Publications frequently run out of ideas, which is why the Wall Street Journal seems to be jacked on coffee articles of late. (But don’t worry — we have no plans to tell you what investments to have in your portfolio.) Just two days after making the ridiculous assertion that Illy is taking on Starbucks, the Journal published a more thoughtful piece on Asia’s “best” coffee: Ground Rules – Asia’s Best Coffee – WSJ.com.
Fortunately it’s nothing like America’s Best Coffee — one of coffee’s greatest product-naming let-downs. The article highlights the history of Taiwanese coffee culture, making mention of siphon pot coffee and last year’s salty coffee fad. The article also offers small sections on coffee culture in Japan, Malaysia, and Vietnam — offering glossaries on the coffee in each country and brief tips on where to find a decent cup.
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