Today’s installment for comic relief Friday comes from a regular blog reader here (espressophile): New Coffee Concept Makes Roasting Obsolete | Roaster Project.
This comic piece from the Roaster Project is highly buzzword-compliant (“fourth wave”, etc.). Part of its premise is that if third wave coffee is “barely roasted,” the next stage is to not even roast the green beans at all — otherwise damaging the coffee’s delicate expressions of micro-lot terroir.
The piece also offers a few quotable gems, including:
- “We buy micro-lots from farmers, so that one can taste the nuances, such as milk thistle, oregano, and lamb’s ear.”
- “At the Aloof Coffee Bar, we value customer service. The most important thing we can do for a customer is to educate them.”
Its crowning image of green coffee latte art is also sure to be great inspiration for future Coffee Fests.
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