Good coffee is not only a rare treat in the Outer Sunset, but it is often a rather uplifting social experience. (Though some will call this neighborhood “Central Sunset” or “Parkside”.) This adage remains true at this tiny coffee shop, which looks more like an old barber shop from the outside — save for the wooden owl in the tree out front next to the Muni L-line stop.

Inside it has a woodsy, camp-like feel with decorative logs and wood-cuttings, lacquered wood-cut tables, and mosaic arts decorating the walls. Opening in January 2011 (a big opening month for many area cafés), this shop is the brainchild of Ariana Akbar — who has to be one of the most genuinely friendly and engaging people we’ve ever met in the coffee world. You may be in the Outer Sunset, but you’ll feel like you’re in a friendly Alaskan outpost.

The humble storefront of Brown Owl Coffee - with wooden owl in tree The wooden interior of Brown Owl Coffee

Ariana got into the business by roasting her own coffee (now as Hearth Coffee Roasters, where she time shares at a Peninsula roasting facility) and deciding to open a shop here, rather than the much more expensive and competitive North Beach. Her local friendships show in the mosaic art on the walls and the John Campbell baked goods. Engaging her patrons with stories and conversation, she’s generously been known to offer a cookie or two, pour some Pelligrino with your espresso, etc.

The not-so-brown wooden owl out front of Brown Owl CoffeeHer coffee emphasis is supported by Clever drippers and a four-group La Marzocco Linea. For her espresso, she’s using Flores Island (Indonesia) Blue Dragon, which exhibits a surprisingly broad flavor profile for a single origin. She produces it in classic brown ACF cups with a healthy mottled dark and medium brown crema, plus a brief acidic sharpness followed by a more rounded herbal profile.

It’s a great espresso of truly personal-crafted origins, and the location is a real asset to the neighborhood — which is otherwise dominated both positively by the character of a true working class SF neighborhood and by the pitfalls of its many 40-year-old, forgettable food establishments. But this is the very kind of local place many of us would like to see supported in SF — and the kind of place where something like a disloyalty card program fails at its mission just where it is needed most. A few coffee shops have tried and failed on this spot before, including the E Surf Café and Cafe Benalli. But this one is doing something different enough, and with enough pride, that it definitely deserves the support of the locals.

Read the review of Brown Owl Coffee.

Ariana Akbar working the La Marzocco Linea at Brown Owl Coffee The Brown Owl Coffee espresso