Today a writer for the Boston-based GlobalPost published a somewhat contrarian article on Colombian coffee: Colombian coffee | Juan Valdez. Instead of the Juan-Valdez-inspired marketing image of “the richest coffee in the world,” the author suggests that brewed coffee in Colombia has a lot more in common with dirty water.
This is also true in a number of Central and South American countries that, culturally, rarely drink the stuff themselves — selling their best stuff for export. However, exceptions such as the Juan Valdez-branded cafés are seeking to change that at least with younger Colombians.
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