Archived Posts from this Category
Archived Posts from this Category
Despite his honored barista status and tattoo coverage, three-time Northwest Barista Champ, Billy Wilson, is one of those rare Portland baristas who truly cares a lot about customer experience — and it shows in his shops. Barista (not to be confused with the Barista Coffee Company and other variants of their generic and Google-unfriendly name) is Mr. Wilson’s brainchild. They are a small chain of Portland-based cafés that are uniquely and elegantly designed, elevating the coffee drinking environment to more of a luxury. Barista is also one of the first dedicated coffeehouses in Portland to go the multi-roaster route.
This Barista location — aka Barista 3, or the third of what is now four Portland cafés — opened in the historic Hamilton Building in July 2012. The design theme at this location is more old school sophisticated, and its environment truly does elevate the coffee-drinking experience to something more elevated: there is a white penny round tile floor, a distinctive bar decorated with darkly stained wood, marble countertops, and tall windows in front for window counter seating. It reminds us a little of Caffe Trinity on SF’s Market Street — just newer, more polish, and better coffee. There’s also limited sidewalk metal café table seating in front, which helps given that seating is otherwise a little limited inside.
Going that multi-roaster route, here they offered Coava‘s Meaza, Verve‘s Kokanna, and Roseline‘s Catapult for espresso. For retail sale they offered Coava, Verve, Roseline, and Bows & Arrows (in Victoria, BC).
Using a custom black matte three-group La Marzocco Strada MP, they pulled shots of Roseline Catapult with a medium brown, textured, even crema of decent thickness. It had the flavor of some brighter fruit, some spice, but more an emphasis on the coffee’s brightness overall. It’s a solid shot, served in white notNeutral cups, in an elegant setting.
Read the review of Barista PDX in downtown Portland, OR.
Augusto Carneiro grew up in Rio de Janeiro, but he spent much of his youth among family coffee farms established in the 1890s in Brazil’s Sul de Minas and Mogiana region. He moved to Portland in the 1990s to go to university. After graduating, he eventually became frustrated with his choice of an engineering career and was unable to shake the call of six generations of coffee growers in his family. So he began importing Brazilian coffee in 2004, practicing direct trade and sustainable practices at a family farm level before that became a “thing”. Thus Nossa Familia Coffee was born.
The business relationships they developed grew to include this roasting facility in 2012 (with help from a Kickstarter campaign), with the adjacent espresso bar opening in April 2013.
With a garage door roll-up on a cement platform as is typical of the Pearl district, the espresso bar is a tiny walk-up space with limited wooden counter stool seating that overlooks their coffee storage and roasting operations. There’s also “sidewalk” seating among a few metal patio chairs on the raised platform above the NW 13th Ave. street level in front. They offer weekly cuppings on Tuesdays, home-brewing classes, and even trips to origin in Brazil.
Next to their wall of merchandising, they use a two-group, red La Marzocco FB/80 to pull shots of either their signature Full Cycle blend or an Ethiopian single origin microlot.
Instead of exclusively light, fruity roasts that are in vogue these days — which they feel can run to sour for customers — Nossa Familia Coffee also offers medium roasts and even some darker options with more chocolate notes. Some of these can be found among their series of family name blends (e.g., Ernesto’s, Augusta’s, Teodoro’s, etc.); they are the rare example of a newer American roaster making quality blends. And while the business started with their Brazilian family farm roots, they’ve expanded into other sourcing locations: single-origin microlot coffees from Ethiopia, Rwanda, Guatemala, and Nicaragua.
Rob Hoos, their head roaster, is also famous for penning the 64-page “Modulating the Flavor Profile of Coffee: One Roaster’s Manifesto” earlier this year.
The Full Cycle blend comes with an even, darker to medium brown crema with a flavor that’s well balanced. There’s a brightness complementing apples and pears, cinnamon, and some bittersweet chocolate. There’s also some molasses and honey with an acidic bite at the finish. They serve it two-sips short in a black Inker cup with sparkling water on the side.
Despite many who regard Portland as America’s “coffee capital,” its coffee culture — like most any other form of culture in Portland — can also be characterized by its lack of diversity or variety. Despite the many quality roasters and coffee houses in this modest town, they all seem to do many of the same things in the same ways while seemingly following the same playbook.
This alone makes Nossa Familia Coffee a notable exception — given its direct ties to origin and its trend-bucking sourcing, blending, and roasting philosophies. But what particularly makes it stand out is that the quality of its espresso shots is among the best in town.
Read the review of the Nossa Espresso Bar in Portland, OR.
Pro snowboarder and Finnish native Wille Yli-Luoma established this local Portland roaster and two-shop, starkly designed coffeehouse chain in 2009. Inspired by the Swedish fika coffee break, he wanted to bring it to his adopted home town of Portland. (Maybe he’s not Swedish, but remember that Fins are the worlds biggest coffee drinkers.)
Heart says it draws its coffee influences from Scandinavia and the local Portland scene — using its rebuilt Probat to roast its beans to the “lightest degree possible” while fully developing the flavors in what each bean has to offer. Now this sounds like utter nonsense when I think of all the grassy, under-roasted, under-developed coffees I’ve abused my taste buds with under the guise of “Third Wave” roasting. However, Heart exhibits enough prowess at bean sourcing and roasting to offer more than just a trendy cliché in the cup.
This newer West Side Portland location has dark hexagonal tile floors, tall windows with lots of light, white-painted walls, a wall o’ mersh, and wood surfaces everywhere: benches, long shared picnic bench seating, small café tables, and window counter seating. Overall, the seating is a bit scarce for the space — it helps if you can sit on the sidewalk benches outside. Especially as you often find in town: they have the de rigueur uncomfortable-and-over-designed chairs that Portlanders must love.
As I mentioned above, Heart is also known for its exclusively light roasts, which they do well in a Nordic style — even if that means high acidity with every cup. These factors combined with a reputation for aloof service and a clientele of the popular people from class have made it highly divisive among Portlanders: they say you either love it or hate it.
They offer bread, pastries, and espresso drinks. No pour-overs, unlike their East Side mothership location. Using a custom three-group Mistral machine, they offered two options for espresso: an Ethiopian Dabub Mateyba single origin and their Stereo blend.
The Stereo blend comes with a even, medium brown crema of modest thickness. The shot fills rather high in the cup, seemingly influencing the weaknesses in its slightly thin body. There’s a woodiness plus cloves and cinnamon with a fading acidic sharpness at the finish. Heart does a good job of sticking to a light roast stereotype without stumbling into grassy, almost raw coffee. They actually get light roasting right. Served in white logo ANCAP cups with a shot of sparkling water on the side.
Yes, it’s a lighter style and the emphasis is on a high acidity in the cup — essentially making them a sort of one-note player for how they philosophically approach coffee. But their light roasts are balanced enough on a knife’s edge to avoid the horrid grassy yellow beans that barely make it to the first crack. This is probably the pro skateboarder in Wille coming out in his coffees.
The influences of Copenhagen’s The Coffee Collective and Norway’s Tim Wendelboe show through. Most of their bean sources come from Africa and Latin America in search of a bigger, balanced acidity that works best with their roasting style. This puts them in contention with a lot of Scandinavian roasters for specialty lots.
Their cappuccino comes with rosetta latte art and a decent job of milk-frothing: good consistency and heft but not overly milky overall as can be common in Portland. But the lightness of the roasts offers little for the milk to contrast with, resulting in more of a muddled flavor in the cup.
Love it or hate it? Oddly, we’re in the rare middle ground camp: a very good place, but not exactly one I’d seek out in Portland above a few others.
Read the review of Heart Coffee Roasters in downtown Portland, OR.
Portland Brothers Sam and Nick Purvis were quite busy last year. In addition to opening a bar and general market, they opened (with partner Dustin Evans) two locations of Good Coffee. The first began as a coffee cart service for several months until the café formally opened. A few months later they opened this sister spot.
Both brothers bring coffee credibility to the table. Older brother Sam worked a number of Portland area cafés: working alongside Matt Higgins when he was separately starting Coava, working at a Barista PDX location alongside eventual 2014 USBC champ Laila Ghambari, and working at Coava where he won the 2011 Northwestern Regional Barista Competition. Younger brother Nick worked at Santa Barbara’s French Press and was trained by Chris Baca and crew at Verve Coffee Roasters, eventually going on to compete at the USBC level himself.
It’s a small, bright space with tall windows on the two edges of the corner shop. There’s rough wood-paneled floors, corner seating at metal chairs and wood slat café tables, and a mix of small inner tables with odd choices for uncomfortable, impractical chairs. The design aesthetic of a few newer newer Portland coffee houses seems strangely drawn to uncomfortable, over-designed chairs.
There’s a large central rack of coffee and coffee accessory sales, and the place seems to have a clientele heavy on spandex yoga pants — partly due to a nearby gym.
Good Coffee is dedicated as a multi-roaster café — serving Madcap, Roseline, Coava, and Heart at the time of our visit. They offer cortados and mochas, but no pour-over coffee — just batch-brewed and espresso drinks.
Using a three-group La Marzocco Linea PB Classic and showcased white Mahlkönig grinders, they pulled shots of Madcap Ethiopian Yirgacheffe (they offer no blends) that came with a pale blonde, relatively thin crema. It had a complex aroma and a narrow flavor profile that you’d classically expect from a single origin shot, but it surprisingly wasn’t a brightness bomb. There was some balance in the narrower profile as three quite flavorful sips: vanilla, butter, and some turpeny elements that stretched into cedar.
It was a pleasant surprise in that the shot defied my usual heuristics for what makes a great espresso, still delivering an interesting and flavorful shot anyway. And to his credit, the barista made at least four sink shots before dialing in the shot he served me. Served in notNeutral white cups.
As we mentioned in our last review of a remote Martinez, CA coffee house: good coffee is everywhere. In fact, the modern boom in good coffee purveyors is akin to the boom of mom & pop video rental stores in the 1980s and ’90s. And as some of these small businesses grow a little larger to form local chains, they’ve become a little like the current surge in home solar installation businesses. The local demand is there and the barriers to entry are generally low.
While the ubiquity of good coffee has its obvious benefits for coffee lovers, it also raises the spectre of market saturation and business sustainability. As good coffee houses open everywhere, they’re no longer rare nor special.
Earlier this month, in response to news of Verve Coffee Roasters planning to open a future location in SF’s Castro District, SFist asked a newly valid question: “Hasn’t the Castro reached Peak Coffee”?
SFist is probably being a little alarmist before we have to worry about carpet-bombing-levels of good coffee in the neighborhood. Verve would have something a little different to say than the others already there, but the nagging old question of espresso sameness comes up. I would be particularly concerned if someone was planning to open yet another coffee shop serving Blue Bottle from La Marzocco machines just like the seven others within a three-block radius.
But in such a saturated environment, discovering a new coffee house with something a little different to offer can be a draw. Sometimes you have to go as far out as Martinez to find something that unique.
Opening in the latter half of 2013, Mountain Grounds is in the middle of nowhere but is unique enough, and has high enough quality standards, to make it well worth a visit. If nothing else for the uniqueness of its coffee sourcing.
Located in a Martinez strip mall of four stores (what else are you going to find outside of old downtown Martinez?), it’s a tight space inside with window counter seating in front and hardly a few seats next to the service counter. Outside there are a few café tables along the sidewalk under the strip mall porticos — along with a couple of lounging chairs and a heat lamp.
Owner John Cassidy and his wife, Danielle, gregariously operate this shop. One of John’s longtime friends is Gary Theisen of Revel Coffee Roasters in Billings, Montana. Revel ships in the coffee from Montana every Monday. (The shop’s working business phone number also betrays John’s Montana roots.)
Mountain Grounds follows some creative small-town practices, such as accepting orders via SMS text in advance. (Easier to handle with low volumes.) They also offer a variety of specialty coffee drinks, including crème brûlée lattes (set aflame before being served for the crispy top) and the S’more. At one side of the cramped shop is a menu on the wall titled “A Taste of 3rd Wave Coffee Shops”, which features a double ristretto, a 1 ‘N 1, a macchiato, a cortado, a cappuccino, and a con panna.
They pull espresso shots from a newer two-group Nuova Simonelli with a modest layer of even, medium brown crema with good coagulation. There’s a fruity brightness in the cup of cherry and berry, but a lack of the apple-like acidity that you might find with typical coffee from newer Cali roasters (e.g., Sightglass). This makes it a unique and rather balanced cup.
Milk-frothing here is pretty even. They offer weight-measured Chemex and pour-over coffee. The shop’s loyal following includes those who also take home Revel beans, which are packaged in clear plastic drinking cups with lids. With no real sink in this tiny shop, coffee drinks are served in paper only except for large ceramic logo cups for the bigger milk-based drinks.
Read the review of Mountain Grounds in Martinez, CA.
One of Blue Bottle Coffee‘s great challenges today is to continue growing with the success of their coffee and café operations while avoiding becoming a commodity: a boilerplate coffee shop with a flavor profile so consistent that it becomes a little monotonous and boring, despite its obvious quality. Back in 2007 we wrote about Blue Bottle’s role in the Bay Area’s budding espresso sameness fatigue.
Coincidentally, that reference was in an article about Piccino Cafe — which has since closed, reopened to a larger restaurant space, and switched from Blue Bottle to Sightglass roasting. Sightglass has also since opened a second roasting operation in the Mission District where they immediately addressed the sameness concern by roasting and offering select coffees that aren’t available at their other locations.
Just a few blocks from the second Sightglass roastery is this Blue Bottle Coffee outlet located inside the garage door of a Heath Ceramics production and retail warehouse. The location suits Blue Bottle’s alliance with Heath, and it also offers another unique space for them to operate. Even if Blue Bottle has yet to diversify their coffee offerings as much as the smaller-scale Sightglass.
Off to the left in this space is the in-house Blue Bottle retail café, with a decent-sized service counter, a lot of shelf space dedicated to whole bean sales, and a rear shelf of merchandising. To the center is the café seating area, adorned with the warm colors of wooden benches and chairs for seating inbetween the café and Heath’s production plant residing behind glass windows.
The area is decorated with succulents and tall white ceilings with a lot of exposed pipes. At the service counter they employ a two-group La Marzocco Strada machine. Going just a little off what was expected at the visit, they served espresso using their Colombia Las Margaritas Red Bourbon Honey single origin roast instead of their traditional three-bean blends. This gave the cup a bright fruitiness that shown throughout the cup — or disrupted the balance, however you perceive it.
The flavor is sharp: mace, cloves, and bright spices. It comes with a mottled medium brown crema and is served with a small glass of sparkling water on the side in a Heath Ceramic cup (of course).
While it’s a very astringent cup, at least they are experimenting beyond the expected at some of their cafés. Even if we had to deduct a few points for the annoying hipster barista who insisted on calling our shot a “spro”. (The groan-worthy “spro” being the #yolo of coffee vernacular.)
Read the review of the Blue Bottle Coffee Company at Heath Ceramics in SF’s Mission District.
It has been over 20 years since I last spent real time in Arizona. And back then it was either the Flagstaff or Tucson areas — deliberately not Phoenix, with its then-legendary saturation of Denny’s-per-square-mile, above-ground cemetery lifestyle, all the bad things about Los Angeles (smog, traffic) and none of the good (beaches, movie stars), and in-state locals who frequently tried to extricate those they felt were trapped in Phoenix itself.
Did I unfairly give Phoenix a bad rap without spending any first-hand time there? Absolutely. Is it for me? Phoenix can be very scenic and pretty, despite traffic landmarks like The Stack, and the people are outwardly nice in a way that would make any Bay Area resident suspicious. However, it’s probably a place I’ll visit but keep in the arm’s-length acquaintance category, even if I know and met a number of locals who love it there. One of my Über drivers raved about the area, but then he grew up in Sudan.
No matter — much like the rest of America these days, there’s good coffee to be had in town.
Sola Coffee Bar previously stood on this Old Town Scottsdale location, until the owners wanted out of the business in 2011. (Scottsdale sits as a large suburb on the northeast of the Phoenix border.) Jason Silberschlag, owner of the Cartel Coffee Lab chain, loved the location and moved in immediately.
It’s a relatively modest space with exposed wooden panels and fans on the ceiling, a number of exposed supporting posts, and an open art-gallery like space. Outside there’s a sidewalk bench. Inside there is stool seating along the street windows in front and some long, cushioned seating along internal glass walls with small café tables designed like small, squat sections of tree stumps. The few real tables inside are the size of picnic benches with various red and white colored metal chairs about.
Off to one side they serve multiple microbrews on tap along with wines. At the back is their coffee service bar. It covers brewing using anything from Aeropress, V60, Clever, and Chemex, and they offer drinks in 8oz, 12oz, 16oz, and 20oz sizes — a dimensioning of their coffee service that I haven’t quite exactly seen before.
Part of their bar surface is covered with these brewing devices in a sort of Noah’s-Ark-like 2×2 formation. A wall of mounted crates offers their merchandise, from roasted coffee to the devices behind any of their various brewing methods. Except one…
Using a two-group La Marzocco Strada behind the bar, they pull shots with an even, medium brown crema that’s a little light on thickness. It has a sharp acidity with a flavor of citris and some cedar, though it seems a little light on body and lacks much of any rich, body-forward flavor notes. Served in a shotglass with water on the side.
Overall, it’s a good espresso that tastes inspired by many West Coast roasting stereotypes, but it has enough of its own personality to not taste like a San Francisco or Portland knock-off.
Read the review of Cartel Coffee Lab in Scottsdale, AZ.
This is that insufferable time of year where reading any sort of coffee news Web site or blog means dodging an onslaught of “gift ideas for coffee lovers” advertisements feigning to be articles. These cyclical (and cynical) bits of fake journalism are often accompanied by multi-page image galleries requiring you to click through each item — to maximize tedium while inflating Web site engagement metrics and advertising exposure.
So it was with a breath of fresh air this week that I received this article from a great friend in Canada: Gift Guide: Think twice before buying a Keurig coffee maker – The Globe and Mail. The topic was simple and one we’ve long contended: if you’re thinking of buying someone a Keurig machine, here’s why not. And it inspired the subject of today’s post here: the anti-gift guide article, or what not to buy this holiday season for that special coffee lover in your life.
OK, sure, I’m a fan of Reverend Billy and the Church of Stop Shopping and Buy Nothing Day (aka “#OccupyXmas”). And it seems irresponsible to further stir up the consumer feeding frenzy that inspires maiming and even deaths at Black Friday Wal-Marts just to save $20 on a TV.
But if you’re going to be purchasing holiday gifts anyway, what should you avoid wasting your money on? Well, you’ve come to the right place. With coffee’s Fourth Wave — the gadgetization of coffee — in high gear, today the consumer coffee gear marketplace is flush with stoopid money. So much so that even classic coffee equipment designs — such as the moka pot and the Chemex — are (rightfully) looking to cash in on stacks of some of dat mad cheddar with new premium gadget introductions just in time for the holidays.
So without further ado, let the dishonor roll begin…
Either spend the $25 on a stovetop moka pot or hold off until you can hit that magical $800+ mark. Everything in-between really just isn’t worth it. All those Krups, Jura, and DeLonghi machines that litter the shelves at Sur La Table are just disappointment bombs ready to explode like IEDs on their hapless new owners. And before you point out that a moka pot technically does not brew espresso, it’s no worse than what you get out of a device made by one of these vacuum cleaner and toaster oven manufacturers.
If you recall the Island of Misfit Toys from the classic 1964 Rudolph the Red-nosed Reindeer animated Christmas special, I fully believe that there’s an Island of Misfit Coffee Appliances where cheap, dysfunctional, and abandoned espresso machines like these pile up like a Staten Island garbage barge.
As for simple camping devices like the Handpresso, you may as well drive your car on four donut emergency spare tires. And if you can’t afford the extra $200 for a decent burr grinder, you may as well purchase a Lamborghini mounted on donuts.
Speaking of coffee and camping, stay away from those custom coffee travel kits. You barely see your friend long enough away from the Xbox in his basement. Like when’s the next time he’s really crossing the Andes Mountains on foot like some sort of airline crash survivor?
The latest “Look, there goes Elvis!” technique from the modern coffee machine marketing playbook is to appeal to technophiles through seemingly advanced technology, such as iPhone or Android application controls. Yet we know just from their price tags that whatever WiFi and electronic investments they put into these machines, none of it went to the one thing all coffee brewing equipment must achieve to avoid complete failure: holding an accurate and consistent brewing temperature.
Your basic Technivorm can barely pull that much off without any smartphone gimmicks. Thus what you’re really buying is the equivalent of a baby busy box app — just designed for easily duped adults who somehow need more excuses to keep staring at their smartphones. And good luck when Apple releases iOS9 next year and you discover you can’t upgrade your coffee machine’s operating system.
Seriously, if you’re going to buy one of these, just stick a wad of your cash directly into a landfill. The inevitable result will be the same, just that you’ll achieve your goal much sooner and you’ll be much more environmentally friendly in the process.
This is an oldie, but it still applies today. I know there are a lot of coffee fans whose favorite coffee style or flavor profile is simply “hot”. But since making coffee is cooking, the concept of using a hot plate is essentially the same as putting your meal under a fast food heat lamp. Sure, you might keep the desired serving temperature longer. But you evaporate out many of coffee’s water-soluble flavor components, thus leeching out a lot of its good flavors while concentrating the remaining stale dreck in its place.
While attending CoffeeCON in SF this year, Kitchen Aid sent me their new “SCAA-approved” Pour Over brewer. The one thing I don’t like about it? Its ridiculous hot plate that I have to work around to avoid.
This is going to be a controversial one, as there are a lot of great roasts to be had by mail these days. But that’s precisely the point.
There are a lot of new coffee middlemen who operate subscription services. While they ship with regularity so you have the convenience of not having to think about it, most of them pretty much ship whatever inventory they want to unload. It changes from month to month.
This is fine if you’re a newbie coffee lover and you want every coffee experience to be a new discovery. But playing coffee roulette gets old quickly once you learn more about what you like. With just a couple of clicks on a roaster’s Web site, what you really want is on your doorstep within 48 hours: no subscription required.
There’s a reason why most people don’t stick with a wine-of-the-month club for a full year.
This is another controversial one. Because despite identifying the few reasons you should — and the many reasons you should not — roast your own some five years ago here, I’ve been home roasting about every other day for more than a year now. I can’t even remember the last time I purchased retail roasted coffee. After nearly a decade of declining use, a combination of newer equipment, outstanding green lots from Rwanda, and changes in home coffee drinking habits have me in something of a home roasting revival these days.
That said, I still have to say that it’s a hassle that’s not worth it for most people. It’s even one of the few times I wholly agree with Nick Cho.
Perhaps your gift recipient loves to make their own kombucha. Though if that’s the case, any suggestions for making flavorful coffee are probably pointless. Who can trust the taste buds of anybody who willingly drinks tea made from soiled diapers?
We’ve said it before, we’ll say it again. If it needs a recipe, it’s not coffee.
Would a serious, legit book on wine cram itself with recipes for kir royales and beef bourguignon?
Just as state lotteries are often called a tax on people who can’t do math, I’ve called crowdfunding services like Kickstarter a tax on people who don’t understand business loans or venture investing. If you can’t secure a decent business loan with your brilliant product idea, then throwing it out to the unwashed masses of the Internet for charitable donations doesn’t exactly make it that much more viable.
On the other hand, maybe you as the inventor could secure the bank loans, and you could establish a business that could support the product well after its first prototypes ship. But why? Especially when you can simply take the money of gullible Internet users with virtually no strings attached.
Either way, the formula isn’t so attractive on the consumer end of this equation.
The Wilfa Precision Coffee Maker… the Canadiano… the Ratio Eight … Enter the Dragon… These days an endless parade of “new, revolutionary, and even better!” coffee brewer come-ons bombard home coffee lovers seemingly every other week, suddenly relegating last week’s revolutionary brewer to the Salvation Army donation pile.
Do you have the disposable income to keep replacing your home setup every other week for the promise of a potential 0.002% quality improvement in your cup? Are you starting a collection of forgotten coffee brewing devices for the Fifteen-Minutes-of-Fame Coffee Trivia History Museum?
If your answer to both of these questions is “no”, then the $20 Bonmac dripper you’ve been knocking around with for the past several years will continue to do just fine. And it will continue to do so for years to come. If your intended gift recipient is starting from scratch, it’s worth a look at these new gadgets. But just once — and not again for probably many years.
Working my first job out of college in the Baltimore area, I encountered a summer phenomenon that the locals call “going down ocean” (Bal’mer accent required). People would flock to Ocean City, MD and the Delmarva coast to escape the heat and have a good time.
But one thing that puzzled me were the many visitors from the Baltimore-D.C. area who quite deliberately chose not to escape Margarita Maggie’s — a now-defunct chain Mexican restaurant, akin to a Chevy’s Fresh Mex, with locations in Ocean City and all over Maryland at the time. In fact, I encountered many making the escape who insisted on eating the same exact food at the same exact chain restaurants they had back home.
A few years later I was on a business trip with my boss in London. It was the first time for both of us. After acclimating for a day after 11 hours of flying, my boss suggests we grab dinner at a Pizza Hut. A Pizza Hut.
Isn’t the joy of travel about eating local foods, experiencing local customs, and expanding your horizons just a little?
I’m reminded of these personal stories whenever I come across news about the latest strategy for taking your coffee with you wherever you go. Four years ago we derided the neurotic need for carrying a coffee suitcase. Today we received an email from Blue Bottle Coffee announcing their latest designer Travel Kit.
The email went on with their target customer profiles:
The urban traveler, weary of stale hotel selections. The weekend adventurer, gearing up for a surf session or camping trip. The road tripper, now liberated from the scorched (and sometimes blueberry-flavored) disappointments of gas station urns. Starting now, the proper tools are collected and within reach. It’s time to Brew Where You Are.
All of which begs the question: where do you draw the line at packing it in and carrying everything with you? If carrying your own coffee and coffee equipment is normal, what about carrying your own wine bottles because you don’t trust the wine lists of the local restaurants? Is packing your own meat freezer and gas grill taking it a little too far? Hotel pillows suck, so is BYOP just a little neurotic? What about the three-ply toilet paper you’re so used to at home? It’s super soft.
The issue is not even about packing light (which remains highly underrated). The issue is about being so terrified of potential disappointment that you close yourself off to new experiences and the possibility of learning something.
There’s a certain aspirational quality of adventure travel to these products and come-ons that reminds me of how ginormous four-wheel-drive SUVs are sold to suburban moms who never go more off-road than the church parking lot. Most people seem barely capable of surviving for two hours away from their Facebook or Twitter feeds. But to read these taglines, who among us isn’t climbing the remote wilds in the southern Andes of Patagonia later this month?
Yet the truly adventuresome pioneers leverage their resourcefulness when they get there — they don’t pack it all with them. And even if you are in the wilds, I’ve had a camping coffee kit for 20 years that consists of a manual hand-crank grinder, a red plastic Melitta filter and #2 papers (not to mention a Nalgene press pot). No news here: nothing about that has changed.
The far more common, and relevant, scenario is the basic business or social trip to a different town. I can’t comment on gas station and hotel room coffee other than to say, “Seriously?! That’s the best you can do before deciding you must carry it all with you?” Other than drug addicts (sorry, coffee addiction is the lamest white person’s whine around), what makes coffee the only consumable where carrying it and all of its preparation paraphernalia seemingly rational?
It’s 2014. Good coffee is ubiquitous. So much so, the antiquated idea of there being coffee cities — such as Seattle, Portland, or San Francisco — makes about as much sense today as there being wine cities. Even New Yorkers have forgotten about how bad their coffee options used to be just a few short years ago.
An Internet connection and a GPS-enabled mobile phone aren’t exactly the stuff of NASA astronauts these days. Using either of them, decent coffee can be found just about anywhere. Yes, James, even in Oklahoma City. Wasn’t it that adventuresome spirit that lead you to Blue Bottle and weaned you off of your dirty Starbucks habit in the first place?
This café is the brainchild of former middle school teacher and Ritual Coffee barista, Kevin “Tex” Bohlin. Starting as a pop-up in SF’s South Park (which has since closed in Dec. 2013), this over-designed flagship café opened in Oct. 2013 to a considerable amount of gushing praise.
It took over the former Teashi spa, and the spirit of past mani/pedis and Brazilian waxings still sort of haunts the place. On the sidewalk out front there’s limited wooden café table seating. Inside in front there’s window counter seating for four on stools right next to shelves of coffee merchandising, just shy of the long service counter.
It’s a long space that is deceptively airier than its limited seating would suggest. There’s an array of a few café tables against a shared wall bench; these are typically the domain of laptop zombie squatters. Further back there’s an upstairs under bright skylights that offers two larger, semi-private tables.
Here there is an overwhelming sense of someone’s idyllic vision that a café should be more like an Apple Store. There are stark, plain walls and wood grain paneling plus a wannabe kanketsu “service philosophy” of removing as many barriers as possible between barista and customer.
This is exemplified by their unique, Modbar-like espresso machine: a two-group, under-the-counter job either called the Jepy Minim (per the engineer/designer John Ermacoff, aka Jepy) or the Ghost (per project designer Ben Kaminsky). It’s the guts of a perfectly acceptable Synesso Sabre, but Frankensteined beyond recognition as a sacrifice to form. This worship at the Holy Church of Makerdom might promise greater temperature control, etc., but what only matters to us as coffee lovers is what it produces in the cup.
They specially source limited coffees and roast them through Ritual Coffee Roasters for their own private label, and our review here is of their Little Brother Espresso — which comes at a whopping $3. (They also served a Costa Rica Los Crestones for $4.) It’s served slightly full with an even, medium brown crema. There’s a balance to the flavor with hints of bright fruit, but there’s primarily a mid-palate of herbal pungency.
In short: it’s a very good shot. But for all the pomp, technology, design, and the price, it doesn’t measure up to expectations — failing to rank in the Top 35 of SF coffee shops. We need to revisit to ensure we didn’t catch them on an off moment, but that would be surprising given they’ve been open for eight months and their machine has dialed down espresso shots to a push-button level. The good news for Saint Frank is that there are clear opportunities to improve. (That might also include banning all employees here from openly calling it “spro”, dude.)
This will read like an attack on Kevin when he’s done some very interesting things with unique coffees, and he’s certainly trying things. Yet Saint Frank is also symptomatic and emblematic of what seems so very lost and misguided with what the industry holds as the new standard of coffee shop today. Among all the toys and distractions of late, coffee quality in the cup seems to have again taken a back seat.
If you’re going to charge $3 for an espresso, it should at least break the Top 35 in the city. Among the 700 active espresso purveyors currently surveyed in SF, Saint Frank’s standard espresso shot is the most expensive in the city that’s served outside of a restaurant setting. (Presuming the Nespresso Boutique & Bar qualifies more as a restaurant, where you’re paying more for white tablecloth service and a global smoke & mirrors marketing campaign.)
We should all be paying more for coffee — but for better coffee. Based on our ratings, it’s not better. For the reported pedigree of their sourced coffees, it doesn’t even have a different or unique flavor profile. So what exactly am I paying extra for?
First, there’s the promising lure of shiny new equipment and it’s empirically consistent failure to deliver better coffee. In the past we’ve noted the likes of Sightglass who have been guilty of this for years. In Saint Frank’s case, it’s not even so much a “better brewing” sales come-on than superficial aesthetics: i.e., a low-profile workspace primarily conceived to address the First World coffee problem where my barista doesn’t get to see more of my crotch.
Fortunately the Modbar isn’t weighed down by outrageous costs — you can get a full system for under $10k. Hopefully Saint Frank’s custom lookalike (the Jepy Minim or Ghost, depending upon whom you ask) follows suit in that department. But with new, “revolutionary” ways to brew coffee even more perfectly being announced every week, we’ve often wondered if any of the takers ever get the chance to dial-in on them, with a serious dose of experience, before they roll on to the next big thing — looking to technology to bail them out from substandard practices.
This is a little of what former USBC champ Kyle Glanville recently called the “fancy equipment arms race”: “People are spending shit tons on machines to brew coffee when they should be investing in their own palates and understandings of flavor, and the knowledge of how coffee brewing actually works”
So what about making your café look like an Apple Store? Blue Bottle Coffee has been compared to the Apple of coffee shops, and they’re even sporting Apple-inspired service table designs. And CoffeeRatings.com has had plenty of good things to say about Blue Bottle.
Except Blue Bottle’s resulting coffee quality is noticeably better than Saint Frank’s. Now any café owner is entitled to invest hundreds of thousands of dollars in a custom espresso machine, killer grinders, and a Zenlike service design experience. But if it doesn’t translate to a better cup of coffee, those costs are being passed on to me to satisfy completely different concerns. You’d be better off having your baristas selling me $400 sweaters.
What results is a place that seems enamored with all the trappings of what’s expected of a wannabe Fourth Wave coffee place, but with no improvement in the coffee itself. Which suggests more of our cynical definition of a Fourth Wave coffee shop from four years ago. We then joked that if the Third Wave was about letting the coffee speak for itself and enjoying coffee for its own sake, the Fourth Wave was about appreciating so much of the gadgetry and trappings surrounding coffee service that any actual coffee was no longer required.
But can any of us blame Kevin? The status quo of the industry’s most popular coffee media encourage this focus. For example, a Dear Coffee, I Love You seems to care more about subway tiles than coffee roasting. While Sprudge heavily promotes their “Buildouts of the Summer” promotional series as if coffee were a construction project. And in professing “we would never grade coffee shops”, Sprudge seems too terrified to lift a judgmental finger to critique any of the coffee and potentially hurt someone’s feelings.
This leaves a massive void of any popular critical thought about retail coffee quality. Instead of learned coffee professionals, this gap is filled instead by the arbitrary standards of “top 20 coffee shops in America” lists on popular news and travel web sites — often written and compiled by interns most enamored by double-tall, four-pump vanilla caramel macchiatos in paper to-go tubs, whose understanding of coffee quality extends little beyond the MSRP price tags of the commercial coffee machine fad of the month.
Or worse: the void is left to the whims of the “man in the street” on review sites like Yelp!: where electrical outlets for laptops, cute baristas who flirt, and cheap extra large muffins count for more than any coffee quality.
Imagine a perverse wine world where the like likes of Wine Spectator or Wine Enthusiast gave everything identical 90-point scores while devoting the bulk of their writing to the wood and fixtures used to build their tasting rooms and the designers of their high-tech wine openers. It’s of little surprise that we have ended up with coffee writing that reads more like an interior design arms race sponsored by Home Depot®. Meanwhile any actual quality judgement on coffee is suppressed to the level of American youth soccer: everybody is recognized with a trophy just for participating. Why even bother with the farce of barista competitions if “everyone is a winner”?
Over a decade ago, one of the major inspirations for creating CoffeeRatings.com was our immense frustration with all the existing books and online reviews of coffee houses at the time: it was impossible to find any critical reviews of coffee places that critiqued any actual coffee. Most of the attention was spent on ambiance: the style of the clientele who hung out there, what novels they read, and how good the bagels were. With all the attention now given to new machines, service counter layouts, and who makes the wooden countertops, we seem to have relapsed to those more ignorant days.
I never thought I’d miss what six years ago I called the Malaysian street food experience. Then the environmental design slight-of-hand was in making you feel like a hipster for sipping your espresso while sitting on a cinder block in an alley filled with spent heroin needles. Even so, at least the quality of the coffee still ran as the headline. Today I’m not so sure anymore. Maybe it’s time to go back to those days.