The danger of April Fool’s jokes is that sometimes you don’t know when they’re actually joking. Take Starbucks‘ announcement today of their new 128-oz Plenta beverage size: Starbucks Listens to Customer Request for More Sizes | Starbucks Coffee Company.

Either Starbucks has developed a seriously acerbic, cynical streak about their customers — or they are blissfully unaware of how much of a self-parody they have become. We’re reminded of the frightening Carmel Coffee House that once literally sold coffee in units of time under a menu item called “the two-hour mug.”

Bigger than your head - and suitable for potting plants: it's the new Starbucks Plenta size