Bon Appétit’s Top 10 Boutique Coffee Shops

Posted by on 17 Dec 2009 | Tagged as: Consumer Trends, Quality Issues

Bon Jugement or Bon Appétit?Bon Appétite‘s January 2010 issue steps into the fray by naming their top 10 boutique coffee shops: Top 10 Boutique Coffee Shops: In the Magazine : bonappetit.com. Making their list is SF’s Four Barrel Coffee.

But before anyone gets too excited, it’s worth noting that Bon Appétit is a sausage factory for Internet-friendly “Top 10″ lists that lack any explanation, rhyme or reason behind their choices. Bon Appétit describes itself as “a food and entertaining magazine” with a heavy bias towards recipes. And as we’ve often stated about many a coffee book published over the previous decades: if it needs a recipe, it’s not coffee.

On the one hand, another culinary reference that lends coffee some of the legitimacy it deserves is a good thing. But on the other hand, in the absence of any stated objective criteria, the names may just as well have been pulled out of a hat. Truth be told, bon appétit unfortunately does not imply bon jugement.

One Response to “Bon Appétit’s Top 10 Boutique Coffee Shops”

  1. on 17 Dec 2009 at 11:33 pm +00:00T 1.Troy said …

    on the other other hand, they must know something. If i were to name the best coffeeshop i’ve ever been to, it would probably be 4BC.

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