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Trip Report: Espression by Lavazza at The Drake Hotel (Chicago, IL)

Posted by on 29 Dec 2009 | Filed under: Add Milk, Café Society, Foreign Brew

Espression: Lavazza's answer to Illy's Espressamente on Torino's Via GaribaldiTwo years ago, when we first encountered this café chain on Via Garibaldi in Torino, Italy, we had no idea how few of them exist. For one, turns out it was the only one in all of Italy. For another, there is only a dozen of them in the world. Oddly, four of them are in Chicago — three more than any other city.

This one is located next door to the historical Drake Hotel. Inside it is a modern café vehicle for promoting Lavazza coffee, right on down to the Lavazza retailing and the modern photographic artwork on the walls suggestive of their annual commercial art calendar. It’s a spacious and modern café that also offers a number of edibles.

Tourist taking photos outside the Espression by Lavazza at The Drake in Chicago The next door Drake Hotel in Chicago

Inside the Espression by Lavazza café Operating the Espression by Lavazza Faema

The not-very-competent barista serves espresso shots from a three-group Faema Stylema, and the resulting cup is a bit tall with a thinning medium brown, even crema. It’s a little thin-bodied and on the stale side: the herbal Lavazza flavor here is more residual and subdued than anything up front on your taste buds

However, they do exhibit rather decent milk frothing and microfoam, which is better than the brewing standards here. We therefore recommend the cappuccino over the espresso here. But curiously enough, the receipt for our cappuccino said “no flavor” on it. We surmised that was a statement about the lack of syrupy additives, but the alternate interpretation of the phrase isn’t too far off either.

Read the review of Espression by Lavazza at The Drake Hotel on Chicago’s Gold Coast.

The Espression by Lavazza espresso A better choice: the Espression by Lavazza cappuccino

Lose the froth: Turin’s best cafes

Posted by on 14 Nov 2009 | Filed under: Add Milk, Café Society, Foreign Brew, Quality Issues

Caffè San Carlo: this ain't no back-alley dive, folksWe’re rather shameless about our love for the espresso and cafés in Torino, Italy. So we could not pass on today’s travel article in The Guardian (UK): Lose the froth: Turin’s best cafes | Travel | The Guardian.

So why do we love the espresso and cafés in Torino so much? To start with: grand locations and a long cultural tradition dedicated to killer espresso. To quote the article:

Even more astonishing, however, especially if you’re used to the rip-off prices in England, a coffee at San Carlo (and just about everywhere else in Turin) costs a flat €1, be it an espresso, a cappuccino or anything in between. And by cappuccino I don’t mean a vaguely coffee-flavoured polystyrene bucket of milky froth from Starbucks and co. For one thing, the morning cappuccino comes in what in Britain is fast becoming a dainty relic of the past – a coffee cup, rather than a super-sized mug. For another, and no less radical, it tastes of coffee.

Also included in the piece are mentions of Caffè San Carlo, Caffè Torino, Neuv Caval’d Brôns, Baratti e Milano, and Caffè Mulassano.

Common Cues for Recognizing Good and Bad Espresso

Posted by on 27 Jul 2009 | Filed under: Add Milk, Barista, Beans, Café Society, CoffeeRatings.com, Quality Issues

For a few years now, we had an idea for a post that sat in our unpublished queue: how can you tell a good espresso shop from a bad one? (At least before sampling it.) Given the thousands of good, bad, and mediocre espresso shots we’ve reviewed over the years, we have definitely noticed some patterns worth sharing.

It wouldn’t be the first time I’ve recognized the value of shorthand rules. Back in the 1980s, I once (famously, in my circles) observed that the ghetto status of your neighborhood can be surmised by the fast food chicken chain nearby. (In short, Church’s Chicken = “wear Kevlar”.) Earlier this month, there were a couple of coffee-related posts from coffee professionals that inspired us to dust off this idea:

But while coffee professionals know their establishments and their industry favorites best, few have subjected themselves to the horrors of many a bad espresso bar from a consumer perspective. Not that we at CoffeeRatings.com have a taste-bud death wish. But we’ve developed a sort of sixth sense about what to expect just by walking into a coffeehouse and having a look around. This post is an attempt to articulate both the positive and negative cues we get when entering a new establishment.

Some suggested rules are more obvious — like the wine enthusiast’s equivalent of “avoid wine that comes in a box.” Other rules are more subtle or outright unusual. For example, as a news story today had it, if the aroma from the coffee machine forces your plane to make an emergency landing, you might consider tea.

Encouraging signs of decent coffee ahead

In no particular order…

  • They roast their own. Score extra points if they date-stamp their roasted beans for retail sale.
  • They bother with latte art. Latte art is more gimmick than a sign of quality per se (sorry, Aussies). But it’s almost unheard of to find a place that bothers with latte art and yet makes a lousy cappuccino.
  • A La Marzocco machine. Oh, sure, there are plenty of other great espresso machines out there. And there are places that can make great espresso from the most modest equipment choices. But shelling out the bucks for a La Marzocco is typically reserved for those who believe it will actually make a difference for them.
  • They offer more than one kind of bean for espresso. This is a rare find. But when they do, they expect you to notice that the espresso there isn’t just some generic, nameless commodity shot out of a soda gun. Many other establishments think more like Homer Simpson’s tour of the Duff Beer factory, where a single spigot fills Duff, Duff Light, and Duff Dry.
  • They serve a glass of water on the side. Despite the American obsession with the Big Gulp®, espresso should not quench your thirst. Better espresso can often be found at places that don’t expect it to.
  • They take time to make it. You could have a really new, or really slow, barista. Or they could be a little bit of a perfectionist about what they’re doing. We never encourage our baristi to rush the job.
  • Cleanliness is next to decent espresso. If the staff keeps their work areas clean, there are better chances that they clean their equipment of rancid coffee oil build-up — and that they keep their equipment properly tuned and maintained.

Ritual Roaster's Ryan Brown in the early days of their local roasting Latte art on two Ritual Roasters macchiati

The La Marzocco at Healdsburg's Flying Goat Coffee says, Blue Bottle Cafe recognizes that if you're thirsty, that's what water is for

Palo Alto's Caffé del Doge offers multiple bean choices for your espresso How many cafés view the idea of coffee varieties

Signs of when to run — don’t walk — away

Now for the cues when you know things are about to get ugly. Call it coffee’s homage to Waiter Rant’s “Signs An Establishment Isn’t Going to Deliver the Service You Expect”.

  • The roar and/or whine of poorly steamed milk. This is one of those cases where their handling of milk can translate to their handling of coffee. And milk that is steamed in the pitcher to the scalding sounds of a 747 takeoff or the squeal of a dentist’s drill is a major red flag.
  • A superautomatic espresso machine. Superautomatic machines almost never produce an espresso better than “palatable”. Hello, Starbucks.
  • The barista is wearing a company-issue hat or cap. One sure-fire way to non-verbally tell a customer, “How may I massacre your order?” is to require them to dress like fast food employees.
  • They use a two-group La Spaziale 3000 espresso machine. Ouch. Do we really have that much against La Spaziale? They honestly make some good equipment, and a few cafés are quite capable with them. But in the Bay Area, the two-group La Spaziale 3000 is the machine of choice (namely: they’re inexpensive) among cafés looking to skimp and save a few bucks.
  • America’s Best Coffee. Or Peerless coffee, should they admit it. The most common combination of the cheap-and-careless café is the two-group La Spaziale 3000 with America’s Best Coffee beans. A close second is Peerless coffee — which we’ve also found to be the coffee most likely for employees to say it’s Illy in an attempt to make up something that sounds better. Of course, almost as bad (it varies) is the café where the employees have no idea whose beans they serve. But the pattern here seems to be this: the more self-aggrandizing the coffee brand name, the worse the coffee.
  • Portafilter handles are left cooling on the drip tray. This is often the kiss of death: a café that knows nothing about the importance of stable temperature control, and they could care less.
  • Served with a lemon rind on the side. You’d be surprised how many restaurants still do this. Why? We don’t know, because it’s like a neon sign that says, “Prepare to spew.”
  • Paper cups are the only option. There are times where even we want a coffee “to go”. But those conditions are so sub-par. For a café to serve their espresso only in paper cups, you may as well be greeted by a fiberglass clown head with a speakerphone in his throat at the drive-thru entrance. If someone’s idea of quality and class is the stemware at a four-year-old’s birthday party, we emphasize the “go” part of “to go”.
  • Flavored coffees on the menu. Or the word “gourmet”. In some parts of the country, and rare corners of the Bay Area, the 1980s are still alive and well and some people are still selling chocolate macadamia nut flavored coffee. If a café sells coffee that sounds more like a pint of Ben & Jerry’s, you’d be better off looking for ice cream. Same goes if they use the word “gourmet” in their branding — a word that has since become affiliated only with the mass-produced packaged foods that line the aisles of Wal-Mart, marked for quick sale to their morbidly obese loyal customers.

We really need to stop here before we are overcome with snarkiness poisoning.

Born under a bad sign: a La Spaziale 3000 at Golden Gate Perk Here's an idea: a superautomated Verismo *and* uniform hats

Nice and short, but the container is a bit lacking: from Royal Express It's 1987 night at Il Fornaio with a...lemon rind?

Importing the exported Eastern European café

Posted by on 06 May 2009 | Filed under: Add Milk, Café Society, Foreign Brew, Starbucks

An Op-Ed piece in Monday’s Washington Post noted the curious phenomenon of local culture that is exported, reinterpreted abroad, and then imported back again. The article’s topic was the wildly received recent openings of Starbucks cafés in cities such as Warsaw and Prague — with the backdrop of their centuries-old coffeehouse culture traditions: Anne Applebaum – A Starbucks State of Mind – washingtonpost.com.

We’ve witnessed this phenomenon before with the all-American burger joint/diner. A little over a decade ago, these establishments rose in popularity as a cultural export within a number of Southeast Asian cities, such as Taipei, Singapore, and Hong Kong. Several years later, imported versions of these Asian-flavored burger joints showed up in Southern California. (You could always tell when curry powder, pickled cucumbers, and vinegar made their way into the menu.) So why would Starbucks be greeted like coffeehouse “liberators” in Eastern Europe — while many Westerners now view the brand as an overpriced, jumped-the-shark, frivolous luxury that diluted its quality in pursuit of industrialized mass production?

The article’s author notes that the stylish Eastern European cafés of the 19th century served as island respites from dreary conditions at home and an opportunity to aspire to the comforts of the upper classes. Today, after the European café of old was exported to Seattle and transformed into a culture of vapid Sting CDs and gargantuan milkshakes sloshed into to-go paper cups, Starbucks arrival in cities such as Warsaw and Prague once again represents the opportunity to aspire to the world’s upwardly mobile classes in the shadow of Communism’s collapse.

1995: Seattle First Invades Prague

The author also makes mention of Eastern Europe’s preceding decade of Starbucks knock-offs, which reminded me of when I visited Prague in 1995. Back then, Prague was in the throes of its post-Communism reconstruction and remodeling phase. A layer of dust covered the city, and it seemed like PVC pipe was sold on every corner. (I remember remarking at the time how I could have made a killing opening a Home Depot chain there.)

At the golden snake ... was once pretty good 'Seattle style' espresso

I quickly became a regular at a coffee shop in the historic Staré Město district called Pražská Káva — or, quite simply, “Prague Coffee” — located at U-Zlatého-hada (or “at the golden snake” in Prague’s historic addressing system, and today on a street named Karlova, just across the Charles Bridge). They boasted “Seattle style lattes.” While Starbucks was still largely an unknown there in 1995, the Western appeal for “Seattle style” coffee beverages was clear to anyone who collected money from American tourists. Having been in Seattle just a few months prior, I was actually quite surprised how well Pražská Káva’s lattes measured up to their Seattle counterparts — and how you could get a good espresso in town for only about 20-25 Kč (about $1 U.S. at today’s exchange rates).

Oddly, that was probably the first café I ever gravitated towards just for the quality of their espresso. Although I found the espresso quality around Prague to be generally quite decent at the time, I also suffered my worst coffee experience ever in Prague — a styrofoam cup of traditional Czech “coffee” purchased at the Vyšehrad castle, which I can only describe as grainy sawdust suspended in hot water.

Sadly, Pražská Káva was replaced years ago by a hotel and restaurant. We suspect that today’s infiltration of Starbucks there will do more to lower the imported “Seattle style” standards that Pražská Káva once held.

Independent cafés: D.C.’s coffee culture problem

Posted by on 24 Apr 2009 | Filed under: Add Milk, Café Society, Foreign Brew

Yesterday, Washington DC’s local blog, We Love DC, posted an article on what they consider one of D.C.’s greatest coffee culture challenges: the survival of good independent cafés. To help remedy the problem, the post includes a few promotional suggestions for the area: We Love DC » Blog Archive » We Love Drinks: Coffee Culture.

The post’s author, Jenn Larson, is on a mission we can relate to — given that we started what eventually became CoffeeRatings.com in 2002 to raise awareness of better espresso standards and the good, independent places where you can consume it. Earlier this month, Ms. Larson also lamented the death-by-drowning-in-milk of the American cappuccino — a subject long dear to our taste buds: We Love DC » Blog Archive » “This is NOT a cappuccino”.

We’ve written previously about D.C.’s challenges with good coffee. The transitional status of Murky Coffee hasn’t helped either. Twenty years ago, I was living in the D.C. area myself. The coffee was terrible; the Starbucks invasion was still years away. But right after the first recognizable cappuccino I had — in Berkeley, CA — I immediately moved there. Coincidence?

The Gibraltar: Fool’s Cappuccino

Posted by on 06 Apr 2009 | Filed under: Add Milk, Café Society, Consumer Trends, Quality Issues

We had originally posted this as an addendum to our recent review of the new, more permanent installment of the Blue Bottle Coffee Co. in the Ferry Building Marketplace. However, the strange phenomenon of the Gibraltar deserves its very own post. Originating here in San Francisco, the Gibraltar has since spread to Los Angeles (Intelligentsia Coffee & Tea), New York (Café Grumpy), and now London (Climpson & Sons). The purpose of this post is to demystify, debunk, and, well, defrock the Gibraltar before the misconceptions behind this invasive species are allowed to propagate any further.

The Gibraltar glass tumblerSo what is the Gibraltar? Technically speaking, it’s the registered name for a line of glassware tumblers from Ohio-based Libbey Inc..

So what does any of this have to do with coffee? Prior to opening Blue Bottle Coffee Co.‘s first SF café in Hayes Valley in January 2005, owner James Freeman experimented and tuned variables for his café by making cappuccinos in 4.5-oz versions of these cheap restaurant supply glasses. He offered these practice runs to his staff and to employees of the Dark Garden corset shop down the street.

Word of mouth spread, and these test beverages needed a name. Steve Ford, then a barista and roasting colleague of James at Blue Bottle (and now head roaster at Ritual Coffee Roasters), apparently found inspiration from the packaging for these glasses. Thus the Gibraltar was born out of a combination of happenstance and an inside joke. Except now the joke has gone global.

Sarsaparilla — in a dirty glass

We chalk up the rise of the Gibraltar as one of coffee’s more pointless creations — an artifact of America’s milk-engorged bastardization of the standard cappuccino.

Why? Because the 4.5-oz Gibraltar glass is redundant with the regulation 4.75-oz ceramic cappuccino cup. (James obviously knew this when he started his experiments.) Both are sufficient for containing the 150-ml Italian regulation cappuccino. Except that the ceramic cup is explicitly designed with thermal and aesthetic properties for consuming a cappuccino.

The problem is that few people in America have experienced a true, regulation cappuccino. As illustrated in the photos below — comparing a medium cappuccino from Peet’s Coffee & Tea with a 4.75-oz regulation Intelligentsia-branded cappuccino cup — Americans drown their cappuccino in so much milk that the typical cappuccino technically qualifies as a caffè latte (latte being Italian for “milk”).

The Peet's Coffee & Tea medium cappuccino: 'Where's the espresso?!' For size comparison, an Intelligentsia cappuccino cup with a double shot of espresso

When preciousness is valued more than quality

So when a local food & fashion magazine such as 7×7 says that the Gibraltar is a “MUST ORDER” at Blue Bottle Cafe, and that it ranks #28 on the “100 Things to Try Before You Die”, this is basically shorthand for, “We’ve never had a properly made regulation cappuccino in our lives, so we’re willing to worship it in a cheap restaurant supply glass.”

It’s things like this that make it easy to be cynical about consumer behavior, particularly among self-described foodies. We would dismiss this misplaced (and misinformed) obsession with the Gibraltar as just a lone opinion in 7×7 magazine, but we personally know too many knowledgeable people working professionally in the quality food business who also contribute to the Gibraltar’s cult-like status.

The Gibraltar: for when you're out of good cappuccino cupsWhere’s the harm in that, you say? We’ve long lamented that genius chefs are often coffee fools, but many of these food writers and bloggers serve the role of influencers and arbiters of taste. Trouble arises when they spend more energy trying to be precious than focusing on quality.

The trap of this preciousness is the illusion of exclusivity. This makes the Gibraltar a cousin of what we’ve previously called the Malaysian street food experience: cafés that serve espresso out of the alleyways of heroin deals, stripping themselves of all customer amenities, to fabricate an image of exclusivity. The Gibraltar grew out of behind-the-scenes experimentation carried out in a Hayes Valley alleyway, and to this day the Gibraltar has never been featured on a Blue Bottle coffee menu — even though Blue Bottle’s espresso machines sport stacks of Gibraltar glasses in anticipation of the inevitable orders. (Mr. Freeman doesn’t receive enough credit for his clever marketing savvy, even if the cult of the Gibraltar was far from his intentions.)

So instead of encouraging people to enjoy a proper espresso drink served in a proper cup, this desire for the illusion of exclusivity ends up proliferating ignorance (about the existence of the regulation cappuccino) and trumping a better sensory experience (drinking out of cappuccino cups instead of cheap restaurant supply glasses). The next thing you know, the Gibraltar — and not the regulation cappuccino — is being held up as a standard in London cafés.

In an article from London posted last month on this subject, Steve Ford put it this way:

I’ve never really talked about the Gibraltar for publication, partly because I think it was very much of a time and place – that being the Bay Area circa 2005. The fact that I’m talking about it now is mostly because I’ve given up on the original idea. There WAS something special about it back then. Now, it’s just another drink on the menu to me, and like so many cappuccinos, generally prepared poorly or just wrong. Every year people ask about it, so I can track how far the idea has gone, but the fact that it’s all the way in the UK and I have no idea how it got there is disappointing. And not to be too melodramatic, but I feel like the soul of the drink has been lost. It used to be something unique, and now it’s just another piece of fucking latte art.

There you have it: the Gibraltar as the Fool’s Cappuccino. James Freeman, always looking at the bright side, still offers Gibraltars in his cafés “off the menu” because he sees demand for it as a way of weaning people off paper cups and overly milky caffè lattes. But for some of us, the Gibraltar represents a faddish Band-Aid for how badly America screwed up the cappuccino.

UPDATE: Oct. 1, 2010
And in case you thought it was just us: 2009 World Barista Champion Gwilym Davies is Done With Lattes & Flat Whites.

The Birth of the Caffè Latte: Berkeley’s Caffe Mediterraneum in the news

Posted by on 26 Jan 2009 | Filed under: Add Milk, Barista, Local Brew

Today’s Daily Californian, an independent student newspaper for the UC Berkeley campus, published an article on Berkeley’s venerable Caffe Mediterraneum: Historic Cafe Grounds For Coffee and Conversation – The Daily Californian. Sure, the coffee isn’t so great here. But for a place that is over 50 years old and is most often credited as the birthplace of the caffè latte, they are due some props.

Caffe Mediterraneum is also located just a few blocks from the site of last year’s Western Regional Barista Competition. Coincidentally, the 2009 version concluded yesterday in Los Angeles, with each of the top three finishers hailing from Intelligentsia L.A.:

  1. Nick Griffith
  2. Devin Pedde
  3. Ryan Willbur

Congratulations to the winners. Intelligentsia sure knows what they hell they’re doing, no question. Though one might suggest these results add to the theory that barista competitions have a “home field advantage”. (Last year’s runner-up at the WRBC in Berkeley, Intelligentsia L.A.’s Kyle Glanville, went on to win the 2008 USBC.)

The Intelligentsia-LA WRBC winners, courtesy of Tonx

Home latte art: Coffee drinkers show their latte love with artistic creations

Posted by on 19 Aug 2008 | Filed under: Add Milk, Home Brew

Today the Daily Herald (Chicago suburbs) republished a Wall Street Journal story (no subscription required!) covering the growing consumer interest in home latte art: Daily Herald | Coffee drinkers show their latte love with artistic creations. The article notably takes a San Francisco bias in its choices for interviewees. However, it properly cites the founder of Seattle’s Espresso Vivace, David Schomer, as the father of modern latte art.

The article also notes how coffee shops are now offering classes in creating latte art designs and how the latte artists themselves are organizing contests (events that have been around for some time, but with new, prosumer players). But while the article fusses over the prices of home espresso machine models, it makes no mention of the equally important role of a decent grinder.

Draw Tippy, Win Fabulous Cash and Prizes

Last year we expressed how latte art is about as relevant to coffee quality as, say, bathroom towels are to a good restaurant meal. (Unlike Wikipedia, at least we don’t liken latte art to a nuclear holocaust.) So what resonated with us most in the article were closing comments from Chris Baca — barista at SF’s Ritual Coffee Roasters and winner of the 2008 Western Regional Barista Competition. The article cites Chris saying that he’s “tiring of latte-art buzz”: “It’s part of what we do, but we like to focus more on the coffee. You could have a drink that’s totally beautiful with the most amazing design – and tastes like garbage.”

Coincidentally (?), it’s this very emphasis on image over substance that has saturated the consumer market for home espresso machines with good looks and yet useless designs.

Don’t get us wrong: aesthetics do count. When my wife attended an advanced boot camp at the Culinary Institute of America (CIA) last month (her class was also written up in the Atlanta Journal-Constitution, btw), the instructors made a big point about how you eat with all of your senses — and that you typically always start with the eyes. This is why all our ratings have Presentation scores.

But coffee as a medium for art almost as an ends to itself? When we really want to perfect our art at home, we’ll skip the rosettas and leave the coffee as a drinking medium. For a legitimate art medium, paper and charcoal or pen and ink wash still do just fine.

Video: Taking the concept of latte art to its next natural (and ridiculous) stage of evolution…

Don’t Be Such a Double-tall, Four-pump Vanilla Caramel Macchiato

Posted by on 17 Jul 2008 | Filed under: Add Milk, Café Society, Consumer Trends, Foreign Brew, Starbucks

Sometimes this blogging business can get far too serious. Especially when most blogs are about procrastination, wasting time, and utterly pointless exercises — such as answering the important existential question, “What kind of coffee drink best represents me?” Well today’s post is for you.

“I am one of 112 million bloggers: hear me roar.”

First of all, bloggers are a rather self-important, egotistical lot. You get readership of about 30 people, and soon you’re indignant about any challenge to your status as an empowered, unstoppable voice of The Truth. (As told to me once by Technorati founder and former CEO, David Sifry, the typical blog has only about three readers.) Next you’re demanding the corporate communication offices of multi-billion-dollar retailers such as Target to stand at attention and take notice of your beautifully crafted online missives.

A couple years ago, I attended a conference where these so-called power-bloggers produced an insufferable level of this misplaced arrogance. They acted as if they had just adopted the Declaration of Independence in defiance of King George III — when in reality they were just following the decades-old Usenet to its next logical evolutionary step.

Meanwhile, most bloggers don’t understand why anyone would need a journalism degree, let alone what goes into one. And instead of changing the world, most bloggers are posting the equivalent of cat photos and gold-starred, third-grade art projects — things that in an earlier technological era never made it past the kitchen refrigerator door.

One of these classic refrigerator door exercises is the “personality test.” There’s even the coffee personality test, for topical purposes. It’s the kind of stuff that makes you think that the human capacity for self-fascination must be limitless; our species spends untold hours answering random questions just to be able to think, “Wow — I really am a vanilla mocha!”

More than just idiotic quizzes, however, there’s been a recent spate of articles in Australia and the U.S. profiling coffee drinkers by their beverage of choice.

The Coffee Personality Test

So what are these personality tests like? My morbid curiosity — the same one that lead me to places such as Lee’s Deli to sample their espresso — lead me to a couple such tests to demonstrate. One was the “What Kind of Coffee Are You?” quiz. Another was About.com’s “What Kind of Coffee Drink Are You?” quiz. (They are obviously very clever with naming these things.)

Essentially you answer a handful of ridiculous questions that might include the following:

  • your social habits at parties
  • your choice of an ideal pet
  • your Friday night movie-going habits (both quizzes correlate movie-going habits for some odd reason)
  • your favorite color
  • your choice for a home-cooked meal
  • your exercise preferences

So how do these quizzes work?… and what the heck does any of this have to do with coffee? Well, let’s first take a look at the results.

For the first quiz, my verdict was as follows:

You are a Black Coffee.
You are a Black Coffee
At your best, you are: low maintenance, friendly, and adaptable
At your worst, you are: cheap and angsty
You drink coffee when: you can get your hands on it
Your caffeine addiction level: high

Things only got worse with the second quiz, where I found myself pigeonholed as:

You are a Cappuccino

For all I can tell, these quizzes could have told me I was a muskrat and a walnut and they would have been just as relevant. But rather than proudly telling all my friends about these fine mystical revelations, I instead looked into two slightly less useless coffee personality surveys published in the Australian media last month.

What do they drink Down Under?

The first article was an informal poll of baristas in Darebin, a northern suburb of Melbourne: You are what coffee you drink – Leader News: Melbourne community news. The second was the result of formal research conducted by Australia’s Hudsons Coffee: Classic cappuccino Australia’s drink of choice | Herald Sun. Among their findings, they discovered:

  • mothers drink “skinny” lattes,
  • serious types drink flat whites,
  • tradesmen who work up a sweat drink black coffee in large quantities,
  • old ladies order hot cappuccino,
  • “alternative” types are going to have soy, and
  • people from the outer suburbs usually have a lot of sugar.

But that’s just the anecdotal. Now we get to their more bizarre findings:

Latte lovers:

  • love gossip
  • make a beeline for the paper’s entertainment section
  • take public transit
  • listen to dance music

Flat white drinkers:

  • listen to rock music
  • gravitate to the newspaper’s travel section
  • take taxis
  • have few Facebook friends (and yes, Facebook has several of their own crappy “What coffee are you?” applications)

Long black lovers:

  • spend Saturday night at the movies (again with the movies!?)
  • listen to classical music
  • live in the suburbs and drive an SUV or sports car

Cappuccino drinkers:

  • have a ton of Facebook friends
  • thrive on the newspaper’s sports section
  • drive a sedan

So given that my coffee “sign” is cappuccino, if we believe these stereotypes we can conclude that I am a grandmother of eight with poor circulation, some 500 Facebook friends, and a junkie-like addiction for the latest Australian rules football scores.

It’s like holding up a mirror.

What of American slaves to Starbucks’ pumpkin-pie-flavored Cool Whip?

Sure, maybe that flies for cappuccino-drinking stereotypes in Australia. But what about America?

Recently I came across a blog post on SheKnows.com (“one of the top 10 most-visited websites for women“): What your Starbucks drink says about you | Sheknows.com.

But looking at its beverage descriptions and personality matches made me feel more like a grandmother of eight trying to make sense of a teenager’s MySpace page: it’s complete with verbose descriptions of esoteric quirks and pointless trivia vomited in an almost 360-degree radial pattern of adjectives and photos that I could make neither heads nor tails of. I felt like I was trying to read ancient hieroglyphics without a Rosetta Stone, missing all the cultural clues and strange rituals of an alien civilization, and yet all the individual words were somehow in recognizable English.

Just then I realized — just as when I reached my physical limits consuming that lone Lee’s Deli espresso in the name of science — I had to discontinue this personality test experiment to spare myself from certain madness. Perhaps I discovered the real test of all these personality quizzes and surveys.

UPDATE: Oct. 28, 2008
Here’s a more humorous view on this topic from Primer Magazine: You Are What You Drink: 5 Women to Avoid at Starbucks | Primer. And ladies, don’t feel left out: they also offer “five men to avoid at Starbucks.” Yours truly, a doppio espresso, apparently falls in the “fear of commitment” category. Should I hope that my wife doesn’t find out?

UPDATE: July 16, 2013
Because people in Melbourne, Australia apparently have zero memory, the local papers repeated essentially the same Preston Leader article cited above — but this time from another local barista who isn’t in the suburbs: Barista spills the beans on coffee customers | News.com.au. Almost makes us wish for yet another kopi luwak article.

Meanwhile — because so many people cannot bother to read without being entertained first and foremost — there are even infographics for this noxious cuteness: DOGHOUSE | What Your Coffee Says About You.

UPDATE: Sept. 23, 2013
Worse still, there are clowns out there with PhD’s in clinical psychology who are passing this off these navel-gazing carnival booth games as academic research now: What your coffee reveals about your personality – Telegraph. Dr. Ramani Durvasula: we’ll set up your booth next to the bearded lady and the old woman who reads your tea leaves.

Coffee Pollutant No. 1: Cream

Posted by on 10 Jun 2008 | Filed under: Add Milk, Consumer Trends

Just when we thought we needed to chill out a little more on the “coffee snob” factor, today’s New York Times blog includes a rant against the adulteration of coffee with any milk-based products: Coffee Pollutant No. 1: Cream – Times Topics – Topics – New York Times Blog. Calling cream or milk a “pollutant” is quite a bold statement. But while just this morning we enjoyed a cappuccino made with some exquisite microfoam, we can only say, “Sing it to the back of the chapel!”

Perhaps the milk and coffee comparison with “dab[bing] a Peter Luger porterhouse with ketchup” is a bit extreme. But if we’re drinking good coffee, we almost always drink it black. And not just because it makes for fewer non-coffee variables in our espresso reviews either.

As we’ve always said: the basic black is the foundation for everything. If you’re a pizza place that can’t make a decent cheese pizza (the California Pizza Atrocity chain, please take note), or if you’re a Thai restaurant that can’t serve a decent pad thai — why bother? Although it is all a matter of personal preference, a good coffeehouse should be able to make a basic espresso or cup of black coffee that stands up on its own.

If not, then they’re hiding something. Or, to loosely paraphrase Anthony Bourdain, it’s something we like to call, “save for a double-tall, four-pump vanilla caramel macchiato.”

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