Also known as Truth. (note the period at the end), this café and roastery opened in March 2010 — founded by “charismatic leader and coffee evangelist” David Donde. Those aren’t our words, but Mr. Donde wouldn’t disagree.

Mr. Donde, a somewhat controversial local figure, is no small fish in the South African coffee pond. In 2006, he co-founded both the ground-breaking Origin Coffee Roasters and the Specialty Coffee Association of Southern Africa. He may fancy himself as a coffee cult leader, but perhaps that isn’t entirely an exaggeration. Sure, he’s a regional talk show host and an automobile columnist for the national edition of GQ — giving mirrors a rather excessive workout wherever he goes. Maybe that doesn’t make him the David Koresh of coffee, but perhaps he’s close. Fortunately, Mr. Donde’s coffee efforts largely live up to the self-constructed spectacle and hype.

Entrance to Truth. - set up with Boerewors rolls vending Truth.'s Probat on display

His café sports some outdoor plaza seating with TRUTH.-branded parasols, and indoors the space looks as much a museum to slavery (being home to the Prestwich Memorial) as it does a roastery with bags of beans, a Probat, and a wall of merchandising that includes the necessary Clever drippers, Expobar machines, etc.

Some locals criticize the atmosphere of this place, but we criticize it less for its misgivings in social dynamics and more for its over-earnest veneer of artisan coffee legitimacy. Let’s face it: the place reeks of “Third Wave” clichés. You get the sense that someone visited a few U.S. coffee bars crowned as “Third Wave” destinations by the mainstream media and developed a checklist of brand names, devices, services, and philosophical positions. As a result, Truth. feels a little like it’s going through all the motions of a heralded Third Wave coffee bar, but yet it seems less genuine for its place. To its defense, it’s not a cliché if few others on the continent are doing it. But the resulting espresso here is particularly defensible, given the end product.

Truth.'s wall-o-merchandising The Prestwich Memorial shares space with the inside of Truth.

Truth.'s Clever drippers on full display Truth. branding out front

Although we knew well of this café before arriving in Cape Town, we happened upon it while walking with 149,000 of our closest friends along Cape Town’s World Cup Fan Walk for the Uruguay-Netherlands semi-final. The Fan Walk was arguably more exciting and lively than the match itself.

As the World Cup progressed over the weeks, what started as a secured three-mile-long pedestrian zone for fans to walk to Green Point Stadium organically evolved into a massively popular street carnival filled with revelers, music, dancing, vuvuzelas, and food for people with or without tickets. Given Truth.’s location right on the Fan Walk, they kept their doors open past midnight to serve World Cup revelers seeking espresso and even Boerewors rolls (the South African version of the hot dog).

Nearby Green Point Stadium before Uruguay vs. Netherlands The FIFA Fan Walk after the Netherlands defeated Uruguay 3-2 in the semifinal

Using a three-group Nuova Simonelli Aurelia and grinders from Mazzer and Anfim, they serve double shots by default for R14. The barista also rejects sink shots (also a good thing). While they offer shots in Continental fine bone china, they served us in a 30ml shotglass with a shotglass of mineral water on the side. It has a frothy, darker brown crema with a lighter center at the pour. Its body is still on the lighter side, as is typical of South Africa, but it has a robust toasted flavor, mostly an herbal pungency with a sharp brightness and some earthy body. There’s even some sweetness towards the bottom. One of the most North American-style shots in town.

Read the review of Truth. at Green Point in Cape Town, South Africa.

The Truth. Nuova Simonelli The Truth. espresso



UPDATE: Sept. 14, 2013
TRUTH. not only got moved a few blocks away, but the new location drips with candy for the Internet’s various steampunk fanboys too: TRUTH Coffee Shop In Cape Town, South Africa | Yatzer™.