Archived Posts from this Category
Archived Posts from this Category
In the “unclear on the concept” department, this weekend’s Toronto Star published an article that, in its opening paragraph, mentioned “coffee’s elevated status as the new wine.” However, it then proceeded to discuss coffee-pod-based home espresso machines in the same context: TheStar.com | living | Specialty coffees become the new wine.
This is as incongruous as all the luxury cars that now tout their mp3-compliant sound systems — given that the audio quality of mp3s is more like the vintage 78 rpm record when compared with their audio CD predecessor. Just because a technology is new and trendy doesn’t necessarily mean it has made the quality any better (orange-flavored Tang, anyone?).
Even if we buy this silly notion that coffee is the new wine, these pod-based espresso machines are the equivalent of distributing and consuming wine from single-serving juice boxes with straws. Between the pre-ground, stale beans; the inability to alter the time, temperature, pressure, coffee tamp, and other variables of the espresso shot; and the environmental waste of excess packaging — these systems are more akin to a step backwards towards our instant coffee/percolator dark ages.
And if coffee is really going to be the new wine, is there any chance we can please drink it out of something other than a paper cup?
Today’s New York Times published a brief article on Francis Ford Coppola’s personal obsession with espresso machines, of which he’s apparently owned some 300 to date: The Epic in a Demitasse Cup – New York Times. Of particular note is a machine that is “an early favorite, a large, silvery old-fashioned machine for the first offices of American Zoetrope Studios, his production company”.
San Francisco’s Cafe Zoetrope uses a rather unique Bosco machine from Naples — a gift from Dr. Ernesto Illy presented to Francis Ford Coppola. But you can even check out his early favorite in the front display window along Columbus Ave.
Meanwhile, at the opposite end of the aesthetic and espresso quality spectrum, we have a story from tomorrow’s Crain’s Chicago Business News about downtown Chicago execs who are “treating” themselves to the art of the plastic pod espresso machine: Chicago Business News, Analysis & Articles | Finer Things: Controlling the office buzz | Crain’s.
Hold that Learjet time share! The way to impress clients these days is a watery espresso with a thin crema — squirted out of a plastic capsule of stale, pre-ground beans after shoving it into a hunk of self-heating plastic. Once again, it just goes to show that power and prestige still cannot buy good taste.
Today’s Guardian (London) featured a humorous (or is that humourous?) piece on Nespresso and its lifestyle magazine: Nespresso isn’t just coffee … it’s an aspirational lifestyle marketing exercise by desperate lunatics | Food and drink | Life and Health. What’s not to like about the dry and wickedly clever British sense of humor?
The author describes how purchasing a Nespresso machine required him to practically join a cult. All replacement coffee capsules for the device must be purchased through a “mysterious club,” and with it comes a lifestyle magazine “as hateful as Tatler, but with an overbearing and whorish emphasis on coffee pods bunged in for good measure.” Yes, photos of George Clooney accessorized with Nespresso capsules in the various rooms of his Lake Como mansion — to hopefully take some of the sting out of their exhorbitant prices.
The aforementioned coffee-as-a-lifestyle marketing tactic is apparently alive and well. But for a device that so yearningly exhaults the necessary simplicity and convenience of home espresso making, its product marketing strangely turns it into one of the most complicated, life-altering decisions any consumer should reasonably bear.
Today’s New York Times Magazine published an article on the declining design aesthetic of the espresso machine: The Pod People – New York Times. As the author puts it, “Cape Canaveralesque control centers that have replaced those great machines.” And she blames the meteoric popularity of Starbucks, which inspired a great wave of ensuing greed by machine manufacturers and roasters targeting the home market.
In particular, she points out the design demise from the espresso pod and pod machine market — citing its inherent packaging wastefulness, the ugliness of the new wave of pod-friendly machines, and the irritation of over-designed machines that only work with a select kind of overpriced coffee pod. (The last phenomenon being so bad that there is a market for “ghetto pods” — echoing the days of do-it-yourself inkjet printer cartridge refills.)
If poor design were their only drawback. The author takes a pass on criticizing espresso pod quality, stating, “Admittedly, Nespresso and E.S.E. do taste rather good. (The premeasured grounds are fresh, thanks to the hermetically sealed capsules.)”
It’s clear the author is a designer and not necessarily a coffee geek, but this is an old soapbox topic for us. Virtually all the coffee you purchase today comes in some sort of hermetically and/or vacuum-sealed container — including Folger’s and Maxwell House. (Even setting aside that pre-ground coffee is far more unstable than whole bean.) If that were necessary and sufficient to keep coffee supplies fresh, there would be little advantage to home roasting or purchasing roast-dated coffee from the likes of Blue Bottle, etc.
But the truth is that freshness matters a lot, and it matters immensely when it comes to espresso. No matter how well you mummify pre-ground, roasted coffee for shipment around the world and storage in warehouses, it is always more stale than local, recently roasted supplies. In espresso, it always produces a thinner, lighter, less healthy looking crema. I’ve never encountered a single exception to this rule. Just look at the photos and ratings from our Nespresso tests. So unless she’s comparing these pod machines to the home Krups models of the 1990s, coffee freshness remains a negative for these new machines/systems.
Also in today’s New York Times Travel section is an update on a familiar topic: where to get a decent espresso among Gotham City’s terrible standards: Weeknd in New York – Coffee Bars – Travel – New York Times. In addition to some of the usual suspects, they also mention Zibetto Espresso Bar — a relative newcomer of note.
An article in yesterday’s Dublin Independent perhaps thought it was exalting the Nespresso espresso. However, it did more to underscore how clueless high-end restaurants are when it comes to espresso quality: The cult of Nespresso – Food & Drink, Lifestyle – Independent.ie. Pre-ground coffee that has aged for weeks in plastic pods since the second crack of roasting, idiot-proof brewing systems run by barista idiots, packaged coffee “flavors” such as “ristretto” or “cosi” (as in “sto così così”, or “I’m feeling so-so, but it’s better than when Mussolini was dictator”) — that’s the hallmark of quality in a £7 ($14) cup at heralded UK restaurants such as Fat Duck and Sketch.Forget the Fair Trade controversies in the article for a moment. Despite the clean and convenient system, the Nespresso espresso tastes very bland and comes with a thin, monochromatic crema and a body just this side of tea. But as long as the designators of good restaurant food taste believe their superpowers naturally extend to coffee service as well as amuses bouche, restaurant patrons are doomed to bland, underwhelming coffee at exorbitant prices. It’s surprising they haven’t hired sommeliers who choose the finest boxed wine selections to go with their $400 prix fixe meals.
Oddly enough, this was one of the things I appreciated about Coi restaurant in SF. I took my wife there for her birthday last week, and they didn’t even bother with espresso service. Instead, they served Blue Bottle Coffee in individual French presses — that’s it. They scored points for acknowledging what they didn’t know and couldn’t do well, instead of merely pretending that they did (and failing miserably) like so many other high-end restaurants.
Today Bloomberg published an article about the latest generation of restaurant and home espresso machines, designed with the idiot in mind: Idiot-Proof Espresso Machines End Excuses, Target U.S. Market – Bloomberg.com: Spend.
Andrea Illy of Illycaffè has to be very careful not to speak out of both sides of his mouth. On the one hand, today Illy is big on promoting a retail line of restaurant and home espresso machines designed for idiots and incompetents. On the other hand, he has to keep tight-lipped about the shortcomings of super-automated home espresso machines. Because the very safeguards that prevent espresso system owners from doing something terribly wrong or stupid are often the very same things that prevent these devices from producing great espresso.
“In the U.S., they don’t clean the machines correctly, they don’t heat the cups, they serve it with lemon peel,” Illy is quoted in the article. His answer? Illy’s push-button ESE system (for “Easy Serving Espresso”), which uses pre-measured capsules of pre-ground coffee — not unlike their Nespresso competition from Nestlé.
The article’s author was impressed by these ESE devices, saying they produce “not only an impeccably made espresso with a lingering taste of delicious, complex coffee on the palate, but after several minutes the crema had not dissipated”. The crema that wouldn’t die? I’m not sure if I should be excited or mortified.
And while the retail claim is that these machines make it hard for anyone to screw up a good Italian espresso, the fact remains that by “good” we’re still only talking Starbucks quality. A gold standard in 1995 suburban Virginia, perhaps, but irrelevant to anyone who has developed an espresso palate to know better. Or at least a palate for something capable of being a revelation espresso.
And although I don’t expect to be blown away at the high end of the espresso scale, I am off to Piemonte this week — armed with Gambero Rosso’s Bar d’Italia. Lucky you that my postings should slow down a bit while I’m travelling.
Today’s Wall Street Journal features an article on a new home espresso machine/system being introduced by Illycaffè next month: Re-Engineering Espresso – WSJ.com. Illy’s new coffee-pod-based machine/system is called Hyper Espresso — ‘hyper’ being a sort of European equivalent of ‘super’ (as in hypermarket shopping). The system consists of a custom machine (produced by Illy for about $600-$800 for the home version). Instead of coffee pods the machine will use coffee-filled plastic capsules developed, and sold, by Illy for about 75¢ each (or about $50 per pound of coffee!).
Unlike other single-serving, home espresso systems, Illy’s new system promises to enable the home barista to tweak their espresso shots — for example, allowing owners to alter brewing temperature and pressure to produce different espresso strengths and nuanced flavor changes. While the ability to alter espresso shots is a step in the right direction, the system will still be constrained by using only stale, pre-ground coffee roasted weeks earlier, it is obviously beset by high coffee prices, and it will still create a huge amount of environmental waste per shot. You can read more about these capsules on the Illy Web site.
The article concludes by reviewing Illy’s research on all the complex variables and factors that go into making a quality espresso.
Today Earthtimes.org published an article on the evolving consumer coffee market in Vienna, Austria: Vienna’s coffee makers take on the convenience cup : Health. While Vienna is steeped in a long tradition of contemplative coffee-drinking in elegant cafés, modern trends such as espresso drinks, big international coffee chains, “to go” coffee, and home espresso machines are changing the landscape and competing for the hearts and minds of the local Weiners (Vienna being “Wein” in the local language).
Vienna’s roots are in filter coffee, but some of the traditional cafés have seen the exploding interest in espresso drinks as a growth opportunity. Small, local roasters also have to contend with the proliferation of home espresso machines and the coffee pod/single-serve-coffee phenomenon. However, they also cite the limited quality these pods often provide — not to mention the extensive environmental waste they produce.
And while many local cafés were thought to be under threat when Starbucks first arrived in 2001, to date Starbucks represents only 11 of some 2,600 coffee outlets in Vienna.
A Peninsula people-watching Mecca, typically filled with large crowds throughout the day and skirmishes over available outdoor tables. It’s been that way here since I first entered this place 15 years ago. They have large indoor and outdoor seating areas, local art, occasional musicians, and obligatory patrons in bike shorts.
One of the most indelible memories I have of this place is from a dozen years ago. A friend of a friend, who was visiting fresh from her compulsory military duty in Israel, asked us about it as we drove by. My other friend, himself a native of India, answered her, “It’s our local Eurotrash hangout.” To which she replied, “Oh, I love Eurotrash.” It may not be as Eurotrashy anymore, but the cyclist motif is still in full swing here.
They serve espresso with a very pale, blonde crema of mediocre thickness. Good Lavazza aroma. But with a pour to the rim of their Lavazza-logo IPA cups, it’s dominated by a weak body and a watery drip coffee flavor with some woody notes. Fortunately for most lactose-loving patrons, the milk frothing is much better — as everyone seems to particularly bathe in milk-based drinks here. The weak espresso can be hidden rather easily underneath it all.
Read the updated review of Cafe Borrone in Menlo Park.
This week, The Guardian (UK) posted an article on the elusive quality cappuccino: How’s your crapuccino? from Guardian Unlimited: Word of Mouth. While the Brits may disparage the “dirty dishwater” that is American coffee, even in London you’re helpless to find a cappuccino that isn’t served in a gargantuan bowl, filled mostly with milk, and gurgling with immensely sized bubbles (and yes, he includes Starbucks Coffee in this category).
The author suggests that home brew is the best option. But given the paltry pressures most home espresso machines can generate, I find good milk frothing to be one of the hardest things to produce at home.