Today’s San Jose Mercury News ran a nice, local puff news piece today on the Di Ruocco family, of Mr. Espresso fame: Di Ruocco family crafts coffee with care – San Jose Mercury News.
The fluffy article documents some of the background behind Carlo Di Ruocco, who founded Mr. Espresso over 30 years ago because he couldn’t find a decent espresso to drink in the area. (We can sympathize: it was bad enough just a decade ago.) Mr. Di Ruocco’s Mr. Espresso also became a licensed Fair Trade Certified roaster in 1999 — or more than seven years before whiny college students, who now militantly insist upon Fair Trade, even heard of the stuff. (So there.)
We last met Mr. Di Ruocco at the Slow Food Foundation for Biodiversity Coffee Presidia tasting — at his son Luigi’s Coffee Bar. It’s great seeing local legends still very active in the area’s coffee community.
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