Curiously, Rituals Jamaica looks just like the one on Valencia St. in SFWith all this talk of West Coast roasters creeping their operations out East, a news story from today’s Jamaica Observer was a bit of a head-turner. The article seemed to imply that Ritual Coffee Roasters is setting up shop in Jamaica — and we don’t mean Jamaica in Queens, NYC: Rituals Coffee to set up shop in Jamaica – JamaicaObserver.com.

Or did it? In all seriousness, the article actually meant the Rituals Coffee House chain, based in the Caribbean country of Trinidad and Tobago. However, the article in the Observer clearly shows an image of Ritual Coffee Roaster’s 1026 Valencia St. location in SF’s Mission District. But what’s in a name, right?