Archived Posts from this Category
Archived Posts from this Category
Opening in August 2015 in one of the rougher parts of this softening town, Brett Walker combined his experience as a former Four Barrel Coffee barista with his love of houseplants and large-format prints of his photography in establishing what is very much a personal space. It also happens to serve coffee.
On the ground floor beneath new residential apartments (The Lofts at Seven) and nearby UC Hastings and its law students, this café’s name is an homage to his favorite book (John Steinbeck). There’s often a selection of eclectic music playing on the turntable, blaring through cheap speakers.
Besides Brett’s massive plot printer off to the side, the space includes two live-edge cut counters at the front windows with two wooden stools (courtesy of his wife, furniture designer Katie Gong). There’s also a short, two-person wood bench out front for sidewalk seating.
Inside the chairs are mismatched and, along with the occasional cactus, cover the concrete slab floors. He sells Chemex brewers, filters, and roasted coffee plus baked goods, pour-over coffee, and espresso from a three-group La Marzocco Linea Classic. There’s even a chalk menu of drinks and prices that states “Butter Coffee – Yes”.
He pulls shots of Four Barrel’s Friendo Blendo (he also serves De La Paz) with a moderately thick, even, medium-to-pale brown crema. Served out of a short glass jelly jar, it has a distinctive brightness that you can sense at the back of your throat and tastes of spices, some apple, and a little molasses. But this is mostly about the brightness.
Some SF smartphone zombies with a jones for the gram might whine about the lack of WiFi here, but that would detract from Brett’s one-man-show of a coffee space. This place reminds me of some of the edgier SF coffee bars of the 1990s — just with much better coffee.
This Sightglass location was announced in 2015, in the middle of SFMOMA’s three-year hiatus while being expanded into the largest modern art museum in America.
It opened with the museum in May 2016, inhabiting a modern, open air space among photography and interactive exhibits on the third floor. The space employs blonde wood and a sleek, minimalist design and is surrounded by modern sofas, small café tables, and video art installations.
This is the new coffee stop in the expanded museum. Cafe 5 on the fifth floor is where the former Blue Bottle Coffee at the Rooftop Garden used to be (with its three-group, manual Kees van der Westen Mirage Idrocompresso Triplette espresso machine relocating to the Outer Sunset‘s Andytown Coffee Roasters during the hiatus). Cafe 5 now serves illy coffee, and they’ve added two more floors to what was once the museum rooftop.
This was the third incarnation of SFMOMA I’ve visited — the first being at the cramped and dated War Memorial on Van Ness, where the collections were more heavily weighted towards interactive and video arts. Some of these installations have returned on the 7th floor of the new building.
Despite my inability to relate to much of the new Fisher Collection on the 5th and 6th floors, overall the new museum is quite impressive — including the extensive outdoor space. Of the new things on exhibit there, I was perhaps most drawn in by Wayne Thiebaud’s Canyon Mountains, excerpts from Jim Goldberg’s poignant Rich and Poor photography/essay series, and the gravity-bending Sequence from Outer Sunset mega-sculptor Richard Serra. Nina Katchadourian’s Under Pressure was also rather comical, but you need to put on the headphones.
A line forms away from the Sightglass service counter to allow pedestrians to pass through, and behind the counter there are dueling two-group Kees van der Westen Spirit machines and bags and bags of Sightglass coffee. For retail sale they also sell their roasted coffee, over-packaged and in a reduced-size (8-oz).
Other than some pastries, it’s largely about the coffee service here. They pull shots with a complex medium-brown mottled crema of lighter thickness. It has the flavor of mild spices, some acidic brightness of lemon peel, wood, and some limited cherry fruit but yet it’s not the stereotypical Sightglass brightness bomb you’d expect. Served two-sips short in logo porcelain cups with a glass of sparkling water on the side.
About as serious an espresso shot as you will find in an American art museum.
Read the review of Sightglass at SFMOMA.
I hadn’t seen the illy caffè North America crew since attending Università del Caffè at CIA Greystone. I’ve long admired them as a privately-owned company: run by cool people, with an attention to coffee quality and investments in coffee science long before anybody thought that made any sense, and even being named a world’s most ethical company for four years running now. So when they invited me to another San Francisco illy caffè opening last month, of course I accepted.
This is another illy Caffè in SF (and not another Espressamente) — this one located in the eastern shadow of the Transamerica Pyramid, in the heart of the Financial District. Like the other illy caffè on Union St. that predated it, the food menu is a bit more involved and the service levels are just a touch higher than you’d get at an Espressamente.
It’s a 1352 square-foot space capable of seating 32 patrons, and there’s the requisite illy Art Collection chandelier made of their designer cups as you walk in. Tall windows overlook the modern SF firehouse across the street with various café tables spread about for lingering.
Behind a large pastry counter (from City Bakery and Tout Sweet Patisserie) they operate a two-group La Marzocco Strada machine. With it they’ve pulled shots with a picture-perfect, medium brown tiger-striped crema of modest thickness. The flavor profile is classic illy: mild spices, wood, and a broader flavor profile. Served in designer IPA logo cups.
Milk-frothing here is good: it may not be the prettiest, but it has a good texture and density. As illy has gotten into signature drinks lately, upon visit they were featuring their summer-ready illy Espressoda and a dessert-worthy illy Cinnamon Vanilla Affogato. For those bored with good coffee.
One of the greatest espresso blends on the planet has remained something of a Bay Area secret for the past 23 years. It is almost certain to remain such, as popular tastes have moved on to single origin espresso shots to the pour-over-device-of-the-month to today’s quality-regressive fads being heralded as the forefront of coffee: cold brew (hello, 17th century Kyoto, Japan), nitro coffee, and bored mixologists treating coffee as if it were merely a Torani syrup flavor.
Or to paraphrase Nick Cho: “Second Wave wolves in Third Wave sheep’s clothing“.
All of which makes Josuma Coffee Company and their flagship Malabar Gold blend seem like dinosaurs of a lost age. But if you enjoy an espresso of balance and technical precision, Malabar Gold is a tall order that few American espresso purveyors have been able to match.
Disappointed by virtually all pre-blended green coffee supplies designed for espresso, I first encountered Malabar Gold about a dozen years ago as a home roaster. Buying from off-beat green sources such as Hollywood, CA’s The Coffee Project, the proprietary nature of the Malabar Gold blend strikes you as a false industry secret. For example, purchasing from The Coffee Project requires you to claim your status as a home roaster and not an industry professional.
This makes more sense when you understand Josuma Coffee’s business. Founded by Dr. Joseph John in 1992, they company pioneered the Direct Trade model with India coffee growers a good decade before Intelligentsia came up with the term (and two decades before Intelligentsia became Peet’s Coffee & Tea). They promote themselves largely through industry trade shows and today walk an even balance (i.e., 50/50) between their roasted and unroasted greens coffee businesses.
Over the summer Dr. John’s son, Melind John, invited me down to Josuma’s modest “headquarters” in a Redwood City office park. They had been importing approximately 6 to 7 containers of green coffee from India each year — which most recently has grown to about 9. They store their green coffee in some three different Bay Area warehouses (mostly in the East Bay) and roast in South San Francisco on Mondays.
Their coffee continues to be almost exclusively sourced from India, and most of their blends consist of 3-4 sources. However, Josuma has more recently started seeking out some coffee sources outside of India to aid the flavor consistency of some of their blends and to help round out their offerings to customers — many of them cafés — to provide them with a complete coffee sourcing “solution” as it were.
I’ve found knowledge about India’s coffee to be staggeringly poor in the West. For one, there’s often a presumption that India is purely a British-inspired tea-drinking nation. In South India, there are at least as many, if not more, coffee drinkers than tea drinkers — plus a tradition of it dating back to the 17th century. In 1670, India became the first location in the world outside of Arabia (i.e., Ethiopia, Yemen) to cultivate coffee when the Indian Muslim saint, Baba Budan, smuggled coffee beans from Mocha, Yemen to Mysore, India in what was then considered a religious act.
I joked with Melind that I had encountered the name “Malabar Gold” on multiple occasions around Mysore (officially Mysuru today). But instead of finding the mythical coffee blend, I only encountered locations of a popular chain of jewelry stores.
The great majority of coffee consumption in India isn’t of the “specialty” variety, but that’s also true of the rest of the world. Even so, India — with the Coffee Board of India — have invested heavily in growing and testing quality coffee. That includes wet- and dry-processed arabicas, the unique Monsooned coffee, and some of the highest quality robusta in the world (something you learn as a home roaster if you like a little quality robusta in your espresso blends). And 98% of India’s approximately 250,000 coffee growers remain small growers.
Melind demonstrated some of their own roasts with the two-group La Marzocco FB80 they crate over to trade shows, complete with naked portafilters. Whether straight up espresso shots or Melind’s favorite cortado option, the shot quality was unmistakable.
As quality espresso pioneer and “dinosaur” David Schomer (of Espresso Vivace fame) said at the recent Portland Coffee Fest about Malabar Gold: “This is the only other espresso I’ll drink. And you can quote me on that.” So we will.
Yes, it is that Thrillist — the same one that gave us such cringeworthy coffee listicles as “19 Things You Didn’t Know About Coffee” (who doesn’t love an article that starts by presuming you’re ignorant?), “The 8 Best Coffee Cities in America, Ranked” (which again begs the question: what is a “coffee city” anyway?), “12 Ways You’re Making Coffee Wrong” (you ignorant slut), and the gold mine that is “Every Coffee Shop Chain’s Pumpkin Latte, Ranked“.
It is also an article to which I contributed as a reviewer. Author Jack Houston pulled together an end product that is quite good, and the list is one I can comfortably endorse… down to the top spot ranking of the frequently overlooked Chromatic Coffee.
What is also noteworthy is the untold story of how this listicle came to be: the challenge of creating it in the first place. Mr. Houston started soliciting input for the piece in early July of this year. The reason it took three months to publish was, to quote Mr. Houston, “whether it was affiliations with certain roasters, distaste for the scene (had multiple people tell me they couldn’t think of any, let alone 11), reluctance about attaching their name to rankings, travel or just a plain lack of knowledge, it’s been difficult to find people willing to speak on Bay Area coffee.”
Given both the quantity and quality of Bay Area roasters available, this should be more than a little concerning. On the one hand, you have the “our friends and partners at ___” cronyism of a Sprudge — a Lake Wobegone land where every roaster mentioned is above average, and yet no one dares to utter the suggestion that one might be better than another.
On the other hand, you have industry people careful to avoid conflicts of interest — or at least unwilling to risk hurting the feelings of business partners and associates. However, I also suspect that more than a few in the industry have not done enough to comparatively study more than a handful of (competitive) area roasters outside of controlled cuppings for singular origins and/or focused industry events. As a contrast to similarly qualified palates in the wine industry, I get the impression that wine professionals are generally more keenly aware of what everybody else is up to.
The result is the author spent months scrounging enough souls who were both qualified and brave enough to go on record with a qualitative ranking of Bay Area roasters. For all the lip-service given to consumer education and transparency of quality scoring, etc., honest public discussions of comparative coffee quality still seem taboo in many contexts. Which is why we hope exceptions such as Pete Licata‘s RoastRatings.com will hopefully shatter some of that. (Kenneth Davids‘ CoffeeReview is also in that category, but they continue to keep much of their content hidden behind a paywall.)
Another backstory oddity about the article is that a number of the reviewers included Counter Culture Coffee in their lists, which Mr. Houston correctly pointed out is anything but a Bay Area roaster.
Oddly, I quite often come across educated coffee professionals convinced that I only drink espresso or that I only follow espresso culture. This despite the fact that 12 years ago I deliberately registered the coffeeratings.com domain and not espressoratings.com. (Pete Licata, eat your heart out.) This despite a Tasting Methodology page off of our home page, describing why I chose espresso as a yardstick, that hasn’t changed in 11 years. This despite being a home roaster for over 15 years — and that our Twitter avatar for the past few years is of a Madras-style South Indian filter coffee with “CoffeeRatings.com” written in Devanāgarī.
All said, the biggest challenge of comparatively ranking coffee roasters — compared with prepared espresso — is that there are many more uncontrolled variables when comparing two roasters head-to-head: their green bean sources are different, their roast styles vary, but also the eventual brewing and preparation steps are out of their hands.
And while I never professed to be a coffee cupping expert, scientific measurement and comparison has been in my blood for a long time. By the age of 16, I was quantitatively comparing chemistry samples in a professional lab (albeit for industrial adhesives). By the age of 18, I was performing similar comparisons in a professional food lab (for a spice company). So the general practice was somewhat old hat to me before I started formally and quantitatively reviewing espresso shots 12 years ago.
But because of the great lack of common controls to compare roasters as opposed to espresso shots, I was forced to be less “scientific” in my approach for the Thrillist article. I succumbed to a much more primitive, overly subjective scale of whatever seemed to generally please my palate for home use coffee. And particularly at the moment of being asked. A week or two later, and I may have snuck Andytown or even Josuma Coffee in my list.
For the complete record, here’s how I filled out my “ballot” form for the Thrillist piece:
List your favorite Bay Area coffee roasters, starting with No. 1 (most favorite) to No. 11 (11th most favorite).
Why? These guys have always had great coffee shops, but it’s the coffee itself that’s the star. When using their roasts at home, they regularly produce subtle and surprising flavors I’ve been able to create with the coffee of few other roasters. Even if I sent some to an Intelligentsia loyalist friend of mine in Chicago who called it “dessert coffee”.
Signature drink: Guatemala Finca Hermosa
Why? Jen St. Hilaire exhibits a great deal of skill and experience as a roaster. She has even taught a few big names among roasters in the industry today. And yet she continues to follow her own path, aware of but not swayed by the many roasting fads and trends that surround her. She primarily roasts to develop the sugars inside the beans so that they are fully caramelized, creating fully developed roasts that avoid the sour fruit flavors so adored by many of today’s roasters. The coffee world desperately needs more women like Jen.
Signature drink: Warp Drive Espresso Blend
Why? James Freeman’s company has been pioneering new ideas about quality coffee in the Bay Area for over a decade now. They offer some excellent single origins and Cup of Excellence coffees in addition to OK blends, and do so in a rather impressive range of origins and styles. And despite their skyrocketing and bloated growth fueled by venture capital and M&A, at least for now the quality has remained very high.
Signature drink: Mexico La Cañada Cup of Excellence
Why? Co-founder Trish Rothgeb may have coined the coffee term “Third Wave“, but her roasts exhibit an accumulation of coffee roasting knowledge and experience –- rather than a knee-jerk reaction purely defined by rejecting the fads of previous “waves”. Whether selective single origins or solid blends, this is what Third Wave coffee should be once it evolves beyond being such a conformist, angst-ridden teenager.
Signature drink: 1Up Espresso Blend
Why? Founder Jeremy Tooker anguishes over the details. When he started up his shop’s roasting operations six years ago, I had pointed out some of the rough patches and he would send me heartfelt emails always seeking thoughts about how he could improve. Today the results of a lot of obsessing and optimization speak for themselves, as they’ve dialed in their quality on roasting styles that suit them. It’s heavy on fruit and acid and a bit lighter on body and breadth of flavor profile, but they’ve hit their stride with a good vein of green sources from Africa and Central & South America.
Signature drink: Rwanda Cotecaga Bourbon
Why? This art-inspired group of roasters is relatively new on the local roasting scene, but in a short time they have made a major impact. They custom modify everything about their “coffee delivery systems”, from roaster mods even down to the dissolved solids in the water they brew with at their Santa Clara café. Their single origins and blends are inspired, tweaked, and frequently taste a bit different than the rest -– often aiming for “liveliness” in the end product. Applying what they call “The Radio Approach”, they’ve taken the Scandinavian roasting style and darkened it somewhat to account for the greater hardness of the water here.
Signature drink: Papua New Guinea Kunjin
Why? “The Goat”, as the Sonoma County locals refer to it, is often overlooked in the Bay Area due to its remote North Bay locations. But for some 23 years under co-founder and green coffee buyer, Phil Anacker, they have exhibited excellent quality and a longer tradition of seasonally rotated coffees. Style-wise, they’ve long aimed for a bean sweetness and body to wean their customers off of demanding milk, but more than anything they’ve specialized in adapting the roasting style to the qualities of a given bean supply they are working with.
Signature drink: Panama Finca Don K
Why? Since their founding in 1978, they’ve adopted a traditional oak wood roasting style inherited from their Salerno roots and its nearby — and globally recognized — Naples, Italy coffee culture. This alone is akin to finding a Bay Area sushi place that serves real baran leaves instead of the green plastic cutouts to which we’ve become accustomed. While the roasting profiles that predominate here may not be in vogue today, they exhibit great balance, care, and quality. The newer local chain of Coffee Bar shops showcases their quality along with some of their single origins. And whenever I’ve attended (or organized) coffee events where they have served, I invariably line up for more shots of theirs than anybody.
Signature drink: Neapolitan Espresso blend
Why? Originally promoted by the Bacchus Management Group as “by the restaurants, for the restaurants”, RoastCo has expanded their vision of small batch, microlot roasting exclusively for the restaurant industry to include other “projects” and even home subscriptions. Using a 1960s cast iron Probat, they source their beans from farms or co-ops and aim for more fully developed roasts with a balance between acidity and sweetness.
Signature drink: Kenya Nyeri
Why? The three friends who founded this roasting business in 2011 are perhaps too humble for their impressive coffee pedigrees. The short version of their roasting approach is probably “balance” -– which is probably the inspiration for their name. They aim for balanced coffees that walk that highwire between the origin characteristics of the bean and a roast that brings out a fully developed coffee. They partly achieve this through cupping constantly. When it comes to espresso blends, they adhere to an approach of dividing each bean source for either “hot blending” or “cold blending”, typically optimizing among no more than three bean sources to dial in the right balance.
Signature drink: Ethiopia Kochere
Why? Fairly or unfairly, Ritual could be stereotyped for roasting a lot of coffee that tastes like baked apple pie. Adhering to a rather strict lighter roasting style, they excel at bright, acidic coffees with origins typically in Central America, South America, and Africa. Floral and citric flavors often predominate. And while they may not be at their best when they venture outside of this profile, they know where their strengths are and execute to it very well.
Signature drink: Fazenda do Sertão, Brazil
Opening earlier this year, this daytime coffee cubbyhole/pop-up might remind you of the Cafe Lambretta chain of miniscule coffee shops that dot the South of Market. But instead of Blue Bottle Coffee they serve Ritual Coffee Roasters.
As a daytime front to the Romper Room bar, they also offer the option to spike your coffee drink as a variety of caffè corretti (Italian for corrected coffee). All of which seems suitable for a bar, even if it now seems to follow the current fad of serving coffee in formats that degrade or mask its core quality — e.g., nitro brews, coffee cocktails, partially extracted cold brews with two-week shelf-lives — under the false pretense of “craft coffee”.
You’ll find Iron Horse Coffee Bar in the pedestrian-friendly Maiden Lane alleyway by the “Coffee that doesn’t suck” signs — perhaps a less lame version of “World’s Best Cup of Coffee” for a modern era — placed around the feeding streets and walkways on its perimeter. You’ll also notice it by the two baby blue café tables in the middle of the street out front of the Romper Room entrance.
Named after the restaurant that stood here in 1950, the service counter barely takes up the front entrance with a sign, a two-group La Marzocco GB5, large bags of Ritual, alcohol bottles, and a few Lucky Charms cereal bowls. For indoor seating you can sit at one of the barstools at a counter that runs along the opposite wall.
Using Ritual’s Ursa Major blend, they pulled shots with a striped darker and medium brown crema. It’s pulled as a rather long shot, but it still holds up in body — so they’re definitely not stinging on their portafilter dosing. Even so, at $3 served in a paper cup at a pop-up with no amenities (hello, $3 club), there is absolutely no reason they should be charging the exorbitantly highest rates for espresso shots in all of SF. This is a temporary coffee dive along Maiden Lane — not some tourist fleecing station inside the gates of DisneyWorld.
The quality is decent but nothing special. It has flavors of pungent herbs and some spice and surprisingly limited acidic brightness for Ritual. Unless you want to “correct” your coffee, enjoy sitting in Maiden Lane, or it’s just too convenient, I would keep walking.
As an ambitious new coffeeshop in SF’s Financial District, they immediately joined the $3 club — i.e., representing the basic price of admission for a single shot (or double shot) of espresso. While other notable SF openings have failed to live up to these lofty new expectations, this one manages to justify much of its expense.
Mazarine Coffee is named after the Bibliothèque Mazarine — the oldest library in Paris. Now that might sound cultured and sophisticated enough on the surface in an I-Love-Eurotrash manner. But given the coffee quality in Paris until just recently, that’s like naming your sushi restaurant after your favorite Nebraska landmark. (Though my coffee insiders have it that the founder’s working title for the café in 2013 was “Bravo Java”, in which case the name is still a huge step up.)
That said, founder/CEO Hamid Rafati switched from his electrical and mechanical engineering roots to professionally commit himself to the art of making great coffee. While the café’s name might seem a bit of a faux pas, he built this place with inspiration from quality sources — including the Southland’s Klatch Coffee, where he even recruited multi-USBC champ Heather Perry to lead the barista training. In addition to committing to offering a rotation of sources as a multi-roaster café, they also offer salads and sandwiches with wine and beer on tap.
There’s fenced-in sidewalk café table seating along Market St., front window counter seating, a lot of grey concrete, a white marble counter, a blueish subway tile backsplash to the service area, and bench seating with burgundy cushions at thick wood-finished café tables. The place is usually packed with patrons ordering nitro coffee and other requisite coffee fads. (Sorry, but nitro coffee, coffee beer, and coffee cocktails are no more “craft coffee” than sangria is “craft wine”.) The service counter is divided between pour-over (Kalita Waves and Baratza grinders) and espresso (Nuova Simonelli grinders) stations.
For espresso they use a customized three-group Kees van der Westen Spirit and were serving their private-labelled summer Belle Espresso blend from Klatch. They also served Ritual Coffee for some of their other drink formats.
They pull espresso shots with a mottled split between a medium and darker brown crema. It’s not voluminous but weighty. Served three-sips short, it has a thick body and a fully developed roast flavor with molasses sweet edges and some acidic apple brightness at the front of the sip — centered around pungency but rounded and not overly so. Served in Heath ceramic cups with sparkling water on the side.
The use of Klatch coffee is rather unique for the area, and it’s about time. It lends itself to a more complex and balanced espresso than is typically available from many of the area’s Third Wave cliché cafés. And as I believe it is written in a dusty book somewhere inside the original Bibliothèque Mazarine: Joe Bob says check it out.
Read the review of Mazarine Coffee in the Financial District of San Francisco.
This downtown Oakland coffee house sits at the base of the historic Oakland Tribune Building. It’s a small space with ceiling fans and windows that open, a large front window for people-watching over the 13th St. sidewalk at window counter stools, and a few indoor café tables and chairs/benches with a wall of merchandising in the back. In front, there’s also some red sidewalk café table seating.
Inside there are many wooden surfaces, large stone tiles on the floor, and a white, two-group La Marzocco FB/80 with Mazzer grinders. They offer pour-over and Chemex coffee as well.
This alone makes Modern a bit of a novelty for anyone from the U.S. East Coast — where Counter Culture’s combined service and supply deals have been known for their financial strong-arm tactics to achieve distribution exclusivity at most cafés.
Here they pulled their shots three-sips-short with a mottled medium-brown crema and a rather broad flavor of spices, some herbs, and brightness with a bigger kick at the end — but still lacking much heavy acidity. It’s a relatively lively cup, but with a flavor profile that isn’t terribly too distinctive. Served in white notNeutral cups.
Read the review of Modern Coffee at the Tribune Tower in Oakland, CA.
Blue Bottle Coffee‘s attention to details and quality should have fueled its growth under most any circumstances. But the interest from, and infusion of, venture capital have given that growth a nitro boost: new cafés are opening around the world, and various related services (e.g., Handsome Coffee and Tonx Coffee) and small business chains (e.g., Tartine Bakery) are being gobbled up in the vortex.
That venture capitalists most familiar with the “virtual” tech world (e.g., Google Ventures) are also investing in very brick-and-mortar coffee businesses doesn’t entirely add up to me. Why not Krispy Kreme donuts for that matter?
Of course, the tech world believes it has a special and unique relationship with coffee, identifying with coffee-fueled programmers as it does. But coffee is weird in that 83% of American adults drink coffee, and yet just about every social group seems to identify with coffee and claim it as their own unique and special secret: cyclists, salesmen, radio DJs, writers, chefs, physicians, police officers, etc.
Unlike the virtual world where the word scalability almost knows no bounds, the very physical world of coffee is much more challenging. At one end, its roots are in the ancient art and science of farming. And at the other end, despite all the robotics and artificial intelligence brought to bear through superautomatic coffee brewing systems, the best stuff served in a cup still requires the efforts of a lot of human hands.
So what happens when investors seek hockey stick growth projections for a coffee chain when they are otherwise used to scaling metrics such as billions of selfies and Facebook likes? The pressure and expectations of these growth projections frequently leads to quality trade-offs. Before Starbucks coped with their growth demands by essentially becoming a global fast food chain, with push-button-automated machines operated by an ever-growing army of low skilled button-pushing employees, recall that the original coffee they often produced by true baristas operating La Marzocco machines wasn’t all bad.
Hence the big question for Blue Bottle remains: for how long can they march towards world domination before the quality tanks? James Freeman firmly believes its a fate he can avoid. But as you take on more and more investors and give away more and more ownership of the company, a tipping point edges ever closer as the VC interests in money inevitably weigh down the scales against coffee idealism.
That strange bedfellow relationship between VCs, tech, and coffee is on full display at one of the latest Blue Bottle Coffee Co. openings in Palo Alto. This former Varsity Theater (and Borders books) has been revived as the “SAP Hanahaus” workspace with an attached Blue Bottle Coffee service.
The historic building offers a unique outdoor courtyard in front, with various secluded café tables and benches, leading to a hall of merchandising (home brewing equipment, bags of roasted coffee) before you reach the front service counter and bulk of the interior tables. Past the service counter is the leasable workspace by the hour for all your start-up needs.
Using a two-group La Marzocco Strada, they pulled a thick, shorter shot with a mottled medium-brown crema. It had a potent aroma, a good body and mouthfeel, and a rich and complex blend of flavors that included dark chocolate, molasses sweetness, and some honey. The shortness of the pull brings out concentrated complexity: this is not your typical pale, narrowband, watery single origin shot pulled by Third Wave sheep. Served in designer logo Kinto cups with sparkling water on the side.
So has Blue Bottle reached the tipping point yet? Based the quality of the espresso here, not in the least bit. However, an espresso-loving friend (whom I converted years ago into a home roasting devotee) was not impressed by it, saying he’s often had better.
Based on that one shot, I rarely have better. But it is extremely rare that you find shots consistently pulled of this style and density, so this will require repeat visits to verify if this just wasn’t a one-off.
Read the review of Blue Bottle Coffee at Hanahaus, Palo Alto, CA.
It’s hard to say why I like this place as much as I do, but I do. Though it’s just not the espresso.
Opening in late 2010, this place is pretty much a dive in a part of no-mans-land SF. But it melds with the neighborhood and transports you to another place — if that place is a location shoot from a Quentin Tarrantino movie. Don’t ask why I’m into that sort of thing, though I like expecting to run into Tim Roth. But suffice to say, it’s a tiny, corner spot planted in a neighborhood full of auto repair shops and industrial garages.
Ryan, a former Blue Bottle Coffee employee in a previous life, is typically the lone staffer operating this place. And even he can occasionally disappear outside for smoke breaks. Lines are short and it’s kind of a locals-only thing.
Outside, there are two beat-up outdoor tables on the front sidewalk. Inside, there’s one table for seating at the corner windows. To the rear corner there’s something of a mini-lounge consisting of a couch, a turntable, books, and art magazines. (Oddly, on first visit they were playing a vinyl LP of the Stones’ Exile on Main Street just as I had heard at nearby Sightglass the day before.)
While they currently offer De La Paz coffee for drinks and retail sale (and formerly did the same for Sightglass), they ultimately plan to roast their own from Sweet Maria’s Coffee Shrub commercial sister.
Sometimes you can catch them running experiments with their batch roaster, playing with how to extend typical roast profiles. Their ideal roast is an expressive light roast as they’ve experienced from Seattle’s Slate roasters — where in spite of the lightness they can still somehow extract dark chocolate and other notes characteristic of darker roasts.
They’re also big fans of dry-processed coffees, their bright and fruity flavors, and the dangerous high-wire act needed when processing these coffees. (They find the washed-coffee-only types in the industry to be a little limiting… if not irritating.) Lest we forget that Illy — about as quality-control-obsessed as they come — makes their flagship blend from a standard nine coffees, four of which are always naturals.
For now Showplace serves espresso using the Peel Sessions blend (two Africans) as a full double shot with an attractive tiger-striped crema. It’s a larger shot with slightly lighter body. It has a reserved brightness and decent flavor balance of spices, mostly herbal pungency, and some edges of caramel sweetness. Milk-frothing here is pretty solid, producing velvety textures and rosetta latte art. Served in black Espresso Parts cups.
Come to Sightglass for the scene and variety, but come here when you want great espresso and a whole other experience. Highly recommended if you’re ever doing jury duty at the SF Glamour Slammer (as I was recently).
Read the review of Showplace Caffè in SF’s SOMA district.