Archived Posts from this Category
Archived Posts from this Category
Trish Rothgeb and Nick Cho are coffee notables from the Northwest and D.C. area, respectively, and they’ve combined forces in recent years as the roasting/brewing partnership behind Wrecking Ball Coffee Roasters. Nearly seven years ago on this Web site, Trish and Nick became a rather infamous pairing ever since Trish was first credited with coining the coffee term “third wave” — i.e., before it was immediately co-opted by coffee hucksters and carnival barkers.
The idea behind Wrecking Ball is that Trish — a former Director of Coffee for Seattle’s Zoka — focuses on the coffee roasting. Meanwhile, Nick — portafilter.net podcast host, former Murky Coffee owner, and famous wannabe cockpuncher — focuses on the brewing and coffee service.
While their roasting operations are near Redwood City, they have a lone retail café in SF in the Firehouse 8 event space. A former firehouse (there’s even a brass fire pole towards the back), it’s a vast, airy space that’s frequently inhabited by pop-ups that sell jewelry & clothing or weekend waffles. There are occasional display cases to show off some of these wares (giving it a slight museum feel), plus brick masonry at the entrance, stone floors, tall ceilings, and a row of simple café tables lined up at the entrance. Wrecking Ball is something of a permanent fixture here, however — just opening earlier this month.
In a rear corner they sport Kalita Japanese brewers (Nick has long been quite a fanboy) and scales for measuring coffee grounds precisely. They also sport a two-group La Marzocco Strada and a La Marzocco Vulcano grinder. For their espresso they use their 1UP blend ($2.25 for a doppio) and pull shots with a dark, even, textured crema. There’s a strong herbacity to it, and fortunately it tastes more like coffee and less like blueberries and flower petals like many new roasters seem to profile too heavily.
Solid stuff: this is definitely one of the finer (if not quieter) places for an espresso in the city. And credit to Trish, as the take-home 1UP beans worked great on our home espresso setup as well. We only wish the roast dates weren’t approaching two weeks old when we bought it.
Read the review of Wrecking Ball Coffee Roasters.
Two months ago we reported on our trials with a superautomatic home espresso machine representing much of the state-of-the-art: the Philips Saeco Syntia Focus. Reading Saeco’s product literature and marketing communications, you’d be led to believe that this machine made “the perfect espresso” every time. But to most people who read our original post two months back, the Saeco committed unforgivable crimes against coffee.
The truth lies somewhere between those polar opposites. And now that we’ve had two months of regular use to better explore the machine’s merits and limitations, here we revisit this topic in greater detail.
First of all, it’s critical to note that there’s very little (if anything) uniquely problematic with the Saeco Synthia Focus that you won’t also find in many of its up-market, superautomatic home espresso machine bretheren — whether they are made by the likes of Jura, Capresso (and now Jura-Capresso), Nespresso, or the decidedly more dubious Breville, DeLonghi, or (*gag*) Krups.
However, when talking about superautomatics for the home, the source of their coffee is a major differentiator within these product lines: there are coffee pod machines, and there are machines that use real coffee. That we use the term “real” coffee — to differentiate what most people recognize as coffee from anything that comes packaged in a proprietary system of cartridges — is only partly facetious.
Pod machine coffee may be marketed and priced as if it were elite quality coffee, but in truth it is arguably just a step up from instant coffee. Top Chef host Padma Lakshmi may have signed on as ambassador to Nespresso. But since Nespresso is pre-ground coffee produced by the world’s largest food conglomerate, she may as well be the ambassador to Del Monte canned peas.
Any coffee brewing system with the option of using whole bean coffee, ground to order, and where the consumer can vouch for the coffee’s roast date, should theoretically have a massive freshness advantage over its pod machine competition. Except that’s not exactly what happens in practice. The Saeco Syntia Focus has this great advantage. But like many of its peers, it squanders it — producing espresso shots that hardly seem like an improvement over pod coffee. Most visibly notable is how sickly pale the crema is on the shots it produces.
To improve the shots, we took advantage of several machine adjustments: setting the built-in grinder to its finest grind, setting the volume of coffee deposited in its filter basket to its maximum, and reducing the overall volume of the shots. The first shot the machine produces after powering up is always a ghostly pale blonde and is rather insipid. So we let its built-in “Adapting System” tune itself to the coffee with a few successive shots, which do noticeably improve to a crema that’s slightly fuller, darker, and with more texture that might even include microbubbles.
Hence one of the myths we discovered about superautomatic espresso machines: despite their promise of robotic consistency, the shots are somewhat variable.
Yet despite all of our improvement measures, the best shots we could muster with the Saeco Syntia Focus quite literally paled in comparison to the routine shots we pulled with our Gaggia G106 Factory (with a new brass piston) + Mazzer Mini home set-up. Once we fixed our old home machine, we used a four-day-old roast of The Boss from Barefoot Coffee Roasters to run side-by-side experiments. The flavor and body of the Saeco shots didn’t measure up to the Gaggia pulls, but the visual difference was even more dramatic.
As if the question isn’t rhetorical, which of the two espresso shots looks more appealing in the photo at left? Hint: a friend pointed out that the shot made with the Gaggia “looks like cocoa”. The other shot looks like weak drip coffee mixed with milk. Meanwhile, a brochure that comes with the Saeco (called a “Passport”) states that the crema “should be hazelnut brown with occasional darker shades.”
Despite our Saeco machine adjustments, clearly something is wrong with its extraction. We managed to rule out the Saeco’s built-in grinder as a major problem, as the Saeco offers an option to bypass its grinder with pre-ground coffee. Using our Mazzer Mini, we poured fresh grinds of the same coffee directly into the machine and didn’t notice a significant difference in the resulting shots.
After a lot of trial and error, we narrowed down the Saeco’s failures to brewing times. After a pre-infusion of around 4.5 seconds, the machine runs an extraction for only about 10.7-11.3 seconds. This is significantly less than the 20-second-plus extraction times recommended in most reputable espresso guides. And unfortunately, extraction time is one variable that the Saeco machine does not let you adjust. (A Saeco customer support woman in Ohio attempted to follow up with us to help “correct” our problems, but she never returned our call.)
While the pressure of espresso extraction certainly accelerates the necessary 3-4 minute brew times of proper coffee-to-water contact in a pour-over cup, a mere 11 seconds is far too little brewing time for espresso. We’ve recently seen reviews boasting of a coffee machine’s 45-second end-to-end brewing times, and here the Saeco Syntia Focus requires a mere 33 seconds from button-push to serving.
This is akin to a hospital’s maternity ward boasting that you can have your baby there in only 7 months. Premature babies are bad, and so is premature espresso. Is waiting 10 more seconds that unreasonable to get a properly extracted espresso? How is this a selling point?
Despite its obvious quality limitations, we honestly like the Saeco machine and have even grown somewhat fond of it. We still use it quite a lot and even look forward to the so-so espresso that it produces. Why we still use it is largely a matter of push-button convenience. Call it “laziness” or less time spent making acceptable espresso.
Because time is money, despite what the home finance trolls keep telling us. Even the pod machines aren’t quite as convenient as the Saeco, because you can go through several rounds of push-button espresso before having to empty out the tray of spent pucks.
The Saeco’s product designers clearly took some shortcuts on keeping it clean back there: the black plastic and embedded compartment make visibility of any coffee ground mess particularly difficult to see without a small flashlight, and the stuff accumulates in the oddest random corners. Let it accumulate too long, and the machine will jam up like a printer — continually spitting perfectly fine ground coffee into its spent puck dumpster, with only a momentary warning light flashing just before nothing comes out of its brew head. Then the lights proudly tell you the machine is ready to brew another shot.
This is perhaps the most aggravating thing about the machine: the “Saeco Adapting System” will waste multiple shots of your best new coffee beans — immediately dumping them in the spent grounds litter bin without even extracting so much as an ounce of coffee — while it tries to adjust itself to the new coffee. There are few things more agonizingly wasteful than seeing your prized, expensive coffee beans being ground up and spit out in a wet, dirty waste bin for several cycles with no indication of when it might decide to produce any espresso.
All things considered, we still wouldn’t pay more than $350 for the Saeco — despite its $1,000 retail price tag. And even for that money, we would rather have a simple, used Rancilio Silvia. Despite its obvious conveniences, we’re reluctant to put top-quality coffee in the Saeco. We certainly wouldn’t waste our best home roasting labors on the mediocre espresso it produces. Fresh roasted beans do make a difference, but beans of the highest quality are largely lost on this machine.
Thus there’s a sort of arrogant hubris to the Saeco Syntia Focus and virtually all of its $1,000 superautomatic home machine competitors. Consumers are promised the “perfect” espresso every time by these devices, and for a cool grand who wouldn’t expect that? But clearly these machines have not benchmarked themselves against what’s long been possible among home espresso enthusiasts.
Instead, what consumers get is closer to Starbucks‘ home Verismo machine — a home version of the automated push-button espresso experience that CEO Howard Schultz arguably said sucked the soul out of the company several years ago. Rather than offering technology and features that enable home consumers to enjoy the wealth of freshly roasted, top-quality coffee varieties now available on the market, consumers are given the bland, mass-produced experience common to any of 40,000 identical cafés. Worst of all, these home machine manufacturers tell consumers that this is perfection — and that consumers thus have no need to aspire for anything better than the mediocrity they offer.
This was a bit of a shock, given previous underwhelming results. Grand Cru coffees mark one of the true differentiators for whole bean machines like the Syntia Focus over their pod-based brethren: the world’s elite coffees simply do not have the supply volume to make them a viable option for packaging, mass distribution, and mass production in coffee pods.
The sad state of home espresso machines is a topic we’ve tried to avoid for long stretches. After our last depressing installment in 2009, we’ve been blissfully ignorant — ratcheting up the solid-but-rarely-outstanding shot pulls on our relatively decent home espresso setup of a Gaggia G106 Factory manual lever machine and a Mazzer Mini grinder.
That is until May, when disaster struck. After 10 years of abuse — where I tuned the coffee grind to the limits of what my “one-armed bandit” could handle before it choked — the central piston finally gave out with one fateful pull. Feeling the physical resistance of its lever vanish in one quick slip, I knew right away it was more than just the final, releasing grasp of an dying gasket.
Upon disassembly and inspection, part of the otherwise-durable Ryton plastic molding that holds the piston gaskets in place had clearly broken away. It’s no surprise that Gaggia discontinued this part and now only produces a brass version. While replacement parts are easy to look up, my replacement piston was put on back-order from Italy until who-knows-when.
Now I like my Hario V60 or Chemex as much as the next guy. But a steady and exclusive diet of coffee masquerading as tea — i.e., tasting primarily of berries and flower gardens and lawn clippings — is most unsatisfying. Sure, I had the perfect excuse to have more espresso out again, but sometimes you want your quality espresso without leaving the house. Fortunately, life’s misfortune sometimes creates the occasional unexpected opportunity. It arrived in June in the form of an email to coffeeratings.com from a Philips Saeco rep, with the subject-line come-on of “The Perfect Espresso from Philips Saeco”:
Searching for the perfect espresso? We believe you can make it yourself, in the convenience of your home. I’m working closely with my client, Philips Saeco, to share their espresso machines with coffee experts like you. If it’s a good fit, we’d like for you to send you one of these machines.
The normal Greg would have spewed out his home-roasted espresso blend across the kitchen table upon reading that. (“Perfect espresso“? Have they read my blog?) But home espresso beggars can’t be choosers. And if there was ever an opportunity where I could dedicate my time and attention to make an honest attempt at decent espresso with one of these dubious, hulking plastic, overpriced, and underachieving superautomatic home espresso machines, this was it.
So last week, without notice, a giant Saeco box arrived on my front porch. Opening it up, I felt a little like Darren McGavin in A Christmas Story. But inside wasn’t a glowing leg lamp. Rather, it was a Saeco Syntia HD8833. To my surprise, rather than sending a throwaway economy job, Saeco sent one of their better models — listing for about $1,000 retail.
If we are going to be outraged about the poor espresso quality from a superautomatic home machine, all the better not to dismiss the verdict on the basis of a cheap machine. We may have seen some of this machine’s siblings in the showroom at the Saeco Caffè in Cape Town, South Africa — and the espresso there may not have been too shabby. But our experience with superautomatic home espresso machines like it has been flattering to the Nespresso machine, and we don’t like Nespresso.
While I am no home espresso novice, the contents of the Saeco box seemed practically alien. What’s with all the plastic? Where’s the metal? You mean there’s more to today’s home espresso machine electronics than a heating element? And what’s that vibrating noise that sounds like a cheap home aquarium filter?
The device seems large, and yet it’s considered “compact” by many of today’s standards. Its side opens up like an ink jet printer — not exactly the mental analogy you want to be making for consumables. And it’s ridiculously robotic. Everything has been automated to death: coffee grinding, dosing, tamping, extraction. Hope still lied in the fact that a number of its automated tasks were adjustable: fineness of the grind, the volume of coffee, and the extraction time. But I am leery of any coffee machine that tries to be smarter than you.
I gained back a little confidence when much of its accompanying printed documentation emphasized the importance of descaling and cleaning. I’ve lost count of how many horrific, Exxon-Valdez-sized coffee oil Superfund sites we’ve stumbled upon in various Nespresso machine kitchens — with their delusional, convenience-obsessed owners believing that these devices also automated their cleaning and maintenance.
The machine required an extended “priming” operation, where the machine went through a series of button pushes, water cycles, and its display performed its best rendition of a Pink Floyd laser light show. Once primed and good beans (a nice Full City+ roast on Guatemala Antigua beans with ~ 1 week since roasting) were added to the hopper, we pushed the button for out first shot — with the maximum dosing (“aroma” in its manual’s parlance) and the smallest-sized shot from the factory presets.
The resulting shot was very large (at the rim of a regulation IPA demitasse), with a shockingly white thin crema, and a watery body. It tasted like what most horrible espresso shots tasted like in San Francisco back in the 1980s: overdrawn, over-extracted, and lacking any potency, body, or creaminess. The spent puck it spewed out was well-shaped but thoroughly soggy; gently touching the puck caused it to disintegrate into wet sludge.
Our immediate reaction was to head to the “Troubleshooting” section of the manual. It said much about the “Saeco Adapting System” and why your first shots might, well, suck. For example: “coffee is too weak” states that it is a “Rare event that occurs when the machine is automatically adjusting the dose. Brew a few coffees as described in section ‘Saeco Adapting System’.” Another measure of assurance was in the notes: “Note: These problems can be considered normal if the coffee blend has been changed or if the machine has just been installed.”
The first shot was followed by a second identical espresso shot … followed by a third identical shot. Yes, superautomatic consistency alright. Which is great if the espresso is good, but it’s a horrible curse and a waste of good coffee beans when the espresso sucks. We barely resisted the compelling urge to change practically every possible adjustment right away. Part of the reason was to let the machine invoke its “Adapting System” as advertised, and another part was to minimize the chaos of changing multiple variables at the same time.
Even so, how could an Italian company claim that such a machine is normally factory-tuned to produce “the perfect Italian espresso” right out of the box? I’ve been to Italy numerous times, and the espresso is never close to this bad — anywhere. Worse, Saeco’s documentation warns that you might find some residual coffee grounds on your new machine, as they have been put through testing before packaging. Testing for what? The taste of watery 1980s San Francisco espresso made by clueless minimum-wage employees?
It’s not just Saeco: we’ve found every other manufacturer of four-figure superautomatic home espresso machines guilty of the exact same failures. Yet despite this distasteful — but not unexpected — start, in our next installment we will write about the adjustments we made and how it may, or may not, have affected the quality of the resulting espresso shots.
“Secret, secret, I’ve got a secret. And it’s how to make decent espresso out of me.”
It was the best of times, it was the worst of times. Saturday, February 25, 2012 offered a curious contrast between the very different worlds of consumer appreciation for wine and coffee. For the former, I attended La Paulée de San Francisco 2012 — arguably the most over-the-top consumer wine event in America. For the latter, my brother Vince simultaneously attended CoffeeCon 2012 — billed as the “first-ever international consumer coffee conference” — in the global coffee Mecca (and his hometown) of Warrenville, IL.
First off, I’d like to apologize for continuing to harp on the hackneyed wine analogy for coffee. However, I still often feel like one of the few people who knows just enough about both wine and coffee appreciation to make a comparison when attending events for either beverage.
Because the facts remain that we read plenty about how much coffee wants to be taken as seriously as wine. And yet the coffee industry still craps on its customers at virtually every opportunity. This weekend’s events provided evidence of that in great contrast.
First up: the consumer coffee event. Kevin Sinnott has been a layman coffee enthusiast for years (and he also just so happens to a neighbor and friend of my brother back in the dark recesses of the Chicago suburbs). He may be an independent video production consultant for his “day job”, but coffee is far more than just a hobby for him. And more power to him, because he recognized the need for a consumer-oriented coffee event — which inspired him to put on the first ever CoffeeCon.
The best opportunity coffee consumers had to get involved with the coffee industry was to muscle in to events such as the SCAA’s annual conference — all under a sort of “don’t ask, don’t tell” policy. Since then, the policy has shifted towards outright consumer abolishment. But even if you buy the argument that the industry needs its own for its own, it has offered nothing even close to an olive branch. We hear the coffee industry give plenty of lip service to the importance of “educating the customer”, and yet opportunities to do so are turned into closed-door industry events where the consumer is treated like an unwelcome leper.
Slow Food Nation ’08 was perhaps another example, but it turned out to be a one-time event. Out of it came the Good Food Awards. But even if you look past coffee playing the red-headed stepchild under the “Food” banner, here the focus of a once-public event has again turned to industry insiders locking out consumer participation. Or take the related Coffee Common effort. Even putting my disdain for the shallowness and faux elitism of TED aside, public events that require over $1,000 in membership and registration fees to attend are hardly “consumer friendly”. This makes the steep $300 I shelled out to attend La Paulée’s Grand Tasting seem like a bargain by comparison.
CoffeeCon suffered from an almost accidental location (Warrenville’s “IBEW Local Union 701″) and virtually zero coverage among the coffee industry — most of the industry being preoccupied with the self-absorbed, industry navel-gazing going on at the Northeast Regional Barista Competition (or NERBC). But CoffeeCon managed to draw about 1,000 attendees and even pull a few coffee luminaries including the likes of George Howell, home espresso legend Jim Schulman, and Intelligentsia‘s Geoff Watts.
Attendees apparently got to taste a lot of different coffee, experiment with different brewing methods, meet a few others in the coffee industry, learn more about coffee farming and production, and even witness a poor tongue-in-cheek debate on coffee vs. wine. My brother reported that they had a huge crowd, a good representation from nationwide roasters and equipment manufacturers, and the unveiling of a new Bunn Trifecta at a “lab” event.
While not a bad event and certainly a promising attendance, this is, folks, about as good as it gets for coffee consumers today. And good luck getting anybody in the coffee industry to acknowledge that it existed.
One thing I like from the CoffeeCon FAQ — which flies in the face of Coffee Common’s “Exceptional coffee. No sugar.” byline — is this bit:
Can I take cream and sugar in my coffee or will I be asked to leave? No worries. Serious coffee lovers know how different everyone’s palate is. 80% of coffee consumed in the world is taken with milk and/or some sweetener.
This week I had dinner again at one of my favorite SF restaurants who also makes some of the best restaurant espresso in the entire city. The two owners, in their own polite and self-depreciating ways, each relayed to me the story of a recent visit to Sightglass where they were essentially made to feel as if they were both clueless about both coffee and their flavor palates. (I’ve omitted their names as they mentioned this in personal confidence.)
Interestingly, they both felt that Sightglass’ coffee tasted “too salty.” When they asked the Sightglass barista to cut the shot pour short, as a sort of ristretto, he replied that he could not interrupt the espresso machine from running its full cycle. And when they asked for sugar, they were looked upon as if they must have walked in thinking Sightglass was a Dunkin’ Donuts.
Here were two people who grew up with high coffee standards in Italy, developed a much-loved and highly regarded regional Italian restaurant in SF, serve some of the best espresso in the city at said restaurant (and I virtually never have coffee with sugar), where one of the owners previously served as a sommelier at another Michelin-starred SF restaurant with a legendary wine list — and they were basically told that they were coffee Philistines, purely because of coffee orthodoxy. As snobbish as you might think the wine world might get, this simply does not happen with wine.
Speaking of sommeliers and a barista’s desire to become an equivalent of one, let’s contrast with La Paulée’s Grand Tasting at the Westin St. Francis. Daniel Johnnes, a noted wine director for noted New York restaurants that today includes Restaurant Daniel (read: a guy who works in the industry), started the event about a decade ago, alternating between New York an San Francisco. It is based in a traditional Burgundian event, and in Mr. Johnnes’ words for the SF event:
La Paulée is my homage to La Paulée de Meursault, a convivial Burgundian fête shared by growers and their guests. At La Paulée guests will sample current releases and older vintages from nearly thirty of the most sought after Domaines of Burgundy. The wine service will be led by fifty of our nation’s most noted sommeliers.
They ain’t messing around. (Here’s a magazine write-up [PDF] on last year’s La Paulée in New York.) The Grand Tasting may cost $300, but that’s cheap compared to the $1,400 Gala Dinner (or compared to the registration fee to experience Coffee Commons at TED2012 in Long Beach).
There are people in traditional Burgundian wear, regularly breaking into traditional Burgundian drinking songs, flown in from Burgundy for this event — Les Cadets de Bourgogne. And there are many booths of elite winemakers, offering wines that you could only be lucky enough to even access a bottle to purchase, all poured by notable sommeliers. In coffee terms, this is akin to an event featuring several of the world’s Cup of Excellence microlots for tasting, each served by award-winning baristas.
And they don’t skimp on the food either, with restaurant representation from the likes of Boulevard, Farralon, Gary Danko, Napa’s Meadowood and REDD, Quince, RN74, etc. You know that the food world takes the event seriously when not only are sommeliers from New York pouring at the event, but the likes of Traci des Jardins (of Jardinière and Top Chef Masters fame) is there personally cooking up and handing out plates of food.
As a consumer event, what’s not there? No hucksters promoting the latest technology in synthetic corks. No pitchmen telling you how to expand your revenue lines with wine coolers. No patent-pending bottle openers that promise to revolutionize wine consumption. Just a lot of people who want to share great wines and learn more about them and an industry that is trying to make that possible in ways it previously was not.
We can only hope just a fraction of that is possible with coffee — if only the industry would allow it, let alone participate in it. It’s beyond the time for quality coffee to get out of its insular ivory towers and to start reaching out to the many customers it so claims to love and adore.
If you were to read it in the current Roast magazine article (from the Jan-Feb 2012 issue), India is a coffee consumer desert. This week TIME magazine wrote about the entrance of Starbucks in the Indian market almost as if to dismiss any prior coffee consumption there. But after spending three weeks in South India’s coffee-growing state of Karnataka last month, these articles read like front-line trip reports from Christopher Columbus to Queen Isabella suggesting that the New World he just discovered is “uninhabited”.
India accurately gets the label of a tea-loving nation. But South India has a coffee-happy culture that arguably rivals most of the places we’ve visited in Europe. In fact, we found far more coffee fanatics in South India than tea lovers. And when we say “fanatics”, we mean people whose eyes light up with delight when you offer the suggestion, “Coffee?”
When we reported from Northern India four years ago, much of the coffee culture was a relatively new, youthful, cosmopolitan import of the modern global café culture. South India also has ample evidence of the modern “third place.” After all this is where Café Coffee Day, India’s largest modern coffee chain, got its start in 1996.
But South India is steeped in coffee houses and coffee culture that goes back to the fading memories of Old Bangalore — from long before the British moved out, “road widening” programs blighted the city with horrendous traffic in place of groves of majestic trees, and global high tech campuses moved in. You can somewhat neatly divide South India between its old and new coffee cultures.
Starting from the lore of the seven Yemenese coffee beans introduced by Baba Budan to the hills of Chikmagalur (a region within the state of Karnataka) in 1670, India has been a coffee producing nation. But traditionally only in the southern states of Karnataka, Kerala, and Tamil Nadu. These lush, fertile states represent much of India’s agriculture and the world’s spices.
In South Indian cities, you can still find old school bean-and-leaf stores (Peet’s Coffee & Tea‘s original model, i.e. as opposed to retail coffee beverage sales) where local customers ask for coffee from their favorite Coorg farm by name. But despite this terroir-like awareness among some of South India’s older coffee fans, they typically do not buy their coffee in a whole bean format. As ground coffee, it is often purchased as “coffee powder”. And as a matter of history, economics, and/or taste preferences, coffee powder for traditional South Indian filter coffee is frequently cut with chicory.
In fact, if you were to describe the typical South Indian filter coffee preparation, it is also served with a lot of attention given to hot, manually frothed milk. New Orleans may lay claim to the chicory cafe au lait, but South India has predated that claim with a very similar traditional coffee drink by a century or more. One significant difference being that South India likes to aerate their hot milk by distributing it between metal vessels from side-to-side. Some purveyors even take this form of milk frothing to the level of theatrics, providing their customers with a version of latte art rooted more performance art than design.
This form of South Indian coffee consumption takes place in homes, offices, and in the old school restaurants typically called “hotels” that you will find throughout South India. They may be called “hotels”, but you won’t find a place to lay down — let alone private rooms. Many are vegetarian restaurants, and you’ll even find the occasional “military hotel” — which is shorthand for a diner on the cheap, typically with stand-up self service and a cafeteria-like counter for ordering. South Indians very much look forward to their coffee breaks throughout the day for both the enjoyment of the drink and to briefly discuss family, work, events, etc.
In other words, when it comes to coffee, they’re a lot like Europeans.
India is a dance in contradictions, however. Someone we met near Delhi a few years ago put it best when he told us, “everything you find to be true in India, you will also find the exact opposite to also be true.” And that includes South India’s coffee culture.
The local presses have stated, “India is low on coffee knowledge.” That is as apparent in South India as anywhere else in the country. There is a decent proliferation of modern coffee shops — including even a Caffè Pascucci in downtown Bengaluru and an Illy espressamente in its airport. However, the coffee “language” used by many of these coffee shops seemed dumbed down for a more coffee-naïve public.
For example, a very popular, local coffeehouse for the young Bengaluru professional set called Matteo Coffea outwardly brands itself as a place for consumer coffee education. However, most of this is in the form of basic historical coffee trivia and quotes you might otherwise find on a souvenir coffee mug: e.g., “Did you know that coffee was discovered by Ethiopian goat herders called kaldi?”
A non-chain place like Matteo Coffea is also a good example of the modern South Indian coffeehouse. It has all the hallmarks of a great “Third Wave” coffeehouse in the West: an outward dedication to consumer coffee education, a shiny red La Marzocco FB/70, and selective bean sourcing and roasting operations. However, the resulting espresso shots look a lot better than they taste. India is going through a lot of the motions on quality coffee, but the coffee quality itself has yet to live up to the show. Other modern coffee shops and chains in the region put a modern spin on coffee quality while still sticking to the area tradition of pre-ground coffee mixed with chicory.
High-end restaurants in the area — those guardians of gourmand tastes — seem to know enough about quality coffee to dissuade customers from ordering the traditional South Indian filter coffee, which is often made with the aforementioned “coffee powder.” It’s almost as if they are embarrassed by it. Instead they steer customers towards “black coffee,” which is barely acceptable straight espresso served in very long, but yet not diluted, pours.
And yet our experiences with traditional South Indian filter coffee there were all very positive — even if it doesn’t bow down to the gods of single origin elitism, handling attuned to maximum freshness, nor even the avoidance of milk adulteration. Perhaps the most humbling aspect was when I returned to the U.S. and tried to reproduce South Indian filter coffee at home. Using a South Indian brew pot I bought at a Bengaluru housewares store for $8 — a contraption not unlike the Neapolitan flip coffee pot — I got out my best beans, technique, and milk to ultimately produce one of the three most undrinkable cups of coffee I have ever made in my life. This is harder than it looks, folks.
Bengaluru is also home to the national Coffee Board of India, a large, multistory complex that we decided to visit on a whim. Expecting a closed-door government agency with security guards and suspicious eyes intent on keeping foreigners and trespassers out, we were surprised at how open and welcoming they were.
Showing up on their doorstep and merely expressing our love of good Indian coffee, we were directed to the offices of Dr. K. Basavaraj, who is head of the Quality Control Division. There we received an all-access tour of his lab, test batch roasters, and cupping facilities: all the trappings any Western coffee fanatic would feel right at home with.
Out at “origin,” in the coffee-growing lands of the Kodagu (aka Coorg) district of Karnataka, we visited a few coffee farms. Most were modest agricultural operations, some associated with so-called “coffee curing works” that often seemed in the general business of trading commodities. Collectively they supply the majority of India’s domestic coffee consumption — in no small part because India imposes steep tariffs on just about any imported consumable. (They impose a 100% import tariff on beer and wine, with spirits typically topping 150%.)
You could fault India for growing a lot of “cheap” robusta here — it is half the crop relative to arabica by some counts. However, India grows some of the best quality, best cared-for robusta in the world. And in typical Indian contradictory fashion, one of the more memorable modern coffeehouses we experienced in South India was a roadside hut in rural Nisargadhama, Kodagu that served, among other drinks, decorative Spanish cortados.
No matter what, there is something to be said about a coffee culture where, when you ask a restaurant or café who supplies or roasts their coffee, you invariably get the name of an individual — often with an honorary “Dr.” title — rather than the name of a business. It’s not unlike parts of Hawaii where some restaurant menus list the name of the fisherman along with the fish.
India is such a complex, diverse place it’s next to impossible to try to sum up what it is and what it isn’t, as the answer tends to be “all of the above.” We can only hope that with all the forces of modernization and globalization at play here, coffee doesn’t lose some of its cultural diversity.
Yesterday morning, KQED radio aired an hour-long Forum segment featuring a small round-table of SF coffee “luminaries”: SF’s Coffee Innovators: Forum | KQED Public Media for Northern CA. The panel included James Freeman, of Blue Bottle Coffee, Eileen Hassi, of Ritual Coffee Roasters, and an unusually quiet Jeremy Tooker, of Four Barrel Coffee.
Much like the title of its associated Web page, the radio program played out like your typical coffee innovator/”third wave“/bleeding-edge routine that we’ve become accustomed to over the past decade. While a bit heavy on the Coffee 101 — particularly when callers asked common FAQ-type questions that have been answered on the Internet 20,000 times over already — KQED produced a good program overall.
Some of the more interesting comments included Eileen Hassi stating that “San Francisco has better coffee than any other city in the world” — with the only potential exception being Oslo, Norway. We’d like to think so, and there’s a bit of evidence to back that up.
James Freeman noted Italy’s “industrialized system of near-universal adequacy,” which is a different but accurate way of summing up our long-held beliefs that outstanding coffee in Italy is almost as hard to find as unacceptable coffee. Other covered topics included coffeehouses eliminating WiFi, Berkeley’s Caffe Mediterraneum inventing the latte, the Gibraltar, and even James Freeman designating home roasting as coffee’s “geeky lunatic fringe.”
While it’s worth noting that Mr. Freeman started as a home roaster, recent media coverage of home roasting has been a bit bizarre. To read it in the press these days, you’d think home roasting were at its apex rather than continuing its gradual decline towards its nadir. This despite numerous media stories covering it over five years ago as some hot new trend.
At the 2006 WRBC, we were perplexed by the complete lack of home roaster representation among the event’s attendees. (Namely, any home roaster worth his weight in greens would have been giddy over the reappearance of the Maui Moka bean. Nobody there even noticed.) And yet by 2009 we noted a real decline in online home roasting community activity, and we wrote about some of the underlying reasons for it.
Curiously enough, the first caller to the radio program (at 12’12” in) mentions a recent trip to South India and his interest in South Indian coffee. I’m posting this from South India — Bengaluru (née Bangalore), to be precise. And I have to say, I’ve become quite fond of both South Indian coffee and the South Indian coffee culture.
Sure, they prefer it sweetened and with hot milk (that often has a skin still on it). The coffee is often cut with cheaper chicory and is brewed with a two-chambered cylindrical metal drip brewer — not unlike a Vietnamese brewer or an upside-down version of a Neapolitan flip coffee pot. But damn, if this stuff isn’t good. Even better, there’s a culture of regular coffee breaks that would be familiar to many Mediterraneans.
We’ve reported from India before, but only from the North — which isn’t known for a strong coffee culture beyond young people frequenting chains that emulate the West. Bengaluru is home to the Coffee Board of India, and this weekend I hope to head out across its state of Karnataka to visit origin at the Kodagu district. Also known as Coorg, this district grows a good amount of India’s good coffee. (Yes, they even grow really good robusta there. Just ask Tom Owens of Sweet Maria.) Details certainly to follow…
Today’s L.A. Weekly featured an interesting bio-piece on father and son L.A. espresso pioneers, Ambrose and Guy Pasquini: Q & A with Ambrose and Guy Pasquini: L.A.’s Single Espresso Origin – Los Angeles Restaurants and Dining – Squid Ink. You might recognize the Pasquini name for some of their excellent home espresso machines. But the Pasquini family is credited with first introducing espresso to the L.A. area.
La Marzocco did a wonderful job convincing people that only certain machines can make a good coffee. … They did a wonderful job convincing the [specialty] barista that that is the state of the art.
It’s a bit of a back-handed compliment — less to their equipment-building prowess, and more to La Marzocco’s marketing ability to build anxieties and insecurities within specialty baristas.
Which explains a little of the ambivalence we feel when we witness the likes of a Sightglass fawning over the latest coffee toy fads on the market. It’s one thing to be enamored with trendy equipment. But it’s another to rely on it as a cover up for a lack of sweat and hard-work that goes into optimizing with the equipment you’ve got.
It amazes us that the Internetz still hum with “serious” food-obsessed people writing about cowboy coffee. To us, that’s a bit like going to the Mayo Clinic Web site to read about cowboy surgery — involving a bottle of whiskey, a hacksaw, and stick to bite down on.
But if you insist on making coffee under harsh conditions, we are more impressed with these two recent Canadian exports of how-to coffee videos.
The first concerns making coffee in a field of Afghan insurgents. Be forewarned that this how-to video contains more expletives than the movie 44 Inch Chest. “Step one, adopt a firing position and make sure there are no fucking insurgents around. Nothing fucks-up good coffee like fucking insurgents.”
For more family-friendly viewing, and offensive use of the laugh track, here’s Canuck legend Red Green demonstrating the merits of lawnmower coffee.
Changes the meaning of the term “coffee bagging,” doesn’t it? Though I think we sampled this coffee method once at a Happy Donuts.
Earlier this week, KRUPS, that bastion of great coffee, announced the winners of their National “Cup O’ Joe Awards”: Revealed: Nation’s best coffee shops – This Just In – Budget Travel. Now if only this announcement had anything legitimately to do with good coffee. Heck, if only KRUPS had anything legitimately to do with good coffee.
Of course, what we really have is one of the oldest tricks in the PR playbook: fabricate some kind of award (the broader the better — for potential distribution), issue your press release, and pray that it gets picked up in your target markets. The technique works, because we’re picking up the story here. Just probably not in the way KRUPS’ marketing department intended.
Over the past 20 years, KRUPS has probably done more to disappoint more home espresso consumers than any other company, and a multitude of American landfills contain much of the evidence. To counter this reputation, KRUPS has resorted to associating itself with “upmarket” coffee — such as years of sponsoring barista championships. Here KRUPS created a new Cup O’ Joe Awards out of thin air to honor the nation’s best coffee places — and to remind consumers to keep filling their landfills with KRUPS coffee equipment (and not just KRUPS waffle makers and deep fryers).
One signature of the fabricated press release award is when the award winners have never heard of it. Another is carpet bombing high density population centers (i.e., home espresso machine consumers) to maximum effect. Thus KRUPS ignores Portland, OR, quality coffee’s Biggie Smalls, while New York City, quality coffee’s Jay-Z, gets awards for each of five boroughs.
And when it comes to the criteria for why one place inches out another in a given market for this coveted award, we learn the criteria involves “mailers, street teams and social media pages.” It’s Battle of the Bands all over again.
From their press release: “Krups USA polled 250 coffee-toting New Yorkers on the streets of each borough to discover their picks for the city’s best sips.” Can you imagine a SCAA barista champion crowned without the use of scoresheets — but instead by some quasi-magical popularity contest involving random street interviews, mailings, and Facebook Likes?
The San Francisco award went to Blue Bottle Coffee, which is hardly unwarranted. But KRUPS awarding the nation’s best coffee shops is a bit like Chef Boyardee awarding America’s best Italian restaurants.
Over the years we’ve read a lot of coffee articles. And ever since feedback forms became commonplace on the Internet, we’ve also read a lot of user comments on these posts. At least enough for us to identify 10 common archetypes among coffee article commenters on the Internet — analogous to the ever-popular coffee shop customer archetypes.
Commenters on coffee articles often fall into distinct cliques — many of them rather nonsensical. Just look at Erin Meister’s Serious Eats post last week on the cost of coffee. Not surprisingly, former U.S. barista champ, Kyle Glanville, described it simply as “great post, silly comments”
So here’s to creating a lexicon so we can all say next time, “Stop being such a #6.”
Like a mutant cross between Tourette Syndrome and a drinking game, these commenters cannot help themselves whenever someone posts something that includes “the S word.” No matter what context or circumstances for the article, we get their reflexive reply: “Starbucks tastes burnt!”
Doesn’t matter if it’s a Wall Street Journal article discussing their quarterly earnings or the latest police blotter reporting on yet another vehicle unable to resist the siren song of a Starbucks’ storefront window. This comment is also frequently offered with an air of implied revelation — akin to Charlton Heston’s infamous, “Soylent green is people!” (Sorry if we ruined that for you.)
It’s hard to believe that a someone’s self-worth could be called into question by something as trivial as another person’s choice of beverage, but these commenters face this very existential quandary. For them, coffee is still a raw, generic commodity — like kerosene. Hence 1950s truck stop coffee was good enough for grandpa and it’s good enough for us. Anyone who suggests or believes otherwise is part of a social conspiracy.
This conspiracy takes on two dimensions. The first involves separating fools from their money. Yet this is insufficient to explain why these commenters so viscerally exclaim that anybody who pays more than $1 for a cup of coffee is a moron. If it were merely this, any half-lucid person would keep their mouths shut in order to keep fleecing those fools all the way to early retirement.
Which leads us to the second dimension of the conspiracy: these commenters are also reacting to a perceived sense of class warfare. One man’s threat is another man’s double-tall, four-pump vanilla caramel macchiato.
Rather than admit that “fancy coffee” isn’t their thing and they don’t really get it — the way that some of us don’t get kombucha or Russell Brand — projecting this social unease on those “idiots” paying for expensive coffee is a means of self-affirmation. “Because I’m good enough.. I’m smart enough.. and, doggone it, people like me!”
Speaking of conspiracies, this commenter archetype believes that the entire apparatus of the coffee industry was deliberately constructed by The Man as a means of enslaving and impoverishing coffee farmers. The actual concept that someone might actually consume and enjoy the end product is irrelevant.
Which explains Fair Trade, a sacred cow among these commenters. Like the TV trope, “think of the children!,” comments from this group focus almost exclusively on “think of the coffee farmer!” What they imply is that every person who touches coffee after it leaves the farm, including the various truck drivers and dockworkers working for pittance wages in coffee-growing nations, are blood-sucking parasites profiting off the backs of noble coffee farmers.
This commenter archetype views coffee exclusively as a performance-enhancing drug. When they encounter articles suggesting that there’s good or bad coffee, or that coffee might actually have a taste or flavor, you may as well ask your grandfather what’s his favorite crunkcore band; it’s just as alien.
When they’re drinking the coffee, these commenters could not care less if their coffee tastes like battery acid, and the idea of decaffeinated coffee seems utterly pointless. They are typically attracted to the malt liquor of the coffee world: coffees branded with wake-the-dead, crystal-meth-like psychoactive properties and the sinister names to match.
And if somebody else reports to drink coffee for its flavor, these commenters discount them as merely drug addicts in denial — kind of like the guy who says he buys Shaved Asian Beaver magazine only for the articles.
Privileged white people haven’t had it easy. In today’s society of competitive victimhood and I’ve-suffered-more-than-you one-upmanship, some are lucky enough to experience the trauma of not getting into Harvard. Others aren’t so fortunate and have to resort to makeshift, bogus afflictions like “caffeine addition.”
Which brings us to the archetype of the recovered caffeine addict. These born-again commenters proselytize a lifestyle free of caffeine: “I once was a caffeine addict, but my life is so much better since I gave up coffee for yerba maté!” Like all lifestyle preachers, it’s not enough that they live with their own life choices — they must convince you to choose them too.
The dirty secret of this archetype is that, rather than face their demons, they are only hiding from the real problem in their lives — namely, their lack of self-control and inability to moderate themselves. Which makes them kind of like the gay man who joins the Catholic priesthood to “cure” himself of his homosexuality. (And we all know how well that works out.)
Home roasting has been around for over a millennium. Its latest generation, with more modern prosumer equipment, probably peaked about a decade ago. But it is a brand new phenomenon for many. Often those who have discovered home roasting in the past year seem particularly afflicted with a brand of religious zealotry when posting comments on coffee articles.
Whether the article is about the cost of coffee, a Cup of Excellence competition, or even the pour-over brewing device of the month, the comment box is an irresistible platform (read: soapbox) to preach a sort of home roasting gospel. “It’s better than you can buy!” “It’s cheaper to do it yourself!” “It’s so easy, a caveman can do it!” One popular sermon is the Legend of the $5 Hot Air Popcorn Popper: “I have seen the promised land, and it is a West Bend Poppery II!”
You’ll have to excuse us if we don’t start selling off all our worldly possessions in anticipation of the home roasting Rapture. Yes, we like home roasting. It’s kind of a fun hobby from time to time. And yes, we understand that, by golly, you really like this new home roasting thing. We also like Benecio del Toro, but we don’t use the comment thread on a Cup of Excellence article to proselytize his merits as an actor and movie producer. The key to sales is relevancy — that goes whether you’re selling mortgage-backed securities or a home roasting lifestyle.
The MacGruber represents another kind of commenter with a DIY fetish — except that this archetype sees the DIY ethos as a form of social currency. Less idealistic and more self-interested than Rev. Home Roaster, the MacGruber comments on coffee articles to boast of their exploits building traveling espresso machines out of bike parts or attaching PID controllers to portafilter handles. In this regard, they’re a bit like those guys with gold chains and silk shirts who boast of their sexual conquests in laser-filled nightclubs. The difference being that most rational people would be socially embarrassed if confused for a MacGruber.
Given the choice between spending $35,000 on a new BMW or on a used Honda Civic and tricking it out with accessories over the next four years, the MacGruber will invariably choose the Civic. This might lead others to believe there’s something fatally flawed with the Civic. But this archetype also has an obsession with reinventing the wheel. We fondly recall one MacGruber who wrote up an elaborate post on how he converted his Vacu Vin wine-stopper into a coffee preservation system — blissfully ignorant that Vacu Vin has been making “coffee saver” systems for years that are available for $10 on Amazon.com.
Like The MacGruber, posts from this commenter archetype are about establishing social currency. Except here the currency is scoring a kilo of Colombian for the ridiculously low price of $1.99 a pound at Sam’s Club. As if to jab a hot fork in the eyes of Fair Trade advocates, this archetype boasts about their competitive place in the race to zero-cost, zero-conscience, quality-free coffee.
When this archetype isn’t posting about how much they’ve saved on coffee, they’re frequently long on ideas for using spent coffee grounds to Spackle® bathroom tiles. And if you’re lucky, you’ll avoid their frequent posts about how they bought their new car with the Dumpsters® full of cash they saved by making coffee at home instead of going to Starbucks.
Whether you’ve tried the coffee at three hundred different places or just three, most people have their favorite coffee. A large number of comments on coffee articles consist of personal endorsements of the coffee from a specific roaster, coffee shop, or home brewing contraption. As an anonymous poster put it on Boing Boing this week:
Every comment thread about coffee contains: (1) someone mentioning how great their home roasted coffee is; (2) a plug for a cafe not mentioned in the article.
Maybe we could just assume the existence of these kinds of comments from now on, with no need to actually post them?
But if we all assumed that, what would there be left to talk about? Hence this archetype of commenters who actively police various online media sources, ensuring their favorite coffee sources don’t suffer the egregious injustice of being omitted from a coffee article.
Some may take the additional step of attempting to elevate their pet coffee by dissing on the various coffee sources mentioned in the article. For example, this archetype frequently engages in slagging on quoted coffee shops for their pretentiousness, for the hipsters who work there, and over the fact that the owners cover their electrical outlets. Basically: all of the ridiculous stuff that’s the irreverent lifeblood of Yelp ratings.
This archetype believes they have seen it/done it long before you even heard of it/thought about it. And despite their whiny complaints of coffee articles that dredge up old topics hashed out thousands of times before over the years, they still cannot look away and feel compelled to respond — like gawkers at a gruesome car accident.
Yes, we’re making fun of ourselves this time. Because if it sounds like we’ve seen it all before, quite sadly we literally have seen it all before. Do you realize what kind of petty life you must lead to have read every coffee article ever written on the Internet? How about so pathetic, you come up with a list of 10 types of commenters on coffee articles.