Growing up as a teenager, I always hated those “Battle of the Bands” contests. Because — despite my odd musical tastes, from the Dream Syndicate to Mötorhead, at a time when most teens wanted the inoffensive sounds of Huey Lewis & the News — I quickly learned that these contests were never about talent. They always ended up awarding whomever could best rally their peeps in what was really a rather cliquish popularity contest.
As I got older, I noticed that the same popularity contest problem was at work behind every “America’s favorite” marketing campaign. Seriously — like how could McDonald’s honestly be the best meal money can buy in this country? Quality and volume rarely go hand-in-hand.
Which brings us to this bit of an SF popularity contest for coffeehouses: SF’s best coffeehouse winner(s)! : On The Block: SFGate. TheFrontSteps.com, essentially a real estate sales blog, received some critical mass attention for their contest. For a more complete list of the top 65, minus a couple dozen places with single votes: Winner: The Best Coffee (House) In San Francisco, And The Rest | theFrontSteps.
Just as entertaining, perhaps, is seeing how many commenters on either post fit into our “The 10 Types of Commenters on Coffee Articles.”
The Philniks pay their tithes
The contest winner? Philz Coffee — a local chain of pour-over bars long fronted by Phil Jaber, whose shtick of fashioning himself as the Willie Wonka of coffee has long earned him something of a cult following. But despite making some of the most notoriously wretched and vile espresso in the city, we’ve always thought they made a good cup of coffee.
Is Philz the best coffeehouse in the city? The answer sort of depends on whether you think Scientology is the best religion. But at 27.87% of the votes, with the distant #2 at 8.04%, Philz clearly mopped up the place.
Even so, part of us secretly roots for Philz — despite a cult-like atmosphere that creeps us out and keeps us from setting foot in them anymore. They’ve been a kind of MySpace to the Facebook of the self-annointed Third Wave coffee set — i.e., an out-of-favor rebel that serves as a foil to the many copy-cats who fashion themselves as the true coffee rebels and revolutionaries.
Philz has been doing the hand-made, individual pour-over coffee thing for years before many of the independent coffeeshops even acknowledged the existence of filter drip coffee. And to this date, Philz oddly sticks to their black magic blends — a stark contrast from the many aspiring coffeeshops that (mistakenly) believe coffee quality is directly proportional to the number of ethics descriptors and isolated geographic designations associated with their green beans.
“The more you can isolate a genetic strain to a handful of coffee plants, the better the cup.” Or so goes the prevailing logic at many of Philz’ competitors — and it’s a complete crock that even the ever-popular wine analogy doesn’t live up to.
Weekend at Bernie’s
Heading further down the list we encounter Bernie’s at #2. We like Bernie’s, even if we only rate their espresso as tied for 89th out of 683 rated SF coffeehouses. But going back to the Battle of the Bands analogy to start this post, anyone who knows anything about Bernie’s knows their #2 ranking has more to do about Bernie herself and the neighborhood than it does about their coffee.
We’re perhaps more perplexed by the extinguished campfires often served as espresso by Martha & Bros, listed at #6…
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