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Espresso in Cape Town, South Africa

Posted by TheShot on 01 Aug 2010 | Filed under: Add Milk, Beans, Café Society, Consumer Trends, Foreign Brew, Machine, Quality Issues, Starbucks

Quick!: name a city that’s surrounded by the exquisite natural beauty of mountains and seas, with brightly painted houses that decorate quaint neighborhoods, with great food everywhere you turn, with a nearby wine country consisting of hundreds of vineyards and many nationally renowned restaurants, with hipsters who frequent farmers’ markets in transitional neighborhoods, with a diverse racial mix from black to white to Indian to Southeast Asian, with the nation’s most vibrant gay population, with a touristy waterfront featuring seals on piers and a ferry that takes you to a famous prison island, and with a whole lot of really good coffee.

Why, it could only be Cape Town, South Africa.

Alright, that was a trick question: San Francisco’s Pier 39 has sea lions, not seals per se. But the point being that for anyone from our fair city, many aspects of Cape Town will seem very familiar. But there are also significant differences.

Cape Town from Table Mountain Cape Town and Table Mountain from Robben Island

Cape Town's Bo-Kaap neighborhood Cape Town's Victoria Harbor

Familiar and not

World Cup events in Cape Town's V&A Waterfront on the day of the Final, July 11, 2010If you’re talking liberal laws, it’s probably not a major surprise that gay marriage is legal in South Africa. What may be more of a surprise is that, for the 2010 FIFA World Cup, the South African constitution had to be temporarily suspended around the soccer stadiums for FIFA security purposes. (We can’t say enough good things for how festive the South Africans were as hosts to the World Cup, btw.) Years of abuses under Apartheid made many personal searches — ones we’re quite accustomed to in the U.S. — illegal. The 14-year-old South African constitution is one of the most liberal in the world.

On the other hand, there’s the old local joke that rock and roll never dies, it just tours South Africa. (“Hey, was that really Bryan Adams I just saw in town the other day?”) And given the nation’s history of economic disparity and its 25% unemployment rate, there are the major issues of poverty and security.

Cape Town's FIFA Fan Fest for Germany vs. Argentina, July 3, 2010 Nelson Mandela mural along Church Street, Cape Town

Soccer fever hits Cape Town for the World Cup

Some expected us to witness crushing poverty and aggressive homelessness in Cape Town, but it’s hard to say that it is any worse than SF. In the month we spent around Cape Town’s central business district (CBD) — a.k.a. the City Bowl — we were approached by all of one person for money. Yet security is a big concern among the locals and it’s an even bigger industry.

Even with all the truly great options in town to satisfy any SF food snob, food is handled a bit differently here. Some of the best sushi in town can be found in Italian restaurants — sushi being a decidedly California thing in Cape Town, and less of a Japanese thing. Which also explains why the grocery stores sell flour tortillas under the name “California wraps”. (To make matters worse, in turn, one of the more famous Italian restaurants in town has a German name.) This theme of playing a bit fast and loose with labels and names will again come up with coffee later in this post.

Beach mansions in Cape Town Springbok, the national animal (and a tasty one at that), in the fields hours outside of Cape Town

To be a young black man anywhere, including Cape Town, has its issues Only the World Cup tourists needed this sign of etiquette

Coffee standards in Cape Town

Speaking of coffee, like Italy or Australia or New Zealand, the baseline quality standards in South Africa are clearly better than in the U.S. You can walk into just about any random store and trust that you’ll get a rather acceptable espresso, whereas this practice is still ill-advised even in San Francisco. But, as in places such as Italy, examples of very good espresso are a rarer find — even in the biggest cosmopolitan cities. But with a little research and a few contacts, we were able to identify some of the best places in Cape Town.

A few things come to mind specifically about the espresso here. WEGA machines are ubiquitous. The coffees tend to emphasize more rich-bodied flavor than the wilder, bright coffees you may come to expect from Africa, but there are exceptions. And the cappuccino here almost always comes with a very Portuguese dusting of cocoa powder; you quite literally ask to have for one without it.

And somewhat contrary to an earlier post of ours, you can find the cappuccino quite often on café menus — even perhaps moreso than flat whites, and especially at the cafés that are a little less obsessed about their coffee. However, most places do treat the cappuccino and flat white interchangeably. Which leads us to our next topic of discussion…

Cappuccino at Espresso Lab Microroasters Origin Coffee Roasters' drink menu

Camps Bay and the 'Twelve' Apostles, suburban Cape Town Hout Bay from Chapman's Peak, suburban Cape Town

South Africa’s wine analogy: coffee-flavored wines

After spending a month in South Africa, it made sense that this is the nation that gave us “red espresso” — or Roobios tea. Even if you like the tea, as we do, the term “red espresso” comes off as unnecessarily deceptive and has never sat well with us. Just because you can stick something into an espresso machine does not make it espresso. Which reminds us a little of eggspresso — or should that be “yellow espresso”? And yet “Red Cappuccino” is also a registered trademark.

Now if you thought coffee’s wine analogy was a bit over the top, over the past several years South Africa has developed something of a niche market for coffee-flavored wine. They’ve been growing wine grapes around Cape Town since 1655, but it wasn’t until 1925 that a Stellenbosch professor crossed the fragile pinot noir grape with the heartier cinsault (known locally as hermitage) to create a local cultivar called pinotage.

In 2001, noted pinotage maker Diemersfontein Wines came out with the original “coffee chocolate pinotage”, and they’ve popularly released one every year since. Meanwhile, imitators came to the fore in the form of Cappupinoccinotage from Boland Cellars, Café Culture from KWV, the Vrede en Lust Mocholate (a malbec), etc. The original Diemersfontein coffee pinotage wine maker, Bertus Fourie — literally nicknamed “Starbucks” for that reason — has moved on to Café Culture and now Barista Wine (we are not making this up), where he holds the title of “Head Barista” and their Web site offers a Nespresso Le Cube D180 sweepstakes.

Stellenbosch wine country, outside of Cape Town The Vida e Caffè in Stellenbosch

Coffee pinotage is sometimes called the red wine for coffee addicts, and it certainly doesn’t come without some controversy from the purists, but it’s really more the red wine for coffee drinkers who don’t like red wine. That said, there’s room for everybody’s tastes. We’ve long stated that Starbucks’ stroke of genius was in convincing millions of customers who don’t like the taste of coffee that they actually do. While coffee pinotage doesn’t use any actual coffee for flavoring, the taste aims for the consumer are the same.

Wall of coffee cups at Mugged on RoelandNow despite all the wine-growing activity around Cape Town and a number of its very good wines, many South African wines are still (IMO) global underachievers and/or acquired tastes. Having tried a 2007 Diemersfontein coffee pinotage and a 2009 Barista pinotage, we were reminded of all the beer + coffee combinations that have failed over the years … the “coffee stouts” where the results were second-rate as a beer and second-rate as coffee, rather than something better than the sum of its parts.

Of course, we live in a diverse, global culture that sometimes wants their wine (or beer) to taste like coffee, their coffee to taste like chocolate and hazelnuts, and their chocolate to taste like bacon. So why not skip the middleman and market bacon wine? Sure, it might be a curious novelty to hear Céline Dion perform an album of songs by fellow Canadians Death from Above 1979, but it’s no stretch to presume that it will optimally satisfy neither fans of Céline nor Death from Above 1979.

As Oscar Wilde famously once said, “Be yourself; everyone else is already taken.” This South African dimension to the coffee-wine analogy largely fails coming from a different angle.

Now why don’t we do that?

Origin Coffee Roasting's three stories of coffee heavenA little more towards the authentic in the African continent, in the category of “now why don’t we do that in America?”, we did enjoy the occasional Ethiopian coffee ceremony — even if it originates on the continent’s opposite side of the equator. At a restaurant such as Cape Town’s Addis in Cape, we enjoyed an odd mix of Frankincense, popcorn (?!), and coffee served from a Jabena pot.

While the coffee undergoes some of the oldest and crudest handling and brewing known to man, the resulting cup is quite flavorful. Perhaps more importantly, the ceremony uniquely resonates with coffee culture, capturing much of the wonder that’s truly native to coffee without the creatively lazy marketing contortionists who squeeze coffee’s square peg into wine tasting’s round hole through the mutant coffee cupping fad in America. But alas, Californication applies to coffee cupping here just as it does to sushi and flour tortillas in South Africa.

At the coffee chain level, Vida e Caffè serves as an example of how Starbucks and even Peet’s fall short. Even Woolworths W Café serves both espresso and cappuccino in a paper cup that run circles around Starbucks.

While at the “artisan” end, there are places like TRUTH. that seem to go through the Third Wave motions, but with much success. And then there are places like Origin Coffee Roasting, who not only broke quality coffee ground in Africa in 2006, but they established a roasting and training operation that most American coffee entrepreneurs have only talked about. And then there’s Espresso Lab Microroasters, who show some of the most cohesive and comprehensive vision for what a quality coffee operation could be — while making espresso as good as anything in SF.

The wine may have room for improvement compared to what San Franciscans are used to, but everything else about Cape Town makes it a fantastic and compelling place to be — including the coffee.

Jabena, Frankincense, popcorn - an Ethiopian coffee ceremony at Addis in Cape TRUTH.coffeecult kiosk in Cape Town's V&A Waterfront

Woolworths surprising W Café Vida e Caffè espresso with Portuguese pasteis de nata


Name Address Neighborhood Espresso [info] Cafe [info] Overall [info]
95 Keerom 95 Keerom St. Gardens 6.40 7.00 6.700
Blue Cat Cafe Shop 10a, Gardens Shopping Centre, Mill St. Gardens 6.60 5.00 5.800
Bread Milk & Honey 10 Spin St. Gardens 7.30 7.50 7.400
Café Chic 7 Breda St. Gardens 3.40 4.50 3.950
Cookshop 117 Hatfield St. Gardens 7.10 7.80 7.450
Crème Café & Espresso Bar Shop 11, Gardens Shopping Centre, Mill St. Gardens 4.60 5.00 4.800
Deluxe Coffeeworks 25 Church St. City Bowl 7.40 7.80 7.600
Depasco Café Bakery Shop 5, Buitenkloof Studios, 8 Kloof St. Gardens 6.80 7.00 6.900
Espressamente Shop number F&B1, Cape Town International Airport Cape Town Intl Airport 6.90 7.20 7.050
Espresso Lab Microroasters 373-375 Albert Rd. Woodstock 8.60 8.80 8.700
Fego Caffé Shop No. 6160, Lower Level, Victoria Wharf V&A Waterfront 5.80 6.00 5.900
Jardine Bakery 185 Bree St. City Bowl 6.70 6.80 6.750
Jardine Restaurant 185 Bree St. City Bowl 6.90 7.00 6.950
Melissa’s The Food Shop Shop 6195, Lower Level, Victoria Wharf V&A Waterfront 5.20 5.50 5.350
Mugged Style Cafe (aka “Mugged on Roeland”) Shop 1, Perspectives Building, 37 Roeland St. East City 6.70 7.00 6.850
Origin Coffee Roasting 28 Hudson St. De Waterkant 8.20 8.00 8.100
Osumo 49 Kloof St. Gardens 6.80 7.00 6.900
Saeco Caffè 15 Orange St. Gardens 6.70 7.50 7.100
Sevruga Restaurant Shop 4, Quay 5, Victoria Wharf, V&A Waterfront V&A Waterfront 6.80 7.00 7.200
Tribeca Bakery 106 Main Rd. Kalk Bay 7.40 8.00 7.700
TRUTH.coffeecult Depot Dock Rd., V&A Waterfront V&A Waterfront 7.60 5.50 6.550
TRUTH.coffeecult Roasterspace 1 Somerset Rd. Green Point 7.40 7.20 7.300
Vida e Caffè Wembley Square Gardens 7.00 7.50 7.250
Vida e Caffè Shop 6100, V&A Waterfront V&A Waterfront 7.00 6.80 6.900
Vida e Caffè Shop 1, Mooikloof, 34 Kloof St. Gardens 7.00 6.80 6.900
W Café 72 Longmarket St. City Bowl 8.00 6.20 7.100

Trip Report: Saeco Caffè (Cape Town, South Africa)

Posted by TheShot on 28 Jul 2010 | Filed under: Café Society, Consumer Trends, Foreign Brew, Home Brew, Machine, Roasting

This unusual, two-story café resides at the base of the ultra modern, five-star 15 on Orange Hotel. On the upper floor, it has a serving area with a two-group Saeco Steel SE 200 at a bar, a number of black tables and chairs, a branded lit display, a couple of Saeco home machines on display, a fashionable clothing and jewelry shop, and a few baked goods under glass. Outside there’s a patio with three plastic chairs and café tables under parasols advertising Saeco. Downstairs there’s more black tables and chairs and an array of several home Saeco machines for demonstration.

Together the place is wrapped heavily in Saeco red & black branding, giving it a Segafredo Zanetti-like feel. But this café, currently unique in the world, is Saeco’s showcase for their machines and coffee — a sort of counter to the Nespresso showrooms planted all over the world.

Branding outside the Saeco Caffè in Cape Town Inside the Saeco Caffè in Cape Town

Home espresso machine demo counter inside the Saeco Caffè What's a café without high-fashion retailing? Inside the Saeco Caffè.

Despite the hip, modern feel of the place, the friendly barista leaves the portafilter handles cooling in the drip tray. But when the machine is in service (there are few customers ever in here), they pull shots of Saeco coffee (also sold here in kilo-sized bags) into plastic, transparent, double-walled Bodum cups. You can see a good 2mm layer of even, medium brown crema.

But despite the rich aroma and good looks, the flavor is a bit of a disappointment: flat, a little tarry, but otherwise pungent cloves. Served on a silver platter with a large glass of water. R12, or about $1.55.

Read the review of Saeco Caffè in Cape Town, South Africa.

Branding and Saeco machine inside the Saeco Caffè The Saeco Caffè espresso

Trip Report: Espresso Lab Microroasters (Woodstock, Cape Town, South Africa)

Posted by TheShot on 26 Jul 2010 | Filed under: Beans, Café Society, Consumer Trends, Foreign Brew, Roasting

In the transitioning Cape Town neighborhood of Woodstock, which out-Missions the Mission, this espresso bar and roaster perhaps looks like no other you’ve seen before. Located inside the newly-art-conscious Old Biscuit Mill, this small space is a pristine, stark black-&-white-themed coffee lab that exudes meticulous organization. The Old Biscuit Mill is known in town for Cape Town’s original gourmet food market (and hipster Mecca) that it hosts each Saturday — giving Espresso Lab Microroasters a little bit of the small-operation, gourmet-public-market-based origins familiar to the Bay Area’s Blue Bottle Coffee.

The periodic table of the chemical elements features heavily in the highly consistent theme of this roaster/café. It shows in the elemental-looking coffee drink menu printed on the white tile walls (those “atomic weights” in the photo are actually prices in South African Rands), through to the labeled chem-lab-looking buckets of unroasted green beans, and all the way to the company T-shirts packaged in silver ziploc bags labeled with the “element” Ts for T-shirt.

Approaching the Old Biscuit Mill from Albert Road Inside the Old Biscuit Mill grounds

Espresso Lab Microroasters inside the Old Biscuit Mill grounds Espresso Lab Microroaster's setup, with La Marzocco GB/5 and choices of beans

Drink menu at Espresso Lab Microroasters Drums of unroasted green beans (here Brazilian) at Espresso Lab Microroasters

Opening a little over a year ago, they have three internal benches for seating plus a couple of outdoor patio tables. In back is a black & white Diedrich IR-7 roaster. In front they offer Hario Buono kettle/V60 drip coffee — their “Artisinal Brew” (Ab). Renato, co-owner with Helene, noted how the locals still haven’t made a leap to filter coffee just yet. However, he is assisting in the opening of a pour-over bar (with Espresso Lab Microroasters’ coffee) in Stellenbosch — part of Cape Town’s famed nearby winelands and their associated fine dining establishments. (Stellenbosch is very much akin to the Napa Valley when compared to Cape Town’s San Francisco.)

Although the pour-over uptake may be slow at this location, there’s plenty of espresso to be had from their two-group La Marzocco GB/5, where you have the choice of an espresso blend or (on the day’s visit) a single-origin Kenya. The Kenya, Gichatha-ini from the Gikanda Farmers Co-Operative Society, won the SCAA’s Best of Kenya. Cup of Excellence still doesn’t exist in Africa outside of Rwanda.

Diedrich IR-7 roaster inside Espresso Lab Microroasters Elemental wall map showing coffee origins for Espresso Lab Microroasters

Hario V60 drippers and Buono kettle for Espresso Lab Microroasters' Artisinal Brew (Ab) Retail beans and equipment for sale at Espresso Lab Microroasters

Even the T-shirts, and the packaging they come in, have a periodic table theme Renato demonstrates the Aeropress and their Gibraltar (Cortado) glass at Espresso Lab Microroasters

Their Esp008 espresso blend (rated here) uses 40% Serra do Boné Brazil as a base, 40% Puente Ecológico Tarrazú Costa Rica for the midrange, and 20% Guji Ethiopia for brightness and “wildness”. Their espresso blends vary mostly by different African varietals for that last 20%, and they emphasize changes in blending ratios — rather than using additional microlot farms or roasting the coffees differently for different blends or uses.

The Esp008 espresso blend shot (R14, or about $2 US) is dense without being too syrupy — with a textured dark-to-medium-brown crema and an upfront sweetness that’s not too off-putting. Still, its citric bite on top of an herbal background makes for a uniquely layered espresso flavor — one that Renato says is influenced by the lighter roasts of his Oslo, Norway coffee upbringing combined with his Portuguese roots and what Africa adds to the cup. Renato’s Norwegian influences include former WBC champ, Tim Wendelboe, and it shows in the lighter roasting styles and the feel of this space.

Espresso Lab Microroasters' espresso blend: 40% Serra do Boné Brazil, 40% Puente Ecológico Tarrazú Costa Rica and 20% Guji, Ethiopia Renato of Espresso Lab Microroasters

Their shot of single-origin Kenya (also used for their “Artisinal Brew” pour-over) was super bright with a pleasant floral and citric base — but without being a brightness bomb. They also offer something they call a cortado, which is pretty much the same as an American Gilbraltar out of a Gibraltar glass. And for milk-frothing, they produce rather exquisite latte art with fine surface bubbles. This is a fine and somewhat unique example of what South African espresso has to offer.

Read the review of Espresso Lab Microroasters in Woodstock, Cape Town, South Africa.

Industry barter: Stumptown, Koppi, Coffee Collective, and Square Mile on the shelves at Espresso Lab Microroasters Espresso Lab Microroasters' espresso: from their Esp008 blend

Espresso Lab Microroasters' cappuccini Espresso Lab Microroasters' single origin espresso shot of Gichatha-ini, Nyeri, Kenya

Perth, Australia on “How to Spot a Dodgy Coffee”

Posted by TheShot on 26 Jul 2010 | Filed under: Add Milk, Barista, Foreign Brew, Machine, Quality Issues

Whereas we’ve written an SF-oriented post on the common cues for recognizing a good or bad espresso, today’s WAtoday (Western Australia) features an article on how to spot a dodgy coffee: Perth’s Best and Worst Coffee.

We’ll simply quote it here:

Mooba Subiaco manager Hannah Cameron told WAtoday.com.au the top five ways customers can see that the coffee you are about to buy is not going to be top quality:

1) Beans are not ground on demand. Good baristas only grind the beans when they are needed. Ground coffee goes off in no time at all, if ground coffee is sitting in the coffee beans dispenser walk away now.

2) The shot is poured out of the machine too fast. A quick coffee is not a good coffee. Don’t be impatient. If your shot gets poured into the cup from the machine in under 10 seconds it won’t be good. The best take 20-40 seconds to filter through the coffee.

3) Don’t buy it if the barista does not use a clean milk jug, if they re-heat milk, add cold milk onto already heated milk and heat again or have a massive milk jug to heat heaps at a time.

4) If the bench is not clean, there are coffee grounds everywhere, the milk wand is caked in milk or anything looks unclean get out now.

5) If their machine looks like you could buy it for $100 don’t bother. Most top-quality Perth baristas use Synessos, the best machines in the world. If your barista used one of these you have a good chance that the final product will be tasty.

All milk-frothing moves with a Synesso need to be accompanied by silky saxophoneThe online version also offers a two-minute video with Ms. Cameron. Plus a soundtrack lifted right out of the hotel cable TV channel at the New Brunswick, NJ Hyatt Regency.

We pretty much agree with all of these points. However, we’d like to add a qualifier to the last one. Using a machine that looks worth about $100 is less of the cause and more of the symptom.

In the right barista hands, we’ve had very good espresso shots pulled from older refurbs or even cheaper machines. The real cue is a place that cares so little about their espresso quality that they cut as many corners as possible. This explains SF’s problem with La Spaziale machines: it’s not the machine that’s the problem, it’s the people who are buying them.

Trip Report: Tribeca Bakery (Kalk Bay, Cape Town, South Africa)

Posted by TheShot on 23 Jul 2010 | Filed under: Add Milk, Café Society, Foreign Brew, Roasting

Opening in Sept. 2009, this beachfront café in downtown Kalk Bay bustles with lovers of coffee and baked goods. They’ve adopted a theme based on New York City’s TriBeCa neighborhood, which is expressed in NYC imagery on the walls. The tables are pretty classy, actually, and there are often musicians in front along the sidewalk (which has some of its own sidewalk table seating). While popular for breakfast, they also serve sandwiches and dinner after 5pm.

Tribeca Bakery storefront on Kalk Bay Street performers in front of Tribeca Bakery

Cappuccinos are on the menu, instead of flat whites, and they also offer the occasional odd South African coffee cocktail, such as the honey nut crunch macchiato. In back there’s an espresso bar that also offers wine, where an older, deep red, three-group La San Marco machine pulls shots of their own espresso blend. (They also have a Mazzer grinder.)

The resulting shot has a flecked, even, medium brown crema. It’s a touch thin, but it’s hard to complain: it’s a potent espresso (surprising as a double-sized single) with a fuller body and a roasted flavor of some pepper and spices blended well. A fine example of espresso in a popular place. R13 (about $1.75).

Read the review of Tribeca Bakery in Kalk Bay, Cape Town, South Africa.

TriBeCa, NYC-themed interior of Tribeca Bakery View of the beachfront outside Tribeca Bakery

Tribeca Bakery's coffee and wine bar with La San Marco machine The Tribeca Bakery espresso

Trip Report: Deluxe Coffeeworks (Cape Town, South Africa)

Posted by TheShot on 21 Jul 2010 | Filed under: Foreign Brew, Roasting

This downtown espresso bar and roaster was co-founded by Carl Wessel and former Origin roaster, Judd Francis. It’s a tiny, tiny spot with room for only three stools at the espresso bar, two stools along the shop window counter, and two inside chairs.

Entrance to Deluxe Coffeeworks in Cape Town Close-up of Deluxe Coffeeworks' front window

Deluxe Coffeeworks Inside there are worn, wooden floors, artsy touches like cacti and odd sculptures (not to mention the Vespa skeleton on the wall, giving the guys behind SF’s Vega something to lust after), a short wall rack of coffee accessories, and good rock music for the slacker set.

There’s also a roaster for on-site roasting behind the barista counter, if you can believe it. How they get this all to fit into one tiny space reminds one of a Japanese commuter hotel/locker.

Every drink is R10 (about $1.30) — milk or not — which is a bit of an unusual pricing strategy for anywhere. Using a two-group WEGA, they pull shots with a semi-thin, mottled medium and dark brown crema. It sits a little high in the cup, and this is reflected in the thinner body. Flavorwise, it tastes earthy with pepper and some tobacco. Served in classic brown ACF cups.

Read the review of Deluxe Coffeeworks in Cape Town, South Africa.

Barista at the tight Deluxe Coffeeworks pouring steamed milk Window counter view inside Deluxe Coffeeworks

The Deluxe Coffeeworks WEGA machine, with roaster behind it The Deluxe Coffeeworks espresso

Trip Report: W Café @ Longmarket St. (Cape Town, South Africa)

Posted by TheShot on 20 Jul 2010 | Filed under: Barista, Beans, Foreign Brew

Mention the name “Woolworths” to an American, and they’ll think “Woolworth’s” [sic] (again with that possessive thing). Woolworth was founded in 1879 as one of America’s first five-and-dime stores — even if it has become known as Foot Locker since the turn of the millennium. For those who remember Woolworth as a discount dimestore, the last thing you’d expect from something named “Woolworths” is decent espresso.

Approaching the W Café near Woolworths' HQ in Cape Town's City Bowl Nuova Simonelli and La Marzocco Linea inside the W Café

Woolworths is a South African chain of clothing stores that was founded in Cape Town in 1931. This chain has no relation to the U.S. company, other than legally stealing an inspired variant of its name (without the possessive). They also operate in Australia under this name as a clothing retailer and discount grocer, so Australians have a similar reaction to Americans. But just as the American Woolworth’s evolved into an athletic shoe store, in South Africa Woolworths has evolved into something of a fancy packaged food store. It has the wholesome, feel-good green messaging of a Whole Foods, but without any of the whole food produce — making it more akin to an upscale version of the American Trader Joe’s chain. (Woolworths identifies not only the breed of cattle on their milk cartons, but also the farmer with his/her photo.)

Sexual equality or chauvanistic mud flap material? Depends on your country.Cultural perspective can do a lot to screw with your head. Take the Italian sportswear label, Kappa. Most Americans look at their Adam-and-Eve Omini logo and blush red, being culturally conditioned to think instead of the Eve-and-Eve silver naked ladies on the mud flaps of 18-wheelers. Meanwhile, any Italian knows it as the image of Adam and Eve — representing equality in sports, analogous to America’s Title IX, and the complete opposite of the chauvinistic American interpretation.

What helped get us beyond our cultural conditioning about Woolworths was that their W Cafés have earned some notoriety for the quality of their cappuccinos (not flat whites, mind you). A W Café is also home to the reigning South African barista champion — stealing the crown from Origin Coffee Roasting.

Some of Woolworths' Whole-Foods-like, feel-good sloganeering outside the W Café Better shot of the W Café's La Marzocco Linea and service area

Review of the W Café Espresso in Cape Town’s City Bowl

This W Café is located around the corner from their corporate flagship store/corporate offices in Cape Town’s City Bowl. There are a number of W Café parasols along the Longmarket St. sidewalk for sidewalk dining, but who really wants to here? (It’s not the most inviting sidewalk seating and people-watching in town.) Inside the small space there’s loud music and a festive staff with a limited number of stools to sit at along a short window counter facing Longmarket St., plus a lone table in back. The shop specializes more in “to-go” food, which leaves few options for breakfast and more for lunch (let alone indoor seating).

Using a three-group Nuova Simonelli — and a worn, three-group La Marzocco Linea — behind the front counter, they pull shots of decidedly organic espresso with a richly textured brown crema in a short paper cup (R11).

Ugh — if only they had something besides paper here. That’s enough to get us swearing in Afrikaans. However, the cup offers more than the usual paper design: with a grippable spiral, like the inside of a Hario V60 dripper. And the resulting cup is surprisingly good: with a full crema of real thickness, and very good body, and a rounded and smooth flavor that’s mostly a blend of herbal pungency.

A good place to go for a shot, and even a pretty good cappuccino (which is more like a caffè latte) — but not too much else.

Read the review of the W Café at Longmarket St. in Cape Town, South Africa.

The W Café espresso The W Café cappuccino

The backlash against the filter brewing fad has officially begun

Posted by TheShot on 20 Jul 2010 | Filed under: Café Society, Consumer Trends, Foreign Brew, Machine

Yesterday’s Sydney Morning Herald published a curious fad-contrarian article under the subhed of “Espresso lovers are fighting the siphon and filter revolution”: Shots fired in retaliation.

You can come for my blends, you can come for my darker roasts, but hands off our espresso!Now the idea of a “siphon and filter revolution” is still a bit silly to us, given that siphon brewing has been around since the 1830s and filter coffee for even longer. For example, we’ve lost count how many times we’ve seen people “ooh” and “ahh” geek-out over recent Chemex brewer coffee references as if they we witnessing something revolutionary. This despite the fact that I have several uncles-by-marriage who have been using Chemex brewers for longer than most of today’s baristas have been alive.

However, filter coffee has undergone something of a public interest revolution. This has been another dimension to our theory about exploratory coffee fads, such as an obsession with single-origin coffees and medium roasts. What’s old becomes new again as coffee lovers experience the natural progression when seeking out the next “new” thing: something to learn from and to be stimulated by, even if it’s your immigrant uncle’s coffee.

So we have things like London’s Penny University, who are focusing on the new faddish thing (for UK standards) by offering only filter coffee and not espresso. This makes as much sense to us as the concept behind Scott Rao’s Everything But Espresso book. Instead of defining what you are, you define yourself by what you are not.

Now don’t get us wrong. We love filter coffee in its various trend-friendly forms. But if the Third Wave was supposed to be about enjoying coffee for its own sake, why are we setting up so many rules about what not to offer and what not to do? The traps of single-origins-only, medium-roasts-only, or filter-coffee-only are just as badly restrictive and closed-minded as having only blends, dark roasts, and espresso at our disposal.

Back to yesterday’s article, unfortunately it doesn’t express that “backlash” very well — instead favoring its own, counter-fads such as the Strada, the Slayer, etc. More to the point, we need more people speaking out saying, “But I like my espresso. Why is it suddenly passé?”

Australia deconstructs good coffee; Seattle calls anybody who likes coffee “a barista”

Posted by TheShot on 19 Jul 2010 | Filed under: Barista, Beans, Consumer Trends, Foreign Brew, Quality Issues

In the news today, researchers in Australia have decided to take a deconstructionist’s approach towards creating the ideal coffee: Australia Looks To Produce The Ultimate Cup Of Coffee | Gov Monitor. The Rural Industries Research and Development Corporation (RIRDC) performed experiments to determine how picking coffee cherries at different stages in their maturity might affect their taste in a resulting cup.

Australia's tweaking with cherry maturity in attempt to maximize coffee flavorFrom the article:

Researchers taste tested a range of roasted coffees which had their cherries harvested at different stages of their growing cycles. Their aim was to determine when is the best time to harvest coffee cherries in order to achieve the tastiest cups of coffee for the growing espresso market and the traditional plunger market.

They rated the coffees according to five criteria; sweetness, balance, body, flavour and aftertaste.

We applaud the intended goals of measurement-driven thinking in their research, even if we’ve previously debunked the confusion between measurement and science for people tinkering with coffee. However, we also cannot help but feel that the RIRDC’s approach is loaded with the self-deceptions of food science deconstructionism. Another example of this deconstructionist approach being nutritionism.

The big problem with deconstructionism is that it presumes the superposition principle. In less geeky terms, this means assuming that nature behaves as if everything you can isolate is completely independent from everything else you can isolate, and that nature follows a simple sum of all the parts. This is a naïve belief because biological systems are highly interdependent. For example, vitamin D is added to most forms of dairy milk because our absorption rates of vitamin D are much poorer if we take it separately — i.e., without milk.

Similarly, what might give coffee a better body might also adversely impact its brightness or flavor (and does, in fact). Is it any wonder why coffee blending is more of an art than a science?

I Write, Therefore I Am A Barista

In the less geeky news department, we have this post from the Seattle Times‘ regular “Coffee City” columnist, Melissa Allison: Business & Technology | Coffeemania — from the mouths of baristas | Seattle Times Newspaper.

In true tyranny of the barista fashion, Ms. Allison offers several short interviews from coffee industry notables, from Tonya Wagner of Victrola Coffee Roasters to David Schomer of Espresso Vivace to author Michaele Weissman. With her lead-in of, “We’re going behind the counter to ask baristas to talk about themselves,” clearly we have several people who either currently aren’t or never have been professional baristas.

Must we always presume that anybody doing anything for quality coffee in the industry must be a barista? Is there any better way to simultaneously lowball the qualifications of a barista while grossly oversimplifying how good coffee arrives in our cups?

Trip Report: Vida e Caffè @ Wembley Square (Cape Town, South Africa)

Posted by TheShot on 16 Jul 2010 | Filed under: Add Milk, Consumer Trends, Foreign Brew, Quality Issues, Starbucks

One of the most important, and most tragic, stories of human history since the age of the Portuguese explorers is the story of Colonialism. Today the vestiges of Colonialism are apparent everywhere from globalization to the impact of slavery and race relations around the world. For example, to look at the history of Cape Town, South Africa, is to look at the Dutch East India Company and the forced migration of slaves not from Africa but from southeast Asia — i.e., primarily modern day Indonesia and Malaysia.

Fast forward to modern times. It has been less than two decades since South Africa has been free from apartheid, and the “Rainbow Nation” has done a remarkable job at overcoming cultural differences and burying grudges over the many wrongs of the past. (Contrast this with, say, the recent history of the Balkans.) Fortunately, Colonialism in South Africa today has been reduced to more of the corporate variety. Take retail coffee chains, for example.

Vida e Caffè seating inside Wembley Square Approaching Vida e Caffè in Wembley Square from behind

Last month, coffee colonialists Starbucks blew their vuvuzelas to announce their arrival in South Africa in time for the 2010 World Cup. It was as if to tell the many global tourists to the Rainbow Nation, “Don’t worry. We will save you from the scary coffee backwaters of South Africa. Rest assured that good coffee will be made available during your stay, thanks to us — your Starbucks rescue team.”

Not unlike South Africa’s Commonwealth sisters, New Zealand and Australia, Starbucks lacks a presence here partly because a typical espresso in South Africa is better than most of what’s typically available in a Starbucks haven, such as the U.S. Hence Starbucks’ announcement elicited little more than a yawn from the locals.

Another reason why this wasn’t news was because smaller regional chains, such as Vida e Caffè (“Life and Coffee” in Portuguese), have captured the market with better coffee and a far more relevant environment. Vida e Caffè is one of the best local chain examples — branding itself through a Portuguese theme, bright red colors, and a lively, youthful image. In American cultural imagery parlance, think artsy, ethnic skateboarders gone hip hop. This is not the café chain for anti-social laptop zombies.

Vida e Caffè customer beneath their beverage menu - with WEGA Nova Some of the common Vida e Caffè branding found at all their outlets

Vida e Caffè @ Wembley Square Review

This installment of Vida e Caffè is located in the high-security Wembley Square mall. “High-security” is sort of redundant in much of South Africa, but this place takes it to another level. For those who recall the transformation of SF neighborhoods such as the eastern Mission District — where, in the 1980s, metal bars and gates once covered every street-side window and door along Bryant St. — imagine going in the complete opposite direction.

Typical private residence wall in Cape Town's relatively nice Gardens DistrictSouth Africa takes its security so seriously, to an outsider it feels like a cross between paranoia and a people under siege. Barbed wire and electrical fences are as ubiquitous as the security systems advertising “Armed Response”. Half of Cape Town’s 3.5 million residents seem employed as private security. Yet despite the ominous signs of eminent danger, and despite the country’s criminal reputation, in reality there are rarely signs that the alarm is justified. A 1970s New York felt far more dangerous. Whether their cultural response is overkill is good fodder for a separate debate.

Armed Response is the only kind of response in townThe newer Wembley Square mall, frequented by the perfect bodies entering and leaving the Virgin Active gym inside, is built like a fortress. Pedestrian entry is next to impossible to find at street level, and where it does exist there are interlocked double security doors. But once inside the fortress, in a small mall court, you’ll easily recognize Vida e Caffè by the red plastic tables and chairs along with logo parasols (what for in an indoor mall, we still don’t know). High-energy baristas/servers decked in Vida e Caffè gear will shout out the orders in their ethnic tongues while Brazilian samba plays overhead.

Using a four-group, white WEGA Nova machine, they pull shots that are also decidedly Portuguese. It has a thinner layer of a medium brown crema and a somewhat thinner body. The flavor profile is weighted more in the tobacco end of the spectrum, though they are quite excellent at producing dense microfoam with their milk. Served in a Vida e Caffè-logo Protexca cup with a 70% Lindt chocolate on the side. A decent deal at R10.50.

Read the review of Vida e Caffè at Wembley Square in Cape Town, South Africa.

The Vida e Caffè espresso in Wembley Square The Vida e Caffè cappuccino in Wembley Square

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