In the space that was formerly Nervous Dog Coffee, Andrea de Francisco brings her culture from São Jorge island in the Azores to San Francisco. She’s the former manager of the Lower Haight‘s Grind Cafe, so she also brings an emphasis on coffee and not just food.
The Kickstarter Bubble?
But first, a minor detour on financing. Last month we wrote about some of the funding options coffee businesses take on to expand their operations: venture capital, franchising, business loans, good old-fashioned profit re-investment, etc. However, cafés and device-makers alike have recently turned heavily to crowd-sourcing options, such as Kickstarter. Cafe St. Jorge opened by raising some $30,000 through a Kickstarter campaign.
If this trend hasn’t raised eyebrows by now, it should. Kickstarter has rapidly become a funder of last resort, charity disguised as investment. Kickstarter funders enter agreements with no expectation of getting their money back, which has great appeal for the project. But the strings that come attached with business loans and more traditional funding models have their advantages too; e.g., someone is vetting your business plan for financial sustainability, incentivized investors may have access and can open doors for its growth.
Of course, local SF restaurant openings have long embraced the habit of taking on private investors who generally assume they’ll never see their money again in exchange for some regular discounts and privileges. This isn’t that different from what Kickstarter offers. But we get the sense that the risks and rewards are much less clear in a new model like Kickstarter, and any business scheme of seemingly “free money” smacks of all the things in our human financial history that have ended quite badly. Even if you just might get a RoboCop statue out of it.
Back to the café…
Adopting its Azores theme, the place is well-branded with a classic Portuguese blue tile (azulezos) motif. There are benches and narrow café tables, white walls, and dark wood floors to match the tables. Old family photos adorn one wall, along with a shelf of logo cups, Portuguese olive oil, honey, and Stumptown Coffee for retail sale. They sell toast, salad, sandwiches, and some Portuguese pastries (especies, pasteis de nata, bolo de arroz, etc.).
As for the espresso (or bica, being the Lisboeta word), it’s deliberate and well thought-out: meticulous shot pulls from a light blue, three-group La Marzocco FB/80. It’s a short shot with an even medium brown crema and a potent Stumptown finish of bright, acidic herbal notes.
They rotate the blend here (Holler Mountain, etc.) so the result can vary a little. Served in Espresso Parts cups. They even acknowledge the less-than-ideal-but-sometimes-necessary special to-go espresso on their menu.
A little pricey for the neighborhood, but worth the end product. Milk-frothing tends to show decent microfoam in reserved proportions (and served in Tuxton cups).
Read the review of Cafe St. Jorge.
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