The Internet is so overstuffed with information, it suffers from a kind of amnesia. Something may have been posted 20,000 times before, but that 20,001st time — as if we all really needed it — might still be worth a mention because Internet users have either forgotten or have yet to notice.
Which explains the endless rehashing of tired, old coffee topics on brain-dead sites like SeriousEats and LifeHacker: Should you freeze coffee for storage? How to steam milk at home? How do you draw rosetta latte art? How does coffee go from cherry to bean? Basically, a plagiarized recycling of stale information written more for search engines than for any human reader yet to succumb to Alzheimer’s disease.
But just because we crave original thought once in a while doesn’t mean that history has no value. However, if you’re digging up old bodies, who better than The Smithsonian? — who recently published this great piece on the history of the espresso machine: The Long History of the Espresso Machine | Design Decoded. Angelo Moriondo, Luigi Bezzerri, Desiderio Pavoni, Pier Teresio Arduino, Achille Gaggia, and Ernesto Valente’s Faema E61 — it’s all there, just as we like it.
What a fantastic find on the fringes of Monterey city. This location, open for a few years now, is mostly a roastery (with a roaster in back supplied by Roasters Exchange) who supplies a number of area restaurants and cafés, however they also offer kiosk-like walk-up retail beverage service.
The address will take you to their non-descript garage entrance, so you need to head around the corner to an alley with a cyclone-fence-enclosed parking lot. Even if there’s no place to sit here, there are plenty of locals who frequent this spot and all seem to know each other: women in exercise pants, hipsters, old guys with pick-ups, former employees, etc. There are two short metal counters to stand against and drink your brew, however.
There are various stickers against the front counter, plus various odd collectables on the walls and a general homage to the odd and unusual. It feels a lot like the Barefoot Coffee Roasters Coffee Works and Roll-UP Bar in San Jose, just with a lot more quirk. (And how many places do you know sell straight chicory for $3.50 a half pound?)
For coffee service they offer a pour-over bar, a two-group, turquoise Rancilio Z9 lever machine, and a very rare and less-used three-group orange Brugnetti Aurora lever machine. In addition to espresso shots with their Motor City Espresso blend, they were offering single origin shots of Guatemala Hue Hue Tenango.
They serve shots with a mottled, swirled dark and medium brown crema, a potent aroma, a rich body, and a complex, well-blended flavor of fresh spice, some tobacco, and sweeter notes. Served in a mismatched collection of ceramic espresso cups. This is one of the finest new espresso shots we’ve had in a year.
The milk-frothing leaves a lot to be desired, however, as they serve cappuccino in only paper cups and with too much coffee volume – making it more of a latte with some stiff froth. Monterey’s Café Lumiere makes a much better cap with latte art.
Opening around Thanksgiving of 2011, this downtown location of Verve clearly ups the design aesthetics and sends a signal across the street of the venerable Lulu Carpenters. If only the coffee service could live up to everything else promised by visual pageantry here.
It’s a beautiful, open space with a prime location. A former curiosity shop (fruit baskets, etc.) called “Best of Everything Santa Cruz”, this space remained vacant for a number of years prior to Verve’s move-in. There’s a lot of exposed, unfinished wood integrated in its interior design (though less wood than, say, Sightglass) and bare, decorative hanging lightbulbs.
It’s an airy space with seating concentrated at stools and window counters along Pacific Ave. and Front St. There’s also larger wooden tables with affixed, movable seating that suggests a strange cross between a McDonald’s and a German biergarten. There’s a wall of merchandising, which includes a variety of freshly roasted coffees. And not that we’re big fans of marketing literature, but they oddly offer nothing for potential consumers to discriminate their different coffees. This becomes particularly perplexing when they offer roasts from four different El Salvador farms as when we visited. (For the record, we tried some of their El Salvador La Benedición, which we randomly purchased and recommend after some home trials.)
They showcase two gleaming three-group La Marzocco Strada machines, each accompanied by three Mazzer grinders featuring three different bean stocks. It’s not like their service counter doesn’t take the appropriate time — waits for an espresso shot can be 5-10 minutes even at 3pm on a Saturday. But the resulting shot, using their Sermon blend, had a tepid serving temperature, a thin medium brown crema with some limited texture, and a watered-down body that tastes of wet tobacco leaves. Served in notNeutral cups with a side of sparkling water.
It is surprisingly disappointing, given the quality at their mothership location, although not inconsistent with most places that opt to showcase modern pressure-control machines like the Strada or Slayer. (Too often we find that new toys or aesthetics can matter more than a good end product.) It certainly could be an off barista or one that refused to sink shot when they should have. But the overall experience leaves you with the impression that the emphasis and expense here are focused on the wrong, superficial things.
A setup like this with the results they produce are as wastefully aggrevating as the guy with the $60,000 Porsche roadster driving 55mph in a 65mph zone along US 101 — using the passing lane instead as a retirement lane to mentally check-out and avoid making any driving decisions. We will take a storebought roast with a cheap, used La Spaziale machine and a barista obsessive about perfecting his/her shot — and who knows how to use the equipment properly — over this puffed-up experience anyday. It may cost a mere $2.75, but when you can get comparable quality shots for $1.25, Verve is letting their standards and their customers down. Verve is clearly capable of much better, so a revisit is mandatory.