In the “what were they thinking?” department, here’s a recent blog post discussing a new Folgers Coffee TV advertising campaign: Folgers: the taste of bad advertising « Jenichka’s Weblog. It’s been about 2-3 months since Folgers last publicly humiliated themselves — so this could be an improvement, depending on your perspective.

The theme of this ad campaign?: “Folgers Coffee — the choice of American aid workers stuck in Romania repatriating victims of Piteşti prison experiments.” Which begs the question: just how hard up do you have to be to enjoy a cup of Folgers? You know it’s bad when Romanians have taken insult with the ad campaign.

Folgers: When only air-dropped coffee will do