how each family member is doing for each person in line can be a bit of a delay if you’re in a rush.
Outside there are a couple of café tables in front with parasols. Along the hallway there are a few wooden café tables with the occasional laptop zombie, and at the short serving bar there are a couple of stools seated along the service counter. It’s adorned with purple drapes and boldly painted walls with mirrors.
There’s a Hario V60 dripper pour-over bar with three different options for coffee and a white, three-group Nuova Simonelli for espresso. With it they pull shots with a mottled, spotted medium and darker brown crema. It has a very robust aroma, but a relatively thin body.
Flavorwise, The Boss here has a stronger herbaceousness and limited brightness: it seems a bit limited and insufficiently balanced, despite being a good espresso. They serve it in white ACF cups. Their milk-frothing is a bit mottled and sits on top without integrating into the liquid espresso very well.
The standards seem off here from the owned & operated Barefoot locations we’ve known, and it makes us miss their Santa Clara location. And when it comes to quality, this ain’t SF’s Epicenter Cafe either. They do offer things like their orange ginger cubano to get flashy with flavoring. But despite good coffee here, this does seem like the classic risk of when you put the quality of your brand in the hands of someone else.
Read the review of Barefoot Coffee Works in Campbell, CA.