This small café on Geary Blvd. opened in early 2013 with the most unlikely of ambitions: serving quality coffee in this part of town, where value is normally prized heavily over quality. It’s hardly unique in this regard, as that’s also something that’s been attempted years before — e.g., Velo Rouge Cafe (and its now hackneyed bicycle theme). Even so, it’s been years since we’ve seen someone successfully repeated it.

And whereas Velo Rouge stands to serve Blue Bottle for SF’s Inner Richmond neighborhood, this café showcases near-reference-quality Ritual Coffee.

Fifty/Fifty Coffee & Tea at the corner of Geary and Spruce, SF Inside Fifty/Fifty Coffee & Tea

View from the rear of Fifty/Fifty Coffee & Tea Fifty/Fifty's La Marzocco Strada and service counter

It’s a bright, quiet space indoors with white walls and tall windows along Geary Blvd. In front there’s window counter seating, and along Spruce St. there are three smaller tables — often occupied by laptop zombies. Thus seating in this small place is at a premium. Besides coffee, they also offer Dynamo Donuts (on weekends only) and baked goods from Devil’s Teeth Baking Co.

In addition to pour-overs of some Ritual single origins, they serve espresso from a two-group La Marzocco Strada at the bar with an even, textured medium brown crema over a shorter two-sip shot. Using Ritual’s seasonal The Golden Bough blend (nice Virgil reference, btw) on our visit, the shot has a modest body with a bright flavor of apple and roasted hazelnut.

There’s a sharp acidity with some midrange but little offered at the low end of the flavor spectrum. Served in Le Porcellane d’ANCAP cups with a small Ball jar of tap water on the side.

They also offer good, even milk frothing with rosetta latte art: it runs a bit milky for a cappuccino, but it’s hard to complain when it’s made well otherwise. The small crew of attentive baristas help make the place stand out.

Read the review of Fifty/Fifty Coffee & Tea in SF’s Inner Richmond.

The Fifty/Fifty espresso - with Ball jar of tap water Milky but good: the Fifty/Fifty cappuccino