This past year, The Atlantic magazine has been no stranger to the subject of coffee. They finish out the year on the topic of coffee tourists: Coffee Worth Traveling For – The Atlantic Food Channel.
We’ve always used the phrase coffee tourist in a much more derogatory context — e.g., “kopi luwak is a gag novelty for the coffee tourist who cannot tell the difference between price and quality”. However, here The Atlantic uses it to describe those who travel the world in search of superior coffee shops in addition to those who seek out coffee growers “at origin”.
By this definition, we’re guilty as charged of course. But this reflects another failure in coffee’s ever-popular wine analogy: nobody needs to hop on an airplane just to sample some the finest Burgundy wines.
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