Second annual unscientific PR stunt rates SF #3 in coffee consumption
Posted by TheShot on 13 Jan 2009 | Tagged as: Coffee Health, Consumer Trends
Why we entertain the unscientific musings of a discount health care company is beyond us. It’s probably because we’d rather report on it before much of the local press undoubtedly picks this bubblegum lifestyle piece up and makes it out to be something remotely substantial: Caffeine Survey Reveals Most, Least Caffeinated Cities.
A year ago we reported on their “first [sic] annual” survey, and we surprisingly get a second. Whereas San Francisco was ranked the least caffeinated city in America in 2007, we’ve apparently dropped off the Top 5 list in 2008. Curiously enough, we are now ranked #3 for the most coffee consumption after being unranked in 2007.
Of course the real question — after checking out the survey’s home page — is why Peggy Fleming got the can as their spokesperson. Apparently nobody’s job is safe in this economy.
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