We know plenty of stories about coffee retailers and roasters going to origin, but here’s a story of origin coming here instead: Colombian coffee icon defies Starbucks doldrums – International Herald Tribune. As reported in today’s International Herald Tribune, the Bogota-based chain, Juan Valdez Cafe, is owned by thousands of Colombia coffee-growing shareholders.
We’ve written prior about Colombia’s National Federation of Coffee Growers and their Juan Valdez-branded cafés. What’s also notable is that they are continuing their expansion plans — plans that seem to run counter to Starbucks‘ public lament that the current economy is a coffee retailer’s economic Dust Bowl.
Thanks to Starbucks, rumors of the demise of the quality coffee shop have been greatly exaggerated. And it’s not just the opinion of one Juan Valdez. Also in today’s news from London’s Evening Standard, reports that consumers aren’t retreating to the more economical options of coffee’s more recent Dark Ages: Coffee shop boom time as chains defy crunch | News. And just as some readers here suggested, consumers aren’t getting their preferred coffee fix by playing home barista more often either.
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