Yesterday’s Seattle Times wrote up a decent piece on Kent Bakke of Seattle La Marzocco fame: Business & Technology | Local coffee world reveres this pioneer | Seattle Times Newspaper. Mr. Bakke’s history with espresso heralds back to the late 1970s when he began importing and distributing La Marzocco machines from Italy.
Things were quiet until 1984, when Starbucks came calling for his machines and a Peet’s Coffee in San Francisco soon followed suit. (Over the years, Seattle Times columnist Melissa Allison has proven herself unable to write an article about coffee without devoting large portions of it to Starbucks, and, well, this one is no different.)
After buying 90% of La Marzocco in 1994, he helped ramp up the local La Marzocco factory in Ballard, WA to the point where they were manufacturing 140 machines each month. Then in 2004, things came crashing down when Starbucks decided to throw in the towel on quality while trying to keep up with their rampant growth plans — ultimately replacing all their “grown up” espresso machines for push-button Verismo jobs that required little more than trained monkeys to operate.
La Marzocco has since recovered somewhat, even if it is currently under competitive pressure from the likes of Synesso (lead by former Bakke employee, Mark Barnett) and Slayer. The article also attempted to make out a La Marzocco controversy over the pricing of the GS/3 prosumer home machine in 2008. However, despite some rumblings from a few devoted loyalists with a lot of cash, that episode adds little weight to the story. In the world of espresso, the consumer market is virtually ignored if not outright dismissed by much of the professional espresso world.
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