Archived Posts from this Category
Archived Posts from this Category
Opening in November 2010, this café feels like it has been here for far longer. (Contrast with nearby Scaturchio, dal 1905.) The interior space is a modern, stark white with spot lighting and lounge-like space surrounded by bottles of Champagne on the walls. Outside there’s ample seating under large parasols in the enjoyable Piazza San Domenico Maggiore.
The name “Neapolis”, the original name for Napoli, means “New City” in Greek. Napoli’s civilization has Greek roots dating back to at least the 4th century B.C. Buried in the more modern building foundations just a couple blocks away beneath Piazza San Gaetano lies the (now explorable) 6,000-capacity Greek/Roman theater used by Emperor Nero to perform his operas — including a debut in 64 A.D. where Nero famously sang through an earthquake and thought it a good omen.
So perhaps on the historical scale of the neighborhood, this café is a recent hiccup. But the espresso here is good enough to have been upped from a one to a two chicchi rating between the 2013 & 2014 editions of Gambero Rosso’s Bar d’Italia. Even if the space comes adorned with some semi-cheesy local (Italian) tourist decorations, such as various Pulcinella masks and ornamental cornicelli.
Behind their four-group manual lever La San Marco machine, they sport four clear cylinders of roasted coffee blend options — including Arabica, Excelsa, Liberica, and Robusta. There’s a Maestro dell’Espresso certificate on display, certified by Illycaffè, for the master barista of the house. However, for the Saturday morning shift of our visit we had two young, seemingly novice (and uneasy) women operating as bariste on duty.
Using their Arabia blend, they pulled shots with a richly textured crema of a darker brown and even slightly grayish color — filled relatively high in IPA cups of modern design. Its taste is pure pungency with no ashiness, bitterness, or even a bright end for that matter.
The milk-frothing was a bit iffy, however: bubbly and too hot, but this was likely the B team. Though note that Neapolitans don’t go for overly frilly cappuccinos and latte art beyond a dusting of cocoa. A very reasonable €0.80.
Read the review of Gran Caffè Neapolis in Napoli, Italy.
This no-frills bakery is a sister to the St. Helena mothership that has been operating for over 80 years. We recently mentioned it as one of the cafés singled out in the recent-and-pathetic coffee listings from Zagat, but the espresso here is actually noteworthy.
There is no indoor seating, but there are outdoor benches and parasols in front — just around the corner from main building of the Oxbow Market. Obviously, breads and baked goods are the big thing here.
Several years ago, they used a two-group Grimac La Valentina La Vittoria on their supply of Peet’s Coffee. They later upgraded to a two-group La Marzocco Linea and Caffé Vita beans, making it one of the few places in the entire Bay Area we knew to offer them at the time. But in a recent blow to regional roaster diversity, in 2013 they announced they couldn’t keep up with Vita’s import costs from Seattle and were switching to Blue Bottle Coffee, which is what they serve now.
Not that we have anything bad to say about the quality of Blue Bottle Coffee. But when the diversity of local espresso options shrinks, we see that as a step backwards.
The results were actually quite good dating back to their Peet’s setup, but they are even better now. The resulting shot has an even layer of medium brown crema (which was more of a swirl of a thicker layer with Vita beans), and the once-large pour sizes have fortunately become smaller. It is still sadly served primarily in paper cups, but the shot is served short and potent in the cup with a body to match and a flavor of brighter fruit. (With Vita beans, the shot offered more herbal pungency, some smoke, and molasses — something we miss.)
Brown ACF cups are now available for cappuccino-sized drinks, but even asking “for here” at the order counter doesn’t guarantee they’ll get your order right. The staff may not seem overly comfortable in their coffee-making, but the results deliver.
Milk-frothing here is not only decent, but when combined with the milk-friendlier Vita roasts of before, the cappuccino flavor here beat out the ones poured at the nearby Ritual (even if Ritual’s foam is more smoothly integrated into the cup). But now with Blue Bottle beans, the milk-espresso contrast is less dramatic. It’s still a solid cup.
Read the updated review of Model Bakery in Napa, CA.
Opening in 2011, Jane on Fillmore took over the former Bittersweet space and changed a few things with the design. There’s an area dedicated to baking and baked goods in the back. There’s still limited seating upstairs, now just above a mounted buffalo head with an SF Giants cap. Otherwise it has retained its sunny glass storefront, several café tables and chairs, and added a large mirror behind the service area.
They formerly served Four Barrel beans, but they have since switched to Stumptown (and sell the beans retail, along with Baratza grinders and Kalita drippers). This marks a bit of a reintroduction of Stumptown to the area — after having been replaced by a number of local roasters as they’ve spun up.
They serve Hairbender and a single origin espresso option (Costa Rica Valle de Los Santos at our time of visit). Plus Chemex offerings of Panama Duncan Estate and Ethiopia Nano Challa in multiple grinders, and a drip/brew bar with a scale and dueling Baratza Virtuoso grinders.
Using a red, two-group La Marzocco FB/80, they pull shots with a darker to medium brown, even crema of decent thickness and density. The cup is no Hairbender brightness bomb, but rather a mellower yet full-flavored soft melding of cocoa powder and a melding of spice and herbal elements. Served in EspressoParts black cups (and a mismatched ACF saucer).
Their milk-frothing shows decorative latte art and even bubbles, however the foam is of minimal thickness and the resulting cup is more than a little milky with little integration between the foam and the espresso. Unless you like your caps closer to a café au lait, the espresso is the star here.
Read the review of Jane on Fillmore.
Owner Jared Mancini learned his original trade managing a Torrefazione Italia (or “T.I.”, as some old-timers in the region like to call it), later at Boston’s Steaming Kettle Starbucks, and then George Howell Coffee before starting this shop here. Jared also lent out this space after-hours to host the Dangerous Grounds cupping shoot staged a little over a week ago.
This is an unusual spot: essentially what looks like a glass greenhouse turned into a café on the open grounds of Post Office Square/Norman Leventhal Park. There’s park bench seating outdoors for those who might brave the weather. Inside there’s a curved service counter with an assortment of black wooden tables in what does feel like a greenhouse — just without the plants.
They serve George Howell Coffee (Daterra Farms Brazil Calabria Roast Espresso for espresso, plus Tarrazu Costa Rica, etc.). They even offer the Yukro Ethiopia that was the de facto “winner” of the Dangerous Grounds cupping.
Using a three-group La Marzocco GB/5 off to the side, they pull shots with a dark brown, textured crema that’s served as a thinner layer on a body-forward shot. Its flavor shows chocolate notes, some caramel and minimal brightness. Curiously, it has the texture, body, and even a bit of flavor like a bittersweet hot chocolate. Served in green “Terra” ceramics with metallic detailing (as featured in their Web site‘s graphics).
We’d score their savvy a little higher, but their medium cappuccino is a disappointing vast, milky soup bowl – swimming in milk with a light layer of blurred latte art foam. We’re scared of what the latte must be like here.
This downtown coffeehouse opened in 2010 right across of Boston Common and was Boston’s first to exclusively feature Stumptown Coffee beans — even identifying Stumptown with a sign out front. (They’ve since opened an additional nearby location in Boston’s North End.)
This may have been a bit of Boston looking towards New York City for inspiration, even as NYC looked way out West themselves. But in Boston, as in other less “cosmopolitan” U.S. cities such as Philadelphia, justifying a $4.50 latte is a major leap of business faith. It’s also a surefire way to offend local sensibilities about what should remain a low-cost utilitarian beverage.
Thinking Cup offers window counter seating facing out across Tremont St., overlooking the Boston Massacre memorial in the Boston Common. There’s a lot of aged, exposed wood, brick, and many small, shared café tables with old newsprint themes inside. Inside you might hear multiple languages and lounge music like it’s still 1998, but it’s a good vibe.
The owner is proud of one of his baristas (Cabell Tice) for recently winning the World Latte Art competition at Coffee Fest NYC 2013. (There’s an award on display.) They have an assortment of (good) baked goods and sweets in front and the sale of Stumptown coffee, pour-over devices, and logo mugs in the back.
Using a three-group La Marzocco GB/5 in the back, they pull shots as default doppios with a thin layer of medium brown crema with little density. It’s a slightly larger pour, but it manages to keep a solid, proper body. It has flavors of caramel and tobacco, but for Hairbender it lacks the acid bomb sweetness and sharpness we’re used to — which isn’t entirely a bad thing.
Served in classic brown ACF cups. Milk-frothing is solid, and arguably some of the best in Boston — but that really isn’t saying much given what we’ve seen of the local standards. Despite the World Latte Art award.
Read the review of Thinking Cup in downtown Boston, MA.
Two months ago we reported on our trials with a superautomatic home espresso machine representing much of the state-of-the-art: the Philips Saeco Syntia Focus. Reading Saeco’s product literature and marketing communications, you’d be led to believe that this machine made “the perfect espresso” every time. But to most people who read our original post two months back, the Saeco committed unforgivable crimes against coffee.
The truth lies somewhere between those polar opposites. And now that we’ve had two months of regular use to better explore the machine’s merits and limitations, here we revisit this topic in greater detail.
First of all, it’s critical to note that there’s very little (if anything) uniquely problematic with the Saeco Synthia Focus that you won’t also find in many of its up-market, superautomatic home espresso machine bretheren — whether they are made by the likes of Jura, Capresso (and now Jura-Capresso), Nespresso, or the decidedly more dubious Breville, DeLonghi, or (*gag*) Krups.
However, when talking about superautomatics for the home, the source of their coffee is a major differentiator within these product lines: there are coffee pod machines, and there are machines that use real coffee. That we use the term “real” coffee — to differentiate what most people recognize as coffee from anything that comes packaged in a proprietary system of cartridges — is only partly facetious.
Pod machine coffee may be marketed and priced as if it were elite quality coffee, but in truth it is arguably just a step up from instant coffee. Top Chef host Padma Lakshmi may have signed on as ambassador to Nespresso. But since Nespresso is pre-ground coffee produced by the world’s largest food conglomerate, she may as well be the ambassador to Del Monte canned peas.
Any coffee brewing system with the option of using whole bean coffee, ground to order, and where the consumer can vouch for the coffee’s roast date, should theoretically have a massive freshness advantage over its pod machine competition. Except that’s not exactly what happens in practice. The Saeco Syntia Focus has this great advantage. But like many of its peers, it squanders it — producing espresso shots that hardly seem like an improvement over pod coffee. Most visibly notable is how sickly pale the crema is on the shots it produces.
To improve the shots, we took advantage of several machine adjustments: setting the built-in grinder to its finest grind, setting the volume of coffee deposited in its filter basket to its maximum, and reducing the overall volume of the shots. The first shot the machine produces after powering up is always a ghostly pale blonde and is rather insipid. So we let its built-in “Adapting System” tune itself to the coffee with a few successive shots, which do noticeably improve to a crema that’s slightly fuller, darker, and with more texture that might even include microbubbles.
Hence one of the myths we discovered about superautomatic espresso machines: despite their promise of robotic consistency, the shots are somewhat variable.
Yet despite all of our improvement measures, the best shots we could muster with the Saeco Syntia Focus quite literally paled in comparison to the routine shots we pulled with our Gaggia G106 Factory (with a new brass piston) + Mazzer Mini home set-up. Once we fixed our old home machine, we used a four-day-old roast of The Boss from Barefoot Coffee Roasters to run side-by-side experiments. The flavor and body of the Saeco shots didn’t measure up to the Gaggia pulls, but the visual difference was even more dramatic.
As if the question isn’t rhetorical, which of the two espresso shots looks more appealing in the photo at left? Hint: a friend pointed out that the shot made with the Gaggia “looks like cocoa”. The other shot looks like weak drip coffee mixed with milk. Meanwhile, a brochure that comes with the Saeco (called a “Passport”) states that the crema “should be hazelnut brown with occasional darker shades.”
Despite our Saeco machine adjustments, clearly something is wrong with its extraction. We managed to rule out the Saeco’s built-in grinder as a major problem, as the Saeco offers an option to bypass its grinder with pre-ground coffee. Using our Mazzer Mini, we poured fresh grinds of the same coffee directly into the machine and didn’t notice a significant difference in the resulting shots.
After a lot of trial and error, we narrowed down the Saeco’s failures to brewing times. After a pre-infusion of around 4.5 seconds, the machine runs an extraction for only about 10.7-11.3 seconds. This is significantly less than the 20-second-plus extraction times recommended in most reputable espresso guides. And unfortunately, extraction time is one variable that the Saeco machine does not let you adjust. (A Saeco customer support woman in Ohio attempted to follow up with us to help “correct” our problems, but she never returned our call.)
While the pressure of espresso extraction certainly accelerates the necessary 3-4 minute brew times of proper coffee-to-water contact in a pour-over cup, a mere 11 seconds is far too little brewing time for espresso. We’ve recently seen reviews boasting of a coffee machine’s 45-second end-to-end brewing times, and here the Saeco Syntia Focus requires a mere 33 seconds from button-push to serving.
This is akin to a hospital’s maternity ward boasting that you can have your baby there in only 7 months. Premature babies are bad, and so is premature espresso. Is waiting 10 more seconds that unreasonable to get a properly extracted espresso? How is this a selling point?
Despite its obvious quality limitations, we honestly like the Saeco machine and have even grown somewhat fond of it. We still use it quite a lot and even look forward to the so-so espresso that it produces. Why we still use it is largely a matter of push-button convenience. Call it “laziness” or less time spent making acceptable espresso.
Because time is money, despite what the home finance trolls keep telling us. Even the pod machines aren’t quite as convenient as the Saeco, because you can go through several rounds of push-button espresso before having to empty out the tray of spent pucks.
The Saeco’s product designers clearly took some shortcuts on keeping it clean back there: the black plastic and embedded compartment make visibility of any coffee ground mess particularly difficult to see without a small flashlight, and the stuff accumulates in the oddest random corners. Let it accumulate too long, and the machine will jam up like a printer — continually spitting perfectly fine ground coffee into its spent puck dumpster, with only a momentary warning light flashing just before nothing comes out of its brew head. Then the lights proudly tell you the machine is ready to brew another shot.
This is perhaps the most aggravating thing about the machine: the “Saeco Adapting System” will waste multiple shots of your best new coffee beans — immediately dumping them in the spent grounds litter bin without even extracting so much as an ounce of coffee — while it tries to adjust itself to the new coffee. There are few things more agonizingly wasteful than seeing your prized, expensive coffee beans being ground up and spit out in a wet, dirty waste bin for several cycles with no indication of when it might decide to produce any espresso.
All things considered, we still wouldn’t pay more than $350 for the Saeco — despite its $1,000 retail price tag. And even for that money, we would rather have a simple, used Rancilio Silvia. Despite its obvious conveniences, we’re reluctant to put top-quality coffee in the Saeco. We certainly wouldn’t waste our best home roasting labors on the mediocre espresso it produces. Fresh roasted beans do make a difference, but beans of the highest quality are largely lost on this machine.
Thus there’s a sort of arrogant hubris to the Saeco Syntia Focus and virtually all of its $1,000 superautomatic home machine competitors. Consumers are promised the “perfect” espresso every time by these devices, and for a cool grand who wouldn’t expect that? But clearly these machines have not benchmarked themselves against what’s long been possible among home espresso enthusiasts.
Instead, what consumers get is closer to Starbucks‘ home Verismo machine — a home version of the automated push-button espresso experience that CEO Howard Schultz arguably said sucked the soul out of the company several years ago. Rather than offering technology and features that enable home consumers to enjoy the wealth of freshly roasted, top-quality coffee varieties now available on the market, consumers are given the bland, mass-produced experience common to any of 40,000 identical cafés. Worst of all, these home machine manufacturers tell consumers that this is perfection — and that consumers thus have no need to aspire for anything better than the mediocrity they offer.
This was a bit of a shock, given previous underwhelming results. Grand Cru coffees mark one of the true differentiators for whole bean machines like the Syntia Focus over their pod-based brethren: the world’s elite coffees simply do not have the supply volume to make them a viable option for packaging, mass distribution, and mass production in coffee pods.
Last week we were down in Austin, TX for the first time in over a decade. We managed to do just a little coffee exploration downtown. However, we were primarily there attending the SXSWedu conference. No, that’s not SXSW — once a cool independent music conference 20-25 years ago that’s now a bloated, corporate-sponsored wankfest that also sports “film” and “interactive” themes. SXSWedu is related to the main SXSW, but it is crawling with teachers and educators with no money and — in the spirit of teachers buying their class pencils and much unlike the gaudy entertainment bashes and freebies of SXSW — features a cash bar where attendees have to buy their own drip coffee.
Last Friday the conferences crossed over. Suddenly a cold, rainy wind kicked up as all the teachers left, and the town was invaded by an army of rich white people who dress like 8-year-olds and spend all day tweeting on Apple products about their food-trucks-for-dogs start-ups and their trips to Haiti. KMN. Arguably we couldn’t have left at a better time.
But before we did leave, we became quite enamored with the downtown location of Caffé Medici. It’s a small, three-shop chain of Austin coffee bars, and at the downtown location the coffee is excellent and the environment is also great.
They offer patio sidewalk seating in front on metal tables and chairs of what looks like a rather corporate office building. Inside, you can sit at the center bar where the barista works behind one of two red, three-group La Marzocco FB/80 MP machines. There are a few indoor tables, leather bench seating along one wall, and an upstairs for more seating. Order at the counter in back, beneath the massive red wall with Caffé Medici’s “Cosimo” on it, and your order will electronically beam over to the center barista area.
They mostly pull shots of local roaster Cuvée Coffee with a very even, medium brown crema. They serve it properly short and potent, with a rich body and a nice, blended flavor of spice, herbal pungency, even a little wood and yet a noticeable brightness over the top.
It has a complex flavor, though oddly served in cheap Delco cups and with a side of sparkling water. One day they brought in bags of Verve‘s Sermon blend, so they do a rotation at times. Though one word of warning: the Cuvée Coffee roasts sold at the bar were about three weeks old. But that’s more of a minor complaint.
Their milk-frothing is very wet and somewhat dense — there’s no real foam here — and it comes with decent rosetta latte art.
Read the review of Caffé Medici in downtown Austin, TX.
If you were to read it in the current Roast magazine article (from the Jan-Feb 2012 issue), India is a coffee consumer desert. This week TIME magazine wrote about the entrance of Starbucks in the Indian market almost as if to dismiss any prior coffee consumption there. But after spending three weeks in South India’s coffee-growing state of Karnataka last month, these articles read like front-line trip reports from Christopher Columbus to Queen Isabella suggesting that the New World he just discovered is “uninhabited”.
India accurately gets the label of a tea-loving nation. But South India has a coffee-happy culture that arguably rivals most of the places we’ve visited in Europe. In fact, we found far more coffee fanatics in South India than tea lovers. And when we say “fanatics”, we mean people whose eyes light up with delight when you offer the suggestion, “Coffee?”
When we reported from Northern India four years ago, much of the coffee culture was a relatively new, youthful, cosmopolitan import of the modern global café culture. South India also has ample evidence of the modern “third place.” After all this is where Café Coffee Day, India’s largest modern coffee chain, got its start in 1996.
But South India is steeped in coffee houses and coffee culture that goes back to the fading memories of Old Bangalore — from long before the British moved out, “road widening” programs blighted the city with horrendous traffic in place of groves of majestic trees, and global high tech campuses moved in. You can somewhat neatly divide South India between its old and new coffee cultures.
Starting from the lore of the seven Yemenese coffee beans introduced by Baba Budan to the hills of Chikmagalur (a region within the state of Karnataka) in 1670, India has been a coffee producing nation. But traditionally only in the southern states of Karnataka, Kerala, and Tamil Nadu. These lush, fertile states represent much of India’s agriculture and the world’s spices.
In South Indian cities, you can still find old school bean-and-leaf stores (Peet’s Coffee & Tea‘s original model, i.e. as opposed to retail coffee beverage sales) where local customers ask for coffee from their favorite Coorg farm by name. But despite this terroir-like awareness among some of South India’s older coffee fans, they typically do not buy their coffee in a whole bean format. As ground coffee, it is often purchased as “coffee powder”. And as a matter of history, economics, and/or taste preferences, coffee powder for traditional South Indian filter coffee is frequently cut with chicory.
In fact, if you were to describe the typical South Indian filter coffee preparation, it is also served with a lot of attention given to hot, manually frothed milk. New Orleans may lay claim to the chicory cafe au lait, but South India has predated that claim with a very similar traditional coffee drink by a century or more. One significant difference being that South India likes to aerate their hot milk by distributing it between metal vessels from side-to-side. Some purveyors even take this form of milk frothing to the level of theatrics, providing their customers with a version of latte art rooted more performance art than design.
This form of South Indian coffee consumption takes place in homes, offices, and in the old school restaurants typically called “hotels” that you will find throughout South India. They may be called “hotels”, but you won’t find a place to lay down — let alone private rooms. Many are vegetarian restaurants, and you’ll even find the occasional “military hotel” — which is shorthand for a diner on the cheap, typically with stand-up self service and a cafeteria-like counter for ordering. South Indians very much look forward to their coffee breaks throughout the day for both the enjoyment of the drink and to briefly discuss family, work, events, etc.
In other words, when it comes to coffee, they’re a lot like Europeans.
India is a dance in contradictions, however. Someone we met near Delhi a few years ago put it best when he told us, “everything you find to be true in India, you will also find the exact opposite to also be true.” And that includes South India’s coffee culture.
The local presses have stated, “India is low on coffee knowledge.” That is as apparent in South India as anywhere else in the country. There is a decent proliferation of modern coffee shops — including even a Caffè Pascucci in downtown Bengaluru and an Illy espressamente in its airport. However, the coffee “language” used by many of these coffee shops seemed dumbed down for a more coffee-naïve public.
For example, a very popular, local coffeehouse for the young Bengaluru professional set called Matteo Coffea outwardly brands itself as a place for consumer coffee education. However, most of this is in the form of basic historical coffee trivia and quotes you might otherwise find on a souvenir coffee mug: e.g., “Did you know that coffee was discovered by Ethiopian goat herders called kaldi?”
A non-chain place like Matteo Coffea is also a good example of the modern South Indian coffeehouse. It has all the hallmarks of a great “Third Wave” coffeehouse in the West: an outward dedication to consumer coffee education, a shiny red La Marzocco FB/70, and selective bean sourcing and roasting operations. However, the resulting espresso shots look a lot better than they taste. India is going through a lot of the motions on quality coffee, but the coffee quality itself has yet to live up to the show. Other modern coffee shops and chains in the region put a modern spin on coffee quality while still sticking to the area tradition of pre-ground coffee mixed with chicory.
High-end restaurants in the area — those guardians of gourmand tastes — seem to know enough about quality coffee to dissuade customers from ordering the traditional South Indian filter coffee, which is often made with the aforementioned “coffee powder.” It’s almost as if they are embarrassed by it. Instead they steer customers towards “black coffee,” which is barely acceptable straight espresso served in very long, but yet not diluted, pours.
And yet our experiences with traditional South Indian filter coffee there were all very positive — even if it doesn’t bow down to the gods of single origin elitism, handling attuned to maximum freshness, nor even the avoidance of milk adulteration. Perhaps the most humbling aspect was when I returned to the U.S. and tried to reproduce South Indian filter coffee at home. Using a South Indian brew pot I bought at a Bengaluru housewares store for $8 — a contraption not unlike the Neapolitan flip coffee pot — I got out my best beans, technique, and milk to ultimately produce one of the three most undrinkable cups of coffee I have ever made in my life. This is harder than it looks, folks.
Bengaluru is also home to the national Coffee Board of India, a large, multistory complex that we decided to visit on a whim. Expecting a closed-door government agency with security guards and suspicious eyes intent on keeping foreigners and trespassers out, we were surprised at how open and welcoming they were.
Showing up on their doorstep and merely expressing our love of good Indian coffee, we were directed to the offices of Dr. K. Basavaraj, who is head of the Quality Control Division. There we received an all-access tour of his lab, test batch roasters, and cupping facilities: all the trappings any Western coffee fanatic would feel right at home with.
Out at “origin,” in the coffee-growing lands of the Kodagu (aka Coorg) district of Karnataka, we visited a few coffee farms. Most were modest agricultural operations, some associated with so-called “coffee curing works” that often seemed in the general business of trading commodities. Collectively they supply the majority of India’s domestic coffee consumption — in no small part because India imposes steep tariffs on just about any imported consumable. (They impose a 100% import tariff on beer and wine, with spirits typically topping 150%.)
You could fault India for growing a lot of “cheap” robusta here — it is half the crop relative to arabica by some counts. However, India grows some of the best quality, best cared-for robusta in the world. And in typical Indian contradictory fashion, one of the more memorable modern coffeehouses we experienced in South India was a roadside hut in rural Nisargadhama, Kodagu that served, among other drinks, decorative Spanish cortados.
No matter what, there is something to be said about a coffee culture where, when you ask a restaurant or café who supplies or roasts their coffee, you invariably get the name of an individual — often with an honorary “Dr.” title — rather than the name of a business. It’s not unlike parts of Hawaii where some restaurant menus list the name of the fisherman along with the fish.
India is such a complex, diverse place it’s next to impossible to try to sum up what it is and what it isn’t, as the answer tends to be “all of the above.” We can only hope that with all the forces of modernization and globalization at play here, coffee doesn’t lose some of its cultural diversity.
When Trish Rothgeb (née Skeie) first coined the term “Third Wave,” it was supposed to be about enjoying coffee for its own sake. But reading some of the articles posted about coffee in the popular presses lately, we wonder if any Third Wave is really more about purging heretics and enforcing an orthodoxy over a mythical “one, true way” to make and appreciate coffee.
There’s the Wall Street Journal heralding the abolition of any coffee roasted darker than a City roast. We’ve got coffee lovers freaking out over whether their French press tastes are all wrong and that they must be exclusively replaced with pour-over methods. And we have former baristas evangelizing that anyone who likes milk or sugar in their coffee are simply doing it wrong (or, as the article implies, they’re drinking bad coffee). We haven’t seen this many rules and regulations being imposed upon the public enjoyment of consumables since the invention of the Jewish kashrut dietary laws.
We may have defended the coffee Nazi in their time of need. But we have to draw the line when a purveyor’s personal quirks are declared as rules that extend to all coffee.
And here’s the real absurdity in all that. Coffee has thousands of flavor and aromatic components. It comes in a diverse array of varietals with unique terroir and flavor profiles reflecting its thousands of points of origin around the world. There are an untold number of ways to process it, roast it, and brew it. Yet we have pundits and experts promoting the idea that coffee is somehow this singular, monolithic commodity — like CocaCola out of a spigot — that can only be properly roasted only one way, brewed only one way, and appreciated as a consumer only one way. Getting the most out of your coffee is not the same as Obsessive-compulsive Disorder.
Coffee professionals who tell us that coffee can only be properly roasted this side of a City roast are just as narrow-minded in their thinking as the people who told us for years that dark roasts were the ideal. Some coffees shine under lighter roasting conditions, while others taste grassy and have none of the body that their pedigree would otherwise offer. Those who tell us that coffee should never be adulterated with milk not only throw our enjoyment of cappuccinos and flat whites under the bus, but they limit our appreciation to only those forms of coffee that taste good without milk.
Given all of its glorious variety, coffee is best optimized with different roasts, different brewing methods, and even different condiments (or the lack thereof) to uniquely suit its unique character — and not just its unique consumer. Celebrate its diversity, and call us heretics.
Yesterday morning, KQED radio aired an hour-long Forum segment featuring a small round-table of SF coffee “luminaries”: SF’s Coffee Innovators: Forum | KQED Public Media for Northern CA. The panel included James Freeman, of Blue Bottle Coffee, Eileen Hassi, of Ritual Coffee Roasters, and an unusually quiet Jeremy Tooker, of Four Barrel Coffee.
Much like the title of its associated Web page, the radio program played out like your typical coffee innovator/”third wave“/bleeding-edge routine that we’ve become accustomed to over the past decade. While a bit heavy on the Coffee 101 — particularly when callers asked common FAQ-type questions that have been answered on the Internet 20,000 times over already — KQED produced a good program overall.
Some of the more interesting comments included Eileen Hassi stating that “San Francisco has better coffee than any other city in the world” — with the only potential exception being Oslo, Norway. We’d like to think so, and there’s a bit of evidence to back that up.
James Freeman noted Italy’s “industrialized system of near-universal adequacy,” which is a different but accurate way of summing up our long-held beliefs that outstanding coffee in Italy is almost as hard to find as unacceptable coffee. Other covered topics included coffeehouses eliminating WiFi, Berkeley’s Caffe Mediterraneum inventing the latte, the Gibraltar, and even James Freeman designating home roasting as coffee’s “geeky lunatic fringe.”
While it’s worth noting that Mr. Freeman started as a home roaster, recent media coverage of home roasting has been a bit bizarre. To read it in the press these days, you’d think home roasting were at its apex rather than continuing its gradual decline towards its nadir. This despite numerous media stories covering it over five years ago as some hot new trend.
At the 2006 WRBC, we were perplexed by the complete lack of home roaster representation among the event’s attendees. (Namely, any home roaster worth his weight in greens would have been giddy over the reappearance of the Maui Moka bean. Nobody there even noticed.) And yet by 2009 we noted a real decline in online home roasting community activity, and we wrote about some of the underlying reasons for it.
Curiously enough, the first caller to the radio program (at 12’12″ in) mentions a recent trip to South India and his interest in South Indian coffee. I’m posting this from South India — Bengaluru (née Bangalore), to be precise. And I have to say, I’ve become quite fond of both South Indian coffee and the South Indian coffee culture.
Sure, they prefer it sweetened and with hot milk (that often has a skin still on it). The coffee is often cut with cheaper chicory and is brewed with a two-chambered cylindrical metal drip brewer — not unlike a Vietnamese brewer or an upside-down version of a Neapolitan flip coffee pot. But damn, if this stuff isn’t good. Even better, there’s a culture of regular coffee breaks that would be familiar to many Mediterraneans.
We’ve reported from India before, but only from the North — which isn’t known for a strong coffee culture beyond young people frequenting chains that emulate the West. Bengaluru is home to the Coffee Board of India, and this weekend I hope to head out across its state of Karnataka to visit origin at the Kodagu district. Also known as Coorg, this district grows a good amount of India’s good coffee. (Yes, they even grow really good robusta there. Just ask Tom Owens of Sweet Maria.) Details certainly to follow…